Are you on the path to great

mobile app performance?

Heres what you need to know
Creating increased demand
for mobile applications
The proportion of
companies increasing their
budgets for mobile
applications has almost
doubled from 28% to 51%.
5
Mobile phone time
spent on apps:
4
By 2015, the
number of mobile
app downloads is
projected to reach
98 billion.
6
Mobile is exploding
In 2014, more users will connect to the Internet
over mobile devices than desktop PCs.
1
1.2 billion smartphones will enter
the market over the next ve
years, about 40% of all handset
shipments.
2
6 billion mobile subscriptions were active
at the end of 2011, equivalent to 87% of the
worlds population.
3
These trends are impacting enterprises
Heres how you can take control
See how HP can help you
United Airlines discusses how mobile application
monitoring using HP Business Service Management
software enables it to keep its customers happy
Watch now
Implement a user-centric mobile app monitoring
strategy to:
Monitor the end-user experience from the
mobile device
Proactively detect performance issues
Isolate issues precisely and quickly
Eliminate wasteful war room meetings
Use real-user experience data to improve apps
88% of employees are using their
personal devices for business.
7
30% of organizations have or are
implementing a private app store.
8
Many organizations are unprepared
for mobile monitoring
Performance can
make or break
a mobile app
Only 30% of organizations have
implemented any kind of mobile
application performance
infrastructure or strategy.
13
48% of organizations listed
performance as their main
priority for mobile testing.
14

1. Mary Meeker, Internet Trends, April 2010, Morgan Stanley.
2. ABI Research.
3. The International Telecommunication Union, November 2011.
4. The Digital Revolution: A Look Through the Marketers Lens, April 2012, Nielsen.
5. Chris Marsh, Mobility Outlook 2013, November 2012, Yankee Group.
6. The Mobile Application Market, October 2011, Berg Insight.
7. Global Survey: Dispelling Six Myths of Consumerization of IT, January 2012, Avenade.
8. 2012 State of Mobility Survey, Symantec.
9. Mobile Operating System, Wikipedia.
10. Count from Android forums as of April 11, 2012.
11. iOS version history, Wikipedia.
12. Android version history, Wikipedia.
13. The Challenge of Application Performance in a Mobile Application World, July 2012, The
Aberdeen Group.
14. World Quality Report, 201213, Capgemini and HP.
15. Online survey conducted within the U.S. by Harris Interactive on behalf of Compuware APM from
October 1416, 2013.
16. Google I/O Keynote, May 2013.
Copyright 2014 Hewlett-Packard Development Company, L.P.
4AA5-0703ENW, February 2014
64%
0%
20%
40%
60%
28%
51%
$
The explosion introduces challenges to IT departments
trying to develop, test, and support mobile apps
there are
7 common
operating
platforms on
the market
9
...dierent
cloud services
and ISPs...
...and dierent
mobile carriers
There are 420 active models of
Android mobile phones,
10
and there
have been 29 versions of Android
released since 2007.
12
There have been 18
versions of iOS released
since 2007.
11
OS 1 OS 2 OS 3 OS 4 OS 5 OS 6 OS 7
The chaos makes
proactively monitoring
from a xed location
very dicult.
1
2
3
Poor ratings
If you are unprepared, you will likely experience:
Lost revenue High user abandonment rates
29% of mobile users who
have a poor online
shopping experience are
likely to complain on
social media.
15
37% of consumers will shop
elsewhere if a mobile site
or app fails to load in 3
seconds.
15
The abandonment rate for
mobile shopping carts is
97%, compared to 70% for
desktop carts. Performance
is a signicant
abandonment factor.
16
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n Improve your
app ratings
Lower user
abandonment rates
Prevent outages
Reduce mean
time to repair
Improve app
update cycle times