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Quality Characteristics

(a.k.a. "Functional
Requirements" or
"Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats") M
a
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Column # 1 2 3 14 16
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▲ x ▲ ▲ x ▼ x
R
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#

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
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8 9 10 11 12 13 4 5 6 7






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18
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19 20
▲ ▲ x x x x ▼
21 22 23 24
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Title: Matriz QFD para un Celular Nuevo
Author: Jarem Javier Gomez -Jorge Piedrahita - Holman Sanabria
Date: 5/23/2014
3
1
Strong Relationship
Moderate Relationship
Weak Relationship
x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target



┼┼


Legend

Strong Positive Correlation
Positive Correlation
Notes:
9
Negative Correlation
Strong Negative Correlation
Θ
Ο
1 9
2 9
3 9
4 9
5 9
6 9
7 9
8 9
9 9
10 9
11 9
12 9
13 9
14 9
15 9
16 9
17 9
18 9
19 9
20 9
21 9
22 9
23 9
24 9
25 9
▲ ▲ ▲
Θ
▲ ▲
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Ο Ο ▲ Ο Θ Θ
Max Relationship Value in Column
Target or Limit Value
Weight / Importance
Θ Ο ▲ Ο Ο Ο
Resistente al agua
Sensores para diferentes funciones
Mejor experiencia para juegos
Privacidad
Mayor memoria para informacion.
▲ ▲ ▲ Ο
Ο ▲ ▲ Θ ▲ Θ
▲ Θ Ο
▲ ▲
Alta velocidad de procesamiento
Ο Ο Ο Ο Ο Θ Ο Ο
Ο Ο
▲ ▲ Ο ▲ Θ Ο Θ
Ο Ο
Ο
Ο Ο ▲ Ο
▲ Ο
▲ ▲ ▲
Ο Θ Ο Θ
▲ Ο ▲ ▲
Ο ▲ ▲ ▲
▲ ▲ ▲
9 9 9 9
▲ ▲
▲ Θ Ο Ο Θ Ο Θ ▲
Θ Ο
Θ Θ Ο
Alta resistencia a golpes y rayones
Alta velocidad de navegación

▲ ▲ ▲ Ο
▲ ▲
▲ ▲
▲ Θ
▲ Ο ▲ Ο
▲ ▲
Θ
Ο


Ο
Θ
9

Θ
Θ Θ Ο Ο
Θ Ο Θ Ο
▲ Θ Ο Θ

Ο ▲ Ο Ο Θ ▲ Ο ▲ Ο Θ
Ligero
▲ Θ Ο ▲

Ο Ο Ο
9
Ο
9
Ο
9 9 9 9
Ο ▲
Θ Ο ▲
9 9


Ο ▲
Ο Ο
Ο


Ο Θ ▲
Ο
Θ Ο
Ο

Ο Θ
Ο Θ
9 9
Seguro
Delgado
Ο ▲


▲ ▲
▲ ▲
Ο
Ο
Baja posibilidad de ser robado
Amplia gama de accesorios
▲ Θ Ο Ο Ο Ο Ο ▲ ▲ ▲ Ο ▲
Pantalla grande
▲ Ο Θ
▲ ▲ ▲ Ο ▲ ▲ ▲ Ο ▲
Mejor calidad de imagen
Ο ▲ Ο
Ο Θ Ο Θ Ο Ο Ο Ο ▲ Θ ▲
Buena calidad fotográfica
Ο ▲ Ο ▲ ▲
Θ Ο ▲ ▲ Ο ▲ ▲
Estillo agradable(diseño, color)
Ο Ο Θ
Ο Ο Ο Θ Ο Θ Ο Ο Ο Ο Ο
Bajo costo
Ο Ο Ο Ο Ο
▲ ▲
Ο Ο ▲ ▲ ▲ Ο Ο ▲ Θ Θ Ο ▲ Ο
Amplia conectividad
Θ Ο Ο
Ο Ο ▲ ▲ Ο Ο ▲ ▲ Ο Ο Θ ▲ ▲
Posibilidad de tener mas de un número telefonico
Ο ▲ ▲
▲ ▲ ▲ Θ Ο Ο Ο ▲ ▲ ▲ ▲ Θ ▲
Flash en la camara
▲ Ο Ο
Θ ▲ ▲ ▲ Θ Ο Ο ▲ Ο Ο Ο ▲ Θ
Mejor calidad de sonido
Ο Ο Ο
Θ ▲ ▲ ▲ Θ Ο ▲ ▲ Ο Ο Ο ▲ Θ
Mayor claridad de sonido en una llamada
Ο Ο ▲
Ο Ο Ο Θ Ο Ο ▲ Ο Θ Ο Ο Ο Ο
Posibilidad de hacer videollamadas
Ο Ο Ο
▲ ▲
Bateria de larga duración
Θ Θ Θ Ο Ο Θ
Ο ▲ ▲ Ο ▲ ▲ Ο Ο Ο ▲ ▲ ▲
▲ ▲ ▲ Ο Θ Ο Ο Ο
Ο Ο ▲ Ο Ο ▲ ▲ Θ ▲
9


Ο
Ο


Ο
Ο

Ο

Ο
Ο
Ο


Ο
Θ
Θ

9



Ο
Ο

Ο
Θ

Ο
Ο


Ο
Ο

Ο

Ο
Ο
▲ Ο
Θ Θ Ο
Ο Θ
Ο ▲ Ο
Θ Ο Ο
▲ ▲ Ο
Ο ▲ Ο
▲ Ο
▲ ▲ Ο
▲ Θ
▲ Ο Ο
▲ Ο
Ο Ο Ο
Ο ▲ Ο
▲ ▲ Ο
▲ Ο ▲
Ο Ο Ο
Ο ▲ Ο
▲ Ο Ο
Ο ▲ Θ
Ο ▲ Θ
Θ ▲ Ο
Ο Θ ▲
▲ ▲ Ο
▲ Ο ▲
9 9 9
▲ Ο
▲ Ο Ο ▲
▲ Θ
▲ Ο Θ
Ο
Ο Θ
▲ Ο ▲
▲ Ο
Ο
▲ ▲ ▲ Ο
▲ Ο Ο ▲
▲ Ο
Ο ▲ ▲ Ο
▲ Ο ▲ ▲

Θ ▲

Ο Θ
Ο Ο ▲
▲ Ο

▲ Ο
Ο ▲ Ο Ο
▲ ▲ ▲ Ο
▲ ▲
▲ Ο ▲ ▲
▲ Ο Ο Ο

▲ Ο
Ο
▲ Ο
Ο ▲ ▲
▲ Ο
Ο
Ο ▲
Ο ▲ ▲ ▲
▲ Ο Ο ▲
9 3 9 9
▲ Θ
▲ ▲ ▲ Ο
▲ ▲
Relative Weight
0 1 2 3 4 5
Competitive Analysis
(0=Worst, 5=Best)
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24
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Our Company Competitor 1
Competitor 2 Competitor 3
Competitor 4 Competitor 5
5 5 5 5 4 4
3 4 2 5 2 4
3 4 3 4 2 2
4 4 4 4 3 3
4 4 3 3 3 5
3 4 3 5 2 3
3 2 3 1 5 3
3 4 4 4 3 3
2 2 3 2 4 1
4 4 3 5 3 5
4 3 3 5 3 3
2 2 3 4 1 2
5 5 5 5 4 5
4 4 3 5 3 2
4 4 3 3 4 3
3 1 3 1 4 3
4 4 3 4 3 3
3 4 4 3 3 3
2 2 4 1 4 5
3 3 2 5 1 3
4 4 4 4 4 4
4 3 4 3 4 5
3 4 4 3 4 4
4 4 3 4 4 5
5 5 4 5 4 4
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Θ
Ο
Θ


Θ
Ο
Ο
Ο





Ο

Ο
Ο
Θ


▲ ▲
Ο
Ο
Ο
Ο






Ο
Ο


▲ Ο



9


9
Θ
Ο
Quality Characteristics
(a.k.a. "Functional
Requirements" or
"Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats")


┼┼
x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target
Ο
Title:
Author:
Date:
Legend



Strong Positive Correlation
Positive Correlation
Negative Correlation
Strong Negative Correlation
Θ

9
3
1
Strong Relationship
Notes:
Moderate Relationship
Weak Relationship
21 22 23 24
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4
R
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#

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
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1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Tipo de seguridad de la informacion
Calidad del microfono
Calidad del sonido
Luminosidad fotografica
Multiples lineas
Tipo de conexiones
Costo
Diseño
Resolución de las cámaras
Dimensiones
Peso
Capacidad de almacenamiento
Actividad sensorial
Pantalla tactil
Variedad de texturas
Relative Weight
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Componentes mas pequeños
Disponibilidad de colores
Mas capacidad de sim cards
Velocidad en la transferencia de datos
Tipo de material elaborado
Resistencia al agua
Duracion de la bateria
Multiples accesorios
Velocidad de procesamiento
Resolución de pantalla
Max Relationship Value in Column
Target or Limit Value
Weight / Importance
25 24
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Quality Characteristics
(a.k.a. "Functional
Requirements" or
"Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats")
13
M
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Column # 1 2 3 14 16 11 12 8 15 9 10 5 6 7
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R
o
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#

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
4
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17
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Title:
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Date:
3
1
Strong Relationship
Moderate Relationship
Weak Relationship
x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target



┼┼


Legend

Strong Positive Correlation
Positive Correlation
Notes:
9
Negative Correlation
Strong Negative Correlation
Θ
Ο
1 9
2 9
3 9
4 9
5 9
6 9
7 9
8 9
9 9
10 9
11 9
12 9
13 9
14 9
15 9
16 9
17 9
18 9
19 9
20 9
21 9
22 9
23 9
24 9
25 9

▲ ▲
Ο Θ
Ο Θ
Ο Ο
▲ ▲
Θ ▲
Θ



Ο ▲ Θ
Ο ▲ ▲
▲ ▲ Ο

▲ ▲ Ο Ο ▲ Ο Θ Θ
Max Relationship Value in Column
Target or Limit Value
Weight / Importance
▲ Ο ▲ Ο Ο Ο
▲ ▲ ▲ ▲ Ο Θ Ο
Ο Θ Ο ▲ Θ Ο ▲ ▲
Mejor procesador
Mayor memoria RAM.
Materiales con amplia gama de colores y texturas.
Variedad de accesorios
Altavoces mas potentes

Memoria expandible.
▲ ▲ ▲
▲ Θ Ο Θ Ο Ο
▲ ▲

Ο ▲ Θ Ο Θ
Ο ▲ Ο Θ
Θ
Ο
▲ Θ Ο ▲ Ο Θ ▲ ▲

▲ Θ Ο Ο Θ Ο Θ ▲

▲ ▲
▲ ▲ ▲
9 9 9
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
▲ ▲
▲ Ο
Θ
▲ Ο ▲ Ο
9

Carcaza completamente sellada
Varios sensores
Mejor señal

Ο
9


Ο ▲
Θ Ο
▲ ▲ Ο
▲ Ο

▲ ▲
Ο
Ο

▲ ▲ Ο Ο ▲ ▲
▲ ▲ ▲ Ο ▲
▲ ▲ Θ Ο
Θ Θ Θ
9
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Ο Ο
▲ ▲
▲ ▲ Ο
Ο Ο Ο
9 9 9
Ο
9 9 9 9
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Ο ▲
Ο Ο ▲ ▲
Bloqueo de seguridad
Doble SimCard


▲ Θ Ο ▲ ▲
Ο Θ ▲
Ο

Θ

Ο

▲ ▲
Ο Ο
Ο Ο
Θ Ο
Ο Ο Ο
Mayor automatizacion del proceso
Θ Θ Θ
▲ ▲ ▲ ▲ ▲ ▲ Ο
Materiales mas livianos
▲ ▲ ▲ ▲
▲ ▲ Ο ▲ Θ Θ Ο Ο
Componentes tecnologicamente mas avanzados
Θ Θ Ο
▲ ▲ Ο Ο Ο Ο ▲ Θ ▲ Ο Θ Ο Θ
Protocolos de Comunicación universales
Ο Ο Ο
▲ Ο ▲ ▲ Θ Ο Θ Ο
Conectores universales
Ο Ο Θ
Ο Ο Ο Θ Ο Ο Ο Ο Ο Ο Ο Ο Θ
Mas microfonos
▲ ▲ Ο
Θ Ο ▲ Ο ▲ ▲ ▲ Ο
Materiales de alta calidad
Ο ▲ Ο
Ο Ο ▲ ▲ Ο Ο Θ ▲ ▲ ▲ ▲ Ο Ο
Componentes de bajo costo
Ο ▲ ▲
▲ ▲ Θ ▲ ▲ Θ Ο Ο
Confguración de privacidad
Ο Ο Ο
Θ ▲ Ο ▲ Ο Ο Ο ▲ Θ ▲ ▲ Θ Ο
Interfaz amigable
Ο ▲ Ο
Ο Ο ▲ Θ ▲ ▲ Θ Ο
Mejorar condiciones para fotografia.
Θ Ο ▲
Ο Ο ▲ Ο Θ Ο Ο Ο Ο Ο Θ Ο Ο
Bateria con mayor capacidad de carga.
▲ ▲ Ο
▲ Ο ▲
Acceso a aplicaciones y juegos
Ο Ο Θ Ο Ο Θ
Ο ▲ ▲ ▲ Ο Ο ▲ Ο ▲ ▲
Imagen adecuada para la vista
▲ ▲ ▲ ▲ Θ ▲ Ο Θ ▲
▲ ▲ ▲ Ο Θ Ο Ο Ο
Ο ▲ Ο Ο ▲ ▲ Θ


9 9


Ο
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Ο
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Ο
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▲ ▲ ▲
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25 24
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9
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Quality Characteristics
(a.k.a. "Functional
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Demanded Quality
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┼┼
x
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target
Ο
Title:
Author:
Date:
Legend



Strong Positive Correlation
Positive Correlation
Negative Correlation
Strong Negative Correlation
Θ

9
3
1
Strong Relationship
Notes:
Moderate Relationship
Weak Relationship
21 22 23 24
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Direction of Improvement:
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Enfoque automatico
Ο Θ Ο Ο Θ Ο Ο Ο Ο Ο Ο Ο Ο ▲ Ο Θ
Sensores mas precisos
Ο Ο ▲ ▲ ▲ Θ Ο Ο Ο ▲ Θ Θ ▲ ▲ ▲ Ο
Mejorar la linea de produccion.
Ο ▲ Ο ▲ ▲ Θ Ο Ο Ο ▲ Θ Θ ▲ Ο ▲ Ο
Materiales fabricados con mayor tecnologia
Ο Ο Ο ▲ Θ Ο Ο ▲ ▲ Θ ▲ ▲ ▲ Ο ▲ ▲
Interfaz intuitiva
Ο ▲ ▲ ▲ ▲ Ο Ο Ο Θ ▲ ▲ Ο Ο ▲ ▲ Ο
Software mas robusto
Θ ▲ Ο ▲ ▲ ▲ Ο Θ Ο ▲ Ο Ο Ο Ο ▲ Θ
Proceso de produccion con Robots aprovechando
espacios.
Ο Ο Ο Ο Ο Ο Θ Ο Ο Ο Ο Ο Ο Ο Θ Ο
Microfono dedicado a suprimir ruido
▲ ▲ Θ Θ Ο Θ Ο ▲ Ο ▲ ▲ ▲ ▲ Θ Ο ▲
▲ ▲ Ο ▲
Almacenamiento con mayor velocidad
Ο ▲ Ο Ο Θ Ο Θ Ο ▲ Θ ▲ ▲ ▲ Ο Ο Ο
Ο
Ο Ο Ο
Tarjeta de video
Ο Ο Θ Θ Ο Ο Ο ▲ ▲ Ο ▲ ▲ ▲ Ο Ο ▲
Alta velocidad de procesamiento
▲ Ο Ο
Ο Θ ▲
Ο ▲ Ο Ο Ο
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9 9 9 9
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Materiales de alta resitencia.
Mejor recepcion de señal de celular
Ο Ο ▲ ▲ ▲ ▲ Ο Ο Ο
Protocolos y tecnologias de comunicación
Avanzados
Ο ▲ Θ Ο Ο Θ Θ Ο Ο
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Bateria con mas celdas de carga
Relative Weight
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
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Descarga de Aplicaciones Online
Pantalla tactil con mas precision de deteccion
Memoria de RAM mayor y mas rapida
Ancho de banda de navegacion mayor
Control de Brillo en pantalla
Flash que brinde mayor iluminacion
Camara con mas megapixeles

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▲ ▲
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Bandas abiertas
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▲ ▲
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Max Relationship Value in Column
Target or Limit Value
Weight / Importance
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