ADVERTISING MANAGEMENT

SUBMITTED BY
Vinit Jain 08D1662 BBA B
Kirti Dhanuka 08D1629 BBA B
Aakriti Vijan 08D1666 BBA B
Kirti Gaurav 08D1628 BBA B
Anmol Agrawal 08D1244 BBM C
Arihant Doshi 08D1205 BBM C


INTRODUCTION
One client Vimal and a 500 sq ft office that was Mudra in the year 1980. They
were a small agency tucked away in Ahmadabad with one clearly Articulated goal to
be a top 5 agency. There ambition with an almost manic obsession by creating the
best contemporary advertising that had our client and other people taking notice.
As a young agency operating out of Ahmadabad its growth was driven helping small
business with big ambition explode their brands to the country at large.
With in 9 years they were the largest Indian advertising agency.

What services and/or product do you provide?
Total Advertising Services
Marketing Services
E-Solution Services
Content Business
I ntegrated Media Services
Sales Promotion
Event Marketing
I ntegrated Branding Services
What are the future changes that you may expect in the advertising
industry?
In todays world the advertising is growing at a very fast stage. If you see, advertising
is every where in forms of banners,hoardings,jingles,radio etc.Social media has done
more than connect consumers in ways never imagined before. It has done more than
challenge brands that traditionally communicate with consumers by dictating behavior
in a push rather than pull strategy. Social media has also redefined the short and
long-term roles of advertising agencies. Heres why .Traditionally brands have
broadcast their messaging to consumers with the help of their strategic and creative
partners, advertising agencies.

This relationship operated on the long-standing premise that brands and consumers
were already in dialogue when, in fact, brands played a dictatorial role.
When the Internet gave consumers access to an almost unlimited amount of
information, it created transparency like never before. Rather than simply following
the dictates of brands, consumers could satisfy themselves as to what they thought
about a brands products or behavior and share their thoughts with each other. As a
result, the dynamics between brands and consumers have fundamentally changed.
Brands have good cause to be concerned. The dynamic they have relied on for some
40 or 50 years still exists but the polarity has reversed. If brands carried the most
weight in conversation with consumers in the past, social media has meant that the
weight is now shared equally. This shift in control will continue as consumers become
better equipped to communicate in real-time from wherever they are. As a result,
consumers will get increasingly organized and vocal in opinions about brands.
Brands are being forced to respond by changing their behavior. They may create a
product that consumers want, change messaging that is considered inappropriate, or
behave in a way that is conscionable to better serve the interests of consumers.

Drawing upon its rich heritage of strong entrepreneurial ambition and the can-do
spirit, the Mudra Group will now move forward with a new look and perspective.
To help brands tackle a chaotic and uncertain future marked by rapid change and
progress, Water, the Mudra Groups strategy and design unit, created a fresh vision
for the Mudra Group. Based on the pillars of empathy, experimentation, expression
and dynamic integration, Water crystallized the Mudra Groups new brand platform
as Inventive Brand Solutions.
The Mudra Group will now offer clients a wide range of Inventive Brand Solutions
through its 4 agency networks- Mudra India (the Branding & Communications
agency), DDB Mudra (the Influence & Behaviour Change agency), Mudra MAX (the
Integrated Engagement & Experiential Agency) and Ignite Mudra (the Partnership for
Entrepreneurs agency).





What are the changes that you have noticed in the past years?

In past advertising was mainly done through means of radio and television, but now
internet and mobile advertising is emerged at a greater stage.
Moreover earlier posters and hoardings were also not very prevalent, firms used to
market through Radio the most, that is the reason why we used to have so many of
jingles that are pretty famous now. Jingles like washing powder nirma and hamara
bajaj were first started as radio jingles. The kind of advertising was very different as
people used to come to the customers directly and sell their product. Street shows
promoting the product were also prevalent.
All in all, I think that the major changes that we have seen in our industry in the
recent past would be:
Media Consolidation and Globalization
Online Advertising Becomes Targeted
Domination in Online Video Advertising
Mass Broadband Markets Emerge
Television Attempts to Evolve to Face New Challenges
DVR Market Evolves/Time-Shifting Hurts Advertisers
TV Over IP-TV Networks, Cable Companies and Web Sites Converge
Embedded Advertising/Product Placement/Branded Entertainment and
Marketing Soar
Consumer Research Evolves to Direct Contact with Individuals/Ads Become
Consumer-Generated
Newspapers and Magazines Face Difficult Times
Billboards Go Digital
Mobile Coupons Become a Reality
Alternative Media Sometimes Work Wonders/Viral Marketing Grows
Private Label Brands Boom
Socially and environmentally Conscious Consumers Create Challenges and
Opportunities for Advertisers and Marketers LUSION
What are key industry trends that are fueling your success?
What improvements can you make to your offering to better meet customer needs?
Mudra is one of the leading Ad Agency in the country. We ensure that our customers
get the most out of it. We have introduced E Solution Services and other methods of
advertising so that the emerging generation are attracted towards it. We are mainly
targeting advertising through youth because India has about 60% of youth generation
who are getting ready to challenge the world. We are bringing in more and more
creative advertising so that our customers would create a total faith in us and buy the
products.
Which competitors have the largest market share with your target market segments?

CONCLUSION



In todays world which is fast moving & dynamic, peoples wants, need and desires
are changing; its very important to know them and give them what they want. This is
the main objective of advertising where ad agency plays major role in market
research, making of creative, launching it in the market, taking the feedback of
consumer and making any product famous and acceptable among consumers. Ad
agencies are playing an important role in shaping present and future of not just
selected brand but of entire company.

There is no one -- sure-fire -- best way to advertise your product or service. It
is important to explore the various advertising media and select those which will most
effectively convey your message to your customers in a cost-efficient manner.
Always to be remember, advertising is an investment in the future of your business.

Ad agency is service industry it is growing very fast .talented people are hired
and they are showing there creativity ability .the ad agency are providing services to
the branded company carrying there advertisement campaign most effectively.

They know how to attract the consumers .from one side agency are very costly
they are charging more money for the advertisement campaign. On other side it is
useful to the company .the ad agency can launch the company product in better way.

I think ad agencies are playing key role in-increasing the brand & performance
of a product or services of a company. Thank to ad agencies contribution for changing
our world of dreams & desire.