TWO T HO U S A N D T E N

serengeti
 James Denton feature article pg 16.

®
Five scenic drives pg 38.
the world’s finest driving sunglass

TABLE OF CONTENTS
2 LENS TECHNOLOGY 16 JAMES DENTON 30 COSMOPOLITAN
Details on the latest in Serengeti® Why he’s the perfect match for Serengeti Fashion and function have taken the
lens technology high road

18 SERENGETI SPORT
3 POLAR PhD™ A seamless match for active lifestyles 35 ALAIN PROST
The new lens has officially arrived Alain’s love of racing and Italian
craftsmanship
22 MILAN
6 FLEX SERIES Classic good looks go far in this
You’ll quickly forget you’re wearing fashion capital 36 BEHIND THE LENS
sunglasses Photographer Greg Gorman knows
all about lens technology
24 SPORT CLASSICS
10 GENOA A slightly more progressive take
On the Riviera, and in style on traditional 38 FIVE SCENIC DRIVES
Don your sunglasses and hit the road

12 CLASSICS 28 A FASHIONABLE MOMENT

James Denton
Both timeless and high-tech All the elements of style come together in
wears the Vasio
one brief moment
(cover) and the
Luigi (upper left).
Opposite page:
Vittoria, Fontana,
Bianca (left)
Savona, Merano,
United States | Europe | Australia | Asia | Canada |Mexico
Vasio (right)
9200 Cody, Overland Park, KS 66214 | U.S. 888.838.1449 | Outside U.S. 913.752.3400 |Fax 913.752.3550 | serengeti-eyewear.com
Matteo, Fontana
This catalog is recyclable. Serengeti recycles unused catalogs and encourages you to do the same. (front).
 THE MOST IMPORTANT TECHNOLOGY new Polar PhD™

ON THE ROAD ISN’T YOUR CAR. IT’S Evolved from the proven NXT® lens platform, Serengeti’s® exclusive new Polar PhD lens combines the latest in polarization
and photochromic lens technologies with our proprietary Spectral Control® technology. And by engineering the polarization

WHAT’S RIGHT IN FRONT OF YOUR EYES. layer into the back of the lens, we’ve managed to avoid the delamination and deterioration inherent with traditional film-based
polarization. This advanced technology provides 98% polarization efficiency while automatically lightening and darkening to
suit the conditions, giving the user years of uncompromised performance.

As a constantly evolving mix of curves, conditions and scenery, the road is a demanding
medium by any measure. Which is why Serengeti® develops sunglasses with an equally
dynamic approach, incorporating state-of-the-art technologies, intelligent refinements and
unparalleled attention to detail into every pair. In fact, all Serengeti sunglasses exceed
government and commercial standards, blocking out virtually 100% of UVA and UVB rays,
while reducing stress on your eyes.

PHOTOCHROMIC
The ability to adapt to your surroundings, instantly.
Just like with touring, the ability to adapt to your new environment is
a valuable asset to any and every driver. Our photochromic technology
works by embedding molecules within the lens, which are designed to
constantly adjust to changing light conditions, so your eyes are free
to stay focused on the road ahead.
serengeti Lenses

SPECTRAL CONTROL ®

Control is the operative word here.

By filtering out specific colors within the visible light spectrum,
Spectral Control technology gives you stunning, high-definition contrast and Drivers ®
color enhancement. This essentially gives your eyes control over the light, The amber-colored Drivers lens is ideal for driving
resulting in crisper vision and amazingly clear images, while blocking out because it enhances colors and contrast, while
most blue light for less eye fatigue. lightening and darkening to provide optimal
light transmission in any condition. Available in
non-polarized, gradient and polarized glass and
Polar PhD lenses.
Non-polarized and gradient glass:
POLARIZATION 24% transmittance lightened lens /
9% transmittance darkened lens
84% blue light blocked lightened lens (gradient) /
Because glare is the enemy of clarity. 95% blue light blocked darkened lens (gradient)
89% blue light blocked lightened lens (non-polarized) /
It may be beautiful scenery, but if light is bouncing around and being
95% blue light blocked darkened lens (non-polarized)
reflected off myriad surfaces, you’re not going to see it at its best.
That’s why our polarization technology is specially designed to Polarized glass:
18% transmittance lightened lens /
reduce as much glare as possible, giving the wearer unsurpassed
10% transmittance darkened lens
clarity and comfort. 93% blue light blocked lightened lens /
96% blue light blocked darkened lens
555nm ®
CPG
Ideal for bright light conditions, the 555nm lens The CPG, or cool photo gray lens, is ideal for all
manages yellow and green light transmissions weather conditions, particularly harsh glare. With
to cool and relax the eyes. The light silver mirror its exceptional polarization properties, it’s clearly
coating further reduces eye strain by acting as not timid when it comes to maximum protection.
a protective shield against glare. Available in Available in Polar PhD lenses.
non-polarized and polarized glass lenses.
Polar PhD:
Non-polarized glass: 21% transmittance lightened lens /
9% transmittance darkened lens
15% transmittance lightened lens /
9% transmittance darkened lens 83% blue light blocked lightened lens /
89% blue light blocked lightened lens / 93% blue light blocked darkened lens
96% blue light blocked darkened lens
Polarized glass:
15% transmittance lightened lens /
8% transmittance darkened lens
92% blue light blocked lightened lens /
95% blue light blocked darkened lens

Polar PhD:
21% transmittance lightened lens /
9% transmittance darkened lens
92% blue light blocked lightened lens /
96% blue light blocked darkened lens
2 3
 CRAFTSMANSHIP LIKE
VENETIAN GLASS.
TECHNOLOGY THAT’S
LIGHT YEARS AHEAD.
In Italy, craftsmanship is everything. Staying true to its Italian
roots, Serengeti® embodies that centuries-old dedication to
craftsmanship and artistry, while using the latest in high-tech
advancements. This devotion is apparent in every part of the
manufacturing process, from the cutting-edge temple hinge
designs to the proprietary hydrogen firing utilized during the
manufacturing of Serengeti’s lenses.
By hydrogen firing lens blanks in a Lehr
furnace, Serengeti lenses are embedded
with photochromic properties, ensuring
optimized light transmission performance
for the life of the lenses.
Hydrogen firing at 1,000˚F activates the
Spectral Control® properties of the glass,
permanently embedding the technology
into each lens. This prevents the technology
from wearing off over time.
Serengeti lenses are chemically treated so
they can hold up to extreme shatter-resistant
standards, and we test for that with a drop
ball test that exceeds industry norms.
Opposite page:
(top to bottom)
Piers, Fontana,
Bianca, Vasio,
4 Matteo.
FRAME types
Serengeti frames are every bit as engineered as the
lenses. After all, the frames are what hold everything
together — and a big part of why Serengeti sunglasses
look so good and feel so comfortable.
Nylon
Using only the highest quality injected nylon for superior
durability, these frames have the added benefit of being
exceptionally light, flexible and comfortable — not to mention
highly fashionable.
Titanium
Elementally speaking, titanium has it all. These frames are
not only ultra-lightweight yet super strong, but also designed
to automatically adjust to the contours of your head for
long-lasting comfort.
Wire-flex
Designed to bend to the contours of your face, the Wire-Flex
frames feature a highly flexible and strong blend of nickel,
silver and stainless steel. The result is a fit that feels truly
customized. Some Wire-Flex frames are available with
leather-like Tannery options.
S-Flex™
The revolutionary S-Flex design employs a mix of monel and
beta titanium metals for a supremely durable, lightweight
frame. It is also engineered with the “S” shaped temple design,
providing a snug fit and unparalleled comfort. Some S-Flex
frames are available with leather-like Tannery options.
5
 You’ll quickly forget you’re wearing sunglasses. The Flex
Flex Series incorporates flexible metals into a unique hinge design
that automatically adjusts to the contours of your head.
Series Snug yet comfortable, flexible yet precise, they might possibly
be the perfect fit.

Altura
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 56 x 34 x 56mm, DBL 16mm
7352: Shiny Gold, Polar PhD™ Drivers® • New
7351: Shiny Gunmetal, Polar PhD CPG • New
7350: Espresso, Polar PhD Drivers • New

Mare
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 35 x 64mm, DBL 16mm
7349: Shiny Silver, Polar PhD Drivers • New
7348: Espresso, Polar PhD Drivers • New
7347: Shiny Gunmetal, Polar PhD CPG • New

Piers
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 60 x 38 x 61mm, DBL 16mm
7346: Black Pearl, Polar PhD CPG • New
7345: Espresso, Polar PhD Drivers • New
7344: Shiny Gunmetal, Polar PhD Drivers • New

6 Piers sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens 7

Flex Series Flex Series

Dante Siena
Base Curve: 8 Rx Base Curve: 6 Rx
Temple Length: 130mm Temple Length: 135mm
Lens Size: 63 x 38 x 64mm, DBL 15mm Lens Size: 55 x 38 x 52mm, DBL 17mm
7268: Shiny Silver, Drivers® 7325: Gold, Drivers®
7267: Black Pearl, Drivers Polarized 7324: Espresso/Brown Tannery, Drivers Polarized
7115: Shiny Gunmetal/Black Tannery, 555nm® Polarized 7322: Gunmetal/Matte Gun, 555nm® Polarized
7114: Shiny Espresso, Drivers 7321: Black Pearl, Drivers Polarized
7113: Shiny Gunmetal, Drivers Polarized 7320: Espresso, Drivers

Augusto
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 44 x 65mm, DBL 17mm
7225: Shiny Gunmetal/Black Tannery, 555nm Polarized
7116: Shiny Gunmetal, Drivers Polarized
Lamone
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 60 x 34 x 62mm, DBL 17mm
7049: Gunmetal/Black Tannery, 555nm Polarized
6993: Gunmetal/Matte Gun, 555nm Polarized
6990: Satin Black, Drivers Polarized
6989: Espresso, Drivers

8 9
ON HOLIDAY IN GENOA
If you can handle the heat, summer is the ideal time
to get lost in this ancient, artsy city. Employ lightweight
clothing with a heavy
sense of fashion. And,
of course, protect the
Photographed by: STEVEN LIPPMAN  Styled by: LIZ BOTES eyes. The Serengeti®
Dante and Merano
(this page). The
Serengeti Merano
and Savona (opposite).
Classics
Firenze
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 38 x 64mm, DBL 15mm
7112: Gunmetal, 555nm® Polarized
7110: Espresso, Drivers® Polarized
7108: Espresso, Drivers
Merano
Base Curve: 6 Rx
Temple Length: 135mm/Spring Hinges
Lens Size: 57 x 36 x 59mm, DBL 15mm
7242: Black/Laser Etched, Drivers
7241: Brown Fade, Drivers Polarized
7240: Dark Demi Tortoise, Drivers Gradient
7239: Shiny Black, 555nm Polarized
7238: Shiny Black, Drivers Polarized
Phillipe
Base Curve: 6 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 58 x 38 x 60mm, DBL 21mm
7216: Dark Demi Tortoise, Drivers Polarized
7215: Dark Demi Tortoise, Drivers
7214: Shiny Black, 555nm Polarized
7213: Shiny Black, Drivers Polarized
14
Classics
Small Aviator
Base Curve: 6 Rx
Temple Length: 135mm/Spring Hinges
Lens Size: 53 x 46 x 61mm, DBL 13mm
7095: Champagne, Drivers® Gradient
7094: Gunmetal, 555nm® Polarized
Medium Aviator
Base Curve: 6 Rx
Temple Length: 140mm/Spring Hinges
Lens Size: 59 x 52 x 67mm, DBL 13mm
7270: Shiny Silver, Drivers Polarized
7269: Shiny Gold, Drivers
7190: Shiny Gunmetal, 555nm Polarized
6826: Henna, Drivers Gradient
6783: Matte Black, Drivers Gradient
Large Aviator
Base Curve: 6 Rx
Temple Length: 139mm
Lens Size: 65 x 55 x 68mm, DBL 12mm
5222: Matte Black, Drivers Gradient
15
JAMES DENTON
destined to get away from it all
by Elliott Allen
With an unassuming stroll, he slides
into view and plunks down in front
of a big oak table. He’s done all this
before, the questions, the small talk,
the cameras. It’s another day of
looking good and playing the part
for James Denton. He’s so at ease
you half expect him to kick his feet
up on the table.
We’re in Los Angeles on a shoot for
Serengeti®, maker of the world’s finest
DENTON
driving sunglass. After a couple
of warm-up questions, we drift into
a discussion about the open road,
Montana, cars, and motorcycles,
and it becomes clear that
Serengeti sunglasses and James
are a good match. “My Serengeti’s
make everything on the road so
crisp and vibrant. They’re perfect
for a guy like me.” He wears them
well, too, as he’s currently styling
the retro-inspired Vasio.
While his gig as Mike Delfino, the
hunky, somewhat mysterious plumber
on Desperate Housewives, keeps
him close to LA most of the year,
you can tell he relishes adventure
and the call of the road.
Photographed by: GREG GORMAN
Styled by: LINDA MEDVENE
Sunglass: serengeti Vasio
With an intriguing persona that’s
somehow both laid-back and
restless, James talked about the
importance of clearing his head,
and the simple joys of spending
time in Montana, “the fourth-largest
state with the fourth-smallest
population,” as he put it. There,
he has a small ranch (location
undisclosed, of course). Choosing
to drive from LA rather than fly, he
uses that time to do some thinking
and bond with his wife and two
young children, Shepherd (6)
and Malin (4). This road-induced
acclimation process helps to get
him in the Montana mindset, so
that once there, he’s ready to
do it all: hiking, camping and
fishing — as well as some much
deserved porch-chilling.
There’s one Montana adventure,
however, James can’t seem to get
enough of. Sitting side by side in his
garage await two, gleaming electric
motorcycles. Just as powerful as their
throaty, fuel-consuming brethren,
these bikes truly fly. But unlike most
bikes, these are totally silent, creating
a surreal experience for James and
one other lucky rider, as they float
across the empty mountainous
backroads with nothing but the
whoosh of air in their ears. As we talk,
James’ eyes glaze a bit and you can
see he’s gone. He’s in Montana.
He snaps out of it when he’s asked
about other ways in which he gets
away. In Australia, he once spent two
weeks driving from Alice Springs
to Cairns in the far north. It was here
that he came to truly appreciate the
protective qualities of his Serengeti’s.
“The glare was unrelenting, yet it
was never a problem. They were so
comfortable I actually forgot I was
“My Serengeti’s make
everything on the road so
crisp and vibrant. They’re
perfect for a guy like me.”
wearing sunglasses.” Slowly working
his way through the red center, as
he called it, he encountered all the
geographic oddities and crusty
characters of the interior. At one
point he picked up a hitchhiker
who turned out to be a camel
musterer. If you don’t know what
a camel musterer is, c’mon mate.
It’s a person who tracks down
rogue camels, of course. James’
car reeked of camel the rest
of the trip.
Other less-than-plush adventures
include a backpacking excursion
through Ireland, where he cozied
up with colorful locals for beers and
soaked up the verdant countryside.
He’s also journeyed across the U.S.
a handful of times, north–south and
east–west. All this road tripping and
vagabonding seems to inspire him,
giving him fodder for acting while
freeing his mind from the mental
rut so many actors and musicians
experience when in LA.
So next time you’re in Montana,
keep your eyes peeled for a couple
of phantom bikers. Or, if you’re in a
roadside diner somewhere outside
Amarillo, look around. If the guy
next to you is wearing Serengeti
sunglasses, eating apple pie and
damn good looking, say hi. It just
might be James Denton, recharging
his batteries, living the life.
17
 With its stylish, lightweight frames, the Serengeti Sport Collection
®

Serengeti is a seamless match for those with an active lifestyle. The lenses
provide the ultimate in optical clarity and are ultra-lightweight, too ,
Sport thanks to the new Polar PhD™ lens — which weighs a full 75% less
than glass and 10% less than polycarbonate.

Larino
Base Curve: 8 Rx
Temple Length: 138mm
Lens Size: 64 x 40 x 68mm, DBL 15mm
7393: Shiny White/Black, Polar PhD CPG • New
7392: Crystal Brown/Black, Polar PhD Drivers® • New
7391: Shiny Black/Red, Polar PhD CPG • New
7390: Shiny Black/Gray, Polar PhD Drivers • New

Fasano
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 61 x 36 x 65mm, DBL 14mm
7397: Red, Polar PhD CPG • New
7396: Dark Tortoise, Polar PhD Drivers • New
7395: Shiny Black, Polar PhD Drivers • New
7394: Shiny Black, Polar PhD CPG • New

18 Larino sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens 19

Serengeti Sport
Mente
Base Curve: 8 Rx
Temple Length: 125mm
Lens Size: 62 x 43 x 67mm, DBL 16mm
7343: Dark Demi Tortoise, Polar PhD™ Drivers® • New
7342: Shiny Black, Polar PhD Drivers • New
7341: Shiny Black, Polar PhD CPG • New
Presa
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 42 x 69mm, DBL 14mm
7337: Dark Demi Tortoise, Polar PhD Drivers
7336: Shiny Black, Polar PhD CPG • New
7335: Shiny Black, Polar PhD Drivers • New
Cetera
Base Curve: 8 Rx
Temple Length: 125mm
Lens Size: 62 x 39 x 65mm, DBL 17mm
7340: Dark Demi Tortoise, Polar PhD Drivers
7339: Hematite, Polar PhD Drivers • New
7338: Shiny Black, Polar PhD CPG • New
20
Serengeti Sport
Nuvola
Base Curve: 8 Rx
Temple Length: 132mm
Lens Size: 61 x 37 x 63mm, DBL 15mm
7360: Shiny Brown, Polar PhD™ Drivers® • New
7359: Shiny Black, Polar PhD CPG • New
7358: Hematite, Polar PhD Drivers • New
7357: Shiny Black/Orange, Polar PhD Drivers • New
Nuvino
Base Curve: 8 Rx
Temple Length: 132mm
Lens Size: 65 x 39 x 68mm, DBL 15mm
• New 7319: Hematite, Polar PhD CPG • New
7318: Shiny Black, Polar PhD CPG • New
7317: Shiny Black, Polar PhD Drivers • New
7316: Shiny Brown, Polar PhD Drivers • New
Maestrale
Base Curve: 8
Temple Length: 132mm
Lens Size: 67 x 40 x 70mm, DBL 14mm
• New 7356: Satin Black, Polar PhD Drivers • New
7355: Satin Black, Polar PhD CPG • New
7354: Shiny Black/Orange, Polar PhD Drivers • New
7353: Black/Taupe, Polar PhD CPG • New
21
made for milan
If you’re the type of person who yearns to visit a place where fashion, art and shopping are
Milan can get chilly
in winter. Layer
appropriately with
put on a pedestal, rising above all others, then it’s perfectly clear. You were made for Milan. stylish grays and
blacks, while viewing
everything through
the Serengeti® Matteo
(opposite page) or
Luigi and Savona
(this page).

Photographed by: STEVEN LIPPMAN  Styled by: LIZ BOTES

 A slightly more progressive take on traditional, the Serengeti
®

Sport Sport Classics Collection was designed to accommodate the

go-anywhere, do-anything attitude of those who wear them.
Classics The stylish frames and technologically advanced lenses
complement that confidence.

Luigi
Base Curve: 8 Rx
Temple Length: 131mm
Lens Size: 60 x 37 x 62mm, DBL 17mm
7383: Silver/Black Tannery, Drivers® • New
7382: Gunmetal/Black Tannery, 555nm® Polarized • New
7381: Espresso/Brown Tannery, Drivers Polarized • New

Avena
Base Curve: 6 Rx
Temple Length: 131mm
Lens Size: 55 x 37 x 56mm, DBL 17mm
7386: Gunmetal/Black Tannery, 555nm Polarized • New
7385: Espresso/Brown Tannery, Drivers Polarized • New
7384: Gold/Brown Tannery, Drivers • New

Velocity
Base Curve: 8 Rx
Temple Length: 130mm/Spring Hinges
Lens Size: 60 x 38 x 62mm, DBL 16mm
7289: Shiny Gold, 555nm Polarized
7273: Espresso, Drivers Polarized
7272: Shiny Silver, Drivers Polarized
6935: Espresso, Drivers Gradient
6692: Gunmetal, Drivers Gradient

24 Luigi sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens 25

Sport Classics
Verona
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 60 x 33 x 63mm, DBL 14mm
7307: Shiny Gunmetal, 555nm® Polarized
7305: Pewter, Drivers® Polarized
7304: Shiny Gold, Drivers
Vento
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 60 x 35 x 63mm, DBL 16mm
7299: Espresso, Drivers Polarized
7298: Satin Black, 555nm Polarized
7297: Satin Black, Drivers Polarized
7295: Shiny Silver, Drivers
Granada
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 61 x 37 x 65mm, DBL 14mm
7303: Shiny Gunmetal, Drivers Polarized
7302: Pewter, Drivers
7301: Satin Black, 555nm Polarized
7300: Espresso, Drivers Polarized
26
Sport Classics
Vedi
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 57 x 34 x 59mm, DBL 18mm
6951: Satin Gunmetal, 555nm® Polarized
6824: Shiny Black, Drivers®
6821: Espresso, Drivers Polarized
Gio
Base Curve: 8 Rx
Temple Length: 130mm/Spring Hinges
Lens Size: 60 x 39 x 64mm, DBL 16mm
7246: Shiny Dark Demi Tortoise, Drivers Polarized
7245: Shiny Dark Demi Tortoise, Drivers
7244: Shiny Black, 555nm Polarized
7243: Shiny Black, Drivers Polarized
Trento
Base Curve: 8 Rx
Temple Length: 125mm
Lens Size: 62 x 39 x 65mm, DBL 15mm
7308: Shiny Tortoise, Drivers Polarized
7226: Shiny Black, 555nm Polarized
7053: Tortoise, Drivers Gradient
7052: Shiny Black, Drivers Polarized
27
COSMOPOLITAN CHIC Safariesque gear with the
Serengeti® Bianca hints at
your wild side (this page),
Certain things need only to be seen to be understood. Serengeti® sunglasses on a beautiful and stylish woman is one of those things.
while a sophisticated
skirt ensemble and the
Serengeti Vittoria convey
a firm command of fashion
Photographed by: STEVEN LIPPMAN  Styled by: LIZ BOTES (opposite page).
 Fashion and function have taken the high road. The Cosmopolitan
Cosmopolitan Collection features lenses with the latest in molecular
technology, along with a style that’s as big and bold as it gets.
Any situation, any time, these sunglasses were engineered to
accentuate your lifestyle.

Bianca
Base Curve: 6 Rx
Temple Length: 130mm
Lens Size: 56 x 36 x 59mm, DBL 15mm
7409: Shiny Black, Drivers® • New
7368: Shiny Black, Drivers Polarized • New
7367: Glitter Tortoise, Drivers Polarized • New
7366: Dark Stripe Tortoise, 555nm® Polarized • New
7365: Dark Stripe Tortoise, Drivers • New
7364: Shiny Black, 555nm Polarized • New

Giada
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 62 x 42 x 65mm, DBL 14mm
7403: Pearl White, 555nm Polarized • New
7402: Dark Tortoise, Drivers • New
7401: Dark Tortoise, Drivers Polarized • New
7400: Shiny Black, Drivers • New

30 Matteo sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens 31

Cosmopolitan
Savona
Base Curve: 6 Rx
Temple Length: 128mm
Lens Size: 58 x 42 x 61mm, DBL 15mm
7261: Black Leopard, Drivers®
7182: Black Mosaic, Drivers
7066: Brown Tan Leopard Fade, Drivers Polarized
7065: Tortoise, Drivers Polarized
Vittoria
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 62 x 41 x 65mm, DBL 15mm
7313: Tortoise, Drivers Polarized
7258: Brown Tan Leopard Fade, Drivers Polarized
7179: Metallic Medley, Drivers Polarized
7178: Tortoise, Drivers
7177: Shiny Black/Black Mosaic, 555nm® Polarized
32
Cosmopolitan
Matteo
Base Curve: 8 Rx
Temple Length: 130mm/Spring Hinges
Lens Size: 62 x 37 x 67mm, DBL 14mm
7372: Amber Tortoise, Drivers® Polarized • New
7371: Black Granite, Drivers • New
7370: Shiny Black, Drivers Polarized • New
7369: Shiny Black, 555nm® Polarized • New
Monte
Base Curve: 6 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 58 x 42 x 62mm, DBL 14mm
7231: Shiny Black/Laser Etched, Drivers
7230: Shiny Dark Demi Tortoise, Drivers Polarized
7228: Shiny Black, 555nm Polarized
7227: Shiny Black, Drivers Polarized
33
Cosmopolitan
Bocca
Base Curve: 8 Rx
Temple Length: 120mm
Lens Size: 61 x 38 x 63mm, DBL 15mm
7309: Shiny Black, 555nm® Polarized
7167: Brown Fade, Drivers® Polarized
7058: Tortoise, Drivers Gradient
7057: Shiny Black, Drivers Polarized
Canova
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 60 x 37 x 62mm, DBL 17mm
7279: Medium Gunmetal/Black, Drivers Polarized
7278: Medium Gunmetal/Black, 555nm Polarized
7277: Espresso/Tortoise, Drivers Polarized
7276: Espresso/Tortoise, Drivers
34
Alain’s take
on Italy
Alain Prost’s tenure on Italy’s
prestigious Ferrari F1 team
proved to be one of the most
memorable in his illustrious
racing career.
As lead driver, Alain continually
pushed the limits of himself,
his teammates and the cars.
Nicknamed “The Professor,”
Alain shunned training that
relied on feel and gut instincts,
relying instead on shrewd
calculations, discipline and
knowing every square millimeter
of your car. Between 1990 and
1991, Alain won four times in
Italy at both Monza and Imola.
Part of this success could be
attributed to Alain’s affinity for
the storied Ferrari team, as well
as Italy itself. Long known for
its meticulous craftsmanship
and sense of pride, the country
boasts the kind of philosophy
that’s directly in line with Alain’s.
Alain Prost wears the Serengeti ® Luigi.
35
A glimpse behind the lens It’s not exactly something you’d ponder off the top off your head, not for
most people at least. But when you’re on a photo shoot with the highly
By Elliott Allen accomplished Greg Gorman, who happens to be shooting for Serengeti®
sunglasses, well then, perhaps it’s not so odd to ask the question: What
do good camera lenses and good sunglass lenses have in common?

Renowned for his illuminating celebrity portraiture, Greg has been behind
the lens for more than four decades, having shot countless stars, including
such polar personalities as Jimi Hendrix and Robert De Niro. As you might
expect, he possesses an encyclopedic knowledge of lens technology and
light, as well as pretty much anything else you might want to talk about...wine,
music, travel. With Greg, it’s all seamlessly woven into the conversation.

With all that experience, quality is something Greg can recognize at a

glance. And he sees it in his own pair of Serengeti sunglasses. “They have
an exceptionally well-crafted lens to match their refined frames.” Amazingly,
this philosophy of comprehensive quality is not something all sunglass
manufacturers adhere to, including some
fairly high-end companies. To punctuate that
point, Greg disparagingly notes how some
photographers will essentially do the same thing,
putting a $20 filter over a $1,000 lens. “It just
doesn’t make sense–not with cameras, not for
sunglasses.” You can tell it’s a peeve of his.

He’s also noticed how well the photochromic

technology in his Serengeti lenses accommodate
varying light conditions, which is also a hallmark
of a good camera lens. To make his point, Greg
goes off on an articulate tangent about “the
golden light of Tuscany” and his favorite camera
lens for Italy, the 81b Yellow, while complimenting
Serengeti for its vast array of superior lenses.
He wears his Serengeti’s on the road and can back up how they make the
sun-swathed landscape of his native California more crisp and vibrant.

For a man who’s been shooting since the late 60s, you might think Greg
would shun the latest digital camera technology. You’d be wrong. Instead, he’s
thoroughly embraced the new digital format, while some of his contemporaries
have been much more tepid about the prospect. As far as sunglasses go,
a similar leap has taken place. Advances in computer technology have made
it possible to generate incredibly precise tolerances in the lens manufacturing
process. This has yielded stronger, lighter lenses with enhanced clarity, all of
which are embodied in Serengeti’s new Polar PhD™ lens.
Taking direction from
photographer Greg
Greg sees a parallel here, too, acknowledging that digital camera lenses are
Gorman, James
advancing so quickly that he’s consistently astonished by their clarity and Denton strikes a profile
capabilities. “Lens technology is advancing at a seemingly exponential rate,” pose in the Serengeti®
Larino, showcasing
he energetically states, revealing an unabashed excitement about all the
their aggressive wrap.
possibilities that lie ahead. With that thought, it seems the future is, indeed, Opposite: Denton
where it’s at, and for one moment in time, a world-famous photographer and and Gorman enjoy
a glass of wine after
the world’s finest driving sunglass are in total synchronicity. the photo shoot.
36
 5
Italian Republic SS1 Via Aurelia SS222 Strada Chiantigiana

Capital: Rome As you wind your way along the rocky coast, you’ll
Official Language: Italian soak up all that the Italian Riviera has to offer. The
Population: 60,114,021 gleaming blue sea, terraced gardens, swank hotels
Area: 301,338 km and cliff-hugging villages are just a few of the sights
Drives on the right that will glamorize your senses. Having inspired
Motorways: 6,487 km countless car-chase scenes in movies, Via Aurelia’s
Currency: Euro narrow path will most likely inspire you to play it
cautiously. Likewise, the Serengeti Lamone with
®
its 555nm® polarized lens is a stylish way to play
it safe with your eyes.
As the name implies, this road ambles through
the rolling vineyards of Tuscany’s Chianti region.
This charming backroad connects Florence and
Siena, making it ideal for a leisurely day trip. Tour
the wineries, stop for a meal and, if a little side road
beckons, don’t hesitate to wander off course. The
Bianca with the Drivers® polarized lens will easily
adjust to Chianti’s changing scenery while giving
you the style to mingle in any social scene you
happen upon.

Italy’s five most

SS7 Via Appia SS163 Strada Amalfi SS48 Grande Strada delle Dolomiti

scenic drives
From the chic cities in the north and the glamour of the Riviera, to
Tuscany’s wine region and the rustic charm of the south, there’s very
little in Italy that isn’t scenic. Narrowing it down to five drives was
no easy task. This list represents a good cross section of the kinds
of things that lure over 35 million visitors a year to this charming,
boot-shaped country. Doing just one of these drives would make
for an unforgettable experience. All five, and there’s a very good
chance you might not want to ever leave.
Commissioned by Censor Appius Caecus in 312 BC, the
Appian Way is one of the oldest and most well-known
of the surviving Roman roads. The road stretches
from the heart of Rome to the seaport of Brindisi over
350 miles to the southeast. Almost like a Route 66 of
the ancient world, the Via Appia supplies history and
unexpected charm around every turn. Complementing
the journey, the Vasio with the Drivers lens exudes a
timeless quality all its own.
This 45-mile stretch of road allows you to experience
the classic sights, smells and overall beauty of the
southern Italian coast. Beware, however, it’s not for
the faint of heart. Perched along the sheer coastal
cliffs between Amalfi and Sorrento, the drive can be
hair-raising, especially considering there’s a good bit
of traffic and usually only a short stone wall separating
you from your maker. Stopping off on one of the many
small seaside towns, such as Arienzo, will help break
up the tension. The Presa with its Polar PhD™CPG
lens will help you take it all in with absolute clarity.
Nestled in the far north of Italy, this road snakes
through the heart of the jagged Dolomite mountains.
It provides unencumbered and breathtaking views
of the surrounding mountains, partially due to the fact
the roadway is often right on the edge of some very
precipitous drops. Brush up on your German, as it’s
the primary language spoken here. The thin air and
harsh glare of this rugged terrain is the ideal match
for Serengeti’s Matteo with its Drivers polarized lens.

38 39
RX Warranty

Serengeti Eyewear Sunglass Warranty

®

National Sun RX program INTRODUCTION Congratulations on your purchase of

Serengeti® eyewear. No matter the weather, our patented
Spectral Control® system is a dynamic “smart” lens technology
that provides the ultimate in comfort and clarity. This exclusive
CHOICES, ALL OF THEM SUPERIOR photochromic lens is constantly adjusting for superior
definition and enhanced contrast.
The Serengeti Eyewear National Sun RX program offers a wide range of custom choices, from single vision to progressive lenses,
with the same high level of craftsmanship and technology that Serengeti is renowned for. For product registration: serengeti-eyewear.com
LIMITED WARRANTY Serengeti warrants to the consumer that
for one year from the date of purchase, we will repair or replace,
ONLY THE FINEST TECHNOLOGY at our option, any Serengeti product that is defective in materials
or workmanship. This warranty does not apply to products that
Just like our plano sunglasses, we employ only the very best polarization, photochromic and Spectral Control® technologies.
have been lost, altered, broken or damaged by misuse, failure to
Serengeti partners with Carl Zeiss Vision®, an industry leader in RX lens development and processing, to offer authentic Serengeti
follow instructions or normal wear, including lens scratching or
glass RX lenses and the new Polar PhD™ lens.
accidental frame breakage. For this warranty to apply, purchase
Serengeti Polar PhD™ RX lenses, available in polarized and non-polarized, utilize a new material tinting and casting process called must have been made in the United States from an authorized
“confined tint.” Unlike other tinted photochromic lenses, this patent-pending technology allows the placement of the photochromic dyes Serengeti dealer and you must have the proof of purchase.
in the front surface of the semi-finished lens. The polarized film is positioned closer to the front surface of the lens, providing a center Only authentic Serengeti products will be warranted. This
thickness of just 1.4mm, thinner than any other prescription polarized lens on the market. warranty shall not apply to any defect or damage caused
by improper or unreasonable use of this product. Serengeti
Serengeti NXT® PhD RX lenses are made with Trivex® material and provide many advantages. They are the fastest performing photochromic lenses are not warranted against scratching. All warranties
sun lenses on the market. Their impact resistance, light weight and Abbe value of 45 make them perfect for any activity — driving, walking, that are implied by law are also limited for one year from the
biking, golfing, sailing, hiking. date of purchase. Consumers may send damaged or defective
Carl Zeiss Vision is the exclusive supplier of Serengeti RX lenses. Carl Zeiss Vision uses a patented platform of customized products with proof of purchase from an authorized Serengeti
progressive lenses and proprietary single vision processing. The results are clear — optical superiority, customizable frame dealer to:
and lens options, UV protection, and authenticity. Serengeti Eyewear
Eye care professionals may contact Carl Zeiss Vision at 800.831.8583 for program details or request literature #60281 through 8500 Marshall Drive, Lenexa, KS 66214
Serengeti Customer Service at 888.838.1449. If your Serengeti product is no longer under the limited warranty
and has been damaged by accidental and/or normal use,
Serengeti will inspect and repair (if possible) the product in
question at our place of business. Please contact the Customer
Service Department at 888.838.1449 for more information.
For products purchased outside of the United States, please
contact your local dealer for applicable warranty information.
CARE AND USE Please take care of your Serengeti
sunglasses. On those rare occasions when you aren’t
wearing them, store them in their case. Warning: Serengeti
lenses are scratch-resistant, not scratchproof. If you take a few
precautions to preserve the lenses, they will last for many years.
Serengeti does not warrant against normal wear, including lens
scratching or accidental frame breakage. To clean lenses, blow
loose particles off the lenses, then clean with an optical lens
cloth or soft cotton cloth. A mild liquid soap diluted with warm
water can also be used on the cloth.
Never use paper products to clean lenses.
Since salt is highly abrasive, rinse lenses with fresh water
before cleaning.
Store glasses in their protective case when not in use.
Do not place lenses facedown on any surface.
Never put your sunglasses loose in a pocket or purse where
objects may damage lenses.
Do not leave your sunglasses where conditions are intensely
hot or cold (for example, on the dashboard of your car).
Caution: Do not wear for night driving or for impact sports,
or use as safety glasses. Serengeti sunglasses comply with
ANSI Z80.3 requirements. Lenses meet Conn SGST40 and
FDA impact requirements, but are NOT SHATTERPROOF.
All Serengeti products (with lenses of nominal plano power)
are in compliance with Council Directive 89/686/EEC (PPE)
and are CE marked accordingly.

40 Featuring the Dante. 41

the world’s finest driving sunglass
©2010 ®, ™ denote trademarks of Serengeti SS-657