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A fourth approach, return on sales (ROS),
does not measure investment.
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What is the return on investment for each hotel?
Return on Investment
Boston Hotel: $166,000 Operating income
$900,000 Total assets = 18%
Denver Hotel: $240,000 Operating income
$1,000,000 Total assets = 24%
Miami Hotel: $1,152,000 Operating income
$5,600,000 Total assets= 21%
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The DuPont method of profitability analysis
recognizes that there are two basic
ingredients in profit making:
DuPont Method
1. Using assets to generate more revenues
2. Increasing income per dollar of revenues
Investment turnover = Revenues Investment
Return on sales = Income Revenues
ROI = Return on sales Investment turnover
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DuPont Method
How can Relax Inns attain a 30% target
ROI for the Denver hotel?
Present situation: Revenues Total assets
= $1,200,000 $1,000,000 = 1.20
Operating income Revenues
= $240,000 $1,200,000 = 0.20
1.20 0.20 = 24%
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DuPont Method
Alternative A: Decrease assets, keeping
revenues and operating income per
dollar of revenue constant.
Revenues Total assets
= $1,200,000 $800,000 = 1.50
1.50 0.20 = 30%
Alternative B: Increase revenues,
Keeping assets and operating income
per dollar of revenues constant.
Revenues Total assets
= $1,500,000 $1,000,000 = 1.50
1.50 0.20 = 30%
Operating income Revenues
= $300,000 $1,500,000 = 0.20
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DuPont Method
Alternative C: Decrease costs to increase
operating income per dollar of revenues,
keeping revenues and assets constant.
Revenues Total assets
= $1,200,000 $1,000,000 = 1.20
1.20 0.25 = 30%
Operating income Revenues
= $300,000 $1,200,000 = 0.25
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Residual Income
Residual income (RI)
= Income
(Required rate of return Investment)
Assume that Relax Inns required
rate of return is 12%.
What is the residual income from each hotel?
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Residual Income
Boston Hotel:
Total assets $900,000 12% = $108,000
Operating income $166,000 $108,000
= Residual income $58,000
Denver Hotel = $120,000
Miami Hotel = $480,000
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Economic Value Added
Economic value added (EVA
)
= After-tax operating income
[Weighted-average cost of capital
(Total assets current liabilities)]
Total assets minus current liabilities can also be computed as:
Long-term assets + Current assets
Current liabilities, or
Long-term assets + Working capital
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Economic Value Added Example
Assume that Relax Inns has two sources of
long-term funds:
1. Long-term debt with a market value and
book value of $4,800,000 issued at an
interest rate of 10%
2. Equity capital that also has a market value of
$4,800,000 and a book value of $2,200,000
Tax rate is 30%.
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Economic Value Added Example
What is the after-tax cost of capital?
0.10 (1 Tax rate) = 0.07, or 7%
Assume that Relax Inns cost of
equity capital is 14%.
What is the weighted-average cost of capital?
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Economic Value Added Example
WACC = [(7% Market value of debt)
+ (14% Market value of equity)]
(Market value of debt + Market value of equity)
WACC = [(0.07 4,800,000)
+ (0.14 4,800,000)] $9,600,000
WACC = $336,000 + $672,000 $9,600,000
WACC = 0.105, or 10.5%
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Economic Value Added Example
What is the after-tax operating income for each hotel?
Boston Hotel:
Operating income $166,000 0.7 = $116,200
Denver Hotel:
Operating income $240,000 0.7 = $168,000
Miami Hotel:
Operating income $1,152,000 0.7 = $806,400
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Economic Value Added Example
What is the investment?
Boston Hotel: Total assets $900,000
Current liabilities $50,000 = $850,000
Denver Hotel: Total assets $1,000,000
Current liabilities $150,000 = $850,000
Miami Hotel: Total assets $5,600,000
Current liabilities $300,000 = $5,300,000
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Economic Value Added Example
What is the weighted-average cost of capital
times the investment for each hotel?
Boston Hotel: $850,000 10.5% = $89,250
Denver Hotel: $850,000 10.5% = $89,250
Miami Hotel: $5,300,000 10.5% = $556,500
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Economic Value Added Example
What is the economic value added?
Boston Hotel: $116,200 $89,250 = $26,950
Denver Hotel: $168,000 $89,250 = $78,750
Miami Hotel: $806,400 $556,500 = $249,900
The EVA
ROS
Boston 18% $ 58,000 $ 26,950 15%
Denver 24% $120,000 $ 78,750 20%
Miami 21% $480,000 $249,900 36%
Hotel ROI RI EVA
ROS
Boston 3 3 3 3
Denver 1 2 2 2
Miami 2 1 1 1
Methods Ranking
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