Table of Contents

Before You Start

.................................................................................................................................. 1

Symbols & Icons

.................................................................................................................................. 2

Intro

..................................................................................................................................................... 3

Chapter 1

Short analyze to know what is what

Domain Name

.................................................................................................. 4

...................................................................................................................................... 6

Golden Keywords

................................................................................................................................ 7

Google Adwords Keyword Tool

Google Trends

........................................................................................................... 7

................................................................................................................................... 13

Domain Name length

Social Networks

........................................................................................................................ 14

................................................................................................................................. 14

With or without www?

...................................................................................................................... 15

Naming Directory as Keyword

........................................................................................................... 15

Using Sub Domain as Keyword

......................................................................................................... 16

After Installing WordPress

robots.txt

........................................................................................................................................... 19

URL structure

..................................................................................................................................... 20

Adding Categories
Adding Tags

................................................................................................................ 19

............................................................................................................................. 21

....................................................................................................................................... 25

Using Categories in URL structure

..................................................................................................... 25

Using keywords in Category Base and Tag Base

What Category Base and Tag Base are?
Adding Keywords inside your menus

............................................................................... 30

............................................................................................ 30
................................................................................................ 33

Chapter 2
All in One SEO Pack

........................................................................................................................... 36

Chapter 2
Homepage
Content

......................................................................................................................................... 49
.............................................................................................................................................. 50

1, H2, H3,H4, H5, H6 What they are?

Anchor Text

................................................................................................ 51

....................................................................................................................................... 54

Images

............................................................................................................................................... 56

Video

................................................................................................................................................. 61

Related Posts / Products

Sidebar

................................................................................................................... 62

............................................................................................................................................... 62

Social Networks Share Buttons

Social Media Icons

............................................................................................................................. 62

Adding Google+ Badge

Theme

......................................................................................................... 62

...................................................................................................................... 63

................................................................................................................................................ 64

Caching Plugin

................................................................................................................................... 64

Adding H1 for mainpage

Broken Links

................................................................................................................... 65

...................................................................................................................................... 67

Do Follow / No Follow Links

External Links

.............................................................................................................. 68

.................................................................................................................................... 69

Removing Links in Comments

........................................................................................................... 71

4 Golden Pages you should add

Social Login Plugin

............................................................................................................................. 72

Get Traffics form Social Networks

Google +

........................................................................................................ 72

..................................................................................................... 73

............................................................................................................................................ 73

How Search Engine Reads Your Pages?

Sitemap

............................................................................................. 74

............................................................................................................................................. 76

Before Asking Search Engines to Index your Website

....................................................................... 83

Changing robots.txt

........................................................................................................................... 84

Google FeedBurnur

........................................................................................................................... 84

Google Plus Authorship

..................................................................................................................... 85

How to adjust your Google+ Authorship?

......................................................................................... 85

Verifying Google+ Page

..................................................................................................................... 87

Google Analytics Code

....................................................................................................................... 87

Optimizing header.php

...................................................................................................................... 88

Google Structured Data Testing Tool

Update Services (XML-RPC)

................................................................................................ 91

............................................................................................................... 93

Chapter 3
Google Webmaster Tools
Website Verification

.................................................................................................................. 99

.......................................................................................................................... 99

Webmaster Tools > Configuration

Webmaster Tools > Health

.................................................................................................. 105

.............................................................................................................. 106

Redirect Plugin

................................................................................................................................ 109

Adding Sitemap

............................................................................................................................... 110

Optimization > Removal URLs

......................................................................................................... 113

Optimization > HTML Improvements

Content Keywords
Fetch as Google

........................................................................................................................... 114
............................................................................................................................... 117

What is Malware Error?

.................................................................................................................. 118

3 Monsters You Should Have

Server

.............................................................................................. 114

.......................................................................................................... 119

.............................................................................................................................................. 125

Some Useful Websites

Pings Services

..................................................................................................................... 126

.................................................................................................................................. 128

How to Get Backlinks?

..................................................................................................................... 128

How to Get Valuable Backlinks?

Blog Section

...................................................................................................... 128

..................................................................................................................................... 131

How To is a secret

........................................................................................................................ 132

How to Get Real + on Google Pus

................................................................................................... 132

Replacing your existing website to new domain

Last Word

........................................................................................................................................ 136

Edward's Secret!
Special Thanks
Credits

............................................................................. 134

.............................................................................................................................. 136
................................................................................................................................. 138

............................................................................................................................................. 139

Symbols & Icons

Link to a Download Page

External Link (for example: themesplugins.com )
Suggestion / Idea
Jump to Another Section of this eBook (Inside Texts)
Jump to the Table of Contents (Located Top/Right of Each Page)
Dont!
Do!
Not Good!

If you see a link without External Link Icon ( ) it means you shouldnt click on the link,
even if the link is clickable. For example: http://example.com

Appearance > Menus > Screen Options it means first click on Appearance, then click on Menus,
then click on Screen Option

Intro

When someone searches a phrase (keyword) Googleboot cares about several elements to show
a link or website on the first page:
- If Searched Keywords are in the Domain Name / and rest of the link (permalink/postname)
- If Searched Keywords are in Title of the Website/Post/Page
- If Searched Keywords are in Description
- If Searched Keywords are in H1
- Page/Website Load Time
- If Searched Keywords are in your Content
- and other elements that will be explained one by one
List of other elements that help you to have higher place in Google result page: Quality of
Theme, Social Networks, FeedBurner/Rss, Google+ Button/Widget/Page/Author Profile, Size of
Images, Image Name/Title/Alternate Text, Link Titles, YouTube Videos, Menu Description, Tag,
Categories and Category Description, Header, Footer, Sidebar Contents, Backlinks,
nofollow/dofollow links, Security of your Website/Computer, Sitemap, Robots.txt, Submitting
and Verifying your Website, Server Stability, and more
You are going to learn how by considering all these elements you can improve your website
place and rank on the Google search results.

3
--- Chapter 1 ---

Short analyze to know what is what:

Blue line is your homepage title or can be a post/page title. This is TITLE!
Domain name is clear and no need to explain what is this!
What you see after domain name is Permalink. So postname or Permalink are same.
And black text is Description of your post/page or your website homepage.
Ok, now we are going to talk about Postname (permalink), Title and Description length in brief:
You many already know that Google shows 60 characters of Title, 57 characters of Link (domain +
postname (in fact domain + whatever after domain)), and description up to 160 characters.
But it seems Google can READ more than these!
For example:
Professional Website Design Services Company Located in North of Vancouver Canada
www.websitedesign.com/professional/flash-website-north-vancouver-canada-company
We are professional web design company and we design high quality websites based on wordpress html
flash php. Please visit sample of our works. 30 days money back guaranteed. Affordable price.
In example above, Title is 81 characters, link is 78 characters and description is 195 characters.
Characters in red color means they crossed the limit!

BUT

--- Chapter 2 --Now we are going to optimize Homepage of your website and Each Posts.
First we work on Each Posts and later Homepage.
You should install a SEO plugin, two best plugins are: WordPress SEO by Yoast and All in One
SEO Pack . I didnt work with WordPress SEO by Yoast, but on all my websites I use All in One
SEO Pack. So, install All in One SEO Pack, then go to Settings > All in One SEO and enable the
plugin status. Do not change plugin options, just enable plugin status.
Remember: Still your WordPress website should keep blocking search engines. You will allow
search engines to index your website whenever your website is ready to be index by search
engines.

All in One SEO Pack plugin adds 3 fields to your Post/Page section. Now you have 5 fields:
1- Title, 2- Content, 3- Title, 4- Description 5- Keywords

Now there are two title fields: Title: appears on your theme, Title: appears on Google search
results
If you dont install All in One SEO Pack, then the default WordPress title (shown in red color) will
be appear both on your theme and Google search results.

Title: Visitor friendly title

Permalink: Search engine friendly
Content: Both visitor and search engine friendly (text/image/video)
Title: Visitor and search engine friendly
Description: Visitor and search engine friendly
Keywords: Search engine friendly
* Also another available field is TAG filed; we will talk about tag field later.
Lets have an example:
Title: Flash Websites
Permalink: http://websitedesining.com/affordable-flash-web-design-services
Content:
We offer design solutions which are most suited to your business needs giving you the best
worth for your money. We deliver high quality website design, web video production, flash web
design and website development services to companies and individuals.
As a reputed web design firm, we have been providing high quality Website Design &
Development, Flash Website Design, Print Media, Visual Effects, Logo Identity and web video
production services to companies and clients based in UK, Europe, US, Canada. Whatever your
business type and budgets, we have the most professional and affordable solution for you.
Title: Flash Website Design Services Company
Description: Professional and Affordable Flash Websites Design & Development Services
Company. Visit our website to read more & see sample of our works.
Keywords: flash website design services, affordable flash website design services, website
design services company

What All in One SEO Pack plugin does?

Plugin adds below codes to header section of your post for search engines:
<title> Flash Website Design Services Company</title>
<meta name="description" content=" Professional & Affordable Flash Websites Design &
Development Services Company. Visit our website to read more & see sample of our works." />
<meta name="keywords" content=" flash website design services, affordable flash website
design services, website design services company " />
<link rel="canonical" href=" http://websitedesining.com/affordable-flash-web-design-services /" />

And if you dont install All in One SEO plugin:

<title>Flash Websites</title>
Yes, only title, thats all!

Let me show you some examples of Great, Bad and Terrible SEO:

Content
How to write search engine/user friendly articles
Content means Text, Style of Texts, Links inside your Text, Video, Image, etc.
First of all, remember it once and forever: Write Unique Content. Google hates duplicated
content. Unique content means write something from yourself, do not copy someone else
article and past in your website. Im not talking about copyright, maybe some people have non
copyright contents or they allowed others to republish their contents. But Google dislike it!
Second and very important matter is Style.
Write nice and professional. Font, Size of Fonts, Lines and Paragraphs, Spaces between
paragraphs and so on. Learn how to write professionally and user friendly. Readers should
understand you and continue reading. It will improve Time on Your Website or Visit Duration.
Visit Duration is one of important factors for Google. By this way Google understands if your
website is interesting for visitors or not. In contrary, if your post and style doesnt attract
visitors attention, they will leave your website after few seconds. This is very bad!
Another factor is Pageviews. If you provide interesting and unique contents, then visitors like to
read more, to check other categories of your website to see what more they can find and read.
Next factor is Returning Visitor. Google stores all visitors IPs, and by this way Google
understands how many percentages of your visitors Come Back Again to visit your website.
You visit a website several times if they have interesting contents, isnt it?
So, if you write nice and professionally, if you start your first paragraph interesting, if you use
nice font, font size, nice images or photos, if your place your images on nice position, then you
will be successful in Keeping Visitors to Continue Reading.
Yes, now you understood SEO is not having many backlinks!

Something you must avoid:

Images
If you are photographer and you sell your photos, if you have online store and you have many
products, or if your website contains lot of images and photos, then you will love this section.
However, what you will read here is useful for all type of websites, because not only it helps
your website to get higher place on the search results, but also you will get more traffic from
Google Images search. I do guarantee your photos will be on the first page of Google images.
Im also photographer, and I sell my photos on my online shop website. All my photos are on
the first, second and third pages of Google Images.

1- Image File Name

Name your images/photos related to your post content. You should change image name on
your computer hard disk before uploading that on your website.
For example:
If you are posting about model photography or hair style, then name the photo you want to add
to your post like this: professional-women-hair-salon.jpg

Karenita (one of my beautiful models) Reza Shadpay

10

Well, I dont know if you give dofollow links to 100 famous website at your footer will be
increase your website values x100 time more or maybe Google think you are cheating
Googlebot! Honestly I dont know, because I didnt try it. Just I added rel="friend" to 2 websites
and I add dofollow to any website I feel they deserve to get credit from my website, no matter
how many websites. Because today quantity of backlinks is not a value for search engines,
though still most of people think having many link backs from higher ranked websites will
increase their rank too. These people keep buy and sell linkback business alive!
Getting many backlinks form many websites doesnt guarantee your website get higher rank:

This screenshot has been capture on: 9th December 2012, now maybe both websites rank and
reputation has been changed a bit. You can check this website and my website on Alexa.com
to see if this screenshot is not photoshopped!!! frederickpctech.com vs
www.themesplugins.com

11

How Search Engines Read Your Pages?

Do you know how search engines read your theme, homepage, pages and posts?
Have a look at image below:

Search engines start form top/left and finish at down/right. They start form Header, then Body,
then Sidebar and finally Footer. Its the way they read your theme (homepage, posts, pages).

12

Reza Shadpay
www.themesplugins.com
December 2012 January 2013

13

Special Thanks To:

You
for purchasing my eBook
Edward Alexander
my dear friend for all his supports
Alexandra Shadpay
my dear wife who trusted me!
Daniel Shadpay
my lovely son who let papa to write this eBook!
&
Very Special Thanks to:
Myself!
for writing and creating this nice eBook!

14

Credits:
Icons:
www.fatcow.com/free-icons
Mammoth Illustration:
Dirceu Veiga
www.fasticon.com
Google Icon:
Jack Cai
www.doublejdesign.co.uk
Photos:
White Dog And Attractive Sexy Woman
Adamr
http://www.freedigitalphotos.net/images/view_photog.php?photogid=4061
Yorkshire Terrier Puppy
SOMMAI
http://www.freedigitalphotos.net/images/view_photog.php?photogid=2685
Havanese Puppy
posterize
http://www.freedigitalphotos.net/images/view_photog.php?photogid=1665
Gold
VisualPharm
http://www.visualpharm.com
Baby
Martin Berube
http://www.how-to-draw-funny-cartoons.com
Tiger:
Title: Elena calling Coto
Tambako the Jaguar
Original image URL: http://www.flickr.com/photos/tambako/5518704548/
http://foter.com/f/photo/5518704548/ea0cb9ea50/
White Dog:
Original image URL: http://www.flickr.com/photos/walkadog/4348859217/
http://foter.com/photo/luna-in-denial-ringing-out-the-old-year-of-the-dog-and-in-the-new-year-of-the-whitetiger-2010/

15
Red Dog:
aussiegall
Merry Christmas
Original image URL: http://www.flickr.com/photos/aussiegall/4202469533/
http://foter.com/photo/merry-christmas-9/
God Dog:
Tambako the Jaguar
Original image URL: http://www.flickr.com/photos/tambako/4487123009/
http://foter.com/photo/happy-husky-showing-his-tongue/
Buldog:
spilltojill
Original image URL: http://www.flickr.com/photos/jilbean3/2985311396/
http://foter.com/f/photo/2985311396/d028bf4075/
Mini Anger:
jelene
Original image URL: http://www.flickr.com/photos/jelene/3390027827/
http://foter.com/photo/shes-a-stinker/
Supper Dog:
blmurch
Original image URL: http://www.flickr.com/photos/blmurch/113916489/
http://foter.com/photo/superdog/
Where are you?
anjrued
Original image URL: http://www.flickr.com/photos/opethdamna/514007541/
http://foter.com/f/photo/514007541/1bd174d191/

16

Fly Mammoth!
Fly!