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Lok Sabha Elections 2014: 14 Reasons Why Narendra Modi Won

Modi Lehar
It was written Modi Modi Modi all over from tea stalls to TV sets... The
Gujarat 'magic' model of developemnet and 'good' governance took
precedence over key election 'issues'. He was shown as an efficient
administrator who introduced policies that encouraged development and
prosperity in Gujarat that could be reproduced nationally.
Vote For Lotus
One individual was given precedent over the party, seniors, and local
candidates. Modi asked voters to vote for BJ P if they wanted to see him
as the PM. He became the demigod who could bring India to prosperity
with a magic wand. Local candidates, their background, their character
certificate became irrelevant as all voted for BJ P (Read Modi).
Anti-UPA Zehar
There was massive anti-incumbency 'zehar' in India. UPA was seen as
arrogant and indifferent to public concerns. A more aware janta wanted
the next best option. Narendra Modi pledged to focus on reviving the
flagging economy if he became the PM.
A Dumb Rahul Gandhi
UPAs campaigner-in-chief was a disaster. When he opened his mouth in
rallies or at TV interviews, he made a mockery of himself and caused a
lot of damaged to UPA. Naturally then, Rahul Gandhi was a stupid option
in front of Modi.
AAP Ka Tamasha
When AAP spoilt BJ Ps party in Delhi in 2013, everybody thought that
between Congress and BJ P they had a third option. AAP was a revolution
it made people aware, it made people stand up for their rights, it made
people walk together against oppression. In the end, AAPs stupid ways
of functioning, sole focus on Varanasi, and in-fighting, proved costly for
the party and the mass hysteria turned to a stable Modi.
MMS
PM ManMohan Singh was the titular head of India. Oops I thought it was
the President??? There were many instances where he should have
taken a stand, when he was insulted and humiliated by Rahul Gandhi,
when there was mass outcry over gang-rapes, when opposition was
butchering him for being a robot. But he remained silent... People voted
for aggression, people voted for Modi...
Congress Focus On Modi's Communal Image
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Congress, TMC, SP, BSP, and other regional parties were unanimous that
social peace will be threatened by divisive policies designed to fuel
communalism if the BJ P is elected. Critics saw Modi as a polarizing figure
who failed to stop anti-Muslim riots in Gujarat in 2002 when he was chief
minister. However, this instead of denting his image, strengthened his
Hindu base in the country.
Modis Core Team
BJ P Chief Rajnath Singh, Arun J aitley, Amit Shah, and Nitin Gadkari
stood with Modi like a rock. The close confidantes of Modi were
instrumental in keeping the party seniors away and building a strong
base for Modi.
Campaigning Style
Modi's election campaigning portrayed the nation was under threat; as if
India was doomed if UPA-II returned to power.
Personal Attacks
Bulls-eye! Modi kept attacking Maa-Bete ki sarkar personally because of
which the 2014 general election became 2014 Gandhi Hatao Andolan.
Social/ Media In Overdrive
Initially it was all about #Pappu vs #Feku jokes on social media. Later,
the jokes were used to get free publicity on electronic, print and web
media for Modis slogan Abki Bar Modi Sarkar.
No PM From Congress
While BJ P decided on its PM candidate in 2013 itself, there was
ambiguity on Congress side. While Rahul continued to refute
speculations of him becoming the PM, the confusion only added to the
partys woes.
UPAs Own Blunder
Its not that the Congress or UPA in general had not done any
constructive work in the past 10 years. It is not that there was no
growth or development. But it failed to pat on its back and eventually
lost in the dark shadow of corruption.
Inflation, Corruption, Depression
Dwindling economy, rise of essential commodities, falling Rupee,
unemployment, major scams coupled with policy paralysis crippled UPA's
chances. Voters were fed up with corruption, worried about jobs and
price rises, and ready for a change of leadership after 10 years of rule by
Congress. Modi promised change.