www.e3sensory.

eu
ErminioMonteleone
UniversityofFlorence
erminio.monteleone@unifi.it
Whatsnewinsensoryfood
researchinEurope?
>>>FastForward >>>
Eurosense
meetings
Papers(%)presentedatEurosense,Berne2013
Sensory&Consumer
Consumer
Sensory
DescriptiveAnalysis
panelperformancevalidation
Perceptualmap
Productselection
Consumertesting
Preferencemaps
&
consumersegmentation
EditedbyHalMacFie
EditedbyT.Naesetal.
Papers(%)presentedatEurosense,Berne2013
Sensory&Consumer
Consumer
Sensory
Rapidmethods:
the growing industrial demand to
develop faster and more cost-effective
methods of descriptive analysis
WHY
- rapid access (in one or two sessions) to
the relative sensory positioning of a set of
food products: Perceptual Maps
- do not require a training phase and can
be performed either by trained or
untrained assessors.
- obtain a coarse, but still sufficient,
sensory description of products
WHAT
Rapidmethods:
Descriptive (or verbal)
HOW
Similarity
Reference-based
Flash Analysis
Free Choice Profile
Check-All-That-Apply
Free Sorting Task
Projective Mapping /
Napping
Direct similarity ratings
Polarised Sensory
Positioning
Pivot Profile
ApplicationofDescriptiveAnalysisandRapidmethodsinFQAP&JSSpapers
from1995to2013
N

o
f

p
a
p
e
r
s

(
%
)
Rapidmethods:
mainlimitations
r
e
l
i
a
b
i
l
i
t
y
Researchstudiesonrapidmethods:
projectivemappingorfreesortingtask
vs
conventionaldescriptiveanalysis
checkallthatapply
vs
otherrapidmethod
ApplicationofDescriptiveAnalysisandRapidmethodsinFQAP&JSSpapers
from1995to2013
N

o
f

p
a
p
e
r
s

(
%
)
Free Choice Profile
Projective Mapping /Napping
Sorting
Check All That Apply
Flash Analysis
Researchstudiesonrapidmethods:
Focusonindividualdifferencesamongconsumers
A
B
C
D
F G
H
I
L
M
E
E2
0
20
40
0 30 60
IndividualmapfromSubj.n 60:agoodexample
Consumerstudyonwine
A
B
C
D
G
L
M
E
F
H
I E2
0
20
40
0 30 60
Subj.26
A
B
C
D
E
F
G
H
I
L
M
E2
0
20
40
0 30 60
Subj.70
A
B
C
D
E
F
G
H
I
L
M
E2
0
20
40
0 30 60
maxdistance
EE2distance
Samplesaresorted
intwogroups
themaxdistanceamongproducts
Issimilartothedistancebetween
thereplicatedsample
A
B
C
D
E
F
G
H
I
L
M
E2
0
20
40
0 30 60
Subj.59:averypoorpositioning
Researchstudiesonrapidmethods:
Involvementscaleforconsumerrecruitment
Highinvolvement
Papers(%)presentedatEurosense,Berne2013
Sensory&Consumer
Consumer
Sensory
Newmethods:theTDScase
ThenumberofpapersonTDSkeepsgrowing:
TheapplicationofTDSinstudiesonthesensoryfunctionalityof
ingredientsincreases
Theapplicationinstudiesaimedatdefiningthesensoryproperties
ofspecificfoodcombinationsorcomplexproductincreases
Newmethods:theTDScase
Aspectsthatneedtobefurtherinvestigated:
Moreattentiontothegenerationofthedescriptiveterms
Availabilityoffastandeasyapproachestotestsignificant
differencesbetweenproductsinrelationtodominantattributes
Betterunderstandingofindividualvariabilityamongassessors
RoleofTDSinproductdevelopmentandoptimization
Theextensionoftheevaluationtotheconsumptionofthewhole
product
Papers(%)presentedatEurosense,Berne2013
Sensory&Consumer
Consumer
Sensory
MeasuringEmotions
WHY
WHAT
Theneedofacommonlexiconforsensory
andmarketingtocommunicate
Definingtheemotionalprofile
HOW
Questionnaires
standardizedquestionnaire
vs
productspecificquestionnaires
recent
researchquestions
Emotions
Limitsof
standardised
questionnaires:
Proposed
alternatives
Lackoftheterms:
Emotionsarenotproductspecific
Ambiguity(wordsarenotpresentedinacontext):
thesametermcanindicatedifferentemotionsinthesame
language
Inappropriatetranslation:
translatingemotionsindifferentlanguagesand
culturesisdifficult
Focusgroupbasedmethodonproductspresentedblind
usingamasterlist.(Thompsonetal.2010)
RGMbasedmethodonproductspresentedblindand
branded(Ngetal.2012;2013;Spinellietal.2012)
(EMOSEMIO VS ESSENSE
TM
)from Spinellietal.2012
* Significant differences for p 0.05
L vs P
sensoryprofile
liking
*Disappointed
*Neglected
Indifferent
Annoyed
Guilty
Sad
Bored
Surprised
Tender
Curious
Energetic*
Sensual*
Relaxed*
Gratified*
Happy*
Anti-stress*
Amused*
Cuddled*
Cheerful*
Secure*
Generous*
Satisfied*
1.00 0.50 0.00 0.50 1.00
Happymemory
Bored
Eager
Satisfied
Worried
Interested
Affectionate
Tender
Polite
Aggressive
Pleased
Tame
Free
Mild
Nostalgic
Warm
Steady
Understanding
Wild
Disgusted
Active
Adventurous
Happy
Whole
Calm
Joyful
Friendly
Merry
Loving
Energetic
Guilty
Glad
Pleasant
Goodnatured
Quiet
Good
Peaceful
Secure
Enthusiastic
Daring
1.0 0.5 0.0 0.5
EmoSemio EsSense
TM
Focusontheimportanceoftestingconditionsin
collectingaffectiveconsumerresponses
fromlaboratorytonaturalsettings
writtenscenariotoevokeaconsumptioncontext
inalaboratorysetting(Heinetal.2010)
Evokedconsumption
contextusingpictures
(Herslethetal.2012)
nearfuture
focuson:
rapidmethods
sensory&emotional/feelings
profiles
evoked&simulated
consumptioncontexts