SUSAN GULLION

136 Wisteria Drive, Winder, GA 30680 (706) 461-1574 sugull20@gmail.com

www.linkedin.com/in/susangullion

SEO MANAGER
Results-driven SEO marketing professional leveraging creativity and multi-industry expertise in planning and
executing highly effective growth, SEO, linking, and social media marketing strategies.
Proven ability to increase visibility and Internet presence and deliver revenue-generating results. Instrumental in
identifying client needs and improving strategic marketing initiatives.
Maintains current knowledge and understanding of the online visitor (targeted audience) to enhance user
experience. Strategically utilize web analytics, research, usability data, and link building tools to create and drive
marketing campaigns, manage relationships, and sustain performance.
AREAS OF EXPERTISE
Search Engine Optimization Keyword Research and Analysis Content Optimization and Development
Website Architecture Email Marketing Strategies Social Media Strategic Planning Project Management
Consultative Marketing Relationship Management Conversions User Experience Virtual Team Management
Account Management
INTERNET MARKETING TOOLS
Google (Analytics, Insight, AdWords), Google and Bing Webmaster Tools, Moz, SEMRush, Market Samurai,
Screaming Frog, Raven Tools, Constant Contact

INDUSTRY EXPERTISE
Real Estate, Mortgage, Insurance, Healthcare, Higher Education

TECHNICAL SKILLS
Basecamp, Microsoft Office Suite: Word, PowerPoint, Excel
PROFESSIONAL EXPERIENCE
SEO MANAGER, 10/2013 to current
Piedmont Home Solutions, Winder, GA
Implement SEO best practices to achieve Google Page One ranking for target key terms.
Improve website authority and ranking through focused content development, linking, and social media.
Continuously grow the number of new and returning website visitors.
Co-owner of real estate investment company.

SEO ACCOUNT MANAGER, 7/2011-7/2013
PeriscopeUP, Baltimore, MD
Developed and executed strategic Internet marketing initiatives that achieved accelerated exposure, growth,
and Internet presence for multimillion dollar client companies of various industries.
Achieved top ranking for competitive keywords.
Increase conversions across various industries.
Amplify keyword rankings and site visits through highly effective content distribution strategies such as
linking, outreach, and social media.
Eliminate Google ranking barriers by conducting technical site audits, creating XML sitemap and robots.txt,
and establishing Google Analytics and Google Webmaster Tools for tracking and correspondence.
Managed up to 20 clients monthly and led team members to effectively drive marketing strategies.
Monitored Google algorithm updates, and analyzed and benchmarked key web metrics to facilitate strategic
planning.
Implemented organic on/off webpage strategies.
Susan Gullion
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SEO SPECIALIST/OWNER, 6/2009-8/2011
PNP Internet Marketing Pros, Winder, GA
Implemented web marketing optimization strategies to increase visitors and conversions for local
businesses.
Performed competitive analysis, keyword research, on-page optimization for search engines, and on-page
marketing strategies for lead generation.
Monitored and evaluated web analytics to quantify traffic and conversions.

GOOGLE SEARCH ENGINE EVALUATOR, 6/2009-9/2012
Leapforce, Pleasanton, CA
Enhanced end-user experience through thorough website analysis, research, and data compilation.
Conducted extensive testing and evaluation of projected algorithm modifications.

TRAINING ADMINISTRATOR/PROGRAM DIRECTOR, 6/1992 7/2001
University of Wisconsin, Green Bay, WI
Develops programs to achieve organizational goals and provide a competitive advantage in the
marketplace.
Program management responsibilities included: developing and coordinating an extensive schedule of
classes; contracting and supervising class instructors; arranging all accommodations including classroom,
food, lodging, and entertainment;
Compilation and analysis of program attendance and evaluation results to demonstrate ROI to sponsoring
organizations and for continuous quality improvement.

EDUCATION
Bachelor of Science in Economics and Regional Analysis
University of Wisconsin-Green Bay, Green Bay, WI

TRAINING | CERTIFICATIONS
Google Adwords Certification (In Progress)
Google Analytics Certification (In Progress)
Pay Per Click Advertising Training
Online Marketing Certified Professional (OMCP)
Search Engine Optimization Training and Certification