BTEC First Award in Health and Social Care- Unit 5

Promoting Health and Well-Being

How can we improve the health and wellbeing of the nation? What are the
benefits of doing so?
Being healthy can mean different things to different people. Many injuries and
diseases can be prevented if people make healthy lifestyle choices and know
how to reduce risks to their health.
Health promotion is the area of health that raises awareness of these issues,
and educates people on how to be healthy. For example, this could involve
promoting the use of screening and vaccination to prevent disease, or running
campaigns designed to provide information about healthy lifestyle choices.
This unit explores some of the reasons why health promotion activities are
carried out, and the benefits of health promotion work both for individuals and
for the health and wellbeing of the nation as a whole. You will also explore the
different forms of health-promotion activities that are used by health care
workers.
This unit provides you with the opportunity to explore and research an area of
health risk. You will then create materials for a health-promotion activity for a
specified target group. There are many different health and wellbeing issues
you might wish to investigate, and these are often related to the lifestyle
choices people make.
Health-promotion activities are an important part of a number of roles in the
health and social care sector, including health visitors, midwives, school nurses
and GP practice nurses. Researching a selected health risk and designing
related materials for a health-promotion activity will give you a valuable insight
into this important aspect of health and social care work.
Task 1- Answer these questions using the text above.
1.
2.
3.
4.
5.
6.

How can people reduce risks to their health?

Why do you think health mean different things to different people?
What examples are given to raise awareness of health issues?
What reasons do you think health promotion activities take place?
What health issues do you think are promoted?
What professionals are involved in health promotion?

Task 2-Your Ideas

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Prevention is better than cure?

Research Task 3- Internet Research Task

1. Who are these 2 women?

2. What issue have they both shared in regards to Breast Cancer?

3. How have they applied the Prevention is better than cure idea?

4. How could their stories be used to warn others in the future?

5. What activities could be done to warn people about breast cancer?

What is Health Promotion?

Health Promotion is about giving people knowledge, facts and information in

order to help them make positive changes to their own health and well-being.
Not everyone knows how to look after their body properly and it isnt until an
individual sees an article or advert, that they realise they have similar
symptoms of a disease or that they arent living as healthily as they could.
Health Promotion is the provision of information and education both to
individuals and to the nation, which will enable them to make positive lifestyle
choices to improve their health and wellbeing.
The aims of a health promotion is to;
Raise health awareness,
Encourage safety and reduce accidents,
Reduce number of people smoking,
Encourage healthy eating habits,
Reduce alcohol intake.
The purpose of a health promotion is to;
Promotion of healthy ideas and concepts to motivate people to change
behaviour and adopt healthy lifestyle choices,
Designed to be proactive in tackling health-related challenges and issues

Not all Health Promotion campaigns work and you should be prepared for
yours to not go as planned. It can be difficult to measure if some of your
actions were actually effective as we are going to deal with a personal issue
and we cannot be present or doubt someone who says they are going to check
their breasts in the future.
TASK 4- To begin P1 of your assignment brief, you will need to define what
Health
Promotion
is
in
your
own
words.
Have
a
try
here.____________________________________________________________
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Different Types of Health Promotion and

Health Promotion Activities
Health risk advice means raising awareness of health-related issues and
educating individuals by telling the audience facts and data about a health
issue. It enables them to make healthy lifestyle choices, after using the advice
to then think about their own lifestyle.
There are different ways to advise people about dangers to your health and
they include;
Peer education- Using people of your same age to warn you about
issues.
Shock tactics- Using alarming images and wording to make the audience
pay attention.
Advice from health professionals- Having a qualified professional tell you
of the dangers. People trust their doctors etc to tell them the truth.
Advice from police and fire service- Having qualified service personal
warn you about the dangers.
Testimonies from people personally affected by issues- Having families
and victims speak first-hand about the issue they have faced.
Task 5- Looking at the health promotion below, explain how they have used
the above 5 points to advice the public about the dangers of smoking?

Write the answers on the next page.

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Task 6- What advice and information would you expect a health promotion
campaign to mention with the following issues?
Safe sexual practices
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Healthy eating plans
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Exercise plans
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Drug awareness
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Safe drinking
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 Road safety
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Personal safety
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Travel health
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Skin cancer awareness
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Department of Health Campaigns

Health-promotion campaigns can be local (in your area) or national (the whole
of the UK. They have initiatives targeted at large audiences with the aim of
raising awareness of health-related issues.
There are many different types of health-promotion campaigns
Department of Health national campaigns- Health Promotion campaigns
organised and funded by the government in order to alert the entire
population e.g. Change For Life
National and local NHS campaigns- Health Promotion Campaigns made
and created by the NHS to warn the public and tackle issues that cost
the NHS the most money to treat e.g. Smoke Free
Use of different forms of media- The message can be put across to an
audience via various different media outlets such as billboards,
newspapers, television, film, leaflets, magazines, commercials, social
networks, websites, badges, clothing and so on.
Task 7- Find 3 different types of health campaigns for a Department of Health
Campaign and a NHS Campaign. Print them out and stick them on the following
page. (Tip- Try google images!)

Department of Health Campaigns

NHS Campaigns

Selecting and justifying your target

audience
Reasons you have to pick the right
audience;
You pitch the information at

the right level

You

arent

giving

wrong

information to people
You dont break the law
You know the characteristics
of your group
You can consider their socioeconomic background.
You pitch correctly in terms of
their age, gender and ethnicity.

Betsy contacts her local high school to

organise the annual health fair for the year
9s. It involves an array of different stalls all
encouraging and promoting health. One stall
wants to offer free condoms as the rate of
abortion in the area is quite high. She wants
to do a talk before she gives out free
contraception.

Task 8- Explain the issues that Betsy may experience by choosing

this target audience and suggest ways to overcome them.
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Task 9- Health Promotion-Who is the target group?

Go through the following Health Promotion issues and identify the
target audience you would aim the promotion at?
1. Breast is best

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2. Prostate Cancer

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3. Cervical Smears

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4. Body Image

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5. Breast Checks

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6. STI awareness

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7. Drug information

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8. HIV awareness

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9. Obesity

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10.

MMR vaccinations____________________________

11. Keeping fit and active ____________________________

12.

BMI

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13.

Stress

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14.

Sun/Skin Damage____________________________

15.

Infertility

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16.

Binge Drinking

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17.

Smoking

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18.

Alzheimers

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19.

Heart Disease

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20.

Keep Moving

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21.

HPV Vaccinations____________________________

22.

Drink Driving

23.

Eating on a budget____________________________

24.

Vitamin Deficiency____________________________

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