GROUP PROJECT

SALES STAFF SATISFACTION

Company : TH True Milk
Lecturer :
PhD. Le Thi Lan Huong
Group members :
Dinh Manh Tuan
Chu Manh Duc
Tran Khanh Ha
Trinh Thi Anh Tho
Contents
1.Introduction
2.TH True Milk sales staff department
3.TH True Milk sales staff satisfaction survey
4. Conclusion and our mesages
I. Introduction
I.1 Company profile
- 12/21 ! TH True Milk "as esta#lis$ed "it$ t$e financial
supporting of %ort$ern &sia 'ank.
%ame ! TH Milk (ood )oint stock company *TH MI+,-../C0
- +ocation ! %g$ia son village- %g$ia 1an "ard- %g$e &n province.
- 'usiness activities !
2urc$ase and sale- processing of milk- dairy products.
Trading and processing of fruit )uices and drinks.
2urc$ase and sale of ra" materials and e3uipment for production of
milk and food.
I.2 Vision an mission
4ision ! providing fres$- clean- $ealt$y and nutrition dairy and foods
t$at origin from t$e nature to satisfy t$e demand of customers a#out
diversified and perfect products.
Mission ! &c$ieving 56 of target customers and least 76 of t$e
distri#ution system in Hanoi and Ho C$i Min$ city.
TH True Milk stands for True Happiness !
- 2ure !
- Modern !
- (res$ !
- 2erfect production line !
II. TH True Milk sales sta department
II.1 !ales s"aff epar"men"
II.2 TH True Mil# selling campaign
- 1istri#ution c$annels !
- 1iffirent approac$ from ot$er #ranc$es !
- 1irectly delivery services !
- &dvertisements on t$e T4 to ensure t$e #ranc$ name !
II.$ !ales s"aff roles
- Communication
- Customer assistance
- 2roduct kno"ledge
- (inancial transactions
- /$o"casing
III. TH True Milk sales sta satisaction sur!ey
I". Conclusion and our messa#es
IV.1 Conclusion
8elation #et"een management and "orkers is good.
Mentality #e$avior of staff a#out t$e company is depends on t$e "orking
condition and senior #e$avior.
9orking condition of t$e company is satisfactory for sales staff.
Many sales staffs $ave good t$inking a#out $is supervisors.
Many sales staffs are $appily "it$ tools and e3uipment provided #y t$e
company.
/ales staff are not completely satisfied "it$ t$eir salaries.
T$ey often feel t$at over"ork load.
IV.2 %ur messages
To increase t$e )o# satisfaction level of t$e sale staffs- t$e company s$ould
concentrate mainly on t$e incentive and re"ard.
Ideal staffs s$ould concentrate on t$eir )o#.
Company s$ould give promotional to t$ese sales staffs "$o deserve it.
/uccessful staffs s$ould #e motivated according to t$e time and situation.
:pen communication "it$ Top management s$ould #e t$ere so t$at if sales
staffs are $aving any grievances so t$ose could.