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Vegan Outreach
News Fall 2009
Team Vegan: The Cutting Edge! • Matching Opportunity • New Handbook for Activists
Vegan Outreach’s philosophy is that each sentient
individual has a right to his or her body and life.
To that end, we promote living so as to contribute
to as little animal suffering and death as possible,
focusing on “preaching to the convertible” with our
booklets. Since Vegan Outreach’s founding in 1993,
over 10 million booklets have been distributed.
Financial Statement
Fiscal Year Total Revenue Total Expenses
2007–2008 $731,542 $710,726
2008–2009* $707,912 $750,090
Programs (87%)
Support Services (7%)
Fundraising (6%) Changing Lives Every Day
*Based on preliminary data
Welcome to Vegan Outreach’s annual print newsletter. On these pages,
we’ll show you what your donations have accomplished in the past year.
The Independent Charities Seal of You’ll see activists in action and read a sampling of the stories we hear daily
Excellence is awarded to charities about people whose lives have been changed because of your support.
that have, upon rigorous independent
Photos: © iStockphoto.com/Lee Pettet (front cover lambs); © iStockphoto.com/zilli (piglet); © iStockphoto.com/Anatolii Tsekhmister (duckling); © iStockphoto.com/Jose Manuel Gelpi Diaz (chicks); © iStockphoto.com/Altay Kaya (monitor); Jon Camp (Nick); Casey Constable (beachgoers); Jessica Dadds (concertgoers)
review, been able to certify, document,
Because of your contributions, millions have learned the hidden realities of modern
and demonstrate on an annual basis
that they meet the highest standards agribusiness and have received honest, detailed information about pursuing a cruelty-free life.
of public accountability, program
effectiveness, and cost effectiveness. Because of you, every day brings us closer to the compassionate world we all desire.
Of the 1,000,000 charities operating
in the United States today, fewer than
2,000 have been awarded this Seal.
Double Your Donation!
Board of Directors Impressed by Vegan Outreach’s concrete results, a number
Matt Ball, Executive Director
of dedicated members have pooled their money to create
Jack Norris, RD, President
Mark Foy an end-of-year matching challenge.
Kevin Gallagher
Anna Lesiecki This means, from November 1 through December 31,
Director of Development & Programs your donations to Vegan Outreach’s work will be
Anne Green, PhD matched, dollar for dollar, up to $70,000!
Director of Outreach
Jon Camp
Enjoy the newsletter, and please support Vegan Outreach so this work can continue! Thanks!
Director of Finance & Administration
Bill Duarte
Designer & Researcher
Lauren Panos
Advisor
Steve Kaufman, MD A Weekly Dose of Vegan Goodness!
Privacy Policy
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POB 30865, Tucson, AZ 85751-0865
vegan@VeganOutreach.org Vegan Outreach is also on Facebook and Twitter!
PRINTED ON RECYCLED PAPER Of all the email newsletters I receive, yours is the best. You provide the most relevant and interesting info. —SC, 6/27/09
Nick Cooney (above) and fellow HLP I received a booklet at the Warped Tour, and I ended up reading the
activists teamed up with Petra Halasova, entire thing. Of course, everyone has an idea of what animal cruelty
Lubica Janovova, Darina Smith, and Jon is, but actually reading the facts proves that being vegan would
Camp at the Milwaukee Warped Tour definitely help the fight. I plan on pursuing the lifestyle.
stop on 7/30/09 and reached 6,200 fans.
—AB, 7/7/09
in One S
Peter Bass reached 2,918 SUNY students on 4/27/09. program reached 81,779 students.
CUNY John Jay was amazing—Sean Diener and I Since then, AAC has exploded, becoming the
handed out over 1,200 booklets in just a few hours. premier grassroots campaign in the country.
A couple of the highlights: “I just wanted you to know
that pamphlet made me go vegetarian last time you During the 2008–2009 school year, hundreds of activists took the animals’ message
were here.” One student to her friend, “Oh yeah, I got directly to 1,178,906 students at 985 schools around the world!
that—I think I’m going vegetarian!”
Your support has allowed dedicated activists to go straight to thousands of new people, every day,
—Eileen Botti, 5/6/09
in every U.S. state, as well as in Canada, Mexico, Italy, and now Australia.
2,000,000 2,000,000
1,500,000 1,500,000
1,000,000 1,000,000
500,000 500,000
FALL ’03 SPR ’04 FALL ’04 SPR ’05 FALL ’05 SPR ’06 FALL ’06 SPR ’07 FALL ’07 SPR ’08 FALL ’08 SPR ’09
Photos: Jennifer Greene (Eileen); Jon Camp (Tom, Vinia); Tom Schlieske (Jon); Don Hughes (Italia); Leah Wagner (students); Casey Constable (Jenn)
Leafleting the Portland Saturday Market was a great experience. I can’t even
remember how many times I heard, “Awww” and “Ewww.” Girls huddled around
the booklets. One girl took a booklet and said, “This is why I’m vegetarian! This
stuff is real!” Another woman stopped walking and just stood there looking
down at the booklet in disbelief. “This is horrible,” she said to her friends.
—Jessica Dadds, 5/13/09
Photos: Compassion Over Killing (hens); USDA (turkeys, calves); Jon Camp (Matt); © iStockphoto.com/narvikk (piglets)
Photos: Jon Camp (Loren, Darina, Michele); Eileen Botti (Jessica, Jennifer, Kevin); Italia Millan (Don)
And to do so, I had to set aside my ego, and
stop focusing on what most outraged me,
personally. Rather, I needed to start from
the two fundamental lessons that took me
so long to learn:
*
Buying meat, eggs, and dairy causes unnecessary suffering.
*
We can each choose not to cause this suffering.
If we take the long view—and are willing to devote our limited time
and resources to the work that needs to be done—we should be
deeply optimistic. If we take suffering seriously and are committed
to optimal advocacy, we can each create real, fundamental change,
every single day.
Team Vegan’s athletes rose to the challenge. Not only did they train endless
hours and run thousands of miles, but they ran to family and friends to
make the match for the animals.
Chicago activists Leslie Patterson and Joe Espinosa regularly use their vacation time to reach
new people on campuses in surrounding states; above is Leslie in action at Ohio’s Kent State
University, where she and Joe handed out 757 copies of Even If You Like Meat on 4/14/09.
Our first vegan bake sale was a great success—we raised hundreds of dollars for
VO, handed out hundreds of VO booklets, answered a ton of questions, and gave
people who were trying to become vegan lots of encouragement! I wish you could
have heard some of the great conversations. The ripple effect will be amazing.
—Becky Koechell, 6/27/09
Alex Bury, Kathy Buckley, Joe Connelly, Lisa Towell, and Henry Chen celebrate
Team Vegan’s success at the post-race party in San Francisco.
After the last drop of sweat was rinsed away and the final Clif bar consumed,
Team Vegan ’09 put $168,331 to work for the animals!
For more about the incredible folks behind Team Vegan’s success, please
see VeganOutreach.org/articles/teamvegan09.html and TeamVegan.biz
Save Animals, mid-20s now) and hasn’t eaten meat since. “It was
all because of that,” she told me. “They really work.”
—BS, 5/10/09
About two years ago, your booklets started me down the path
to reexamining my food choices. Now I am a vegetarian—
thank you! Please know that your booklets do work!
—PC, 7/15/09
If you want to get the most bang for your activism buck, Animal liberation will happen—but it is dependent on
read this book today. This is not feel-good activism, but optimal advocacy. That’s why every animal rights activist
potent advice to achieve realistic change. needs to read this book.
—Debra Probert, exec. dir., Vancouver Humane Society —Virginia Messina, MPH, RD
The Animal Activist’s Handbook punches way above its The Animal Activist’s Handbook is a quick read that could
weight. Rarely have so few pages contained so much intel- inspire its readers to a lifetime of activism in behalf of
ligence and good advice. Get it, read it, and act on it. Now. human and nonhuman animals.
—The Huffington Post
—Peter Singer, author of Animal Liberation
As seasoned activists, Friedrich and Ball have gained the experience and wisdom needed to Bruce Friedrich and Matt Ball are important voices in the
identify the best strategies for animal advocacy. In addition to practical advice, they give us animal protection movement. Their book is a straight- Order Tod
an inspiring message of hope—a hope grounded on the knowledge that each of us can forward, thoughtful, and practical guide to being the Save 33% ay!
off
make a significant difference in the lives of many animals. most effective activist you can be for your cause. VeganOu the cover price a
treach.o
rg/catalo t
—Stephen R. Kaufman, MD, chair, The Christian Vegetarian Association —Gene Baur, pres. & cofounder, Farm Sanctuary g
This book is not only for those who advocate. This is a thoughtful book about a serious topic. This book is simply amazing. It gave me a breath The Animal Activist’s Handbook
Others just wanting to know the ethical and But the writing is so engaging and personal of fresh air regarding animal rights, and really put is the book I have been waiting for. Boy do
practical case for compassion for all beings that it reads more like a letter from a good my mind at peace that we, animal lovers, really I wish this book had been around years ago!
will find this a thorough resource that can be friend. It’s an excellent book and a must-read ARE making a difference. This book is essential —Nettie Rose
read quickly and grasped easily. if you care about anything in this world. for any vegan, vegetarian, or animal lover!
—Charles Talbert —A. Bury —Melanie Sears Thank you so much for writing Handbook!
How I wish there was a book like this around
I’ve been deeply changed by this book. I love how the book focuses on EFFECTIVE I love this book so much I carry it in my purse years ago. It would have saved me from
Whether you’re beginning or continuing your advocacy the whole way through—not what and read paragraphs from it at various times making many of the mistakes you discuss
advocacy journey, your efforts will undoubt- feels the most cool or satisfying, but what will throughout my day. This is how I want to live, in the book. There is such a need for this book.
ably be strengthened by what’s inside. really help animals in a tangible way. and this book is essential to my life. I can’t say enough about how helpful it is.
—Ryan Townsend —K. Welsh —Bonnie Shulman —NS
AnimalAdvocacyBook.com