GABRIELLE JEWELL

PROFILE

I am a passionate quick-study, who is eager to work tirelessly to deliver successful results. I have strong people and
communication skills, particularly relating to partnership management. My broad experience in both brand management and
marketing has developed my strong project delivery skills and enthusiasm to strength a brands identity.

STRENGTHS

Brand Management Marketing Strategy and Execution
Leadership Internal and External Communications
Strategic Partner and Stakeholder Management Project Coordination and Delivery

BRAND AND MARKETING EXPERIENCE

INTERCONTINENTAL HOTELS GROUP | Atlanta, Georgia____________________________ ________________________

Associate Campaign Manager - Digital, Loyalty and Partnerships July 2014 -Present
Execute and oversee all short term revenue-driving marketing promotions from nine IHG brand teams
o Maintain strong relationships between brand and marketing teams with consistent alignment on objectives
Manage marketing efforts for multi-million dollar partnership with Holiday Inn Club Vacations brand

Campaign Marketing Coordinator - Digital, Loyalty and Partnerships March 2014 July 2014
Generated average of $300,000 in hotel room revenue by strategizing and launching marketing promotions for IHG specialty
brands and partnerships
o Developed and oversaw creative content development and delivery
o Conducted thorough marketing and guest analysis
Designed highly-structured content management and review process for multi-million dollar generating summer campaign
o Managed review of over 3,000 customized email versions launching to guests globally

Brand Coordinator - Americas Brand Management and Delivery September 2011 March 2014
Branding

Managed partnership with PGA TOUR and Wasserman Media Group on behalf of the Crowne Plaza brand
o Coordinated marketing and brand representation at Crowne Plaza Invitational at Colonial golf tournament
o Organized VIP player integration events, marketing, and tournament collateral
Lead monthly hotel leadership meetings promoting engagement, exceptional guest service, and continuous improvement
Recommended resort development opportunities by conducting detailed global and regionalize competitive analyses
Conducted market research and on-site testing to refresh in-hotel bath and scent amenities
Managed content, brand identity, collateral, and design directly with hotels and other external partners
Refreshed multi-lingual guides and collateral materials for US, Mexico, and South America regions
Represented brand teams on brand standards committee answering 200-300 hotel waiver requests a month
Lead cross-functional team to name Holiday Inn Brand Family hotels across Americas region

Marketing

Launched national multi-media advertising campaign for Holiday Inn, including developing creative and organizing seven
corporate launch events for over 2,000 employees
Executed marketing promotions driving approximately $150,000 - $316,000 hotel room revenue
Enhanced website by developing new merchandising content, refreshed creative, and redesigned pages







Communications and Engagement

Improved employee engagement scores by 6% across two departments totaling over 300 employees
o Boosted email engagement by 5% by developing four monthly internal newsletters focusing on people,
development, and current events
Managed budgets of up to $15 million
Aligned corporate and hotel employees by strategizing and implementing bi-monthly communications digest

Brand Delivery Intern May 2010 August 2010
Coordinated annual international and domestic Celebrate Service appreciation week for large corporate and field-based
departments, totaling over 300 people
Managed eight quarterly loyalty brand newsletters

UNIVERSITY OF GEORGIA ADVERTISING CAMPAIGNS | Athens, Georgia June 2011 August 2011

Account Executive
Launched an integrated marketing campaign for TBS Very Funny, including conducting market research, analyzing insights,
and drafting pro forma for campaign objectives

LEADERSHIP AND PHILANTHROPY

Founder and Co-Host of Womens Professional Lean In Circle March 2014 Present
Lead and organize monthly womens group to promote leadership, professional development, and aspirational career goals

Junior Achievement Volunteer January 2014 - Present
Inspire and prepare young students to succeed in business during periodic visits into local schools

Committees: IHG Mentorship Program | IHG Intern Onboarding and Development | Lean In Womens Leadership | Brand
Communications | Brand Standards

EDUCATION

The University of Georgia | Athens, GA August 2011
Bachelor of Arts in Journalism in Advertising | Magna cum Laude

Young Harris College | Young Harris, GA May 2009
Associate of Arts | Magna cum Laude

COMPUTER, SOFTWARE, AND TRAINING

IHG Way of Project Delivery | PeopleSoft | Adobe Suite | Microsoft Office Suite | Email Open | Ogilvy RedTrax | CrownPeak | ORM |
Hotel Content Manger | QEM Waiver System |