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Westwing Overview
Company
Founded 2011, today in 11 countries in
Europe, Brazil and Russia
Strong local presence with a total of
>1,000 employees
Business model
Daily, curated selection of great brands and products
ofered to members in an inspiring and content-rich,
editorial environment
Shoppable magazine: eCommerce triggered by
daily member inspiration
Curation leads to best-in-class customer loyalty
Market
Home & Living market at EUR 400bn as big as
fashion, rapidly moving online
Superior margin opportunity in a highly fragmented
supplier market

Performance
>EUR 100m net sales in 2013 in just 2nd full
year of business
>30% mobile share
Total EUR 150m capital funding
Our Mission
To inspire
and make every home a
beautiful home


Westwing is daily inspiration:
‘shoppable magazine’
Westwing presents merchandise in an exciting way
Westwing is run by creatives and style experts
€400bn
global home & living market
€150bn home & living market
in Westwing’s 11 current geographies
Starting to move online
The opportunity is massive
Note: Industry research
Westwing with 11 countries on 3 continents
Brazil
Spain
France
Germany
Switzerland
Netherlands
Austria
Poland
Italy
Russia
Kazakhstan
Strong
growth
across all
key metrics
Net Sales
2012 2013
Q1 Q1 … Q2 Q2 Q3 Q3 Q4 Q4
€2m
Q1 2012

€34m
Q4 2013
Note: Unaudited figures
Active Buyers
(last 12 months)
13k
Jan 2012
447k
Dec 2013
2012 2013
Q1 Q1 … Q2 Q2 Q3 Q3 Q4 Q4
Note: Unaudited figures
Total Orders
364k
Q4 2013
53k
Q1 2012

2012 2013
Q1 Q1 … Q2 Q2 Q3 Q3 Q4 Q4
Note: Unaudited figures
Share of orders from repeat customers
due to high loyalty
40%
Q1 2012
72%
Q4 2013
2012 2013
Q1 Q1 … Q2 Q2 Q3 Q3 Q4 Q4
Note: Unaudited figures
Growth increasingly driven by mobile:
Mobile devices generate 1/3 of our sales already
%
Q4 Q4 Q1 Q1 … Q2 Q3
0
10
20
30
40 Mobile share of sales
Note: Unaudited figures
2012 2013 2014
91%
Share of Westwing customers
women
Note: Share of Westwing customers according to most
recent customer survey in mid-2013. Unaudited figures.
2.8m
unique
logged in members

4+
average visits
during month

15-20’
minutes
visit duration
High engagement on the site
in March 2014
Note: Unaudited figures
> 3,000
Westwing suppliers
Supplier relationships in highly fragmented market
We source locally and sell suppliers internationally, providing
huge value to our customers and our suppliers. We have cracked
global sourcing in a fragmented market.
Westwing value proposition
Note: Unaudited figures
We have highly complex, multi-national
logistics figured out
ELC
Germany
20,000 sqm
PLC
Poland
1,000 sqm
ILC
Italy
8,000 sqm
SLC
Spain
2,000 sqm
FLC
France
2,000 sqm
BLC
Brazil
6,500 sqm
RLC
Russia
2,000 sqm
Note: LC = Logistics Center (ILC = Italy Logistics Center) Note: Unaudited figures
We are running

a zero-inventory business
model with attractive cash
flow profile and negative
working capital
Blue chip investors support Westwing
and several other investors
Management team in HQ and countries
Stefan Smalla
Founder & CEO
Bain & Co., dooyoo,
Friendity, Daimler
Andrew Nutter
Global Buying, Merchandise
McKinsey, Balderton Capital,
Stanford Uni
Florian Drabeck
CFO
Bain, RBR, Double-PhD in
Math & Business, CFA
Michael Stolle
CSO, Business Development
McKinsey, Johnson Controls,
PhD
Georg Biersack
CTO
Zalando, mytheresa,
mysportsbrands
Godecke Wessel
COO, Logistics
Booz & Company, IBM,
Falke
Valentin Schelhaas
CMO
Bain & Co., PhD
Matthias Siepe
MD Germany
Bain & Co.
Erik Podzuweit
MD Germany
Goldman Sachs
Delia Fischer
Founder & Style Director
ELLE, ELLE Decoration
Diego Palano
MD Italy
Boston Consulting Group,
MIT
Mattia Riva
MD Italy
Bain & Co.,
Italian VC assoc.
Karim el Saket
COO Italy
Caymera, Oseanico
Margot Zanni
Style Director Italy
Class CNBC
Antony Martins
MD Brazil
Netmasters, TV1
Andres Mutschler
MD Brazil
McKinsey, AT Kearney,
Insead MBA
Alexandra Tobler
Style Director Brazil
Product designer India da Costa,
Interior designer Esther Giobbi
Manuela Stoll
MD Russia
McKinsey, Shopperella
Michael van Kempen
MD Russia
Ozon
Gregory Gorelik
MD Russia
WNB service and trading HB,
Ichiban Production
Irina Kuznetsova
Style Director Russia
Style TV, Harper’s Bazaar
Julie Walbaum
MD France
McKinsey, Insead MBA
Edouard Natté
MD France
Bain & Co.,
Amazon
Elise Simian
Style Director France
L’Usine à Design
… etc. …
Management teams like in the countries shown on this slide are also active in Spain, Poland, Netherlands. Switzerland and Austria are covered from Germany. Kazakhstan is covered from Russia
Our Vision

Become the international leader in
home & living eCommerce,
by creating the most inspiring
customer experience and the
most loved brand

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