Kinnevik Rocket Capital Markets Day

May 22
nd
, 2014
JUMIA
The Leading E-commerce Group in Africa
The information contained in this presentation is public information only, but it does not necessarily represent all
information related to the issues discussed or presented herein, or all views of the company. The information has been
researched by the company with due care and all and any evaluations or assessments stated herein represent the
company’s opinions. We advise you that some of the available information has been independently verified and may be
based on statements by third persons, but no representation or warranty, expressed or implied, is made as to, and no
reliance should be placed on, the fairness, accuracy, completeness or correctness of this information or opinions
contained herein. Certain statements contained herein may be statements of future expectations and other forward-
looking statements that are based on our current personal views and assumptions and involve known and unknown risks
and uncertainties that may cause actual results, performance or events to differ materially from those expressed or
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addition, any prospective investor should consult its own attorney and business advisor as to the legal, business, and tax
and related matters concerning any investment decision.
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Disclaimer
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Jumia is an avant-gardist that became a front-runner by bringing e-commerce to
Africa
JUMIA is the First African Company to win
the World Retail Award
Leading e-commerce and retail player Visionary and pioneer in Africa
World Retail
Award
Foundation
date
Market stage
Alexa rank
2013 2010
2012 1994
• Early stage
• Leapfrog
effect
Mature
20
th
5
th
• Accelerating the online shift in the most vibrant continent of the world
• A unique assortment available in Africa
• Best-in-class operations delivering customer satisfaction across Africa
• Strategy to increase the market leadership
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Key achievements and strategy of Jumia within the first two years of operation
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3
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Africa, a unique opportunity for e-commerce 1
Population (in million) GDP (in bn USD)
Internet users (in million) Total investment (in bn USD)
Note: Only countries where we operate are displayed
Source: IMF, Euromonitor
414
423
432
441
450
460
2014 2015 2016 2017 2018 2019
1 155
1 260
1 368
1 488
1 621
1 783
2014 2015 2016 2017 2018 2019
178
192
206
219
232
243
2014 2015 2016 2017 2018 2019
243
268
286
311
339
371
2014 2015 2016 2017 2018 2019
CAGR: 2%
CAGR: 9%
CAGR: 10%
CAGR: 9%
1 Jumia is building e-commerce in Africa
0
50 000
100 000
150 000
200 000
250 000
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Total orders Total active customers
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Jumia is already the undisputed #1 in Africa … … and is growing at a turbocharged pace
jumia.ma
jumia.com.eg
jumia.com.ng
jumia.co.ke
zando.co.za
jumia.ci
QoQ: 66%
Total orders
Total active customers
QoQ average growth rate of total orders
Source: Management accounts
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Take a customer-centric approach to serving Africans 1
FAIR PRICE
ASSORTMENT
CONVENIENCE
SERVICE
Why would anybody
shop somewhere else?
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Jumia became the fashion and electronic destination on internet with a
broad assortment
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First online shopping destination with 100,000+ styles offered by 3,200+ brands in Africa
International brands (examples)
Marketplace development
 Higher availability
 Better selection
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Best-in-class customer experience driven by four pillars 3
Own warehouse Own delivery fleet
Effective customer
service
Innovative payment
methods
 >120,000 sq ft
warehousing space in
Lagos, Cairo,
Casablanca, Nairobi
and Abidjan
 Own-delivery fleet
with target population
reach >75%
 9 hubs in regional
cities in Nigeria
 Strong telesales and
upselling expertise
 Cash on delivery (80%
of the population is
unbanked in Africa)
Operations IT
End-to-end IT enabling to streamline communication and process efficiency
Order fulfillment
Enhancing cross-team integration to achieve fulfillment speed, accuracy and improve customer experience
Returns & refunds
Enabling fast and hassle-free returns/refunds process while minimizing potential frauds
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Enhancing the mix between fashion and electronics
F A S H I O N
E L E C T R O N I C S
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SALES TEAM
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Innovative marketing approach to acquire new customers 4
PREMIUM TV
CUSTOMER SERVICES RADIO
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Jumia takes part of the m- and e-commerce merger in Africa
CUSTOMER
ACQUISITION
Develop customer base
and revenues through
channels, cross-
fertilization and
customer data
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SUPPLY AND OPERATIONS
Develop corporate
relationships (suppliers, key
accounts etc) as well as
leverage respective
infrastructure to facilitate
operations
PAYMENTS
Develop and grow mobile
payment platform
KNOWLEDGE AND
EXPERTISE
Foster exchange of
knowledge and best
practices across various
key functions (HR,
marketing, IT)
BUSINESS SUPPORT
Facilitate
development and
growth of business
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3
4
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CENTRAL TEAM – Implementation of global strategy
Sacha Poignonnec
Co-Founder/CEO of African Internet Holding
Background: McKinsey & Company
Jeremy Hodara
Co-Founder/CEO of African Internet Holding
Background: McKinsey & Company, HEC
Paris
Grégoire de Tilly
CEO of Jumia
Background: Bain & Company, Spartoo.com,
ESCP Europe
Olivier Le Blainvaux
MD central team Paris
Background: McKinsey & Company,
Polytechnique, Columbia University
Sibyll Brueggemann
Chief Marketing Officer of Jumia
Background: FH Erding, Jochen Schweizer
Laurent Frileux
Chief Information Officer of Jumia
Background: Ernst & Young, BIOS
4 Jumia is led by an exceptional leadership team
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LOCAL TEAM – Management of day-to-day business on the ground
4 Jumia is led by an exceptional leadership team
Jonathan Doerr
MD Nigeria
Background: Otto Group
Nicolas Martin
MD Nigeria
Background: Ecole Centrale Paris,
INSEAD, McKinsey & Company
Jeremy Doutte
MD Nigeria
Background: HBS,
McKinsey&Company
Bastien Moreau
MD Morocco
Background: UBS, ESSEC
Mattia Peroni
MD Egypt
Background: Bocconi, LEK
Taibi Benhima
MD Morocco
Background: Goldman Sachs, HEC
Nick Miller
MD Kenya
Background: The University of
Edinburgh, Procter & Gamble
Oscar Boré
MD Kenya
Background: HEC Paris, L‘Oréal
Parinaz Firozi
MD Kenya
Background: Grassroots Business
Fund, J.P. Morgan
Fatoumata Ba
MD Ivory Coast
Background: Orange, Atos
Francis Dufay
MD Ivory Coast
Background: McKinsey&Company,
Northwestern University
Sascha Breuss
MD South Africa
Background: Griffith College Dublin,
Lufthansa
Jumia is backed by prominent investors including:
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The future is nowwith Jumia!
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