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MAY 2005


330 ECONOMICS/ 338.952

330.115 347 BUSINESS AND

POLICY 34-35
MARKETS 13-21 65.012.4 DECISION
336.2 TAXATION 22
658 MANAGEMENT 44-56
338.42 DEVELOPMENT 57-58
658.511 COMPUTERS 61-63


658.62 BRANDING 65

658.64:332 FINANCIAL



CARE 76-77







1 Krugman, Paul
The return of depression economics.-- London: W.W. Norton
& Company, 2000. xxii,176p.
ISBN : 0 393 32036 7.
330 Kru 31374

Over the course of the last two ;years, six Asian economies have experienced an
economic slump that bears an eerie resemblance to the Great Depression. Russia
defaulted on its debt in 1998-an event that, halfway around the world, drove Brazilian
interest rates through the roof and terrified the U.S. bond market. At Long-Term Capital
Management, some of the brightest financiers in the world found themselves in al jam
that had all the makings of the overleveraged positions that caused the 1929 stock market
crash. Such events-and the significant questions they raise for policy makers-are the
topics of this lively, informative book. Contents:- Introduction to the Paperback Edition;
Introduction; J uly 1, 1997; A Short Course in Miracles: Asia before the Crisis; Warning
Ignored: Latin America, 1995; The Future That Didn't Work: J apan in the 1990s; All Fall
Down: Asia's Crash; The Confidence Game; Masters of the Universe: Hedge Funds and
Other Villains; Bottoming Out?; The Return of Depression Economics; Index.

2 Puttaswamaiah, K. Ed
Paul Samuelson & the foundations of modern economics.--
New J ersey: Transaction, 2002. viii,265p.
ISBN : 0 7658 0114 0.
330 Put 30028

This excellent collegial appreciation focuses heavily on Samuelson's Foundations of
Economic Analysis. In that work, and a series of brief essays, he has contributed to an
integration of statistics and dynamics by way of the correspondence principle. He has
also combined the multiplier and accelerator mechanisms in a model of economic
fluctuations; he has reformed the foundations of consumption theory by his concept of
revealed preferences he has developed or improved several major theorems within
international trade; and created theories of maximum efficiency; and maximum growth
rate. Finally, he has clarified the role of collective goods in resource allocation. Contents
of the book are: Contributions of Paul A. Samuelson; As essay on the Accuracy of
Economic Prediction; "Analytical Aspects of Anti-Inflation Policy" After 40 Years;
Kreislauf and Great Aggregates: The Missing Link in the Work of Professor Samuelson.
Or, "In; Search of Lost Dynamics"; Generalising the Tableau Economique: Isnard's
Systeme des Richesses; The Neoclassical Classical Fallacy; A "General" Non-
Substitution Theorem along Samuelson Lines; Samuelson the Vain; Money and Price
Theory; Samuelson; A Personal Recollection; Monotone Price Movements: A Non-
Euclidean Approach; The Role of Samuelson's Economics in the production of a
Keynesian Economist.
3 Samuelson, Paul A. and Nordhaus, William D.
Economics.--17th ed.-- New Delhi: Tata McGraw-Hill, 2001.
ISBN : 0 07 048645 X.
330 Sam F31635-F31636

Contents of the book are: Pt.1:Basic Concepts. Pt.2: Microeconomics: Supply,
demand, and product Markets. Pt.3: Factor Markets: Labor, Land, and Capital. Pt.4:
Applied Microeconomics: International Trade, Government, and the Environment. Pt.5:
Macroeconomics: The Study of Economic Growth and business Cycles. Pt.6: Economic
Growth and Macroeconomic Policy. Pt.7: unemployment, Inflation, and Economic


4 Wang, Peijie
Financial econometrics: Methods and models.-- London:
Rutledge, 2003. xiii,178p.
ISBN : 0 415 22455 1.
330.115 Wan 31789

Financial Econometrics covers all major developments in the area in recent years in
an informative as well as succinct way. Subjects covered include: unit roots, co-
integration and other co-movements in time series; time- varying volatility models of the
GARCH type and the stochastic volatility approach; analysis of shock persistence and
impulse responses; Markov switching; present value relations and data characteristics;
state space models and the Kalman filter; frequency domain analysis of time series.
Contents of the book are: Stochastic Processes and Financial Time Series; Unit Roots, Co
integration and Other Comovements in Time Series Time-Varying Volatility Models-
GARCH and Stochastic Volatility; Shock Persistence and Impulse Response Analysis;
Modelling Regime Shifts: Markov Switching Models Present Value Models and Tests
for Rationality and Market Efficiency; State Space Models and Kalman Filter; Frequency
Domain Analysis of Time Series; Research Tool sand Sources of Information; Index.


5 Burgess, Robin and Venables, Anthony J
Towards a microeconomics of growth. World Bank.--
Washington: World Bank, 2003. 36p.
330.19 WB F32468

Growth and development typically involve the creation of new economic activities.
New productive sectors develop, and old activities come to be performed in radically
different ways. Evidence from both economic history; and economic development
suggest that this process of structural change is central to increasing growth and raising
standards of living. Indeed many early development theories viewed development as a
process of transformation from agriculture to manufacturing. Our goal in this paper is to
explore some of the issues surrounding the development of new activities in low- income
countries. Our central thesis is that this process is frequently 'lumpy', manifesting itself in
rapid growth of particular regions or sectors. We use recent empirical work on India to
illustrate the importance of sectoral and spatial heterogeneity and to demonstrate the role
of micro-based empirics.

6 Stern, Nicholas.
A strategy for development.-- Washington: The World Bank,
2002. vii,194p.
ISBN : 0 8213 4980 5.
330.19 WB 30120

The speeches in this collection-all delivered since Nicholas Stern became Chief
Economist of the World Bank in J uly 2000-reflect insights that Mr. Stern has gained over
more than three decades of study and work in development economics. Together they
provide an analysis of development experience and an agenda for action in; the coming
years. In his introduction the author explains the evolution of his ideas starting with early
work in Africa and India, within the larger context of changes in development thinking
and strategy. The speeches that follow draw on his varied experience and on the research
findings and operational experience of the World Bank. The first speech provides an
overview of the past five decades of development. Speeches that follow explore current
development issues in India, Indonesia, Pakistan, and China. A strategy for development
is then outlined: building an economic, climate that facilitates investment and growth,
and empowering poor people to participate in that growth. A promoting investment and
overcoming poverty. Contents of the book are:- Introduction; Fifty Years of
Development; Building a Climate for Investment, Growth, and Poverty Reduction in
India; Globalization, Reform, and Poverty Reduction: The Challenge and Implications for
Indonesia; Investing in Education and Institutions: The Path to Growth and Poverty
Reduction in Pakistan; Reform, Poverty Reduction, and the New Agenda in China; A
Strategy for Development; Investment and Poverty: The Role of the International
Financial Institutions.

7 Luther, M.M.
Building a vibrant India :democracy development and
ethics.-- New Delhi: Tata McGraw-Hill, 2003. xl,600p.
ISBN : 0 07 047404 4.
330.19:17(540) Lut 31716
This book takes a critical view of India in all its multifarious facets and highlights
the ills as well as the resilience of the people of the country. It further dwells on the
moral-ethical code of conduct of the contributors in their respective domains and
provides key insights on making India a throbbing democracy with the cherished values
deeply ingrained into the peoples of the nation. Contents:- Pt.1: Introduction. Pt.2:
Politics; Pt.3: Governance; Pt.4: Media; Pt.5: Legal System; Pt.6: Education; Pt.7:
Industry; Pt.8: Arts and Religion; Pt.9: The Medical Profession; Pt.10: Consultancy;
Pt.11: Foreign Relations; Pt.12. Sports.


8 United Nations. Economic and Social Commission for Asia and
the Pacific
Greater Mekong Subregion business handbook.-- New York:
UNESCAP, 2002.
ISBN : f32448.
330.2 UNESCAP F32448

The Greater Mekong Subregion (GMS) Programme is a subregional initiative
designed to promote closer economic ties and economic cooperation among its six
members-Cambodia, the Lao People's Democratic Republic, Myanmar, Thailand, Viet
Nam, and Yunan Province, China- all of whom share the Mekong River, the world's
twelfth longest river at 4,200 kilometers. The GMS was established in 1992 with the
support of the Asian Development Bank (ADB), but the GMS has also benefited greatly
over the years from additional contributions and involvement by the United Nations
Economic and Social Commission for Asia and the Pacific (ESCAP). Contents of the
book are:- The GMS Story; Cambodia; Lao People's Democratic Republic; Myanmar;
Thailand; Viet Nam; Yunnan Province, China; Regional Rationale and a Corresponding
Strategy for GMS Firms.

9 Embassy of the United States of America
People, progress, partnership: The transformation of U.S.
India relations.-- New Delhi: Embassy of the United
States of America, 2004. 127p.
330.2(540:73) Emb F32458

Contents of the book are:- Introduction; Overview; Economic Relations;
Technology; Defense Relations; Law Enforcement; USAID; Energy & Climate Change;
Environment; Science; Health; People-To-People Ties; Support for NGOs; Education.

10 Khosla, I. P. ed.
India and the new Europe.-- Delhi: Konark, 2004.
330.2(540:4) Kuo F32412

When the European Union expanded from 15 to 25 member states the usual
questions came tumbling to the fore. This new Europe is certainly an economic giant, but
will it remain? Britain has remained steadfast in its loyalty to the US, accepting and
supporting American policy around the world without question. France and Germany are
considered the pivots of the new Europe. They have repeatedly challenged what the US
does; and these differences have been aired in public. So will this Europe move toward a
more independent stance in foreign policy? will it play a balancing role on the world
stage? India has often talked about multi-polarity. Is it going to happen? And if it does,
how much weight will this new Europe pull in global affairs? The size of its economy
does not seem to have led to political clout. Militarily it has very little ability to act on its
own, even in areas quite close to its borders. And if does succeed in developing military
and political potency, will it be used for the developing countries, or for the developed
and the more privileged, as has happened so far. These are a few of the many questions
this book tries to answer.


11 Flandreau, Marc and others Ed
International financial history in the twentieth
century: system and anarchy.-- New York: Cambridge
University Press, 2003. x,278p.
332 Fla 31987

The essays in this book, examine the long-run history of the international financial
system in terms of the current debate about globalization and its limits. In the nineteenth
century, international markets existed without international institutions. A response to the
problems of capital flows came in the form of attempts to regulate national capital
markets (for example, through the establishment of central banks). In the interwar years,
there were (largely unsuccessful) attempts at designing a genuine international trade and
monetary system; and at the same time (coincidentally) the system collapsed. In the post-
1945 era, the intended design effort was infinitely more successful. The development of
large international capital markets since the 1960s, however, increasingly frustrated
attempts at international control. The emphasis has shifted in consequence to debates
about increasing the transparency and effectiveness of markets, but these are exactly the
issues that already dominated the nineteenth-century discussions. Contents of the book
are: Caveat Emptor: Coping with Sovereign Risk Under the International Gold Standard,
1871-1913. Conduits for Long-Term Foreign Investment in the Gold Standard Era. The
Gold- Exchange Standard: A Reinterpretation. The Bank of France and the Gold
Standard, 1914-1928. Keynes's Road to Bretton Woods: An Essay in Interpretation.
Bretton Woods and the European Neutrals, 1944-1973. The 1948 Monetary Reform in
Western Germany. The Burden of Power: Military Aspects of International Financial
Relations During the Long 1950s. Denationalizing Money? Economic Liberalism and
the National Question in currency Affairs. International Financial Institutions and
National Economic Governance: Aspects of the New Adjustment Agenda in Historical


12 Kidwell, David S. and others
Financial institutions, markets, and money.--8th-- New
J ersey: J ohn Wiley & Sons,Inc., 2003. xxiv,678p.
ISBN : 0 471 270088 1.
332.1:332.6 Kid 31224

The core topics covered in the book are at the heart of what happens every day in
the financial sector of the economy (books), stress fundamental concepts with an
emphasis on understanding howl things really work. At the same time, the vibrancy and
excitement created by the dramatic changes taking place in the U.S. financial system are
also an integral part of the text. total is to provide you with a book that can guide you to a
confident mastery and understanding of the U.S. financial system in an interesting and, at
times, a provocative and entertaining manner. Contents of the book are:- Pt.1: The
Financial System; Pt.2: How Interest Rates are Determined; Pt.3: Financial Markets;
Pt.4:Commercial Banking; Pt.5: Financial Institutions.


13 Cuthbertson, K. and Nitzsche, D.
Financial engineering: Derivatives and risk management.--
New York: J ohn Wiley & Sons, 2001. xxi,776p.
332.6 Cut 30155

This text provides a thorough treatment of futures, plain vanilla options and swaps
as well as the use of exotic derivatives and interest rate options for speculation and
hedging. Pricing of options using numerical methods such as lattices (BOPM), Monte
Carlo simulation and finite difference methods, in addition to solutions using continuous
time arthematics, are also covered. Real options theory and its use in investment appraisal
and in valuing internet and biotechnology companies provide cutting edge practical
applications. Practical risk management issues are examined in depth. Alternative models
for calculating Value at Risk (market risk) and credit risk provide the theoretical basis for
a practical and timely overview of these areas of regulatory policy. Contents of the book
are:Pt.1: Derivatives: An Overview. Pt.2:Forwards and Futures. Stock Index Futures.
Currency Forwards and Futures. Short-Term Interest Rate Futures. T-Bond Futures. Pt.3:
Options and Swaps Options Markets. Options Pricing. Chapter-9 Hedging and Volatility.
Option Spreads and Stock Options. Foreign currency Options. Futures Options. Portfolio
Insurance. Swaps. Pt.4: Advanced derivatives and stochastic processes. Interest Rate
Derivatives. Complex Derivatives. Asset Price dynamics. Pricing Interest Rate
Derivatives. Real Options (Alexander Workman, co-author). Pt.5: Risk and Regulation of
Financial Institutions. Regulatory Framework in the UK and US. Market Risk. VaR:
Mapping Cash Flows. VaR: Statistical Issues. Credit Risk.

14 Desai, Padma
Financial crisis, contagion, and containment: From Asia to
Argentina.-- New J ersey: Princeton University Press, 2003
332.6 Des 31540

This book provides a sweeping, up-to-date, and boldly critical account of the
financial crises that rocked East Asia and other parts of the world beginning with the
collapse of the Thai baht in 1997. Retracing the story of Asia's ;"Crisis Five"-Indonesia,
Malaysia, South Korea, the Philippines, and Thailand-Padma Desai argues that the
region's imprudently; fast-paced opening to the free flow of capital was pushed by
determined advocates, official and private, in the global economy's U.S.-led developed
center. Tumoil ensued in these perphera' economies, the Russian ruble faltered, and
Brazil was eventually hit. The inequitable center-perphery relationship also extended to
the policy measures that the crisis-swept economies implemented under International
Monetary Fund balouts, which intensified the downturns induced by the panic-driven
outflows of short-term capital. Financial Crisis, Contagion, and Containment examines
crisis origin and resolution in a comparative perspective by combing empirical evidence
from the most robust economies to the least. Why is the U.S. relatively successful at
weathering economic ups and downs? Why is J apan Stuck in policy paralysis? Why is the
European Central Bark unable to achieve both inflation control and stable growth? How
can emerging markets avoid turbulence and free-flowing speculative capital from private
lenders of the developed center? Engaging and nontechnical yet deeply; insightful the
book appears at a time when the continuing turmoil in Argentina has revived policy;
debates for avoiding and addressing financial crises in emerging market economies.
Contents of the book are:- Introduction; The U.S. Economy in Transition; The Euro:
Teething Troubles and Faltering Responses; J apan: The Lost Decade of the Nineties
amidst Policy; Paralysis; The Asian Financial Crisis; The Asian Crisis Chronology; The
Ruble Collapses in August 1998; Contagion from the Ruble to the Real; Beyond
Bangkok: Crisis Erupts in Buenos Aires and in; the Bosporus; The Contagion;
International Monetary Fund to the Rescue: How Did It Fare? Crisis Prevention and
Containment: The Next Steps in Financial Reform; Index.

15 Eatwel, J ohn and Taylor, Lance
International capital markets : systems in transition.--
New Delhi: Oxford University Press, 2002. 484p.
ISBN : 019566407 8.
332.6 Eat 31280

This volume provides an overview of the general issues regarding world capital
markets, the experience of developing countries, and capital market regulation. The
1990s witnessed several fluctuations in international capital markets, including the
European exchange rate mechanism crisis, the Mexican, Asian, Brazilian, and Russian
crises, and the rescue of the Long Term Capital Management hedge fund. The articles
focus on: the timely global issues of volatility in equity and foreign exchange markets;
capital controls and international capital mobility; influence of financial media on
international economic policy; financial and capital; market liberalization and corporate
governance; the regulatory scene in developed and emerging markets. Contents of the
book are:- Pt.1: Introduction; Pt.2: Global Questions; Pt.3: Issues in Industrialized
Economies; Pt.4: Developing and Transition Economies; Pt.5: Regulatory Questions.

16 Miller, Merton H.
Merton miller on derivatives.-- New York: J ohn Wiley &
Sons, Inc., 1997. xiii,226p.
ISBN : 0 471 18340 7.
332.6 Mil 31864

A rare opportunity to go one-on-one with an industry giant and one of today's most
respected financial thinkers, Merton Miller on Derivatives is a refreshingly accessible
overview of derivatives, the revolution they have wrought, and the disasters they've
supposedly caused. Though routinely assailed by regulators and the media, derivatives
are hailed by a celebrated group of practitioners, analysts, and theorists, led most notably
by Nobel laureate Merton Miller. Miller is legendary for repeatedly demonstrating-often
with humor and always with grace-the value of derivatives ink price discovery, managing
financial risk, and tailoring a risk-return profile. Here, in this collection of his recent
essays, Miller expounds on a number of critical derivatives issues. Is it a problem that
some organizations have lost substantial sums on derivatives? Miller's short answer:
Some organizations will always find ways to lose money Nor does be believe that more
government regulation is the answer. He notes, for example, that for all the horror stories
about derivatives, the world's banks have lost vastly; more in bad real estate deals than
they'll ever lose on their derivatives portfolios. Merton Miller on Derivatives offers
twenty-two provocative chapters. A sampling. "The Recent Derivatives 'Disasters':
Assessing the Damage" takes a close look at such debacles as Procter & Gamble, Orange
Country, and Barings Bank. "Financial Regulation: The Inside Game" uses an apt sports
analogy to show how the derivatives regulatory game is really played, as opposed to the
way outsiders imagine it is played "J apanese American Trade Relations: Can Rambo
Beat Godzilla" succinctly; same up the nature of J apanese-American trade. And "Risk
and Return on Futures Contracts: A Chicago View" highlights the pivotal role derivatives
play in hedging risk. There are also penetrating pieces on corporate governance that
compare the system existing in the United States and England with the one existing in
Germany and J apan. To complete the collection, a section called "Questions I'm Often
Asked" features Miller's unique perspective on a wide range of topics, from what's ahead
for China to what we've learned from the Crash of 1987. Contrary to widely held
perceptions, the so-called "derivatives revolution" has made the world safe, not more
dangerous. This explains the phenomenal growth of financial futures. As Miller shows,
derivatives enable organizations to deal effectively with risks that have plagued them for
decades, even centuries. Contents: - Pt.1: The Derivatives Revolution; Pt.2: Financial
Market Regulation in Theory and Practice; Pt.3: Derivatives Markets and Risk

17 Moosa, Imad A.
International financial operations: arbitrage, hedging,
speculation, financing and investment.-- New York:
Palgrave Macmillan, 2003. xxii,362p.
ISBN : 0 333 99859 6.
332.6 Moo 31586

Cross-border transactions involve a variety of financial operations, including
arbitrage, hedging, speculation, financing and investment. These interrelated operations
give rise to foreign exchange exposure and affect the overall financial performance of
multinational firms. This book aims to provide an integrated treatment of international
financial operations, taking into account some real world complexities such as bid/offer
spreads, transaction costs, capital rationing and market imperfections. Contents of the
book are: Two-Currency, Three-Currency and Multi-Currency Arbitrage. Covered and
Uncovered Interest Arbitrage. Other kinds of Arbitrage and some Extensions. Hedging
Exposure to Foreign Exchange Risk: The Basic Concepts. Financial and Operational
hedging of Exposure to Foreign Exchange Risk. Measuring the Hedge Ratio. Speculation
in the Sport and Currency Derivative Markets. Speculation: Generating Buy and Sell
Signals. International Short-Term Financing and Investment. International Long- Term
Financing, Capital Structure and the Cost of Capital. International Long-Term Portfolio
Investment. Foreign Direct Investment.

18 McCrary, Stuart A..
How to create & manage a hedge fund: A professional's
guide.-- New J ersey: J ohn Wiley & Sons Inc., 2002.
ISBN : 0 471 22488 x.
332.6 Ncc 31278

Hedge funds are a profitable vehicle for both investors and managers associated
with these funds. But investing in a hedge fund and creating and managing a hedge fund
take two completely different sets of skills and knowledge. If you're looking to set up and
run a hedge fund, it doesn't matter how much professional money management
experience you have you still need to know how to operate within the unregulated world
of hedge funds to be successful. If you're ready to take the leap from conventional funds
to hedge funds, How to Create and Manage a Hedge Fund: A Professional's guide will
show you how. Contents of the book are: Introduction to Hedge Funds. Building a
Valuable Business. Types of hedge Funds. Types of Hedge Funds Investors. Hedge Fund
Investment Techniques. Hedge Fund Business Models. Creating Leverage. Hedge Fund
Business Plans. Performance Measurement for Hedge Funds. Legislation and Regulations
Affecting Hedge Funds. Accounting for Hedge Funds. Tax Reporting for hedge Funds.
Risk Management for Hedge Funds. Marketing Hedge Funds. Derivatives and Hedge
Funds. Lessons Learned from the Hedge Fund Industry.

19 Poitras, Geoffrey
Risk management, speculation, and derivative securities.-
California: Academic Press, 2002. xx,601 p.
ISBN : 0 12 558822 4.
332.6 Poi 31741

Risk management is important in all aspects of trading, whether speculative or
hedge trading, as Geoffrey Poitras so aptly makes clear in this book. Poitras does an
excellent job of presenting the concepts and ideas that guide sound risk management
decision making and then illustrates them with practical, yet sophisticated, examples.
Solid ideas, excellent explanations and some thoughtful questions at the end of each
Chapter make this an extremely valuable and useful teaching tool. Contents of the book
are: Derivative Securities; Risk-Management Concepts; Speculative Trading Strategies;
Arbitrage and the Basis; The Mechanics of Spread Trading; Risk Management: Hedging
and Diversification; Option Concepts; Option Valuation; Application of Option
Valuation Techniques; Appendixes; References; Index.

20 Asset prices, booms and recessions: Financial market,
economic activity and the macro economy.-- New York:
Springer, 2003. 175p.
332.6 Sem 31891

The book studies the interaction of the financial market, economic activity and the
macro economy from a dynamic perspective. The financial market to be studied here
encompasses the money and bond market, credit market, stock market and foreign
exchange market. Economic activity is described by the activity of firms, banks,
households, governments and countries. The book shows how economic activity affects
asset prices and the financial market and how asset prices and financial market volatility
feed back to economic activity. The focus in this book is on theories, dynamic models
and empirical evidence. Empirical applications relate to episodes of financial instability
and financial crises of the US, Latin American, Asian as well as Euro-area countries. The
book is not only useful for researchers and practitioners in the field of financial
engineering, but is also very useful for researchers and practitioners in economics.
Contents of the book are: Pt.1: Money, Bonds and Interest Rates. Pt.2: The Credit Market
and Economic Activity. Pt.3: The Stock Market and Economic Activity. Pt.4: Asset
Pricing and Economic Activity. Pt.5: Foreign Exchange Market, Financial Instability and
Economic Activity.

21 Muksian, Robert
Mathematics of interest rates, insurance, social
security, and pensions.-- New J ersey: Prentice-Hall, 2003.
ISBN : 0 13 009425 0.
332.8:51 Muk 31424

This book is intended for individuals whose career paths may include the need for
mathematics of finance, insurance, breakeven analyses, ;and retirement planning via
Social Security; and private pensions. It is intended to be a helpful adjunct to business
concentrations such as: Accounting, since many accounting firms have included
retirement planning on a consulting basis; Finance and Financial services in that the lines
of separation between banks, insurance companies, and brokerage houses are no longer
firmly delineated; Management, to be able to "converse" in the mathematics of all
segments of a business; Marketing services, in order to be "literate" in the vocabulary of
finance, insurance, and pensions for professional and personal use; Computer Information
Systems, in order to know specific mathematical concepts so as to be able to develop
appropriate algorithms for solution; Economics, in order to extend the use of financial
mathematics to insurance and pensions. Contents of the book are: Simple Interest and
Discount; Practical Applications Using Simple Interest; Compound Interest; Basic
Annuities; Other Annuities; Bond Valuation; Elements of Linear Programming;
Breakeven Models Life Insurance; Social Security; Private Pensions; Appendices; Index.


22 Salanie, Bernard
Economics of taxation.-- London: The MIT Press, 2003.
ISBN : 0-262-19486-4.
336.2 Sal 31879

This concise introduction to the economic theories of taxation is intuitive yet
rigorous, relating the theories both to existing tax systems and to key empirical studies.
The book offers a thorough discussion of the consequences of taxes on economic
decisions and equilibrium outcomes, as well as useful insights into how policy makers
should design taxes. It covers issues of central policy importance, such as taxation of
income from capital, environmental taxation, tax credits for low income families, and the
consumption tax. The book contains an appendix with the main results from consumer
and producer theory used in the text. The study of optimal taxation relies on the theory of
optimal control, which not often taught in economics courses a second appendix provides
the necessary background. Contents of the book are: Pt.1:Effects of taxation: Tax
incidence; Distortions and Welfare Losses; Pt.2: Optimal Taxation: Indirect Taxation;
Direct taxation; Mixed taxation; The taxation of Capital; Criticism of Optimal taxation;
Pt.3: Some current debates: Low income support; The lessons from theory; The
consumption tax; Environmental taxation; Appendixes.


23 Kohli, Atul and others Ed.
States, markets, and just growth edited by Atul Kohli and
others: Development in the twenty-first century.-- Tokyo:
United Nations University Press, 2003. ix,295p.
338(1-77) Koh 31859

States, Markets, and J ust Growth explores the common concerns of developing
countries see king just and fair growth, while also emphasizing special regional needs.
This book reviews the pressing, shared imperatives of globalization, democracy, poverty,
and inequality, and it analyzes the records of different regions and countries in achieving
just growth. The contributions to this volume are linked by a common thematic thread as
the authors address four specific issues regarding states, markets and justice in an era of
globalization: How much should states intervene in the markets in order to promote
growth? How much emphasis should development strategies put on deliberate
redistribution and/or poverty alleviation? How constrained are developing countries, as a
result of globalization, when choosing their development paths? And are democracies
able to reconcile economic growth with distribution. Contents of the book are:
Globalization and liberalization: The impact on developing countries; Democracy and
development: Trends and prospects; Meeting the challenge of poverty and inequality;
Latin America in the global economy: Macroeconomic policy, social welfare, and
political democracy; East Asia: Development challenges in the twenty-first century;
States, markets, and the limits of equitable growth: The Middle Eastern NICs in
comparative perspective; Democracy, growth, and poverty in India; Pragmatic neo-
liberalism and just development in Africa; Conclusion: The prospects for just growth;

24 Ahluwalia, Isher J udge ed and Williamson, J ohn Ed
The South Asian experience with growth.-- New Delhi:
Oxford University Press, 2003. 218p.
338(5) Ahl 31435

The enquiry into the causes of growth is motivated by the recognition that growth is
a dominant condition for social and economic development in a country or region. In
exploring the possible explanations for growth in South Asia over the second half of the
twentieth century, this volume covers some significant dimensions of this process. It
discusses growth in individual countries in the context of performance in other regions
through cross country analyses. The book presents a conventional decomposition of
growth into factor accumulation and total factor productivity increase for the five major
economies of the region-India, Pakistan, Bangladesh, Nepal, and Sri Lanka. It also
highlights the importance of a poverty-focus in economic reform strategies. Contents of
the book are: Introduction; Sources of Growth in South Asian Countries; Political
Economy of Growth and Reforms in south Asia; Markets and Long-term Economic
Growth in South Asia 1950-97.


25 .Report of the committee on India vision - 2020. Planning
Commission.-- New Delhi: India. Planning Commission,
2002. 100p.
338.001.1(540) Ind 31406

The Report of the Committee examines many important issues, but the ones that
stand out most powerfully are employment and education. In order to ensure access to
food and other essentials of a healthy life for all citizens, India faces the challenge of
generating 200 million new employment opportunities over the next two decades. This
report calls for raising employment generation to the top of the nation's development
agenda and marshalling all available resources to create employment opportunities for all


26 Rebonato, Riccardo
Modern pricing of interest-rate derivatives : the libor
market model and beyond.-- New J ersey: Princeton
University Press, 2002. xvii,467p.
338.5 Reb 31654

This book present the most satisfactory approach to pricing a wide class of interest-
rate derivatives. This approach; falls squarely within the framework of the LIBOR market
model. The book is organized in four parts. Pt.1: opens with a historical introduction that
traces the development of interest-rate derivatives modelling over the last 30 years or so.
Pt.1 is concluded by a chapter that shows how these numeric- and measure-dependent
drift terms can be expressed in terms of market-related forward-rate volatilities and
correlations. The focus is therefore naturally shifted to the analysis of these latter
quantities, which constitutes the topic of Pt.2. Pt.3 assumes that on the basis of the
criteria presented in Pt.2, the user has chosen to her heart's content a satisfactory set of
instantaneous correlation and volatility functions. Pt.4 moves beyond the standard
LIBOR market model by presenting a combined framework to account for smiles. Again,
the emphasis; is placed models. Contents of the book are: Introduction; The Structure of
the LIBOR Market Model: Putting the Modern Pricing Approach in Perspective The
Mathematical and Financial Set-up; Describing the Dynamics of Forward Rates;
Characterizing and Valuing Complex LIBOR Products; Determining the No- Arbitrage
Drifts of Forward Rates; The Inputs to the General Framework: Instantaneous
Volatilities; Specifying the Instantaneous Correlation Function; Calibration of the LIBOR
Market Model: Fitting the Instantaneous Volatility Functions; Simultaneous Calibration
to Market Caplet Prices and to an Exogenous Correlation Matrix; Calibrating a Forward-
Rate-Based LIBOR Market Model to Swaption Prices; Beyond the Standard Approach:
Accounting for Smiles: Extending the Standard Approach- CEV and Displaced
Diffusion; Extending the Standard Approach- Stochastic Instantaneous Volatilities; A
J oint Empirical and Theoretical Analysis of the Stochastic-Volatility LIBOR Market
Model; Index.


27 World Bank
Entrepreneurship, innovation and growth.-- Washington:
World Bank, 2003. 38p.
338.93 WB F32469

The three basic sources of growth in any economy; are growth in inputs of
production, improvements in the efficiency of allocation of inputs across economic
activities, and innovation that creates new products, new users for existing products and
brings about increases in the efficient of use inputs. The paper exposits the analytics of
the contribution to growth of innovation drawing on some recent models of endogenous
growth. Increasing openness by reducing trade barriers and by encouraging foreign
investment, plays an important role in spurring innovation, particularly as it occurs
through learning by doing. An entrepreneur is one with an innovative idea which she
herself or others to whom she sells or licenses it implement. The entrepreneur assumes in
part or all of the risk of profit or loss of the business venture. The paper reports on the
empirical analyses of their success. Research on national R&D systems and spending is
summarized. The phenomenal success of the Indian software industry, and the
contribution of India's education system and public policies (particularly foreign trade
and investment policies) to the success of this industry are discussed. The paper
concludes by examining the roles of patent protection and the strength of IPRs on
increasing the rate of innovation. The empirical evidence on the significance of
monopoly; rights through grant of patents on the rate of innovation and cost-effectiveness
of patents as compared to alternatives in spurring innovation is found to be inconclusive.
Finally the importance of openness to foreign trade and foreign direct investment to
developing a positive climate for innovation, entrepreneurship and growth is stressed.


28 Parker, David Ed and Saal, David Ed
International handbook on privatization.-- Cheltenham:
Edward Elgar, 2003. xvii,608p.
338.952 Par 31951

Privatization has dominated industrial restructuring programs since the 1980s and
continues to do so. This authoritative and accessible Handbook considers all aspects of
this key issue including the theory of privatization, privatization in transition, developed
and developing economies; and the economic regulation of privatized industries. The
studies in this volume are introduced by international experts in the field and present
evidence of the scope and effects of privatization. Consequently they provide the basis
for improving both policy formulation and implementation. However, they also
emphasize that privatization is not an end in itself. It is argued that for privatization to be
worthwhile and for lasting economic efficiency gains to be achieved, supporting reforms
must accompany; most privatization programs particularly in the arenas of corporate
governance and capital markets, product market competition, and state regulatory
processes. Furthermore, several contributions demonstrate that the degree to which
ownership and market liberalization can be usefully separated, and whether privatization
without either competition or effective regulation is worthwhile, remain controversial
issues. Contents of the book are: Privatization in Theory and Practice; Privatization in
Developed Economies; Privatization in Developing Economies Privatization in The
Transition Economies of Central and Eastern Europe; Regulating Privatized Industries.


29 Letterman, G. Gregory
Unidroit's rules in practice: Standard international
contracts and applicable rules.-- The Hague: Kluwer Law
International, 2001. ix,393p.
347.4 Let 31595

In the law of contracts, the term internationalization has come to mean the removal
of transactions from any nation's legal standards, system of dispute resolution, or
commercial practices. The benefits include avoidance of choice-of-law and venue
deadlocks, use of clearly- defined terms (sometimes specialized for a particular industry)
that have attained general international usage, and escape from the jurisdiction of
unacceptable laws, legal systems, and courts. The trend has picked up speed in recent
years, to the point where many business people want their contracts internationalized as a
matter of course. This convenient volume contains the heart of the matter. It focuses on
the essential elements that make a contract international in the new sense, and the
interrelationships between those elements, rather than on the constantly changing mass of
attendant detail. It provides a clear understanding of the principles that underline the
structure of a sound international commercial contract, and gives the practitioner the
insight necessary to negotiate such a contract successfully, whatever the particular
circumstances. To clarify such an understanding of internationalization, the author
described and analyzes aspects of the following international contract law regimes: The
United Nations Convention on Contracts for the International Sale of Goods (CISG); The
UNIDROIT Principles; CISG and UNIDROIT J urisprudence; Thelex mercatoria and
other international, regional, and national contract law principles; Privately established
rules, standards, and certifications; Model contracts, provisions, and standards and
International commercial arbitration regimes and other non-national dispute resolution
fora. Contents of the book are: Introduction; The Setting: The united Nations Convention
on Contracts for the International Sale of Goods. Unidroit Principles of International.
Unidroit principles of International commercial Contracts-The Commentary. The CISG
and Limitation Conventions. And the UNIDROIT Principles of International Commercial
Contracts- Legal Interpretations. Other International Contract Law Principles. Privately-
Established International Contract Rules, Standards, and Certifications. Model and
Standard Contract, Provisions, and Terms for International Use. Chapter Nine Non-
National Dispute Resolution Forum Selection. The CISG, the UNIDROIT Principles, and
other Contract Internationalization Devices-How They Complement Each Other, How
They Contradict or Compete with Each Other and How to Use Them.


30 Baranoff, Etti
Risk management and insurance.-- New J ersey: Wiley, 2004.
ISBN : 0 471 27087 3.
368 Bar 31592

The changing landscape of risk management was made all too apparent by the
events of the early 21st century. With the terrorist attacks of September 11, 2001 and
scandals involving companies such as Enron and MCI WorldCom, the importance of risk
management has never been more evident. Risk Management and Insurance offers a clear
and comprehensive introduction to the intricacies of the field. Etti Baranoff provides a
solid connection between the field's traditional approaches and the latest industry
developments, while exploring the modern climate of risk management and insurance.
Introduction; Pt.1: Fundamentals of Risk Management and Insurance- Risk; Insurance;
The Evolution of Risk Management; Pt.2: Insurance Operations, Institutions, and
Markets- Insurance Company Operations; Insurance Institutions, Markets, and
Regulation; Pt.3: Insurance Contracts- Fundamental Doctrines Affecting Insurance
Contracts; Structure and Analysis of Insurance Contracts; Pt.4: Property and Liability
Risks- Property Risk, E-commerce Property Risk, and Global Risk; The Liability Risk;
Managing Home Risks; Managing Automobile Risks; Business Insurance; Workers' and
Unemployment Compensation; Pt.5: Life, Health, and Retirement Risks- Life Insurance;
Social Security; Employee Benefits: Fundamentals, Life and Disability Risks; Employee
Benefits: Medical Care; Employee Benefits: Retirement Plans; Annuities, Individual
Health Products, and Need Analysis- Case 1: The Smith Family's Insurance Portfolio;
Case 2: Galaxy Max Employee Benefits; Case 3: Non-Traditional Insurance Programs:
The New Generation; Case 4: Financial Risk Management for Hometown Bank.


31 Evans, Nigel and others
Strategic management for travel and tourism.-- London:
Butterworth/Heinemann, 2003. 412p.
380.8:658 Eva 31249

Strategic Management for Travel and Tourism is the must- have text for those
studying travel and tourism. It brings theory to life by using industry-based case studies,
and in doing so, speaks the language of the Travel and Tourism student. Among the
features and topics included are: international case studies from large-scale businesses
such as Air tours. My Travel and Southwest Airlines. user-friendly applications of
strategic management theory; such as objectives, products and markets and strategic
implementation, together with illustrative case studies, and longer case studies for
seminar work and summaries. Contemporary strategic issues affecting travel and tourism
organizations, such as vertical integration and strategic alliances. Contents of the book
are: Pt.1: An introduction to the strategic process. Pt.2: Internal analysis. Pt.3:External
analysis. Pt.4:Strategic choices. Pt.5: Strategic implementation. Pt.6: Case analysis in
strategic management.


32 Mendenhall, William and others
A brief introduction to probability and statistics.-- USA
: Duxbury, 2002. xiii,618p.
519.65 Men 31399

Contents of the book are: Dexeibing Data with Graphs. Dexeibing Data with
Numerical Measures. Describing Bivariate Data. Probability and Probability
Distributions. Several useful Discrete Distributions. The National probability distribution.
Sampling Distributions. Large-Sample Estimation. Large-Sample Tests of Hypotheses.
Inference from Small Samples. The Analysis of Variance. Linear Regression and
correlation. Analysis of Categorical Data.


33 Esquirol, J osep Maria
Ethics and work in the age of internet: Prepared for EU-
Asia Conference & workshop on E-Enabling SMEs for global
competitiveness Supported by European Commission, Min. of
SSI, CII held on Oct. 6-16, 2003. Indian Institute of
Foreign Trade.-- New Delhi: Indian Institute of Foreign
Trade, 2003. 10p.
65:17 IIFT F32408

There is no need to Insist on the huge scope of this new means that Internet is: to
many domains of social life, its consequences are crucial. Thus, it happens to be perfectly
pertinent to ask on the sort of actions, valuations and attitudes that such a means may
promote. It is in this sense that we ought to link ethics and Internet. As it will be made
clear, the paper is divided into two parts: the first one- this I have just started- its more
focused on Internet and from there I make some references to the labour world. The
second, instead, is centred on the relations within labour world and, when suitable, I link
them to the new technological context.


34 Nair, N.G. and Nair, Latha
Business policy and strategic management.-- J aipur:
National, 2003. x,464p.
65.011.1 Nai 31219

Globalisation of economy, dismantled the artificial trade barriers, giving rise to
liberalisation of industries. These steps also laid the foundation for rapid industrialisation
and economic growth in developing nations. Globalisation make industries and business,
truly international. When an Indian firm enters global market or when an M.M.C. enters
in Indian market, our managers are confronted with totally different environmental
challenges. These challenges need entirely new paradigms in business which made many
conventional concepts obsolete and irrelevant. In addition, globalisation made
competition very ;severe in which survival has become too difficult. This calls for
innovative management strategies and revolutionary changes in the "mind set" and
"outlook" of our managers. The objective of the new generation managers is, to
delicately; balance the differing perceptions, of stake- holders and also satisfy the
customers, to attain and sustain competitive advantage. Strategies play a vital role here.
Corporate planning which was popular in sixties was substituted by "strategic
management" in eighties. In India these trends are visible by nineties. Being a new
development, many books are not available on this subject. This book is an humble
attempt to fill up this gap. Contents of the book are:- Pt.1: Business: An Overview-
Business Concept; Business Systems and Environment; Social Responsibility and Social
Audit; Business Ethics and Values; Pt.2: Strategic Management and Environmental
Scanning- The Strategic Management Process; The Company; Profile: A Diagnostic
Internal Analysis; Industrial Environment: An Analysis of Opportunities and Threats;
Pt.3: Formulation of Strategy- Developing Alternate Strategies; International Strategies:
Alternatives; Strategic Analysis and Choice; Pt.4: Implementation of Strategy-
Operationalisation of Grand Strategy; Institutionalization of Strategy; Evaluation and
Control of Strategy.

35 Centre for International Trade in Technology (
National workshop on valuation of intangibles in
technology intensive industries: Proceedings.-- New Delhi
: Centre for International Trade in Technology, 2003.
65.011.47 CITT F32022; F32511

Contents of the book are:- Welcome Address; Address; Address; "Valuing
Intangibles in High Technology Industries; Knowledge Economy Perspectives";
Inaugural Address; Technical Session I: Principles & Methodologies- Valuation of
Intangible Assets-A Perspective; Accounting Standard 26 on Intangible Assets;
Presentation; Technical Session II: Experiences & Case Studies - "Policies and
Experiences for Disinvestments in India"; "Untangling the Intangibles-What are your
Intangible Assets Worth?"; "AS 26 Disclosure standards for Indian Companies and
Practical Aspects of Implementation"; "Intangibles in Banking Sector"; "Valuation of
Intangibles in the Software Sector"; "Valuation of Human Resource, An Intangible Asset,
In R&D Organizations k(A Case Study of IICT)"; ":Restatement of In Process Research;
and Development":; Recommendations; List of Participants.


36 Cartwright, Roger
Mastering team leadership.-- New York: Palgrave Macmillan
, 2002. x,210p.
65.012.4 Car 30967

Mastering Team Leadership explores the nature of leadership, teamwork and team-
building all vital to organisational success. It will equip all those studying or practicing
supervision and management with the necessary knowledge to understand and harness
the factors in operation in this most important aspect of organizational life. Examining
the broad range of skills required in order to lead a team, the book also covers:
motivation; team behaviour and development; synergy and groupthink; power; teams,
leadership and culture; the twenty-first-century leader; a review of key thinkers on team
and leadership. Contents of the book are: Introduction; Motivating the Individual; Team
Behaviour; Synergy and Groupthink; Team Development; Team roles; The Role of the
Leader; Power and Relationships; Teams, Leadership and Culture; The Twenty-first-
Century Team and Its Leader; Thinkers on Teams and Leaders on Teams and Leadership;
Bibliography; Index.

37 Krames, J effrey A.
What the best CEOs know.-- New York: McGraw-Hill, 2003.
ISBN : 0 07 138240 2.
65.012.4 Kra 31947

What the Best CEOs Know goes beyond theory and guesswork to look at how
seven contemporary business icons carved their own paths to the pinnacles of corporate
achievement. This no-nonsense guide isolates and examines the specific skills and styles
that contributed to each CEO's well-documented achievements. Its straightforward,
sometimes startling, but always battle- tested guidelines for achievement include: How
Michael Dell created a computer juggernaut by placing customers at the epicenter of his
enterprise. How Bill Gates trusted the instincts of his employees and successfully
transformed Microsoft into a leading Web driver and innovator. How Andy Grove
fostered awareness in his troops- hat he calls paranoia- to sense threats and turn them to
Intel's competitive advantage. How J ack Welch created a learning infrastructure, aligning
rewards with results to make GE an organization that harnessed the ideas and intellect of
every employee. Herb Kelleher's rules for creating an exceptional small company culture,
even as Southwest grew to more than 30,000 employees.

38 Lembke, J ohan
Competition for technological leadership :EU policy for
high technology.-- UK: Edward Elgar, 2002. xiv,311p.
ISBN : 1 84064 792 2.
65.012.4 Lem 31401

In the year 2000, European Union governments announced a long-term strategic
commitment to transform the European economy into the most competitive, dynamic,
knowledge- based economy; in the world. Technology is an integral part of the new
economy and of the EU's strategy for economic development. This book deals with the
development of infrastructure in the mobile communications, transport, space and radio
sectors. It sets out to explain the conditions under which the EU, and in particular the
European Commission, makes policy choices to support large-scale technology
infrastructures, and why EU political intervention in seemingly similar infrastructure
projects varies. Answering this question will provide insights into the political economy
underpinning the ambitions to transform the European economy into the most
competitive in the world. Contents of the book are:- Introduction; Analytical framework;
EU strategy for satellite navigation; Galilev Europe's response; The EU strategy for
wireless Internet; Globalization, strategy and technology; Digital radio in Europe;
Concluding evaluation; References; Index.

39 Sadler, Philip
Leadership.--2nd ed-- London: Kogan Page, 2003.
ISBN : 0 7494 3919 x.
65.012.4 Sad 31599

Leadership is high on the management agenda. It is a subject of intense debate and
one that is to be found increasingly on MBA programmes ;and various business school
courses. More than ever leadership is recognized as central to determining the success or
failure of any organization. In an authoritative and highly readable style. Philip Sadler
offers an important and incisive contribution to the current debate . Designed to meet the
needs of busy MBA students and practising managers alike, this book details why
leadership is important and how to recognize different leadership styles. Contents of the
book are: Introduction; The nature of leadership; Leadership and management;
Leadership qualities; Leader behaviour; Styles of leadership; Recruiting and selecting
future leaders; The development process; Cultural differences and diversity; Role models;
The new leadership Summing up.

40 Ward, J ane and others
Inspiring leadership: Staying afloat in turbulent times.--
United States: Thomson/Learning, 2003. xxv,438p.
ISBN : 981 243 656 1.
65.012.4 War 31931

To answer the how, what, when and why questions of effective leadership, the
authors of this ground breaking book looked to the world of competitive sport. The BT
Global Challenge Round the World Yacht Race provided a unique case study and an
excellent parallel with today's business environment. The race was highly competitive,
the environment. The race was highly competitive, the environment hostile, at times
dangerous, and conditions were uncertain. Faced with these pressures, and racing
identical yachts, the winners were the skippers who led their teams most effectively to
achieve and sustain high performance. Given unrivaled behind the scenes access to the
race, the authors identify the key attributes and skills that make effective leaders stand
out from the crowd and demonstrate how emotional intelligence can be developed to
impact on performance. Contents of the book are:- Background. Research Findings. Key
Business Issues A Great Place to be. Summary.


41 Moschella, David
Customer-driven.-- Boston: Harvard Business School, 2003.
ISBN : 1-57851-865-2.
651.8 Mos 31909

Customer-Driven IT describes the shift from a supplier-to a customer-let IT
industry. It explains why even the most powerful IT vendors simply can't address most of
the key opportunities and challenges the industry now faces- but how IT customers and
their industries increasingly can. Moschella explores the concept of a customer-driven IT
industry value chain, in which the value that IT customers create for each other is the
most important source of IT market demand. By applying this model to a wide range of
business, educational, government, and consumer IT applications, Moschella shows why
IT customers must take the lead in developing many of the new systems, platforms, and
standards the IT industry needs to move ahead. The book describes the adjustments each
group will have to make in terms of its strategies, tactics, and mind-sets in order to
leverage new opportunities and realize future profits, particularly in emerging areas such
as Web Services and Semantic Applications. Contents of the book are: Pt.1: Patterns and
Tendencies. Pt.2: A customer-Driven IT Industry. Pt.3:Summary and Conclusions.

42 Post, Gerald V. and Anderson, David L.
Management information systems: Solving business problems
with information technology.--3rd ed-- New York: Tata
McGraw-Hill, 2003. xxi,618p.
ISBN : 0 07 123098 x.
651.8 Pos 30981

Contents of the book are: Introduction; Information Technology Foundations;
Networks and Telecommunications; Security, Privacy, and Anonymity; Transactions and
Electronic Commerce; Database Management; Integration of Information; Models and
Decision Support; Complex Decisions and Expert Systems; Strategic Analysis;
Electronic Business and Entrepreneurship; Systems Development; Organizing
Information System Resources; Information Management and Society.

43 Marchewka, J ack T.
Information technology project management: providing
measurable organization a value.-- New J ersey: J ohn Wiley
& Sons, Inc., 2003. xxi,319p.
ISBN : 0 471 39203 0.
651.8:62 Mar 31275

What makes an information technology project successful? While many; define
success in terms of the project being completed on time and within budget, the real
measure of success is the value the organization receives when the system is finally
implemented. The book focuses on how to create measurable organizational value
(MOV) through IT projects. The author uses the concept of MOV to create a solid
foundation for making decisions throughout the project's life cycle and for integrating
project management and IT concepts, took, and techniques. Highlights of the book are:
Emphasizes MOV as a central theme in the text; Takes you through the different phases
of the project life cycle and introduces the concepts and tools that are appropriate for
each specific phase of the project; Incorporates nine areas outlined in the Project
Management Institute's Project Management Body of Knowledge (PMBOK) into the;
basic concepts associated with information systems management and software
engineering; Integrates a knowledge management approach throughout the book;
Includes chapter opening vignettes, which comprise a continuing case about Husky Air
(an air charter company) and describe situations faced by project managers and teams
undertaking IT projects; Includes a trial version of Microsoft Project 2002. Web-based
Activities and Tools: The book's companion Web site
( features: Integrated hands-on case assignments,
which allow you to play the role of a project team member who has been hired by a
newly formed consulting firm; Links to various IT and project management-related Web
sites and articles that support the material included in this text. Contents of the book are:-
The Nature of Information Technology Projects; Conceptualizing and Initializing the IT
Project; Developing the Project Charter and Baseline Project Plan; The Human Side of
Project Management; Defining and Managing Project Scope; The Work ;Breakdown
Structure and Project Estimation; The Project Schedule and Budget Managing Project
Risk; Project Communication, Tracking, and Reporting; IT Project Quality Management;
Managing Organizational Change, Resistance, and Conflict; Project Implementation,
Closure, and Evaluation; Appendices; Index.


44 Arranz Pena, Nieves and Fernandez de Arroyabe, J . C.
Business cooperation: From theory to practice.-- New York:
Palgrave Macmillan, 2002. xiv,193p.
ISBN : 0 333 98669 5.
658 Arr 31031

This book highlights the phenomenon of business cooperation from different
theoretical approaches, and studies the most important aspects of the organizational
design of cooperation. The authors discuss the economic, organizational, strategic and
game theory approaches to cooperation; they then proceed to analyse organization design
and cooperation, and the sectors in which cooperation has the greatest relevance, namely
in technology and international cooperation. This book covers the theory and practice of
cooperation in all its complex forms, making it an ideal toll for any business considering
the pros and cons of carrying out cooperative projects, showing how good cooperation
can best be achieved. Contents of the book are: An Economic view of Cooperation. The
Decision to Cooperate: A Strategic Decision. Organizational forms of company
cooperation. Cooperation in Game Theory. Deciding Deciding on, Negotiating and
Structuring Cooperation. International company Cooperation. Technological Cooperation
between Companies.

45 Balmer, J ohn M. and Greyser, Stephen A.
Revealing the corporation: Perspectives on identity,
image, reputation, corporate branding, and corporate
marketing.-- London: Routledge, 2003. xviii,365p.
ISBN : 0 415 28421 x.
658 Bal 31829

As the concepts of corporate identity, communication, images, and branding have
caught the imagination of both scholars and managers, new ways of conceptualizing
organizations have arisen. This international and multidisciplinary collection of works
captures the quintessence of the corporation and its many inner and outer manifestations.
Both editors are pioneers of the field, and in ;the work they present a new approach to the
subject area. Drawing on their wide experience, Balmer and Greyser have assembled a
portfolio of readings from those who practice, study, and research; the areas in question,
selecting illuminating pieces that stem from the 1950s to the present day to highlight
both practitioner and scholarly perspectives. features include: Editors' analysis and
commentary; Original pieces; Case study; Discussion questions; Further reading.
Contents of the book are:- Revealing the corporation: an integrative framework; Identity:
the quintessence of an organization; Corporate communications: a dimension of corporate
meaning; Corporate image and reputation: the other realities; The corporate brand: an
organization's convenant; Case Study: Bank One - "The Uncommon Partnership"; Index.

46 Coke, A L
Seven steps to a successful business plan.-- New York:
American Management Association(AMACOM), 2002.
658 Cok 31640

Refreshingly; practical and jargon-free , Seven Steps to a successful Business Plan
takes you through all the elements of a superlative business plan and, more important,
shows you how to fit them all together. J ust follow the simple stepping stones and find
out: How to identify; and use the four unique phases in; the business planning cycle; How
poor planning can get you into trouble; Why profit has no place in; your mission
statement; The seven critical questions to ask when you're setting goals; How to identify
the one key force that drives your business; The nine key ;elements that need to go in
your strategic intent statement; How to improve the efficiency of your operational plan;
The six critical parts of a successful organization; Two major resources problems that can
trip you up; The six conditions that can trigger the call for a contingency plan; How to
use business process mapping to improve your bottom line; And much more. This book
gives you a set of invaluable tools to make the planning process not only relevant, ;but
also energizing-a rare feat in the typical "let's get it over with" workplace. The tools
include: Your Management Story: How to tell a compelling and believable story about
your company and its goals-one that infuses employees with hope, passion, and the drive
to succeed. The Concept of back Planning: How to define where you want to be and work
backwards from there, connecting strategic goals into short-term, practical, operational
activities-with performance accountability at every level. The 5-Page Business Plan: How
to write a concise, functional plan that managers and staff will actually real and follow.
Contents of the book are:- How to Create a Compelling Company Story That Inspires
Employees to Excel; The Practical Guidelines for Building a Business Plan in Five
Pages; Strategic Planning: The Five Critical Considerations That Can Help Your Plan
Succeed; Vision and Mission: The Two Key Anchors That Add Passion and Purpose to
Your Story; Strategic Goals, Objectives, and Task: How to Set Them and Then Make
Them Happen; The Six Driving Forces That Affect Your Business Plan-And How to
Focus on the Best One for Your Company's Needs; Corporate Culture: The Four
Ingredients That Are Crucial to Your Company's Success; How to Build a One-Year
Operational Plan That Improves Performance; Structuring Your Story: How to Develop
an Organizational Plan; Pulling It All Together: The Resources Plan; Contingency
Planning: How to Prepare for the Unexpected; Implementing and Sustaining Your
Business Plan; Appendices; Index.

47 Davis, Bob
Speed is life : Street smart lessons from the front lines
of business.-- New York: Currency Book, 2001. 203 p.
658 Dav 31217

Speed is Life is his story from the front lines of business-and his lessons can be
applied to every company. He discusses how quickly companies must act in order to
seize new opportunities; explains why size is important in a global economy; and
highlights the critical importance of creating and extending a company's brand. The
lessons he reveals are not narrowly drawn from or intended for Internet managers alone.
The fact is, business-whatever business you are in- is first and foremost about making a
profit, something he was able to accomplish even in his earliest days at Lycos. The way
to do that, from Davis's perspective, is to be great at what you do, to make every moment
with a customer a moment of truth, and to build a leading organization by attracting and
hiring a world-class team. But Speed is Life is much morel than al handbook on how to
win. Davis also understands the limits of the much-hyped New Economy. And he
understands that the future lies in; the synergy between traditional companies and their
Web counterparts. It is a fascinating firsthand look at the big picture by a man who
helped paint it and is this year's must-read business book. Told in the no-nonsense,
straight-from-the-heap approach that helped Davis make Lycos an industry dynamo, ;and
illustrated with stories of Lycos's and other companies' successes-and failures- Davis
offers an invaluable insider's perspective on how business works and how to stay one step
ahead in today's ever more; competitive world. Contents of the book are:- Beginnings;
Speed is life; You let up, you lose; Get big fast; It's all about brand; Profit is not a four-
letter word; Be great at what you're good at; Every moment with a customer; is a moment
of truth; People are your foundation; Epilogue; Sources; Index.

48 Deresky, Helen
International management: Managing across borders and
cultures.--4th ed-- New J ersey: Prentice-Hall, 2003.
658 Der 30862

Contents of the book are: Pt.1: The Global Manager's Environment; Comprehensive
Cases; Pt.2: The Cultural Context of Global Management; Pt.3: Formulating and
Implementing Strategy for International and Global Operations; Pt.4: Global Human
Resources Management; Integrative Section.

49 Downes, Larry
The strategy machine: Building your business one idea at
a time.-- New York: Harper Business, 2002. xvi,236p.
ISBN : 0 06 621129 8.
658 Dow 31839

In the Strategy Machine, Larry Downes, the bestselling coauthor of Unleashing the
Killer App, charts a proven course through the uncertain future of business. With both
winning and losing case studies, The Strategy Machine shows how to develop and
nurture a strategy portfolio that can withstand the pressure of potent internal and external
obstacles. Much like your personal financial portfolio, a strategy machine hedges your
bets across a wide range of dramatically different challenges your business will face.
Downes's approach generates new profits from new information products and services,
regardless of the industry or the size of your company. Contents of the book are:- Pt.1: A
Distant Mirror; Disposable Computing; The Metamorphosis 4. The Information Supply
Chain. Pt.2: The Strategy Portfolio. Invisible Capital. Perpetual Motion. Pt.3: The
Sociology of Strategy. Internal Catalysts. External Catalysts.

50 Drucker, Peter F.
The practice of management.-- Oxford:
Butterworth/Heinemann, 2003. viii,399p.
ISBN : 0 7506 4393 6.
658 Dru 31276

This classic volume achieves a remarkable width of appeal without sacrificing
scientific accuracy or depth of analysis. It is a valuable contribution to the study of
business efficiency which should be read with pleasure by anyone wanting information
about the developments and place of management; and it is as relevant today as when it
was first written. For anyone actually employed in management, whether in the technical,
personnel of administrative areas, this study is indispensable. The Practice of
Management is a vital contribution to our understanding of the factors making for
business efficiency and economic welfare. Contents of the book are: The Nature of
Management Pt.1 Managing a Business. Pt. 2: Managing Managers. Pt.3: The Structure
of Management. Pt.4: The Management of Worker and Work. Pt.5: What it means to be a

51 Grundy, Tony
Gurus on business strategy.-- New Delhi: Viva Books, 2003
658 Gru 31923

Here is a one-stop guide to the world's most important writers on business strategy.
It expertly summarizes all the key strategic concepts and describes the work and
contribution of each of the leading thinkers in the field. It goes further it analyses the
pro's and con's of the key theories in practice and offers two enlightening case-studies.
The third section of the book provides a series of detailed checklists to aid you in the
development of your own strategies for different aspects of the business. More than just a
summary of the key concepts, this book offers valuable insights into their application in
practice; it will provide you with a much broader grasp of the subject against which to
develop your own business. Contents of the book are: Introduction: What have the
strategy gurus got to tell us? A taster of the gurus; Key strategic concepts; The business
strategy gurus; Champney's health resort and the business strategy gurus; Marks &
Spencer and the business strategy gurus; Checklists for managing strategy; Conclusion-
gurus and the future; References.

52 Moingeon, Bertrand and Soenen, Guillaume
Corporate and organizational identities.-- London:
Routledge, 2002. xvii,201p.
ISBN : 0 415 28205 5.
658 Moi 30599

Although the issue of organizational identity has grown in importance in
management theory and practice, until now there has been little integration amongst the
various disciplines and practices, resulting in conflicting definitions, and very little
cumulative research. Corporate and Organizational Identities provides a synthesis of
insights drawn from leading names in disciplines as diverse as strategic management,
organization theory, marketing, and communication, as well as the world of practice
Bertrand Moingeon and Guillaume Soenen have developed an invaluable integrative
framework- the five-facet framework- that unites all the contributions, from Europe and
the US, into a single conceptual structure. Contents:- Pt.1: T he dynamics of identities:
The five facets of collective identities: integrating corporate and organizational identity;
The hybrid identity of law firms; Where do we go from here? Predicting identification
among dispersed employees; Pt.2: Identities in action: Reducing dissonance: closing the
gap between projected and attributed identity; Manifestations in behavior versus
perceptions of identity: convergence or not?; Narrative identity: navigating between
"reality" and "fiction; Pt.3: Managing identities: Creating a new identity for France
Telecom: beyond a visual exercise?; Conversion of organizational identity research
findings into actions; Corporate brand and organizational identity; Index.

53 Peters, Tom
The circle of innovation: you can't shrink your way to
greatness.-- New York: Alfred Knopg, 1997. xxi,518p.
ISBN : 0 375 40157 1.
658 Pet 31835

The world of business is in a permanent state of flux, he argues, a state of chaos in
which constant innovation is the only survival strategy-for the individual and for the
organization. And he presents here a lifesaving handbook both provocative and practical-
designed to turn any organization into a perpetual innovation machines. In 400 seminars
in 47 states and 22 countries in the last five years, Peters has reexamined, refined, and
reinvented his views on innovation. Now he brings those seminars-and his passion-to the
reader in a landmark book. It is meant, he writes, to both terrify and enlighten. These are
times of matchless peril for those who fail to grasp the nettle....and times of matchless
opportunity for those who do. To keep us alert, limber, and ready for action, he provokes
and cajoles in chapter after chapter.

54 Pilzer, Paul Zane.
The wellness revolution : How to make fortune in the next
trillion dollar industry.-- New York: J ohn Wiley &Sons,
Inc., 2002. vii,260p.
ISBN : 0 471 20794 2.
658.1 Pil 30127

In The Wellness Revolution, bestselling author Paul Zane Pilzer-a world-renowned
economist, lay rabbi, presidential advisor, college professor, and entrepreneur shows you
how to tap into this next trillion-dollar revolution. Already a 200 billion-dollar business,
with most of its revenue coming from vitamin sales and health club memberships, the
wellness industry is just now taking off. In the next ten years, an additional $1 trillion of
the U.S. economy will be devoted to providing healthy people with products to maintain
their health. Pilzer will show you how to get in on the ground floor of this burgeoning
industry by explaining: The scope and potential of this budding business; Why the $200
billion in proven demand today is only the tip of the iceberg; How to maintain demand
for your wellness products and services; How to identify new markets, such as wellness
insurance; How to make your money in wellness distribution; How to utilize; your assets
to choose your best opportunity; And much more. Contents of the book are:- Introduction
: The Next Big Thing; Why We Need a Revolution; Understanding and Controlling the
Demand for Wellness; What; You Need to Know about Food; Making our Fortune in
Food; Making Your Fortune in Medicine; What You Must Know about Health Insurance;
The Gold Mine in Wellness Insurance; Making Your Fortune in Wellness Distribution;
Staking Your Claim; Epilogue: Unlimited Wellness; Appendices; Index.

55 Clegg, Brian
Instant brainpower.--Ist South Asian ed.-- New Delhi:
Kogan Page India, 2000. vii,117p.
658:001 Cle 30782

The old adage is wrong , it isn't who you know but what you know that matters.
Nowadays knowledge and its creative use are the keys to success. How effective are you
at building a store of knowledge and making use of it? Could your memory be better? Do
you want to be more creative? This workout for the mind will help you to hone your
mental skills and increase your mental agility. Instant Brainpower is an easy-to-use action
kit bursting with exercises that will help you to make the most of a unique asset: your
brain. Full of simple, proven techniques that will help you to find fresh ideas and
solutions, the book offers over 70 ways to stretch your mind whether you want to
enhance your knowledge management and ability to make connections; make your
memory a valuable asset; increase your ability to think laterally; think in new ways and
find creative solutions. Contents of the book are: rain bashing. Getting the knowledge.
Memory. Creativity. The exercises. Other sources.

56 Indian Institute of Foreign Trade
Knowledge management for competitive business: Prepared
for EU-Asia Conference & workshop on E-Enabling SMEs for
global competitiveness Supported by European Commission,
Min. of SSI, CII held on Oct. 6-16, 2003.-- New Delhi:
IIFT, 2003. 13p.
658:001 IIFT F32409


57 Becker, Brian E. and others
The HR scorecard: linking people, strategy, and performance.
-- Boston: Harvard Business School Press, 2001.
ISBN : 1 57851 136 4.
658.3 Bec 30781

Three experts in the field outline a powerful measurement system that highlights the
indisputable role HR can play as both a prime source of sustainable competitive
advantage and a key driver to value creation. They draw from an ongoing study of nearly
3,000 firms to outline a seven-step process they call an HR Scorecard, specifically
designed to embed human resources systems within a firm's overall strategy and manage
the HR architecture as a strategic asset. Building on the proven Balanced Scorecard
model, they also show how to link HR's results to measures -such as profitability and
shareholder value-that line managers and senior executives will understand and respect.
The authors argue that human resource's strategic role begins with designing an HR
architecture-the HR function, the HR system, and strategic employee behaviors-that
relentlessly emphasizes and reinforces the implementation of the firm's strategy. Using
compelling examples from a variety of leading companies, they explain how to develop
and implement an HR Scorecard in order to both manage the HR architecture as a
strategic asset, as well as measure the contribution of that asset to firm performance.
Contents of the book are: HR as a Strategic Partner: The Measurement Challenge.
Clarifying and Measuring Hr's Strategic Influence: Introduction to a Seven-Step Process.
Creating an HR Scorecard. Cost-Benefit Analyses for HR Interventions. The principles of
Good Measurement. Measuring HR Alignment. Competencies for HR Professionals.
Guidelines for Implementing an HR Scorecard.

58 Gerhart, Barry and Rynes, Sara L.
Compensation: Theory, evidence, and strategic
implications. Foundations for Organizational Science.--
New Delhi: Sage, 2003. ix,310p.
ISBN : 0 7619 2108 7.
658.32 Ger 31843

The book provides a comprehensive, research-based review of both the
determinants and effects of compensation. Combining theory and research from a variety
of disciplines, authors examine the three major compensation decisions-pay level, pay
structure, and pay delivery systems. Revealing the impact of different compensation
policies, this interdisciplinary volume examines: The relationship between performance-
based pay and intrinsic motivation; Implications of individual pay differentials for team
or unit performance; The consequences of pay for performance policies; Effect sizes and
practical significance of compensation findings; Direction for future research. Contents
of the book are: Introduction: The Enigmas of Compensation; Differences in Pay Level:
Why Do Some Companies Pay More Than Others? Effects.


59 Lewis, Gareth
Successful creativity in a week. Institute of Management.
-- London: Hodder & Stoughton, 1999. 95p.
658.4 Lew 30891

The information age is now upon us and we are moving into the so-called
knowledge economy. Thinking- the ability ; to generate and use knowledge- will be the
critical skill for enhanced competitiveness. The winners in complex environments will be
those who can develop and use their creative thinking skills. Successful Creativity in a
Week will set out the current state of the art thinking in the area, showing you how to
develop your skills and enhance your creative potential. Topics covered include:
Enhancing the creative side of ;your brain; Tools and techniques for creative thinking;
Individual approaches to creativity; Creative problem solving and systems thinking;
Creativity; in a team context; Creativity and innovation in organisations; Gareth Lewis is
a senior associate and consultant with the Institute of Management. He has designed and
delivered a wide variety of management programmes related to creativity and creative
problem solving at executive level. He is an established author having written many
books on management topics. Contents of the book are:- Introduction; The creative
imperative; What is creativity?; The creative computer; Being creative; Creative
problem-solving; Tools and techniques; Creativity in organisations.

60 Luthans, Fred.
Organizational behavior.--International-- Boston: McGraw-
Hill, 2002. xviii,644p.
ISBN : 0 07 112319 9.
658.4 Lut 31260

Contents of the book are:- Pt.1: Environmental and Organizational Context- to
Organizational Behavior; Environmental Context: Information Technology and
Globalization; Environmental Context Diversity ;and Ethics; Organizational Context;
Organizational Context: Reward Systems; Pt.2: Cognitive Processes of Organizational:
Behavior- Perception and Attribution; Personality and Attitudes; Motivational Needs and
Processes; Positive Psychology Approach to Optimism, Emotional Intelligence, and Self-
Efficacy; Pt.3: Dynamics of Organizational Behavior- Communication; Decision
Making; Stress and Conflict; Power and Politics; Groups and Teams; Pt.4: Managing and
Leading for High Performance- Managing Performance Through J ob Design and Goal
Setting; Behavioral Performance Management; Effective Leadership Processes; Great
Leaders: Styles, Activities, and Skills; Index.


61 Carter, Everett F.
Hack proofing XML edited by Everett F. Carter and others.
-- Rockland: Syngress, 2002. xxii,377p.
ISBN : 1 931836 50 7.
658.511 Car 31634

XML, is quickly becoming the universal protocol for transferring information from
site to site via HTTP. Whereas HTML will continue to be the langue for displaying
documents on the Internet, developers will find new and interesting ways to harness the
power of XML to transmit, exchange, and manipulate data using XML Validation of the
XML document and of the messages going to that document is the first line of defense in
hack pooling XML. The same properties that make XML a powerful language for
defining data across systems make it vulnerable to attacks. More important, since many
firewalls will pass XML data without filtering a poorly constructed and unvalidated
document can constitute a serious system-level vulnerability. Hack Proofing" XML will
show you the ins and outs of XML and NET security. Contents of the book are:- The Zen
of Hack Proofing; Classes of Attack; Reviewing the Fundamentals of XML; Document
Type: The Validation Gateway; XML Digital Signatures; Encryption in XML; Role-
Based Access Control; Understanding. NET and XML Security; Reporting Security
Problems; Hack Proofing XML Fast Track; Index.

62 Columbus, Louis.
The Microsoft windows XP professional handbook.--
Massachusetts: Charles River Media, Inc., 2001.
ISBN : 1 58450 219 3.
658.511Col 31258

Focusing on the needs of the technical professional who is responsible for a series
of Windows XP systems, The Windows XP systems, The Windows XP Professional
Handbook is designed to be both a handy desk reference and a supplement to certification
prep materials. This book provides readers with insights into solving everyday problems
with Microsoft's latest enterprise-based operating system. Contents of the book are:
Introducing Windows XP professional. Touring the Windows XP Professional Desktop.
Customizing the Desktop and Exploring Commonly Used System properties in Windows
XP Professional. Installing Applications in Windows XP Professional. Working with
Printers in Windows XP professional. Networking Fundamentals in Windows XP
professional. Configuring TCP/IP in Windows XP Professional. Exploring E-Mail
Capabilities in Windows XP with Outlook Express. Strengthening Security in Windows
XP Professional. Exploring Network and Remote Access Connections in Windows XP
Professional. Learning to Use Windows XP Professional's Administrative Tools.
Exploring Additional Features in Windows XP Professional. A Troubleshooting TCP/IP
Configurations. Essentials of Broadband Technology. C Security Strategies in Windows
XP Professional.

63 Humphrey, Watts S.
Winning with software: an executive strategy
-- Boston: Addison-Wesley, 2002. xviii,231p.
ISBN : 0 201 77639 1.
658.511 Hum 31262

This book describe the software business. Whether or not you know it, you are in
the software business and the performance of your software groups has a significant
impact on business performance. If describe the impact of software on your business and
then review some of the most common software problems and their causes. Finally, It
described the transformation you must lead and the actions required to capitalize on the
potential of software for your business. Contents of the book are:- Every Business Is a
Software Business; Why Projects Fail; Rational Management; Why Quality Pays;
Leadership Goals; Changing Engineering Behavior; Building Motivated Teams; The
Benefits of Teamwork; Next Steps; Appendices; Index.


64 Chaston, Ian.
e-marketing strategy.-- Singapore: McGraw-Hill, 2001.
ISBN : 0 07 118873 8.
658.511:382 Cha 31254

E-Marketing Strategy is a practical and contemporary introduction to the core
concepts and applications of e- marketing. Students and practitioners will gain an
understanding of how marketing management concepts are used to develop effective e-
commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour,
positioning, competitive advantage and promotion on the web. Pedagogically enhanced
and richly illustrated, the text includes chapter-end case studies with review questions.
Numerous integrated practical examples, web screen shots from live sites and URL links
from a variety of companies will assist independent web search. Contents of the book are:
Managing in An E-Commerce World. E-Buyer Behaviors. Mapping the E-Market
System. E- Commerce Competence. E-Market Positioning and Competitive Advantage.
Selecting E-Strategies and Constructing an E-Plan. E-Commerce Innovation. E-
Promotion. E-Pricing and Distribution. The Evolution of E-Management Systems. E-
Business and Institutional Marketing. E-Services Marketing.


65 Lindstrom, Martin
Brand child: Remarkable insights into the minds of
today's global kids and their relationships with brands.-
London: Kogan Page, 2003. xvi,316p.
ISBN : 0 7494 3867 3.
658.62 Lin 31596

Based on the world's most extensive study of tween attitudes and behaviours ever
conducted, BRAND child is the first book to look in-depth at the phenomena behind
global kids and their relationships with brands. Conducted by Millward Brown, the
leading global market research agency, the BRAND child survey involved several
thousand kinds from more than 70 cities in 15 countries (throughout Europe, Asia, the
United States and South America). Several renowned experts including best-selling
author Patricia B Seybold (Customers com) share their unique views on kinds' trends and
fascinating marketing techniques. BRANDchild summarizes this research, as well as
decades of experience from a variety of other sources on how to market to kids. It looks
at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by
analyzing teen-minority groups, communities and clubs. Packed with practical advice on
how to create kinds' brands, including more than 50 fascinating previously unpublished
case studies, BRANDchild proposes new innovative ways of marketing to this young
audience. It is required reading for anyone wanting a fresh; insight into this increasingly
influential and demanding consumer group. Contents of the books are: Towers; Tween
dreams for sale; Bonded to brands: the transition years; Exit fairyland; Creating
imagination; How do tweens feel about Brands; Stardust; The peer factor; Cyberchild;
Personalized brands build strong businesses; Santa's nightmare; The essence of being a
child; Pump up the volume; Super channels; Kidzbiz Tweens take to hats; Calling kids;
appendix; Index.


66 Bateson, Claire
Understanding financial services from a customer
perspective.-- Canterbury: Financial World Publishing,
2002. iv,171p.
ISBN : 0-85297-636-4.
658.64:332 Bat 31261
To advise or sell any financial service or product directly to the public, it is
essential to understand the relationship between the customer perception of the industry;
the economic environment and the charging nature of the products available. This
requires knowledge of the roles of various financial institutions, the impact of economic
conditions on consumer behaviour and the key issues affecting financial services markets.
This text is designed to provide an accessible guide to these issues. It further examines
the impact that ;customer behaviour has on influencing the products and services that are
provided as well as the role played by financial regulation, including consumer
protection. Contents of the book are:- The role of financial services institutions in the
wider business environment; Describe the mainstream types of personal financial services
products; Identifying the key issues affecting personal financial services markets;
Legislation that affect customer rights; Index.


67 Baker, Susan
New consumer marketing: Managing a living demand system.-
West Sussex: J ohn Wiley & Sons, 2003. xii,204p.
ISBN : 0 470 84482 5.
658.8 Bak 31914

The advent of a new kind of consumer is making traditional approaches to
marketing redundant. New Consumers are informed, empowered and at large in a
dynamic marketplace. How can brand owners and retailers best connect with them. New
Consumer Marketing recognized and tackles this question. The answer lies in adopting a
value-centric orientation and refocusing marketing on the three key processes of value
definition, value creation and value delivery. Drawing on learning from the living
sciences. Susan Baker presents an organic framework for meeting the actual needs of
New Consumers through superior levels of insight, innovation and agility. This book
clearly explains the rationale for managing marketing as a demand system and is richly
illustrated throughout with cases to show how this approach can help organizations be
more effective. Contents of the book are: Introduction; Earthquake!; The New Consumer;
Concerns of Brand Owners and Retailers; New Consumer Marketing; A Model of New
Consumer Marketing; Value Definition; Value Creation; Value Delivery; Demand
System Management.

68 Cateora, Philip R. and Graham, J ohn L.
International marketing.--Eleventh Ed.-- New Delhi: Tata
McGraw-Hill, 2002. xxv,694p.
ISBN : 0 07 049947 0.
658.8 Cat 31762

Contents of the book are:- Pt.1: An Overview : The Scope and Challenge of
International Marketing; The Dynamic Environment of International Trade; Pt.2: The
Cultural Environment of Global Markets: History and Geography: The Foundations of
Cultural Understanding; Cultural Dynamics in Assessing Global Markets; Business
Customs in Global Marketing; The Political Environment: A Critical Concern; The
International Legal Environment: Playing by the Rules; Pt.3: Assessing Global Market
Opportunities; Developing a Global Vision through Marketing Research; Emerging
Markets; Multinational Market Regions and Market Groups; Pt.4. Developing Global
Marketing Strategies: Global Marketing Management: Planning and Organization;
Products and Services for Consumers; Products and Services for Businesses;
International Marketing Channels; Exporting and Logistics: Special Issues for Business;
Integrated Marketing Communications and International Advertising; Personal Selling
and Sales Management; Pricing for International Markets; Pt.5: Implementing Global
Marketing Strategies: Negotiating with; International Customers, Patterns, and
Regulators; Pt.6: Supplementary Material; Cases; An Overview; The Cultural
Environment of Global Marketing; Assessing Global Market Opportunities; Developing
Global Marketing Strategies; Index.

69 Christopher, Martin and Peck, Helen
Marketing logistics.--2nd-- London, 1997. viii,158p.
ISBN : 0 7506 5224 1.
658.8 Chi 31665

This second edition of Marketing logistics builds on the unique focus established in
the first edition- the crucial interface between the ways in which value is created through
marketing processes and the way in which it is delivered through the supply chain. This
interface is being recognized by business organizations as a key priority for management,
and both practitioners and academics alike have placed a greater emphasis on the need to
view the supply chain as a whole as the vehicle by which competitive is achieved.
Contents of the book are: The new market place. Building customer relationships.
Creating customer value. Time-based competition. Demand-driven supply chains.
Managing marketing logistics. Serving the global customer.

70 Ford, David
Understanding business marketing and purchasing: An
interaction approach.--3rd ed-- London: Thomson/Learning,
2002. xiv,488p.
ISBN : 1 86152 769 1.
658.8 For 31251

Understanding Business Marketing and Purchasing provides insights into the
interactions between the business buyers and sellers and the relationships in which they
take place. The book also sheds light on how business relationships form part of wider
networks and provides understanding of the issues facing managers in these complex
networks. The collection takes an international approach to understanding business
markets and draws on the work of leading authorities from a number of countries.
Contents of the book are: Introduction; Pt.1: The IMP Approach to Understanding
Business Marketing and Purchasing; Pt.2: Understanding Interaction and Relationships;
Pt.3: Understanding Business Networks; Pt.4: Marketing in Business Networks; Pt.5:
Purchasing in Business Networks; Conclusions; Index.

71 Gaur, Sanjaya Singh and Saggere, Sanjay V.
Event marketing and management.--Ist Rev. ed.-- New Delhi
: Vikas, 2001. xvi,203p.
658.8 Gau 31271

An event hat has evolved over a century, an event in which over 197 nations of the
world participated in a spirit and atmosphere of nail-biting yet a meteor competition, an
event, in which a nation with a population recently (officially) declared to be over a
billion- India, is still waiting to happen. Events demand detailed planning, organising,
staffing, leading and evaluation. The difference between the first two events and the
nuclear event lies in the nature of work involved- the first two are entertainment and the
other scientific. The need for this book was felt while the authors were doing an
assignment on strategy for events for leading event management company in India.
Contents of the book are: What are Events. Why Events. Key Elements of Events.
Understanding the Event Market. Concept of Product in Events. Concept of Pricing in
Events. Concept of Promotion in Events. Pt.3: Event Management: Event Management.
Strategic Market Planning. 10 Strategic Alternatives for Growth. Evaluation of Event

72 J ones, Susan K. and Spiegel, T
Marketing convergence: How the leading companies are
profiting from integrating online and offline marketing
strategies.-- U.S.: South-Western /Thomson, 2003. 232p.
ISBN : 0 538 72719 5.
658.8 J on 31243

Marketing Convergence: How the Leading Companies Are Profiting from
Integrating Online and Offline Marketing Strategies will enable you to market your
products and services more effectively using the Internet. You will increase your
organization's profitability because you'll know how to navigate the minefields of online,
interactive, and traditional marketing. You'll have the key strategic insights into
integrating your marketing across all media, and you'll know how to use those strategies
profitably-the way they have been used by some of the world's smartest marketers.
Section I helps you identify the key signs to watch and watch out for, including: The truly
critical components of successful convergence and integration. How to zero-in on the
new savings-and avoid the new costs-of the new media. Rediscovering the power of
testing through Internet speed of-light testing. Maintaining the all-important human touch
in all marketing and media channels. Putting profitability, community, and stickiness into
proper perspective. The most profitable ways of marrying marketing and technology for
greater market reach, brand building, and profitability. Section 2 gives you the inside
stories of the leaders of marketing convergence the smart marketers who avoided the type
and capitalized on the substantial benefits of integrated marketing strategies and tactics.
Some are well-known, others aren't. But they share one thing: They used the strategies in
this book to tailor their marketing programs to profitably meet the online and offline
needs of their customers.

73 Nag, A.
Marketing strategy: Business-to-business consumer goods
services.-- Delhi: Macmillan India, 2002. xiv,348p.
658.8 Nag 31974-31979

Most available books on marketing strategy have a limited focus: books on
industrial marketing confine themselves to strategies for business-to-business markets,
books on services marketing discuss only the services aspect of marketing strategy; and
finally, there are books which focus exclusively on strategies for marketing consumer
goods. Clearly, there is a dearth of books which offer a comprehensive exposure to all
three aspects of marketing strategy mentioned above, in one place. The present book is
aimed at filling that vacuum. The book is divided into six parts: part one deals with the
basics of marketing strategy; part two, three and four analyze specific marketing
strategies for business-to-business markets, consumer goods and services, with concepts
and applications for all the three types of markets being supported by strategy cases; part
five offers an overview of the proceeding discussion and also provides an insightful
perspective on marketing strategies for a e- commerce; the last part is devoted to critical
evaluation of current strategies of marketing. Contents of the book are: Introduction;
Internal Competences or Organizational Capabilities; The External Environment;
Constructing Plans and Selecting Strategies; Special Characteristics of Business-to-
Business Markets; Getting the Strategy Right; Strategy Cases: Business-to-Business
Markets; Consumer Goods Market: Changing Characteristics; Segmenting and Targeting
the Market; Positioning and Repositioning; Select the Right Strategy; Strategy Cases:
Consumer Goods; Characteristics of Service Goods; Strategy for Services Marketing;
Strategy Cases: Services; Marketing Strategy for E-Commerce; Marketing Strategy:
Consolidated Discussion; Evaluation of Marketing Strategy. Index.


74 Churchill, Gilbert A. and Iacobucci, Dawn
Marketing research methodological foundations.--8th ed--
Ohio: South-Westerm, 2002. xxvi,1006p.
658.8.012.4 Chu 31244

The six parts of the book are parallel to these specific stages: Formulate the
problem. Determine the research design. Design the data-collection method and forms.
Design the sample and collect the data. Analyze and interpret the data. Prepare the
research report. Contents of the book are: Pt.1: Marketing Research, the Research
Process, and Problem Definition. Pt.2: Determine Research Design. Pt.3: Design Data-
Collection Method and Forms. Pt.4: Sample Design and Data Collection. Pt.5: Analysis
and Interpretation of Data.Pt.6: The Research Report.

75 Nargundkar, Rajendra
Marketing research: Text and cases.-- New Delhi: Tata
McGraw-Hill, 2002. xx,461p.
ISBN : 0 07 048273 x.
658.8.012 Nar 30570

This exciting new book provides a unique blend of concepts and industry practices
in Marketing Research. More than 30 cases (all from Indian companies) which illustrate
the book would help the reader in understanding even the most complex multivariate
analytical technique in a lucid manner. The book provides extensive illustrations based
on the use of SPSS statistical package for the beginner (including chapter-end appendices
containing the SPSS commands required to get the outputs of all multivariate techniques
discussed), and can help the reader become a proficient marketing researcher, sound in
theory and practice. Contents of the book are: Pt.1: Fundamentals of Marketing Research.
The Marketing Research Process-An Overview. Research Methods and Design-
Additional Inputs. Questionnaire Design: A Customer-Centric Approach. Sampling
Methods-Theory and Practice. Field procedures Planning the Data Analysis. Pt.2:Simple
Tabulation and Cross-tabulation. ANOVA and the Design of Experiments. Correlation
and Regression: Explaining Association and Causation. Discriminate Analysis for
Classification and Prediction. Factor Analysis for Data Reduction. Cluster Analysis for
Market Segmentation. Multidimensional Scaling for Brand Positioning. Conjoint
Analysis for Product Design. Pt.3: Industrial Marketing Research. Careers in Marketing


76 Duchessi, Peter
Crafting customer value: The art and science.-- Mumbai:
J aico, 2002. xi,193p.
ISBN : 81 7992 038 0.
658.89 Duc 30490

In today's competitive marketplace, customer value- a combination of product and
service benefits at a fair price that creates value in; the minds of customers- is the key
variable for business success. Using several comprehensive and highly; integrated
frameworks, Peter Duchessi provides strategies for defining customer value and for
developing the critical business, personnel, quality, and information systems that are
responsible for delivering customer value. Whereas other books focus on just one of these
critical areas. Crafting Customer Value provides a comprehensive account of what a
company must do and how to go about doing it in each area. Contents of the book are:-
Creating Customer Value; Seeing the Big Picture; Determining Business Direction;
Identifying Target Customers and Assessing Their Needs and Expectations; Defining a
Value Proposition; Designing Business Processes; Managing People for Positive Results;
Instituting Quality Assurance Programs; Deploying Information Technology (IT); Index.

77 Freemantle, David
What customers like about you: adding emotional value for
service excellence and competitive advantage.-- London:
Nicholas Brealey, 1998. 304p.
ISBN : 1 85788 201 6.
658.89 Fre 31446

David Freemantle argues that in the age of hyper- competition there is a critical
missing link- doing the things that your customers like. He shows that by adding
emotional value (e-value) to everything a company and its people do, the probability of
being liked by customers increases along with profitability. In a competitive world it is
relatively easy to copy product and price, but it is virtually impossible to copy people and
brand. Adding emotional value is at the heart of the debate about people management and
customer service. Customer want to be liked by the people serving them. Contents of the
book are: The importance of being liked; Adding emotional value; Likeable customer
service; Emotional connectivity; The importance of integrity; Creative customer service;
Everyday likeable behaviors; Influencing how customers feel about you; Why it isn't
fashionable to be liked; The like to be liked; The likeable organization; The likeable
leader; Recruiting people your customers like; Training people to be liked by your
customers; Dealing with customers you dislike; Finding out what your customers like;
The one-hour course for adding emotional value.


78 Adams, Richard
WWW.advertising.-- United Kingdom: Cassell Illustrated,
2003. 192p.
ISBN : 1 844 03036 9.
659.1 Ada 31830

Never has there been a better time to get the lowdown on advertising and marketing
on the World Wide Web. Dotcoms are slowly starting to turn a profit, and a new
generation of consumer is growing up with the internet, desktops, gaming, mobile phones
and computing on the move. Traditional media are being sidelined, and we live in a
world where online promotions, online buying and holiday booking, gaming, gambling,
and viral marketing rule. But more important than all this, businesses now know what
works and what doesn't in the wired world. This book will take you from first principles
to last base by putting expert designers views on all of the different online advertising,
marketing and promotional options at your fingertips. What are the technologies? How
do you design advertising that really works online? And what are your options for getting
really creative? Contents of the book are:- Web ADS Pros And Cons. Design Features.
Tools of the Trade. Reacting to the Market. Branded content. Showcase. Reference.

79 Shimp, Terence A.
Advertising, promotion, & supplemental aspects of
integrated marketing communications.--6th ed-- Ohio:
Thomson/South-Western, 2003. 650p.
ISBN : 0 03 0352711.
659.1 Shi 31643

The book Advertising, Promotion, and Supplemental Aspects of Integrated
Marketing Communications fully integrates all aspects of marketing communication.
While continuing to focus on the time honored IMC Methods, the text has undergone a
significant revision to reflect new academic literature and practitioner developments in
the field. Comprehensive treatment on the fundamentals of advertising and promotion
combine with the Internet's impact on IMC. Internet issues are a major focus of this
revision and are seamlessly integrated throughout the text to highlight the dynamic
relationship between basic marketing communication concepts and the power of the
Internet. Contents of the book are: Integrated Marketing Communications and its Role in
Brand-Equity Enhancement; IMC from the Customer's Perspective: Targeting,
Communicating, and Persuading; Communicating New Products, Brand Naming,
Packaging and Point-of-Purchase Advertising; Advertising Management; Sales
Promotion Management, Marketing Oriented, Public Relations, and Sponsorships;
External Pressures on Marketing Communications; Glossary; Name Index; Subject Index.


80 Baran, Stanley J . and Davis, Dennis K.
Mass communication theory: Foundation, ferment, and future.
--2nd-- Singapore: Thomson Asia, 2002. xvi,400p.
ISBN : 981 240 362 0.
659.3 Bar 30966

This book systematically explains the key differences between the various theories,
how they developed in the past, how they are developing in the present, and-most
important of all-how they can help us understand mass communication well into the
twenty first century. Showing you how today's new media technologies are forcing
reconsideration of many long-held theories and assumptions, this edition new includes:
Exploring Mass Communication Theory Sections featuring internet and Info Trace
College Edition exercises that encourage you to expand your understanding of chapter
topics online. Instant Access boxed that provide at-a-glance summaries of each theory.
Timelines illustrating key events in the development of mass communication theory. A
running glossary in the margins- so you can learn key terms as you read. Streamlined and
updated throughout to given you the most current and comprehensive theories coverage
available today. Contents of the book are: Introduction to Mass Communication Theory.
Era of Mass Society and Mass Culture. The Rise and Fall of Limited Effects.
Contemporary Mass Communication Theory-Searching for Consensus and Confronting



Adams, Richard 78
Ahluwalia, Isher J udge ed 24
Anderson, David L. 42
Arranz Pena, Nieves 44

Baker, Susan 67
Balmer, J ohn M. 45
Baran, Stanley J . 80
Baranoff, Etti 30
Bateson, Claire 66
Becker, Brian E. and others 57
Burgess, Robin 5

Carter, Everett F. 61
Cartwright, Roger 37
Cateora, Philip R. 68
Centre for International Trade in Technology 36
Chaston, Ian. 62
Christopher, Martin 69
Churchill, Gilbert A. 74
Clegg, Brian 55
Coke, A L 46
Columbus, Louis. 63
Cuthbertson,K. 13

Davis, Bob 47
Davis, Dennis K. 80
Deresky, Helen 48
Desai, Padma 14
Downes, Larry 49
Drucker, Peter F. 50
Duchessi,Peter 76

Eatwel, J ohn and Taylor, Lance 15
Embassy of the United States of America 9
Esquirol, J osep Maria 34
Evans, Nigel and others 31

Fernandez de Arroyabe, J . C. 44
Flandreau, Marc and others Ed 11
Ford, David 70
Foundations for Organizational Science 58
Freemantle, David 77

Gaur, Sanjaya Singh 71
Gerhart, Barry 58
Graham, J ohn L. 68
Greyser, Stephen A. 45
Grundy, Tony 51

Humphrey, Watts S. 64

Iacobucci, Dawn 74
Indian Institute of Foreign Trade 34,56
Institute of Management 59

J ones, Susan K. and Spiegel, T 72

Khosla, I. P. ed. 10
Kidwell, David S. and others 12
Kohli, Atul and others Ed. 23
Krames, J effrey A. 38
Krugman, Paul 1

Lembke, J ohan 33
Letterman, G. Gregory 29
Lewis, Gareth 59
Lindstrom, Martin 65
Luthans, Fred. 60
Luther, M.M. 7

Marchewka, J ack T. 43
McCrary, Stuart A.. 18
Mendenhall, William and others 32
Miller, Merton H. 16
Moingeon, Bertrand and 52
Moosa, Imad A. 17
Moschella, David 41
Muksian, Robert 21

Nag, A. 73
Nair, Latha 35
Nair, N.G. 35
Nargundkar, Rajendra 75
and Nitzsche,D. 13
Nordhaus, William D. 3
Parker, David Ed 28
Peck, Helen 69
Peters, Tom 53
Pilzer, Paul Zane. 54
Planning Commission 25
Poitras, Geoffrey 19
Post, Gerald V. 42
Puttaswamaiah, K. Ed 2

Rebonato, Riccardo 26
Rynes, Sara L. 58

Saal, David Ed 28
Sadler, Philip 39
Saggere, Sanjay V. 71
Salanie, Bernard 22
Samuelson, Paul A. 3
Shimp, Terence A. 79
Soenen, Guillaume 52
Stern, Nicholas. 6

United Nations. Economic and Social Commission
for Asia and 8

Venables, Anthony J 5

Wang, Peijie 4

Ward, J ane and others 40
Williamson, J ohn Ed 24
World Bank 5,27





COMPUTERS 61,63-64










MONEY 12,20










Advertising, promotion, & supplemental aspects
of integrated marketing communications 79
Asset prices, booms and recessions: Financial
market, economic activity and the macroeconomy 20

Brand child : Remarkable insights into the
minds of today's global kids and their
relationships with brands 65
A brief introduction to probability and
statistics 32
Building a vibrant India :democracy development
and ethics 7
Business cooperation: from theory to practice 44
Business policy and strategic management 35

The circle of innovation: you can't shrink your
way to greatness 53
Compensation : Theory, evidence, and strategic
implications 58
Competition for technological leadership :EU
policy for high technology 33
Corporate and organizational identities 52
Crafting customer value: The art and science 76
Customer-driven 41

e-marketing strategy 62
Economics 3
Economics of taxation 22
Entrepreneurship, innovation and growth 27
Ethics and work in the age of internet :
Prepared for EU-Asia Conference & workshop on
E-Enabling SMEs for global competitiveness
Supported by European Commission, Min. of SSI,
CII held on Oct. 6-16, 2003 34
Event marketing and management 71

Financial crisis, contagion, and
Containment: from Asia to Argentina 14
Financial econometrics : Methods and models 4

Financial engineering: Derivatives and risk
management 13
Financial institutions, markets, and money 12

Greater Mekong Subregion business handbook 8
Gurus on business strategy 51

Hack proofing XML edited by Everett F. Carter
and others 61
How to create & manage a hedge fund: a
professional's guide 18
The HR scorecard: linking people, strategy, and
performance 57

India and the new Europe 10
Information technology project
management: providing measurable organizational 43

Inspiring leadership: staying afloat in
turbulent times 40
Instant brainpower 55
International capital markets : systems in
transition 15
International financial history in the
twentieth century: system and anarchy 11
International financial operations : arbitrage,
hedging, speculation, financing and investment 17
International handbook on privatization 28
International management : Managing across
borders and cultures 48
International marketing 68

Knowledge management for competitive business :
Prepared for EU-Asia Conference & workshop on
E-Enabling SMEs for global competitiveness
Supported by European Commission, Min. of SSI,
CII held on Oct. 6-16, 2003 56

Leadership 39

Management information systems : Solving
business problems with information technology 42
Marketing convergence: how the leading companies
are profiting from integrating online and
offline marketing strategies 72
Marketing logistics 69
Marketing research methodological foundations 74
Marketing research: Text and cases 75
Marketing strategy: business-to-business
consumer goods services 73
Mass communication theory: foundation, ferment,
and future 80
Mastering team leadership 37
Mathematics of interest rates, insurance, social
security, and pensions 21
Merton miller on derivatives 16
The Microsoft windows XP professional handbook 63
Modern pricing of interest-rate derivatives :
the libor market model and beyond 26

National workshop on valuation of intangibles
in technology intensive industries :
Proceedings 36
New consumer marketing : Managing a living
demand system 67

Organizational behavior 60

Paul Samuelson & the foundations of modern
economics 2
People, progress, partnership : The
transformation of U.S.-India relations 9
The practice of management 50

Report of the committee on India vision - 2020 25
The return of depression economics 1
Revealing the corporation: perspectives on
identity, image, reputation, corporate
branding, and corporate marketing 45
Risk management and insurance 30
Risk management, speculation, and derivative
securities 19

Seven steps to a successful business plan 46
The South Asian experience with growth 24
Speed is life : Street smart lessons from the
front lines of business 47
States, markets, and just growth edited by Atul
Kohli and others : Development in the
twenty-first century 23
Strategic management for travel and tourism 31
A strategy for development 6
The strategy machine: Building your business
one idea at a time 49
Successful creativity in a week 59

Towards a microeconomics of growth 5

Understanding business marketing and purchasing
: An interaction approach 70
Understanding financial services from a
customer perspective 66
Unidroit's rules in practice : Standard
international contracts and applicable rules 29

The wellness revolution : How to make fortune
in the next trillion dollar industry 54
What customers like about you : adding
emotional value for service excellence and
competitive advantage 77
What the best CEOs know 38
Winning with software: an executive strategy: an
executive strategy 64
WWW.advertising 78