AN IDG ENTERPRISE BRAND

2014 Technology Influencer Study

Technology Buying Trends Related to the Network
AN IDG ENTERPRISE BRAND
2
Q: In which of the following ways are you involved in the purchase process for IT products and services?
Source: Network World Technology Influence Study, 2014
Different Stages Led by Different Groups
Within the IT Organization
AN IDG ENTERPRISE BRAND
3
Q: Please identify the technology areas below for which you have purchase involvement or influence at your organization.
Source: Network World Technology Influence Study, 2014
Involvement in Next Gen Purchases Increasing
34%
47%
53%
54%
71%
44%
50%
55%
56%
68%
33%
58%
60%
65%
66%
73%
73%
76%
77%
Big Data/Analytics/Data Management
Mobility Management
Consumer Technologies
Cloud
Wireless
Other Security
Identity & Access Management
Endpoint/Messaging/Web
Security & Vulnerability
Network
SDN
WANs
Virtualization
Servers
Storage
Software
Operating Systems
LANs
Clients
AN IDG ENTERPRISE BRAND
4
Q: At your organization, what is the lowest dollar amount for a technology investment to be considered a major technology purchase? AND
Q: Considering all enterprise IT purchases, what is the average purchase cycle for a major enterprise IT purchase compared to the purchase cycle for
minor/smaller IT purchases?* AND Q: Please estimate the total number of people, on average, involved in influencing major enterprise technology
purchases within your organization.*
Source: Network World Technology Influence Study, 2014;
*Role and Influence of the Technology Decision-Maker, IDG Enterprise, 2014
Major Purchases Involve Time, Cost
& Many Stakeholders
AN IDG ENTERPRISE BRAND
33%
58%
60%
65%
66%
73%
73%
76%
77%
SDN
WANs
Virtualization
Servers
Storage
Software
Operating Systems
LANs
Clients
5
Q: Please identify the technology areas below for which you have purchase involvement or influence at your organization. (NETWORK/DATA
CENTER )
Source: Network World Technology Influence Study, 2014
High Network/Data Center Purchase Involvement
AN IDG ENTERPRISE BRAND
6%
10%
11%
16%
22%
24%
26%
31%
32%
32%
33%
35%
35%
37%
44%
45%
50%
52%
61%
63%
Podcasts
Video clips
Mobile feeds/updates
Technology vendors (via social/business networking)
Virtual conferences
Blogs
Executive conferences or events
Business print publications
User groups
Newsletters
Webcasts/webinars/web videos
Analyst firms
Trade shows
Online communities, discussion forums
Technology print publications
Search engines
Technology vendors (via vendor websites)
Technology vendors (via phone, email, in-person)
Technology content sites
Peers
6
Q: Which of the following assets or resources are you using or turning to during the purchase process for a SECURITY expenditure?
Source: Network World Technology Influence Study, 2014
Assets Used During the Purchase Process
Resources offered by Network World
AN IDG ENTERPRISE BRAND
7
Q: At your organization, at what level does a NEXT GENERATION TECHNOLOGIES purchase become a major technology purchase? AND Q: With the
total equal to 100%, what percentage of your organizations technology investments over the next 12 months will be allocated to the following areas?
Source: Network World Technology Influence Study, 2014
Attention to Next Gen Technology Purchase
Allocation Over Next 12 Months
18%
3%
9%
28%
32%
$100,000+
$75,000 - $99,999
$50,000 - $74,999
$10,000 - $49,000
Under $10,000
AN IDG ENTERPRISE BRAND
Learn More

For more information on this study, please contact Sue Yanovitch, VP,
Marketing of IDG Enterprise at syanovitch@idgenterprise.com.

8