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Vision

To do business with the primary objective of common social good through fair and ethical business
practices.
Mission
To give the customer much more than what he wants and asks for in jewellery retailing in all the key
areas of quality, value for money, transparency and customer service through innovative means and tools
which in turn will make Kalyan Jewellers the most trusted jeweler.
What is Gold and why is its chemical symbol Au?
Gold is a rare metallic element with a melting point of 1064 degrees centigrade and a boiling point of
2808 degrees centigrade. Its chemical symbol, Au, is short for the Latin word for gold, 'Aurum', which
literally means 'Glowing Dawn'. It has several properties that have made it very useful to mankind over
the years, notably its excellent conductive properties and its inability to react with water or oxygen.
Why is gold measured in carats?
This stems back to ancient times in the Mediterranean /Middle East, when a carat became used as a
measure of the purity of gold alloys (see next Question 5). The purity of gold is now measured also in
terms of fineness, i.e parts per thousand. Thus 22 carat is 22/24th of 1000 parts = 916 fineness.

What is a Carat?
A Carat (Karat in USA & Germany) was originally a unit of mass (weight) based on the Carob seed or
bean used by ancient merchants in the Middle East. The Carob seed is from the Carob or locust bean
tree. The carat is still used as such for the weight of gem stones (1 carat is about 200 mg). For gold, it has
come to be used for measuring the purity of gold where pure gold is defined as 24 carats.
Alchemy: Can base metals be turned into gold?
All metal atoms are made of the same building blocks of protons, neutrons and electrons, but in
different quantities, so in theory it could be possible to change base metals into gold or any other metal
of value to mankind. In practice, it is achieved only in nuclear reactions, where heavy radioactive metals
decay into other lighter elements, including some isotopes of gold. However, man's ancient dream of
turning base metals into gold is not a practical proposition. So it remains a dream!
How big is a tone of gold?
Gold is traditionally weighed in Troy Ounces (31.1035 grams). With the density of gold at 19.32 g/cm3, a
troy ounce of gold would have a volume of 1.64 cm3. A tone of gold would therefore have a volume of
51, 760 cm3, which would be equivalent to a cube of side 37.27cm (Approx. 1' 3'').
Where does the word Gold come from?
The word gold appears to be derived from the Indo-European root 'yellow', reflecting one of the most
obvious properties of gold. This is reflected in the similarities of the word gold in various languages: Gold
(English), Gold(German), Guld (Danish), Gulden (Dutch), Goud (Afrikaans), Gull (Norwegian) and Kulta
(Finnish).
How much does a gold bar weigh?
Gold is made into a large number of different bars of different weights. The most well known are the
large 'London Good Delivery Bars' which are traded internationally. These weigh about 400 Troy Ounces,
i.e. 12.5 kg/ 27 lbs. Each. Others are denominated in kilogram's, grams, troy ounces, etc. In grams, bars
range from 1 g up to 10 kg. In troy oz, from 1/10 tr.oz. up to 400 tr.oz.. Other bars include tola bars and
Tael bars.
If all the gold was laid around the world, how far would it stretch?
If we make all the gold ever produced into a thin wire of 5 microns (millionths of a meter) diameter - the
finest one can draw a gold wire, then all the gold would stretch around the circumference of the world
an astounding 72 million times approximately!
What is a diamond?
A diamond is a crystal made up entirely of carbon atoms that are arranged in an isometric, or cubic,
matrix. A cubic crystal arrangement is one in which the crystal essentially expands outward at the same
rate in all directions during its initial growth; the ideal result, when the crystal forms without any
interference, is a pure and perfectly formed octahedral shape.
How is a diamond cut?
A newly mined rough diamond looks more like a piece of glass washed up on the beach than like the
polished gems sold in jewelry stores. Bringing out their beauty requires the skill and art of a trained
diamond cutter.
How does a diamond get from the mines to the stores?
Finding the rough diamonds is only the first step. Once diamonds have been mined and processed out of
the 'overburden' (that is, the kimberlite rocks in which they are imbedded), the rough crystals are sorted
and categorized according to their size, color, shape and other characteristics. At this point, a diamond
can follow one of two routes.
What is the karat?
Karat is a unit of purity for gold alloys, rather than weight. The word "karat" is from the carob seed, which was used
as balance scales to measure the weight of gold in ancient Asian bazaars.
What is Gold Karat?
Since the pure gold is too soft to make exquisite jewelries. Therefore, the gold jewelries are almost alloy which are
mixed with other metals, such as silver, copper, or zinc. Pure gold is 24 karats. A unit karat of gold is equal to 1/24
part (4.1667%). The gold karat shows how many parts of gold and how many parts of other metals in a gold jewelry.
The following chart shows the differences between the different karats, and also shows the percentage of gold and
other metals.
Karats gold percentage Other Metal percentage
24kt gold 100.00% other metal 0.000%
22kt gold 91.60% other metal 8.4%
18kt gold 75.00% other metal 25%
14kt gold 58.5% other metal 41.500%
10kt gold 41.7% other metal 58.300%
6kt gold 25% other metal 75%
As I mentioned, gold is a relatively soft metal, so high-karat stuff are often easily damaged. A 24 karat item is
generally reserved for display or ceremonial use. In the stores, most gold items have a karat rating in the range 9 to
18. In the US, the minimum karat value for gold jewelry to be sold is 10, but in the UK 9 karat is more common. In
additional, gold purity does not affect its weight! Different color of gold are mixed with different other metals. For
example, gold mixes copper is called red karat gold.
What's the difference between Karat and Carat?
We are often confusion over the differing use of "carat" and "karat". The Karat is a gold unit for purity, and Carat is a
unit for mass which is used for measuring the weight of gemstones and pearls (1 carat is equal to 200mg). However,
carat and karat are usually used interchangeably in some countries.
How to test the purity of gold?
There are two common methods to test gold for its purity, Acid Test Kits and Electronic Testing Kits. However, any
acid testing will lose some small amount of gold.

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