THE WORLDS BIGGEST ANNUAL FOOD & HOSPITALITY SHOW

w w w . g u l f o o d . c o m www. i ngr edi ent s me. com

Now even bigger
SHOW INFORMATION
Show Name GULFOOD & INGREDIENTS MIDDLE EAST 2013
Edition 18th
Dates 25 - 28 February 2013
Venue Dubai World Trade Centre
Halls
Zaabeel Hall, New Zaabeel Pavilion, Sheikh Rashid and Sheikh Maktoum Halls,
Halls 1-9, Al Mutaqa Ballroom, The Pavilion and Sheikh Saeed Halls
Type Trade Only Exhibition
Frequency Annual
Show Size 113,398m
No. of Visitors 77,609
No. of Exhibitors 4,200
Country Pavilion 110 international pavilions / New pavilions: Brunei, Ecuador & Lithuania
Website www.gulfood.com www.ingredientsme.com
Organiser Dubai World Trade Centre L.L.C.
Specialised Sectors
Food and Drink
Zaabeel Pavilion, Halls 3, 4, 5, 6, 7, 8, 9 & The Pavilion, Sheikh Rashid Hall & Sheikh
Maktoum Halls, Sheikh Saeed Halls
Hospitality Equipment, Supplies and Services Zaabeel Hall
Restaurant & Caf Middle East Hall 1
Food Processing, Packaging and Labeling
Machinery and Equipment
Sheikh Saeed Halls
Ingredients Sheikh Saeed Halls
Beverage and Beverage Equipment Hall 2
Emirates International Salon Culinaire Zaabeel Pavilion
Baking & Guild Pastry Competition Zaabeel Pavilion

Gulfood 2013 was an excellent

exhibition, bringing us visitors and
enquiries from the entire MEA region.
IPS signed deals in excess of 16million
with clients from KSA, Yemen, Oman,
Kuwait, Libya, Nigeria and the
Ivory Coast.

Stephan R. Schaerrer,
President of IPS

Gulfood is an essential event for

me to visit. I source new suppliers and
evaluate the competition. This years
show was extremely busy but very
fruitful.

Marwan Tamari,
Tamari Trading, Jordan
GULFOOD, THE WORLDS BIGGEST
ANNUAL FOOD AND HOSPITALITY
EXHIBITION
EXHIBITOR VISITORS
3800 68681
2012 2012
4200 77609
2013 2013
3800 62204
2011 2011
REMARKABLE INCREASE IN NUMBER OF VISITORS AND EXHIBITORS - 2011-2013
VISITOR PROFILE
77,609
total trade
attendees.
7059
members.
13%
growth from 2012.
60%
of members are
non-UAE.
57%
international - over
152 countries were
represented.
43%
regional.
58%
of visitors are
C-level & above.
GULFOOD 2013 VISITOR
OVERVIEW
GULFOOD
MAJLIS CLUB
91%
of visitors rated the
overall show as good
to excellent
Bakery 3,150
1,311 Bar / Club
11,641 Distributor
1,761 Education / Training
1,583 Government / Association
5,758 Hotel / Hospitality
3,886 Retail / Supermarket / Grocery
16,631 Importer / Trader / Wholesaler
6,084 Restaurant / Cafe
15,405 Manufacturer / Processing
7,691 Other
2,708 Caterer
BUYERS BY COMPANYS
MAIN ACTIVITY
Catering / Chef 3,864
11,408 Food & Beverage Management
20,915 General Management
3,694 Logistics / Warehousing / Distribution
4,788 Operations / Production
7,916 Purchasing / Finance
15,798 Sales / Marketing / Design
6,006 Other
3,220 Food Technologist / Dietician
BUYERS BY JOB
FUNCTION

Our family business has been trading with the

UAE for more than 40 years. Gulfood makes it easier
to meet our customers in one place.

Rajeev Patel, Business Owner

VISITOR PURCHASE INTERESTS
Dairy
Ingredients
Additives
Flavours &
Aromas

Top 5
Ingredients

Top 5
Hospitality
Supplies &
Equipment

Top 5
Transport
& Logistics
Services

Top 5
Beverages

Top 5
Food
Products
Sugars /
Sweeteners
Fats / Oils /
Waxes
Bar /
Restaurant /
Cafe
Bakery /
Cakes /
Desserts
Cold Storage Juices
Coffee
Milk / Dairy
Drinks
Soft Drinks /
Carbonated
Beverage
Energy
Drinks
Warehouse
Management
Systems
Warehousing
Materials
Handling
Trucks,
Trailers,
Commercial
Vehicles
Dairy
Confectionery
Grains /
Cereals /
Flours
Snacks
Cleaning /
Maintenance
Kitchen
Equipment &
Supplies
Bedroom /
Bathroom
Staff
Uniforms &
Supplies
92%
visitors valued their
orders between US
$100-500,000
on goods.
$
EXHIBITOR PROFILE
4,200
companies
represented
29%
of exhibitors
surveyed stated that
they will make over
$500K worth of
orders over the
next 12 months
71%
of exhibitors surveyed
stated that they will make
up to $500K worth of
orders over the next
12 months
97%
of exhibitors surveyed rated
the overall show as good
to excellent
35%
Foodservice and Catering
Equipment, Packaging,
Processing, Labeling,
Machinery and Equipment,
Supplies and Technology
65%
Food, Beverage
and Ingredients
113,398m
exhibition space

EXHIBITOR
OVERVIEW
EXHIBITOR
SURVEY
STATS
EXHIBITORS FROM 87 COUNTRIES
Afghanistan Ethiopia Maldives South Africa
Algeria France Malawi South Korea
Argentina Germany Malaysia Spain
Armenia Greece Mesopotamia Sri Lanka
Australia Hong Kong Malta Sudan
Austria Hungary Mexico Sweden
Bangladesh India Morocco Switzerland
Belgium Indonesia Netherlands Syria
Bosnia & Herzegovina Iran New Zealand Taiwan
Brazil Iraq Northern Ireland Thailand
Brunei Ireland Oman Tunisia
Bulgaria Italy Pakistan Turkey
Canada Japan Palestine Ukraine
Chile Jordan Peru UAE
China Kenya Philippines UK
Columbia Korea Poland USA
Croatia Kuwait Portugal US Virgin Island
Cyprus Latvia Qatar UAE
Czech Republic Lebanon Russia Uruguay
Denmark Libya Saudi Arabia Vietnam
Ecuador Lithuania Serbia Yemen
Egypt Luxemburg Singapore

The show has been exceptionally rewarding both

in terms of visitors we were able to meet and business
opportunities developed. This year, we launched a
selection of meat and fries in the region and received
around 400 enquiries daily, 99% of which will be
potentially converted into sales.

Gerard Meyn, Managing Director, Stella Foods

Australia Pty Ltd., Australia

Gulfood is clearly the most infuential exhibition in

the region, and the response we have received has
been quite overwhelming. Not only did we have at
least 500 solid enquiries, but as a result of the show we
will now be opening an offce in the UAE.

Judy Hirigoyen, Director of Global Marketing,

American Pistachio Growers, USA
GULFOOD, AN INTERNATIONAL
MUST-ATTEND EXHIBITION
GULFOOD IS GLOBAL.
The international support increases every year as the show continues
to deliver unmatched trading opportunities for the industry globally.
The value that Gulfood provides to the food and beverage industry
is now undisputed and recognised on a truly global scale.
110 international pavilions were represented at Gulfood, organised
by leading industry export associations, government bodies and
other pavilion organizers.
ECUADOR

Debuting at Gulfood in 2013 through the PRO

ECUADOR pavilion, Ecuador has been provided the
ideal platform to showcase its Food and Agricultural
products to buyers and consumers in the
Middle East.

Daniela Munzo, Marketing Manager, ProEcuador

SOUTH AFRICA

South Africa has been participating at Gulfood

with a national pavilion for many years and each
year, our participants are coming to us with terrifc
feedback.

Sudhir Mannie, Consul (Economic), South African

Consulate General, Dubai
BRASIL

Given the enormous signifcance of

Gulfood it was imperative that Brazil has a strong
representation at the event.

Mauricio Borges, President, Apex-Brasil

SWITZERLAND

Gulfood is a corner stone in our program of

promoting Swiss companies in the region and beyond.
Gulfood offers frst-rate opportunities to make contacts
for entering and expanding in the different markets.

Raymund Furrer, Director of Swiss Business Hub, GCC

PAVILIONS TESTIMONIALS
FRANCE

Gulfood is essential for French companies to

develop their business, not only in the Middle East region
but also all over the world. This year, we organised four
pavilions at the show, enabling French exhibitors to
showcase equipment, ingredients, food & drink and
processing, and the results have been excellent.

Christelle Labernde, Head of the Agribusiness
Department, UbiFrance UAE and Qatar
AUSTRALIA

The Victorian Government has a long-standing and

fast growing trade relationship with the MENA region
and our presence at Gulfood has grown year on year
from 20 companies only two years ago to 70 this year.
This speaks for the signifcant opportunities our exporters
are seeing in the region, as well as the immense value
the exhibition delivers to companies.

Louise Asher MP, Minister for Innovation, Services and
Small Business and Minister for Tourism and Major Events
GULFOOD. FIRST FOR BUSINESS.
USA reported onsite sales of US$106.7 million
The most successful USA Pavilion in terms of sales among all USA Pavilions in
general food shows worldwide. Exhibitors reported on-site sales amounted to
$106.7 million, up 78 percent from the same reported total in 2012. Reported
expected sales in the coming 12 months amounted to $361.8 million, up 12
percent over the same total in 2012. Exhibitors also reported making a total of
4,232 serious contacts during the show.
Ethiopia scored over US$3 million in sales
The Offce of the Consulate General of Federal Democratic Republic of Ethiopia
in Dubai closed purchase orders to the tune of 3350 Metric Tons consisting of
pulses, oil seeds and coffee, the value of which comes to more than
US$3 million.
Philippines recorded sales of more than US$53.4 million
According to the Center for International Trade Expositions and Missions (CITEM),
the Philippines Pavilion recorded US$53,431,794 of onsite sales. Best selling items
included halal marinated products, fresh and frozen fruits and vegetables,
tropical fruit & Buko Pandan Salad.
USA
US$106.7 million
Ethiopia
US$3 million
Philippines
US$53.4 million
WORLD-CLASS FEATURES
MINISTERS MEET
Visits to Gulfood by heads of state, ministers and government officials from more than 21 countries around the
world the largest contingent to date - signify the global reach and stature of the show.
Announcements of a number of bi-lateral trade agreements were made during the event, with more expected
during the course of the year.
Reflecting the global profile and importance to exporters, many agricultural and export ministers attend the
show to support their countries participation these included: Afghanistan, Algeria, Argentina, Australia, Canada,
Colombia, Denmark, Egypt, Ethiopia, Indonesia, Iran, Ireland, Korea, Lebanon, Limpopo, Lithuania, Northern
Ireland, Sri Lanka, Taiwan, Thailand, Turkey, UAE, United Kingdom and USA.
GULFOOD CONFERENCES
GLOBAL FOOD LEADERS SUMMIT
The Global Food Leaders Summit is an elite programme designed
for business leaders who need to keep abreast of the trends and
commercial drivers that impact global and regional strategy. An
important networking platform, the 2013 Summit hosted captains of
the industry and key players and addressed critical issues to explore
the big opportunities.
Opened by Her Excellency Sheikha Lubna bint Khalid Al Qasimi,
Minister of Foreign Trade, UAE
FOOD PROCESSING & PACKAGING FORUM
Food and beverage manufacturers have one constant: change. So
when supply, demand, technology and regulation can change as
quickly as the wind (or even fickle consumer preference). Just how
do you plan for sustainable growth and consistently deliver products
that are safe, affordable and on-trend?
The Food Processing and Packaging Forum hosted global industry
experts to share tools, trends and technologies that build world class
manufacturing businesses that can keep one step ahead of the
innovation cycle and grow profit and customers in tandem.
FOOD INSPECTION CONFERENCE
Hosted in collaboration with Dubai Municipality, the Food
Inspection Conference discussed food inspection best practices
and legislation in the field of food safety as well as promotion of
food safety culture in the region. The conference also highlighted
initiatives planned for effective food inspection as well as updates
from surveillance programs by the regional authorities.
964
delegates attended the 3-day
conferences
Delegates enjoyed privileged access to global experts and leaders
during the three day conferences, to gain valuable knowledge on
innovations, trends, regulations and growth strategies for businesses
in the industry.
FRANCHISING WORKSHOP
The Franchising Workshop is your essential guide on the A-to-Z on
franchising. Food franchising is now a popular growing trend in the
region. Industry veterans discussed decision-making challenges
as well as trends and opportunities when dealing with a franchise.
An effective network of entrepreneurs, franchisors, franchisees
and investors gathered to exchange experiences, share business
secrets and discuss potential alliances.
GULFOOD AWARDS
Organiser: DWTC
Venue: Ritz Carlton - DIFC

The hotly contested Gulfood Awards increased in size this year with
a record number of entries and three new awards being introduced.
The awards were designed to celebrate and reward excellence
across brands and products across the hospitality industry.
Over 200 exhibited companies participated at the awards and
650 industry leaders attended the ceremony.
EMIRATES INTERNATIONAL SALON
CULINAIRE
Organiser: Emirates Culinary Guild (ECG)
Location: Zaabeel Pavilion
Website: www.emiratesculinaryguild.net

Endorsed by the World Association of Chefs Societies, this was one of
the worlds largest single entry competitions and a superb opportunity
to see the hottest talent cooking up a storm in 16 live kitchens!
From practical cooking to banqueting show pieces,
over 1,800 junior chefs showcased a wide range of top techniques.
85% of visitors mentioned Salon Culinaire as good to excellent.
BAKING & PASTRY GUILD
COMPETITION FINALS
Organised by the Baking & Pastry Guild Middle East
Location: Zaabeel Pavilion
Website: www.bpgme.com

Visitors could witness the highly specialised skills of professional
bakers and pastry chefs at The Baking & Pastry Guild
Competition Finals. Discover new trends, classical skills and
innovative techniques in baking and pastry. New this year
were the Retail Bakery Competitions.
GULFOOD 2014
5 DAY EVENT! 23 27 February 2014
The 19th edition will take place at the Dubai World Trade Centre to
form one of the worlds leading trade platforms for the industry.
Restaurant & Caf Middle East
Emirates International Salon Culinaire
Baking Competition
Gulfood Awards
Gulfood Conferences
Gulfood Majlis
And many more
Events and Conferences alongside Gulfood 2014
For further information, please contact the team directly or visit:
www.gulfood.com
Mark Napier - Director Exhibition & Events - e: mark.napier@dwtc.com
BOOK A STAND AT GULFOOD
Goli Vossough
Senior Project Manager
T: +9714 308 6062
E: goli.vossough@dwtc.com
Precilla DSouza
Administrative Executive
T: +9714 308 6047
E: precilla.dsouza@dwtc.com
Imee Mengoy - Project Administrator
T: +9714 308 6968
E: imee.mengoy@dwtc.com
Magdalene Njau - Project Administrator
T: +9714 308 6968
E: magdalene.njau@dwtc.com
Yogita Thanwani - Project Administrator
T:+ 9714 308 6081
E:yogita.thanwani@dwtc.com
SPONSORSHIP OPPORTUNITIES
Salima Dadla
Sponsorship Sales Manager
T: +9714 308 6746
E: salima.dadla@dwtc.com
SPEAKING OPPORTUNITIES
Teena Tolani - Conference Manager
T: + 9714 308 6372
E: teena.tolani@dwtc.com
MARKETING ACTIVITIES
Josephine Deniau - Marketing Manager
T: +9714 308 6671
E: josephine.deniau@dwtc.com
Amanda Sequeira
Marketing Administrator
T: +9714 308 6284
E: amanda.sequiera@dwtc.com
OPERATIONS AND LOGISTICS
Tim Maunder
Senior Operations Manager
T: +9714 308 6577
E: tim.maunder@dwtc.com
Carl Saldanha
Operations Manager
T: +9714 308 6540
E: carl.saldanha@dwtc.com
Rahul Alex
Operations Manager
T: +9714 308 6649
E: rahul.alex@dwtc.com
GULFOOD AWARDS
Katie Steibelt
Awards Coordinator
T: +9714 308 6630
E: katie.steibelt@dwtc.com
PARTNERS AND SPONSORS
Held alongside Proudly an Organised by Country of Honour Ofcial Publishing Partner Gulfood Awards
Headline Sponsor
Media Center
Sponsor
Gulfood Conferences
Gold Sponsor
Press Conference
Sponsor
Gulfood Awards Associate Sponsors Gulfood Awards
Silver Sponsor
Lanyards Sponsor Visitor Trade Invitations Sponsors Visitor Badge
Pouches & Inserts
Ofcial Pre- Registration
Sponsor
Carrier Bags Sponsor
Ofcial Travel Agent Ofcial Publication Ofcial Media Partners
Knowledge Partner Registration Staff T-Shirts Sponsor Registration Pen Sponsor Registration Area Sponsors
Ofcial Regional Magazine Ofcial Processing &
Packaging Media Partner
Supporting Partners
For further information, visit www.gulfood.com
or contact the team directly.
Tel +971 4 308 6081/ 6062/ 6047/ 6462/ 6546
Fax +971 4 318 8607
Email gulfood@dwtc.com
Organised by
Gulfood @gulfood Gulfood - Food, Hotel & Equipment Exhibition