1

Mission:
GREEN NATUREs mission is to achieve business excellence through quality by
understanding, accepting, meeting and exceeding customer expectations. GREEN
NATURE follows International Standards on Quality Management System to ensure
consistent quality of products and services to achieve customer satisfaction.
Vision:
Endeavor to attain a position of leadership in each category of its businesses.
ttain a high level of productivity in all its operations through effective and
efficient use of resources, adoption of appropriate technology and alignment with
our core competencies.
!evelop its employees by encouraging empowerment and rewarding innovation.
"romote an environment for learning and personal growth of its employees.
"rovide products and services of high and consistent quality, ensuring value for
money to its customers.
Encourage and assist in the qualitative improvement of the services of its
suppliers and distributors.
Establish harmonious relationship with the community and promote greater
environmental responsibility within its sphere of influence.
Business plan For Neem Aerosol Spray
2
Industry Analysis:
GREEN NATURE produces neem soap, neem oil, neem uptan, neem shampoo,
medicine from neem leaves etc. #o give customers new experience of using aerosol, first
time we are launching an aerosol which is made from neem and also health and
environment friendly. $e call it Neem Aerosol Spray.
Competitors:
%ur product is new in this industry therefore primarily we don&t have any competitor. 'ut
in the mar(et there are lots of other aerosol sprays which are not health and environment
friendly. So our aerosol spray is completely new and less harmful than others. So our
chances of success are higher.
Suppliers:
$e need suppliers to help us to launch our new product Neem Aerosol Spray. #hey will
ta(e our product and distribute to the customer. )ood suppliers are always needed to
launch some new product and get connected with the customer.
Te Re!ulatory En"ironment:
Micro and Macro environment is going to affect the success of our new product called
Neem Aerosol Spray.
Business plan For Neem Aerosol Spray
3
Mi#ro En"ironment:
#he micro environment of the *ompany&s our customers, suppliers, competitors,
Mar(eting intermediaries, employees, public, and partners which have great influence in
success of the product. So, the company will has to maintain its *+M ,*ustomer
+elationship Management-, "+M ,"artner +elationship Management-, E+M ,Enterprise
+esource Management-, S*M ,Supply *hain Management- and .M ,.nowledge
Management-, so that we can ensure the quality and have a great image on the mind of
the customers.
Ma#ro En"ironment:
$emo!rapy: #he population of !ha(a and *hittagong city is increases, also the
number of mosquito and other insects because of unhealthy environment around
us. If we can provide better aerosol spray than others, then demand of our product
will increase.
E#onomi#: If people&s income increases then everybody will have the ability to
buy our product.
Te#nolo!i#al: #echnological advancement is required for the increased sales.
%oliti#al: If the government loses their rules and regulation such as imposing less
income tax then our company can easily generate profit and can serve more
customers
Customer:
ffordable price.
/igh quality aerosol spray.
vailability to the customers.
vailable throughout the country.
Business plan For Neem Aerosol Spray
4
0atural affect of neem.
Te Companys pla#e &itin te industry:
Companys pla#e:
'e!al Status: "ublic 1imited *ompany
Esta(lised: 2345
Se#tor: "harmaceutical, *onsumer "roducts and griculture
Company 'o#ation: #e6gaon I7, !ha(a
Country: 'angladesh
Industrys pla#e: )a6ipur, + " )ate.
S)*T Analysis:
Stren!ts:
Strong distribution channel.
Efficient and productive wor(er.
Strong brand name in the aerosol industry.
#otally nature 8 health friendly product.
$e focused on our natural resource.
)ea+ness:
1imited financial resources.
1ess product *lassification.
Business plan For Neem Aerosol Spray
5
0ew in the Mar(et.
*pportunities:
0o *ompetitor in the mar(et.
$e can export this product in future.
Existing distribution channel will be used.
/igh growth rate in this industry.
Treats:
*ompetitor can produce the same product.
!ownward pressure on pricing.
"olitical instability, economy etc.
Business plan For Neem Aerosol Spray
6
,-. / %orters 0 For#es Analysis:
Business plan For Neem Aerosol Spray
7
In current situation there are lots of competitors in the mar(et. #he price of our Neem
Aerosol Spray of 293 ml is t(. 493. %n the other hand competitors price are ACI
Aerosol Spray 293 ml is t(. 233 8 Mortein Aerosol Spray 293 ml is t(. 243. So we can
say our product price is less than other two main competitors. nd also we have : si;es
spray so people can easily effort our product very easily.
In future, as our target group of customer is about the whole mar(et, so we easily can
expect that our product sell will be high. <or having different si;e for different customer
needs any level of people can buy this product easily because we have <amily, Medium
8 Small si;e. s or mar(et survey was successful so we can assume that our products
future will be better than other products.
%rodu#ts and Correspondin! Tar!et Mar+ets:
Tar!et Mar+et $emo!rapi#s:
%ur target mar(ets are separated into three segments. #he segments are Middle class
<amily, /igher Middle class <amily, /igher class <amily and also for hospital, shop. #he
segment details are as follows=
Business plan For Neem Aerosol Spray
8
Fi!: Tar!et Mar+et
Middle Class Family:
Middle *lass <amily is vast population of our country and they don&t prefer aerosol spray
that much. #hey used coil instead of aerosol. 'ut we will try our level best to attract them
with our Neem Aerosol Spray.
1i!er Middle Class Family:
/igher Middle *lass <amily is health conscious and therefore they prefer the product that
will (eep away from diseases or any harmful hamper to their body. #hey are very much
conscious about product quality and price and our product is quality maintained and
affordable.
Business plan For Neem Aerosol Spray
30%
50%
20%
Middle
Class
Family
Higher
Middle class
Family
Higher
Class Family
9
1i!er Class Family:
In the 'angladesh there are many high class families who are try to use best product in
mar(et. If the price of that product higher than other they don&t hesitate to buy. %ur Neem
Aerosol Spray provides good quality, nice smell and finally no harmful hamper to health
or nature.
Industry or So#ial Trends:
$e are going to introduce our new diversified aerosol spray product initially in 293 ml,
933 ml and >33 ml cans. It will be launched in steel cans. It will be launched in different
prices li(e 493t(, 2?9t( 8 :>9t(. ccording to the survey the target mar(et growth rate is
increasing. #hus we will attract our customers by our price and also quality.
*ur Tar!et Customers Needs and )ants:
bove we describe about our target customers. #hey all need best quality within
reasonable price. /ere we are. $e are providing best aerosol spray now in mar(et. #his
aerosol spray made from neem tree. $e reduce the harmful chemical in it&s and mixed
neem with it. #hus our product becomes unique from other. $e also reduce our prices of
our aerosol spray. 'y doing all these we will be able to fulfill our customers needs and
wants.
Mar+etin! Strate!y:
%ositionin!:
$e are trying to position our product through image differentiation, because related
mar(eting, and product differentiation. $e will use logo and short advertisement so that
people can consistently see the advertisement so the product will occupy a clear,
Business plan For Neem Aerosol Spray
10
distinctive, and desirable place in the mind of the consumer relative to competitors&
product. $e will use @S" ,@nique Selling "roposition- for our product. #o do brand
differences that ma(e a better differentiation or that has the potential to create company
costs as well as customer benefits. difference is worth establishing to the extent that it
satisfies the following criteria=
Important
!istinctive
Superior
*ommunicable
ffordable and "rofitable

Fi!: ,02ml Fi!: 022ml Fi!: 322ml
Strate!ies:
#he greatest ob6ective is to establish our new brand in the industry. #he mar(eting
strategy will see( to first create customer awareness regarding the product and
Business plan For Neem Aerosol Spray
11
establishing connections with targeted mar(ets and wor( toward building customer
loyalty and referrals.
#he ma6or mar(eting strategies are=
In#rease a&areness and Ima!e: Informing the consumers about our new product
Neem Aerosol Spray through, advertisement, leaflets, and billboard. $e can
increase awareness of the product and finally will be able to establish good brand
image of our product.
Cross Sellin!: $e can use our existing distributors to distribute our new product.
$e will also be able to cross sell our new product with our existing products. #his
will help us promoting our new product to the mar(et.
4uality and test leadersip A %ur strategy is for being the quality and test leader
in the mar(et. $e are going to offer two different type of aerosol spray.
Mass distri(ution A $e will also go for mass distribution of our product. $e want
to distribute our product each and every corner of the country.
Mar+etin! Mi5:
%ur mar(eting mixes for the new product Neem Aerosol Spray are
%rodu#t Mar+etin!:
<or launching a product in the mar(et, there is some procedure that should be followed
by every mar(eter to move in the long run. %ur product will enable our customers to have
a different experience to try our aerosol. #hey will be able to differentiate our product in
quality which is unique in the aerosol spray mar(et. #hey will not be able to feel the same
way for the other aerosol spray in the mar(et.
%ri#in! Strate!ies:
Business plan For Neem Aerosol Spray
12
$e shall charge based on B%verhead ExpensesC and B*ost "lusC. %verhead Expenses
include rent, gas and electricity, business telephone calls, pac(ing and shipping supplies,
delivery and freight charges, cleaning, insurance, office supplies, postage, payroll taxes,
repairs, and maintenance. #he accuracy of our costing will depend on estimating logical
amounts for all categories of expenses. $e have to list all overhead expense items and
total they divide the total overhead figure by the number of items per month ,or time
period we used above-.
#he answer is our overhead per itemA
*"eread 6 Materials 6 'a(or 7 Total Cost8Item
<rom the mar(et research, we received the following=
%rodu#t Name %ri#e
ACI Aerosol Spray9,02ml: ,22
Mortien Aerosol Spray 9,02ml: ,;2
Neem Aerosol Spray9,02 ml: ;02
Ta(le: %ri#e o< di<<erent (rands-
$e want to charge 293 ml 0eem erosol Spray at the selling price of #(.493. %n the
other hand, the prices for 0eem erosol Spray are to be charged for 933 ml #(.2?9, for
>33 ml #(. :?9.
Business plan For Neem Aerosol Spray
13
%la#e or $istri(ution:
$e will primarily use our existing distributors for distributing our new product Neem
Aerosol Spray thenD we will ma(e some new channels and assign some distributors to
promote our new product to all over the country. So we are going to deal with this chainA

Fi!ure: $istri(ution Cannel
$e are using mobile shop in the shopping malls, offices and crowded areas so that people
can purchase the product easily when they li(e to consume. $e will ma(e our consumer
by Value $eli"ery Net&or+-

Business plan For Neem Aerosol Spray
Manufacturer
Manufacturer
Wholesaler
Wholesaler
Customer
Customer
Retailer
Retailer
14
Ad"ertisin! and %romotion:
#he most successful advertising will be through BTV= NTV= Cannel I= ATN Ban!la=
RTV= and CSB Ne&s which are the most popular television channels in the country. $e
will also use some bill=boards and leaflets and we will hold a sport event to promote the
product. $e will also use our experience so that we can create attention to the customers.
Measurements:
third party who facilitates a deal between two other parties Related Terms
Middleman = Intermediary between a manufacturer and a consumer.
Bro+er = n individual or firm who acts as an intermediary between a buyer and
seller, usually charging a commission. <or securities and... More
$istri(utor = company that buys open=end investment company shares directly
from the fund for the purpose of reselling to interested buyers.
finderEs fee, investment ban(, underwriter, counterparty ris(, disintermediation,
distribution networ(, mar(et, rebate, acquirer
$hen finally our product will be made then at first we will survey this spray in our
organi;ation or people in our organi;ation. If our employees says it is good or better than
other spray and if they saysCFESCit is harmless, effective and also environment friendly,
then we will launch this product. #o complete our survey we will collect the information
about our Neem Aerosol Spray from our employee.
Selecting site:
Business plan For Neem Aerosol Spray
15
Selecting a site
s suggested earlier, the process of site selection varies because each venture is unique.
Suppose, for example, that an entrepreneur wants to open a drugstore. 'efore selecting a
site, the entrepreneur first must as( questions such as those listed here, the to which come
from mar(eting researchA
On the City
Is the city growingG If so, how fastG $hat parts of the city are growing mostG
$hat is the city&s population brea(down by age, income, and occupationG
/ow many drugstores are here now in the cityG $here are theyG /ow well are they
doingG
$hat is the civic spirit li(eG Is the city progressiveG !o residents wor( well together on
civic pro6ectG
$hat is the quality of the city&s schools, churches, par(s, and cultureG
On an Area Within the City
$hat do rea consumers buy when they go to a drugstoreG
$hat is the area&s populationG Is it growingG re the people chiefly native=born or
foreignG
/ow do people ma(e their livingG re they mostly white collar wor(ers, labors, retired
personsG
re the people all ages or are the mainly old, middle aged, or youngG
$hat is the average family incomeG $hat is their total buying powerG
/ow many other drugstores are in the areaG /ow success full are theyG
On a Specific Site within the Are
Business plan For Neem Aerosol Spray
16
re neighboring business healthyG
/ow close is the nearest competing drugstoreG
Is the site surrounded by well=(ept homesG
Is there plenty of par(ing space available next to or near the siteG
Is the site accessible by busG
$hat ;oning requirements must be metG
/ow far will customers have to travel to shop in drugstoreG
Is there a steady flow of foot traffic by the siteG
$hat is the floor areaG
Is there any room to expandG
*an deliveries be made from the nearG
$ill near by stores draw customers to the siteG
Is the appearance of the site pleasingG $ill customer want to shop thereH
Is there any divider on the road that may discourage some potential customersG
1o& &e mana!e our Salespeople
$e follow some policies to manage our sales people. #hese ways are described in below
Settin! a sales tar!et and ten so"in! it do&n teir troats-
B"eople, especially salespeople, don&t li(e being dictated to,C says Mr. 0o(ib .han
Executive Manger of 0eem erosol 'angladesh 1td./e believes the old school of sales
management tells people what to do. 'ut the new school invites salespeople into the
process of setting quotas and goals, allowing them to figure out what they are capable of
achieving.
Business plan For Neem Aerosol Spray
17
If you thin( this sounds li(e letting the inmates run the asylum, thin( again. ccording to
one manager, the great paradox is that salespeople will invariably come up with a more
aggressive sales goal when left to their own devices than if their manager sets the target.
BIf you tell a salesperson he must do I2 million dollars next year, he will call you cra;y
and say it&s impossible,C says the sales manager. B'ut if you wor( with salespeople and
encourage them to analy;e their accounts, they&ll come up with a number that is
consistently higher than what you would have set yourself. It&s really a shoc(ing
phenomenon.C So shoc(ing that this manager often has to encourage his people to ad6ust
their optimism and set slightly more realistic goals.
#he secret sauce in the goal=setting formula is accountability. If salespeople feel li(e they
helped shape the overall plan, they have a personal sta(e in the outcome. B'y including
your salespeople, you give them added motivation to succeed,C says !eceuster. B'ut
without inclusion, salespeople will figure out the best excuses in the world why they can&t
achieve.C
Te Num(ers Game
'ut what happens when upper management devises a wildly unrealistic sales target and
drops it down from aboveG $hat should a sales manager doG Some managers who have
been in this position say it is impossible to push bac( against management without losing
their 6obs. 1i(ewise, it is imprudent to force the number on salespeople and expect them
to perform.
BFou wor( for the company, so it&s your obligation to reach the goal, no matter how
unrealistic,C says one sales manager. B'ut it&s also your obligation to protect your
salespeople from arbitrary numbers.C #his manager suggests figuring out other ways to
remunerate your salespeople other than simply quota=based commissions. #hat might
mean convincing management to offer greater incentives or a higher base salary.
Business plan For Neem Aerosol Spray
18
$e needs to deliver against a number set by the corporate office. t +eed that number is
not determined in a vacuum, but rather is based on direct input and data from people in
the field. B%ur sales targets start with the individual salespeople doing a strategic
assessment of their accounts and territories, evaluating everything from revenue flow to
run rates to new areas of growth,C Sales Manager explains. B$e then ta(e that data from
the street and match it up with corporate ob6ectives.C
%nce the goals are set, Sales Manager , who manages a team that sells everything from
traditional print ads for maga;ines to banner ads for online properties, meets with his
people to review those goals on a wee(ly and monthly basis. B#here has to be a continual
dialogue,C says. BIf we set a goal and don&t regularly assess what is happening, we&ll
never reach the target.C
*ne Step at a Time
%ne another step that connects buyers and sellers of industrial products, says it&s crucial
for salespeople to establish a set of daily, wee(ly and monthly benchmar(s that help them
measure and manage their ultimate goal. <or instance, if one of her salespeople has a
target of I4 million, she doesn&t as( them to focus on the actual dollars, but the activities
that will help them reach that mar(.
$e believe it&s important to identify and measure several (ey success indicators, such as
the number of follow=up appointments in a wee(, the number of networ(ing events
you&ve attended, or the number of contracts you&ve renewed. It even establishes wee(ly
and monthly contests for her salespeople based on these very metrics. B'y brea(ing goals
down into smaller, easier=to=digest targets, you can start seeing the impact immediately,C.
BIt can be much more effective and rewarding, rather than simply striving for year=end
results that are way down the road and seem so far out of reach.C
nother effective tactic for setting and managing sales goals is to step bac( and evaluate
what went right and what went wrong the previous year. fter all, if you don&t learn from
Business plan For Neem Aerosol Spray
19
our mista(es, we are doomed to repeat them. nd if you don&t learn from your successes,
you can&t replicate them.
B$e have our teams write out three lessons from their successes and failures that can
guide them as they move into the future,C says mar(eting manager. %n the negative side,
he finds that salespeople consistently believe they do not have enough time in the day to
get things done, which prevents them from reaching their ultimate goal. #he tric(,, is
getting them to reframe negative associations in a more positive light. <or instance, you
can&t change the number of hours in the day, but you can always find time to do what is
important by prioriti;ing your tas(s and systematically chec(ing items off the list one at a
time.
A Team E<<ort
Many sales managers employ a consultative approach when helping to set goals for their
staff. Mar(eting Manger of 0eem erosol first as(s his team members to map out where
they want to be financially and how much they want to earn. /e then tells them to wor(
bac(wards from there. B1et&s say a salesperson wants to earn I433,333 a year, and to get
that, they need sales revenue of I4 million,C he says. B#ogether, we&ll loo( closely at each
of their accounts and identify areas of growth where new sales can come from.C /e wants
his salespeople to be aggressive, but he is also careful that they don&t set themselves up
for failure. <or instance, a sales target of I9 million might be overly optimistic if the sales
representative in question has never surpassed I4 million in his career.
nother effective tactic is encouraging sales staff to share their goals with the entire team
and other people in the organi;ation. $hen goals are shared, people become more vested
in the outcome and ultimate success. B$e brea( commitments to ourselves all the time,
but once we inform friends, family and colleagues of our goals, the sta(es are instantly
raised,C says 1ori +ichardson, president of Score More Sales, a sales effectiveness
organi;ation. "eople are less li(ely to bac( away from their goals without giving it a lot
Business plan For Neem Aerosol Spray
20
of thought and reasoning first. $hat&s more, by trusting others with your goals, you
acquire a support group that can help you stic( with it and spur you on to success.
Fore#ast and Finan#ial analysis:
#he new brands of BNeem Aerosol SprayC will be introduced in September. $e ma(e an
action program for the next four months. nd we believe that, if our four month action
programs will run well, then we will achieve our goals easily.
>une:
In June we will arrange meeting with our suppliers, dealers. nd tal( about our new
product&s quality, product development etc. %ur product is low involvement and buyers
show habitual buying behavior. #hen we will start production new 0eem erosol Spray.
>uly:
fter meeting with the dealers we will provide sample aerosol spray to our customers for
getting publicity. %n the other hand we will give advertise of our new product in the
#elevision, +adio, 'ill 'oard, 'anners, and in the "oster. #hen we will launch our
product in to the mar(et. In the primary stage we will produce 293ml and 933ml can.
Au!ust:
fter doing our successful operations of two month, at the third month we give extra
benefits to the dealers and sellers to improve our sales. $e will give small toysD arrange
game. %bserving the situations, at this stage we will produce 293ml can, and 933ml can
for the consumers. In this month we will start to produce >33ml can. nd this month our
product will be available in almost every shop of the country.
Business plan For Neem Aerosol Spray
21
Septem(er:
In our last month of action program, if situation will favorable then we go for !ivisional
dealers to distribute to the whole country. %bserving and analy;ing we ta(e necessary
actions to develop product sales and increase our profit. In this way we will continue our
production and give a particular image to the mind of every customer.
Bud!et:
#his section will offer a financial overview four company as it relates to our mar(eting
activities. $e have shown brea(=even information.
Brea+/e"en Analysis:
Ta(le: Cost Stru#ture
t the very beginning, we want to go for #a(a K3,333 "cs production. nd producing
price is to be #( 423 for 293 ml. #his is our variable cost. %ur selling price is L 493 ta(a.
%ur fixed cost is #a(a 4,:>3,333. *ontribution margin L :3 ta(a M493=423N
So our total cost is L O4,:>3,333P ,423QK3,333-R #a(a L >9>3333#a(a
Business plan For Neem Aerosol Spray
Cost Ta+a
$ire#t material ,2
$ire#t la(or ;2
Indire#t material ;;
Indire#t la(or ?
Fi5ed #ost ,@
Manu<a#turin! #ost ,2
Sales A %romotion ,.
Total Cost ;,2
22
Brea+ E"en %oint:
'rea(=Even Quantity L ,4:>33337:3- "cs L 5K333 "cs
'rea(=Even Sales L ,5K333 Q 493- #a(a L KS33333 #a(a
/ere we do the brea( even analysis only for 4 product ,293 ml-
Sales Fore#ast:
#he sales forecast is bro(en down into the three main revenue streamsD direct sales,
$eb sales, consignment sales. #he sale forecast for the upcoming year is based on :3T
growth rate. )rowth rate for year 233K to 2343 are based on percentage increases as
followsA
!irect sales 23T growth rate per year
$eb sales 93T growth rate per year.
*onsignment sales 23T growth rate year.
Business plan For Neem Aerosol Spray
Price (a!a"
6900000
(#rea!$%&en 'oint"
1380000

4600 ((uantit)
('iece"
23
Fi!ure: Brea+ E"en Analysis o< Neem Aerosol Spray-
Con#lusion:
$e all (now that, today&s fast moving world respect the new, innovative ideas. #o (eep
the same pace with this situation our company had decided to launch a aerosol spray and
it has a bright future in its mar(et. s the product is innovative, the consumers are going
to appreciate it. nd according to the +8! ,+esearch and !evelopment- department this
product will be a strong product mix for our company. nd once our Neem Aerosol
Spray will reach to the hand of our targeted customers, we will be able to capture the
mar(et.
Re<eren#e:
'usiness plan %utline.
Journals from the internet.
naly;ing Mar(et needs and wants.
'rowsing internet.
*onscious hard wor(s of us.
Business plan For Neem Aerosol Spray
24
)reat Effort and hard wor(.
E5e#uti"e Summary:
Strate!i# Intent8o(Be#ti"es: 0ature 8 /ealth friendly
*(Be#ti"esA strate!ies:
*b6ectives are quantitative measures used to plan the achievement of mission and
monitor performance. Ideally ob6ectives should follow the SM+# model U that
is being Specific, Measurable, chievable, +esults oriented and #ime constrained.
<orecasting sales, revenue 8 proposed mar(et share ,4=: years-. sales forecast
is the amount of sales a firm expects to achieve during some future period under a
given business plan and expected mar(eting conditions. forecast should provide
an accurate estimate of the sales expected from a given plan and under give
business7economic conditions. #he forecast is tied to the firm&s expected
promotional and distribution efforts. #he evaluation of factors such as customer
value of our product, customer price sensitivity, pricing structure, competitors,
pricing ob6ectives. #o determine a price of our product or service that will provide
maximum, measurable returns.
) hoA @s
) hat : 0eem erosol Spray
) hereA !ha(a= *hittagong, +a6shahi, .hulna
Business plan For Neem Aerosol Spray
25
) henA !ecember, 234S
1 owA #hrough Intermediaries
Business plan For Neem Aerosol Spray