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TOPIC: Discuss the statement of Marshall McLuhan that "the medium is the
message" in the light of the Church's role of communication in today's context.
statement that "the medium is the message" is significant. Mcl.uhan describes the
assault of technology on the senses and constructs of life, and people withdrawing into
message, and we stop communicating. For example, "the effect of the movie form is
not related to its program content". 1 In order to weather this technological assault, we
can examine how the message of the Church has survived past assaults. The Church
has always adapted the media, language and cultural context of her message to
contemporary conditions. The way the Church communicates Christ's message has
always been through the lives of her people, especially her saints and great teachers.
This is the "way" Christ lived and taught - that the ultimate medium is the Body of
relationships between human beings based on mutual trust and love, in the lives of
Christians and those with whom they share relationship. Only by acting from such
authentic relationships can the Church bring God's Kingdom to the world. We achieve
the coming of the Kingdom by communicating God's love, expressed and constantly
renewed in Christ's life, death, resurrection, and ascension. There is no other way than
this. By this means - the witness of visible love between Christians, their neighbours,
and their enemies - the Church can choose to empower itself to communicate God to the
How we use the media will be determined by the quality and authenticity of the
imperfect. He sees the media as the various "autoamputations" which humans have
created to escape the pain of sensual overload, and describes the escalating physical and
By living in Christ, we can embed the Christian message into the human terms
of our own lives and culture. By living the message, we, in Christ, become the
medium, and all other media become subservient to God. The retreat into technological
and life of the Church in Christ, which addresses and interprets new experiences in the
God communicates with the Church through the resurrected life of Christ and
the presence of the Holy Spirit in the world. Christ's injunction to teach and preach the
good news, baptising all people in His Name, is pursued by the entire Church in close
verbal and written consultation with the divinely graced Magisterium of the Church.
The Pope and the Magisterium of the Church devote their lives to the communication of
the Gospel. The scriptures, tradition, prayer, and worship of the Church, combine with
God's grace and the gifts and works of the faithful bestowed by the Holy Spirit, to
The Church has always acknowledged the importance of both orality and
literacy in the propagation of the faith. The tradition of the Church is deeply ingrained
in oral ritual, custom and behaviour. The written scriptures and writings of the Church
are a unique combination of the oral and literate traditions which present God's
The Biblical texts of both Old and New Testaments avoid the pitfalls of linear
texts by adopting the conventions of the oral cultures they sprang from. In them the
message is welded to the medium of the life of the people. The parables of Jesus,
which transcend time and reach out to people of all ages, races and cultures, exemplify
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LSB120 The Church & Contemporary Communication Elizabeth Sheppard M9801-001
The liturgy, especially the Paschal Mystery of the Eucharist-, together with the
pastoral work of the Church, in communicates the love of God to the world. The
leitourgos , the work of the people of God, is not a set of rules, a bureaucratic
actions carried out meticulously. It is the loving combination of these elements in the
living liturgy of the communal service of God, which will bring all people to Christ.
"In the New Testament the word "liturgy" refers not only to the celebration of
divine worship but also to the proclamation of the Gospel and to active charity.
a liturgical celebration the Church is servant in the image of her Lord, the one
through parishes, missions and other works of the apostolate by the priesthood, the
religious orders, and the laity. Education, training and basic funding of these
world. Maintaining the consistency of the Church's mission, is the task of Magisterial,
lay and ecumenical organizations, such as Propaganda Fide, the Joint Working Group
of the Faith and Order Commission of the World Council of Churches, and the
conference media has limited their effectiveness. Substantial progress has been made
towards unity with the Orthodox, Lutheran and Anglican Churches. The situation is
analogous to that of the UN committees which impose sanctions at conferences but are
frozen into inexplicable immobility when it comes to taking practical action to avert
communication at local level. The present disunity of Christians sends a negative and
inexplicable message to the world that the Churches will not acknowledge their
common belief in Christ. Yet the fact that God has acted in human history to maintain
the apostolic succession of the Christian faith from person to person, remains clear.
enabling people to travel through and transcend their own time-bound suffering and
mortality. In living this, He enabled every person who believes that this happened in
functions, McLuhan assumes that no-one has the ability to recognise the destructive
effects of the alteration of media constructs on their life. He ridicules General Sarnoff
for assuming that it is possible to assert control over the media.t However, he also
describes people who remain detached but are aware of what occurs as the technology
affecting them acts on their lives. De Toqueville, Blake and the Psalmist all have this in
common.>
Therefore it is possible that all people, given preparation and training, can
identify and control the constructs of new media, rather than being prey to it. We live
and work in an "electric" environment, but that does not automatically mean that we
worship, or conform our lives to, electricity or any of its manifestations, any more than
the fact that most urbanized Christians drive cars, means that they must allow the car to
4McLuhan, Marshall p 11
5McLuhan, Marshall p 45 - 46
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LSB120 The Church & Contemporary Communication Elizabeth Sheppard M9801-001
We have a choice, we have God-given freewill. People only worship their car,
or electric technology, if they use it to aggrandize their own ego in competition with
others. Rather, the Christian uses media and technology for the glory of God. The
Church has for centuries trained people to resist the making of idols, and to prefer God
above all. By centering ourselves in Christ daily, we remain in control of the message
and of the creativity of our environments and bodies. The medium is then indissolubly
welded to the message and becomes God's servant through our service of God.