PROJECT OF WARID

SUBMITTED TO:
MAM RABIA

SUBMITTED BY:
• SHAHID FAROOQ 27
• HAMMAD SHAMAS 65
• WAQAS AHMAD 44
• FAHID GHAFOOR 62

DEPARTMENT OF CS & IT

THE ISLAMIA UNIVERSITY OF

BAHAWALPUR
WARID TELECOM

INTRODUCTION
Warid Telecom International is an Abu Dhabi based mobile
telecommunication firm providing telephony services in Bangladesh, Congo,
Pakistan and Uganda.

Warid Telecom (PAKISTAN)

Warid Telecom
International Ltd.
Type Private
Founded 2005
Headquarters Lahore, Punjab, Pakistan
Key people Marwan Zawaydeh, CEO
Industry Telecommunication
Products Telephony, EDGE, GPRS, GSM
Website Warid Telcom Pakistan

Main article:

Warid Telecom customer services and sales point

Warid Telecom business center, Lahore, Pakistan

Network Technology:

Network Status Date

GSM900/1800 Live/Active May, 2005

Zahi and Zem:

Warid Pakistan provides both post-paid and pre-paid connection plans. The post-paid
plan is branded and marketed across the country under the name Zahi Post-paid, which
means leader or royalty. The pre-paid segment is branded and marketed as Zem Pre-
Paid.

Zahi-Post-paid and Zem Pre-paid user enjoy various value added services(VAS), such as
SMS, MMS, GPRS, 64K SIM, Dual SIM product, Corporate packages for product
advertising via SMS, and a host of other features.

However International Roaming is available to its Zahi(post-paid) users as of March

2007. For pre-paid customers, International Roaming is also available. (Selected
Countries)

Warid has been one of the highest contributor in development work carried out in the
quake hit areas of Pakistan after the devastating event of 8th October 2005, furthering
their stance of 'We Care'.

Partnership:
In August 2008 Warid signed an agreement with [ezetop] to provide international mobile
phone recharge to the Diaspora worldwide. ezetop now sells top up in ezetop cted to
launch in the Ivory Coast and Georgia soon. retail locations worldwide as well as on their
website.

HISTORY
In 2004, Warid Telecom International LLC, purchased a license for operating a
nationwide mobile telephony network, (WLL) and long distance international (LDI) for
$291 million US dollars and was the first venture of Warid Telecom International LLC.
Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid
Pakistan claims to have attracted more than 1 million. users[5]. According to Pakistan
Telecommunication Authority, currently Warid Telecom has 16.41 million subscribers as
of October 2008. It is ranked as the fourth largest operator in Pakistan. Warid Pakistan
claims it has the largest "post-paid" subscriber base in Pakistan.

On June 30th, 2007, Singapore Telecommunications Limited (SingTel) and Warid

Telecom announced that they have entered into a definitive agreement subsequent to
which SingTel will acquire a 30 per cent equity stake in Warid Telecom for an estimated
$758 million — valuing the company at an enterprise value of $2.9 billion.

BACKGROUND
Warid is operated by Abu Dhabi Group led by Sheikh Nahayan Mabarak
Al Nahayan. Warid started it services in Pakistan May 2005. Since than
Warid Telecom successfully launched the services covering 28 cities
with a total population of around 32 million people. Warid Telecom
with low rates to capture the market with already giants operating the
cellular world of Pakistan is the major task for Warid Telecom major
competitor is mobilink with already 10 million subscribers it is not a
easy task to break the market.

Warid Telecom did a great job when launched Warid didn’t get the
attention of the subscribers after a month of so the boob started We
aren’t willing to purchase the connection as the company in start didn’t
leave a huge impact to switch the mobile connection. After one to two
month after the launch of Warid Telecom people started purchasing
the connection and I myself purchased one the main feature about
Warid Telecom that attracts me its Friends and Family feature with
rates of 1.90/mins. The rates are the cheapest in the market and with
30 sec billing feature makes it worth while to try once.

In July I purchased Warid connection as many people are purchasing

it. In the start I face many network problems as it is almost not
possible to call on mobilink network all the time it gives me network
busy message the services of Warid is some want bad in the start
when the storm of subscribers hit Warid Telecom it become difficult for
the company to handle the new subscribers but Warid Telecom did a
great job in managing all the subscribers and handling the network.

Warid Telecom has some features as low calling rates 30 sec billing.
Coverage is improving and hope will be improved as the company
grows. Warid Telecom according to me targeting the student class
rather than business men.

Warid Telecom is a joint venture between Abu Dhabi Group & SingTel Group. Abu
Dhabi Group entered into a strategic alliance with Singapore Telecom. Subsequent to this
transaction in July 2007, telecom giant SingTel acquired 30% percent equity stake in
Warid Telecom, Pakistan, for US$758 million. This partnership is part of a strategy to
support Warid Telecom’s continued growth and to enhance its market position

By Mehmood-ul-Hassan Khan
Confucius once said that communication is the toughest thing to do. However, the
dawn of information technology has reduced barriers of distance and cultures.
Elements of privacy, clarity and swiftness through the ever increasing growth and
connectivity levels of the telecom sector have taken over.

Hamid Farooq is CEO of Warid Telecom, which is owned and supported by the
famous and financially strong Abu Dhabi Group. The group is among the largest
foreign investors in Pakistan with substantial shareholding in Bank Al-falah and
United Bank Limited, among others.

Hamid initiated the interview by giving an overview of Warid Telecom. Launched on

23rd May 2005, Warid Telecom started its service from 28 cities in the first phase
and plans to expand the network to other far-flung areas in the second phase by the
end of 2005 while the third phase will start in 2006. And this is soon becoming a
reality since Warid Telecom is the preferred choice for local customers due to its
innovative marketing strategi.

He acknowledged the incentives and investment friendly environment, facilitating

policies and strong commitment of the government

STARTIGIES
Talking about his company's operations and strategies, he said that Warid Telecom
has acquired both LDI and WLL licenses reflecting their strong positioning as a major
player not only in the cellular market but also in other segments.

As for having regional and global exposure, Warid Telecom is part of Warid Telecom
International. Based in Abu Dhabi, the group recently acquired GSM license in
Bangladesh. Warid Telecom International is actively pursuing expansion in other
areas as well and through this integration with its business partners Warid brings
decades of Telecom experience to Pakistan and other regions of the world.

Although rather new when compared to other operators, Warid has managed to
leave its mark in the local cellular market, said a beaming Hamid. With state of the
art infrastructure backed by its own fibre network which has been made available
through Wateen Telecom the sister concern, Warid is all set to get itself positioned
on the market leader spot in the near future.
Talking about voice quality, Hamid claimed that the company does not use any
compression equipment and thus voice quality is preserved and travels with
elements of genuineness and clarity. Although costlier, it is in accordance with the
companyís policy of customer satisfaction and quality service.

He went on to add that sales and growth pattern speaks for the level of popularity
that Warid enjoys in the market. In one short sentence, Warid gives the best
possible service with the lowest cost to its customers. Currently Warid enjoys the
best post paid package ration in the market. This has been made possible by having
well designed and executed franchise and sales channels. Due to our strength in
supply chain management.

This is also the reason that within the first year of operations, Warid managed to
attract more than three million subscribers. This was the highest growth rate
exhibited by any telecom operator in Pakistan's history.

Swot analysis:
Company's core strengths
Analyzing about his company's core strengths, Hamid attributed success to the
companyís talented employee base. Different departments within the company are
inter-connected and work like a team. There is a spirit of professionalism, honesty,
dedication, industriousness, harmony, execution, customer satisfaction and above all
service in the ranks of our team which is the ultimate difference between us and our
competitors in the country.

Muslim network
Packages

My5 zem Happy Hour Gift A Caller Tune

Enjoy Unlimited Calls 24/7/365 on Select a Happy Hour of your Choice Warid brings you a unique way to
your 5 FnF numbers. read more send a special gift.
read more read more

1-2-3 Free Hajj Offer Warid FunStore

Pay 3 months line rent in advance & get Stay Connected during Hajj with Warid’s Now gift to friends & spread the joy!
the fourth month’s line rent waived off! reliable International Roaming Service read more
read more read more

Bonus on Security Deposit Zem Gup Lagao Balance Share

Warid announces a value offer for it’s Gup Lagao-Dost Banao Sir Zem Kay saath Out of cash? But never out of balance!
postpaid subscribers read more read more
read more

Voice Craze Pocket PCO Wzone

Enjoy 150 minutes of talk time and 50 Now your business is truly in your pocket Enjoy the latest videos, tones, pictures and
minutes of talky messages – every week! read more much more from around the world straight
read more on ...
read more
Warid Sports Station Friend Finder Place Finder
Never miss out your favorite game Find your friends location instantly on your Find places instantly on your mobile….
read more mobile... read more
read more

Mobile Games Blackberry from Warid Buy Zem Prepaid

Turn your phone into a gaming zone with Business opportunities can beep Order Warid prepaid connection and we wil
Zem mobile games anywhere... deliver it to you.
read more read more read more

SMS Craze Zem Talky infiNite Craze

The only SMS, MMS & Mobile Internet Send a Talky for 30 paisa’s only to any All Night Free Calls to 5 FnF Numbers &
package in Pakistan network any number across Pakistan. SMS/MMS to any network in Pakistan!
read more read more read more

Coverage
Punjab

• Abdul Hakim • Gujrat • Kot Sultan • Rabwa

• Adda Sahuka • Gunjyal • Kotli Loharan • Rahim Yar Khan
• Ahmed Pur Sial • Hafizabad • Kotli Sattian • Raiwind
• Ahmedpur East • Haiderabad Tehsil • Raja Jang
• Alipur • Harapa • Kundian • Rasul
• Alipur Chatta • Haroonabad • Ladhewala • Rasulnagar
• Alipur Sayyadan • Hasilpur Warraich • Rawalpindi
• Allahabad • Hassan Abdal • Lahore • Renala Khurd
• Arif Wala • Hattar • Lak mor • Sadhoke
• Atharan Hazari • Hazro • Lala Musa • Sadiqabad
• Attock • Islamabad • Lallian • Sahiwal
• Bagar • Jahanian • Leiah • Sambrial
• Bahawalnagar • Jalalpur Bhattian • Liaqatpur • Samot
• Bahawalpur • Jalalpur Jattan • Lodhran • Sanjar Pur
• Baiwal • Jalalpur Pirwala • Luddan • Sarai Alamgir
• Bambanwala • Jamke Cheema • Mailsi • Sarai Sidhu
• Basirpur • Jamkey Chatta • Makhdoom pur • Sargodha
• Bhai Pheru • Jandiali Bangla Pahoran • Satiana
• Bhakkar • Janpur • Mamu Kanjan • Satrah
• Bhalwal • Jaranwala • Manawala • Sauwaal
• Bhawana • Jassar • Mandi • Shadiwal
• Bhera • Jatoi Janubi Bahauddin • Shahinabad
• Bhurban • Jauharabad • Mandi Faizabad • Shahkot
• Bhurewala • Jhang • Mangat • Sharaqpur
• Bucheki • Jhangira • Mangla • Shehr Sultan
• Chacharan • Jhawarian • Mano Chak • Sheikh Fazil
• Chak Jhumra • Jhelum • Marakewal • Sheikhupura
• Chakri • Kabirwala • Mian Channu • Shujabad
• Chakwal • Kacha Khu • Mian Wali • Sialkot
• Chawinda • Kala Khatai • Minchinabad • Sikendarabad
• Chichawatni • Kalar Kahar • Mitha Tiwana • SillanWali
• Chiniot • Kalar Sayadan • Muhammad pur • Sitpur
• Chistian • Kalar Syedan dewan • Sodhra
• Chon Saidan • Kalur Kot • Multan • Sohawa
Shah • Kamalia • Muredkey • Sukheke
• Chowk Azam • Kamoki • Murree • Summundari
• Chunian • Kamra • Muzaffargarh • Tail Wala
• D G Khan • Kanganpur • Nankana Sb • Tala Gang
• Dahraan Wala • Karampur2 • Narang • Talamba
• Daska • Kasowal • Narowal • Talwaindi Moosa
• Daulata • Kasur • Nawan Khan
• Dera Din Panah • Khairpur Jandanwala • Talwandi
• Dhanote • Khairpur Nethan • Nawan Lahore Bhindrian
• Dina Shah • Nihang • Talwandi
• Dinga • Khairpur • Nowshera Khajoor Wali
• Donga Bonga Tamewali Vikran • Tamman
• Dullewala • Khanewal • Okanwala • Tandlainwala
• Bangla • Taxila
• Faisalabad Khanki
• • Okara • Thaathi
• Faqirwali Khanpur
• • Pakpattan • Tibba Sultanpur
• Farooqabad Khanqah Dogran
• • Pasrur • Toba Tek Singh
• Fateh Jang Khanqah Sharif
• • Patriata • Vanikey Tarar
• Fatehpur Kharian
• • Pattoki • Vehari
• Fortabbas Khewra
• • Peero Chak • Wah Cantt
• Gagu Mandi Khudia
• • Phalia • Wahndo
• Ghakkar Khurianwala
• • Pind Dadan • Wazirabad
• Ghauspur Khushab
Khan •
• Ghaziabad • Kolo Tarrar Yazman
• Pindi Bhattian •
• Gojra • Kot Addu Zafarwal
• Pindi Gheb
• Gujar Khan • Kot Chutta
• Piplan Tehsil
• Kot Radha • Zahir Pir
Kishan
• Pir mahal
• Gujranwala
• Puran
• Qadirpur Ran
• Kot Samba
• Qazian
• Qila Dedar
Singh
• Qila Dewan
Singh
 • Qila Kalar Wala

• Quaidabad
Sindh

• Badah • Hub • Mirpur Mathelo • Sehwan

• Badin • Hyderabad • Mohenjo Daro • Shahdadkot
• Bagerji • Jacobabad • Moro • Shahdadpur
• Bandhi • Jam Sahib • Nasarpur • Shahpur
• Berani • Jhat pat • Nasirabad • Shikarpur
• Bhan • Johi • Naudero • Sinjhoro
• Bhiria City • Kambar Ali Khan • Naushero Feroze • Sobhodero
• Bhit Shah • Kandhkot • Nawabshah • Somiani
• Chak • Kandiaro • Pacca Chang • Sujawal
• Dadu • Kandiyari • Padidan • Sukkur
• Daharki • Karachi • Pano Aqil • Tando Adam
• Daulatpur • Karampur • Phuliji • Tando Ala Yar
• Daur • Kashmore • Pirjo Goth • Tando Jam
• Depalpur • Kazi Ahmed • Qaim Pur • Tando Masti
• Dokri • Khuhra • Radhan Khan
• Gambat • Kot Diji • Ranipur • Tando Mitha
• Garhi Habibullah • Kotri • Ratodero Khan
• Garhi Khairo • Kumb • Rawat • Tangwani
• Garhi Yasin • Lakhi • Rohri • Thari Mirwah
• Gharo • Larkana • Rustam • Tharushah
• Ghotki • Matiari • Saeedabad • Thatta
• Hala • Mehar • Sakrand • Ubuaro
• Halani • Meharbpur • Sanghar
• Harunthari • Miro Khan • Sann • Uch

• Hingorja • Mirpur Khas • Sanwari

A.J.K

• Banjosa • Garhi Dupatta • Mang • Rawalakot

• Bhimber • Hajeera • Mirpur
• Chakoti • Hattian Bala • Muzaffarabad

• Dadyal • Kotli • Palandri

N.W.F.P

• Abbotabad • Ghazi Tehsil • Lahor Tehsil • Skardu

• Akora • Ghizar • Lakki Marwat • Swabi
• Amangarh • Ghora Gali • Lower Topa • Takht Bahi
• Astore • Gilgit • Mansehra • Tarbela
• Baffa • Haripur • Mardan • Topi
• Bagh • Havelian • Nathia Gali • Utmanzai
• Balakot • Jahangira • Nawan Shehr
• Bannu • Jand • Nowshera • Zhob
• Battal • Kahuta • Pabbi
• Battgram • Karimabad • Peshawar
• Charsadda • Khalabat • Risalpur
 • Chilas • Khaplu • Rustum Village

• Dera Ismail • Kohat • Sarai Salha

Khan
Balochistan

• Bela • Khuzdar • Qilla Abdullah • Turbat

• Chaman • Loralai • Qilla Saifullah
• Ghulistan Sub • Mastung • Quetta • Usta Mohammad
Division • Pasni • Sibbi
• Gumazi
• Pishin • Surab
• Gwadar

Conclusion

Cellular companies in Pakistan are indulged in a play that rapes the consumers’ rights. We
have seen so many instances where cellular companies mislead or not fully educate their
customers regarding pricing, hence making a significant amount of black money.

Until now, we were witnessing such practices with either a single package or a single
product, but Warid Telecom has dared to present whole range of their post-paid packages
without mentioning the pulse rate. Thanks to Mr. Saeed Alam who met me at Ufone
franchise (Commercial Market, Rawalpindi); he was there to shift his network from Warid
to Ufone (through MNP), due to this particular cheat by Warid.

All prices are quoted for 30 seconds pulse rate on Warid’s official webpage, without
exclusively mentioning it, which leads to a very confusing situation for customers.

So what happens is that users opt for packages that offer very attractive prices, but they
never know that the pulse rate is 30 seconds instead of 1 minute. Yea a huge bill shakes
and defiantly brings them back to their senses from a fantasy world where they think that
Warid can offer them Rs. 0.70 per minute for off-net calls (we know that interconnect
charges are Rs. 1.20 per minute, so off net calls can never be less than 1.20 in any case)

Is there any one who can fight for consumers? I guess no; PTA is going to take severe action
against Warid by posting a "Notice" on a pop-up window when you open PTA’s website.
That’s it…

VISION :
Warid Telecom's vision is "To be the leading national communication provider
with a strong international presence."
Warid Telecom's brand values include:

Quality - We want to make a difference to people's lives. Our optimism is

contagious. We are passionate about what we do and we have confidence in
ourselves.

Simplicity - For us, clarity comes through simplicity. We recognize that we are
people communicating with other people. We are always direct and easy to
understand.

Innovation - We constantly look to do things differently and in a better way. We

give color to all that we do. We are ready to push the boundaries and take risks.

Honesty - We are always open and honest. We say what we do and we do what
we say.

Friendliness - We enjoy working and succeeding together by building close

relationships. While we have a sense of purpose, we also have a sense of
humor. We consider the needs both of our customers and of each other.

Warid Telecom's aim is to be perceived not only as a telecommunication operator

of voice services, but also as a universal provider of comprehensive
communications services for both residential and business customers. We strive
to provide optimum level of support and care through our highly skilled and
motivated team of professionals and through maximum network coverage and
connectivity.

SUGGESTION:
• People are unaware of warid because of lack of advertisement. So they
must adopt the strategies to inhance it.
• Concentrate on ISLAMIC as ppl are very concern in this regard.
• Makes their heads stable and make the aware of their packeges.
• Marketing strategies are unsuccessful and not meet the customer wants.
• Website not provides the basic information about WARIDTEL.