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Asia-Pacific Journal of Management Research
http://abr.sagepub.com/content/8/1/39
The online version of this article can be found at:
DOI: 10.1177/2319510X1200800106
2012 8: 39 Asia-Pacific Journal of Management Research and Innovation
A.N. Sarkar
Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy
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