Student_________________________________________________ Project Date__________________________ CATEGORY 4 3 2 1 Grammar 5 pt. Grammar and usage were correct (for the dialect chosen) and contributed to clarity, style and character development. Grammar and usage were typically correct (for the dialect chosen) and errors did not detract from the story. Grammar and usage were typically correct but errors detracted from story. Repeated errors in grammar and usage distracted greatly from the story. Images 5pt. Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors. Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors. An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical. Little or no attempt to use images to create an appropriate atmosphere/tone. Point of View - Awareness of Audience 5pt. Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience. Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience. Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience. Limited awareness of the needs and interests of the target audience. Organization 5pt Student presents information in logical, interesting sequence which audience can follow. Student presents information in logical sequence which audience can follow. Audience has difficulty following presentation because student jumps around. Audience cannot understand presentation because there is no sequence of information. Citations 5pt Bibliography/works cited list is properly formatted and complete (like a research paper). Bibliography/works cited list is complete, but not properly formatted (e.g. bulleted list). Bibliography/works cited list is incomplete (e.g. no citations for images) or improperly formatted (e.g. list of URLs). Student does not list sources used for research.
Technical Production 5pt Tone and voice convey emotions and enthusiasm. The recording is clear and loud enough to be heard. Background sounds and effects blend with the PSAs message. Tone and voice frequently convey emotions and enthusiasm. The recording is clear and loud enough to be heard. Background sounds and effects usually blend with the PSAs message. Tone and voice frequently convey emotions or enthusiasm. Most of the recording is clear and loud enough to be heard. Background sounds and effects sometimes distract from thee PSAs message. Tone and voice rarely convey emotions or enthusiasm. Recording is unclear and/or not loud enough to be heard. Background sounds and effects absent or distract from the PSAs message.