ANNUAL REVIEW

2011

The Space Frontier Foundation is an organization of people dedicated to opening the Space Frontier to human settlement as rapidly as possible.

Our goals include protecting the Earths fragile biosphere and creating a freer and more prosperous life for each generation by using the unlimited energy and material resources of space.

Our purpose is to unleash the power of free enterprise and lead a united humanity permanently into the Solar System.

TABLE OF CONTENTS
EXECUTIVE DIRECTORS STATEMENT ............................................................................................................ 4 PROJECT: TEACHERS IN SPACE......................................................................................................................... 5 PROJECT: NEWSPACE CONFERENCE............................................................................................................... 6 PROJECT: BUSINESS PLAN COMPETITION ...................................................................................................... 7 PROJECT: NEWSPACE NEWS .............................................................................................................................8 PROJECT: THE COSMOS REVIEW...................................................................................................................... 9 PROJECT: TEDXMIDTOWNNY .....................................................................................................................10 PROCESS: POLITICAL STRATEGY & ACTION ................................................................................................11 PROCESS: COMMUNICATIONS .........................................................................................................................12 PROCESS: ADVOCATES 2.0 ..............................................................................................................................13 PROCESS: FINANCIAL SYSTEM COMMITTEE .................................................................................................15 PROCESS: WEBSITE ..........................................................................................................................................16 DIRECTORY .......................................................................................................................................................17

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EXECUTIVE DIRECTORS STATEMENT

Foundationers, As the Space Frontier Foundation eclipses a Silver Anniversary, entering its 24th year dedicated toward opening the space frontier, I find myself reflecting on "Why The Foundation?" For me, the short answer is: "Legacy." I believe a future where humanity has settled space is possible, but not predestined. Like Asimov's Foundationers, this small groupofdedicatedcitizenscaninfluenceinflectionpointsinhistoryand craft the world we would like to see. We are all lucky enough to live during one of these inflection points, when this engine of change (labeled by us "NewSpace") may conquer the most significant boundry to humans departing Earth cost to orbit.If the Foundation did not exist, many of us would have created it. Instead, we have a solid base to build on as we together conspiretocreateamoreprosperousexistenceforourselves,ourchildren,andourchildren'schildren. 2011 was an unprecedented year of Foundation activity:Teachers In Space(TIS) premiered three NASA funded workshops, first steps toward reeducating our nation's youth with a doityourself NewSpace message. A newBusiness Plan Competitionteam led by Advocate Olson awarded over $30k cash toFrontier Enablingtech upstarts. The NewSpace Conference team signed a 5year Space Act Agreement with NASA Ames for facility support, enabling the Foundation to really establish a presence in Silicon Valley. The Foundation strengthened ties with our unofficial talentfeeder organization,Students for the Exploration & Development of Space(SEDS), including partnerships on a Student Space Video Competition and a Student Space Business Plan Competition.SpaceVentures hosted a number ofTEDx NYC events, bringing SoHo space artists together with NewSpace bankers and Park Ave. lawyers...and a few UWS SpaceSnobs.Oh, & let's not forget Foundationers killed a government toy rocket to nowhere (for those that missedThe Wake of Ares). As The Foundation advances,sodoesthisNewSpacerevolutionwecreated. 2012willseetheFoundationstriveforward.OurorganizationhasanewCommunicationsDirector(Adv. Charrier),DirectorofDevelopment(Adv.Jacobson),Secretary(Adv.Truong),&TISProjectManager(Adv. Kennick).More TIS Workshops will be held. The Business Plan Competition has secured a $100k 1st Prize. The NewSpace Conference is many months ahead of last year's milestones:website up, registration running, and already confirming top speakers, such as NASA's Associate Director.We'll implement a new financial management system, launch a new website, and roll out portions of an Advocates 2.0 Initiative. Plus, we'll whack off a few heads of the congressionally mandated, budget suckinghydra known as the Senate Launch System.Yes, with Advocates all contributing respective talents and valued time, 2012 will prove a keystone year...And, just in case the end of the world is nigh, Advocate Godwin woke The Watch Project, aiming to publish a prescient text on the dangers and value ofNEOs. ForwardtheFoundation! AdvocateWatson WilliamJ.Watson ExecutiveDirector SpaceFrontierFoundation

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PROJECT: TEACHERS IN SPACE

PROJECT MANAGER: LIZ KENNICK
TeachersInSpacesgoalistosend200ofAmericasteachersintosuborbitalspaceandthenreturnthem to the classroom where they can lead a rigorous revival in Science, Technology, Engineering and Math (STEM).ItisalsoamajorgoaltoattractthebrightestandbestofAmericasyouthintotheteachingfield andtorevitalizeatiredandailingprofessionwithnewandinvigoratingSTEMCurriculum. 5workshopswereheld,in3differentcategories: 1. Suborbital Astronautics Workshop, teachers will learn about aeronautics and spaceflight while experiencing some of the training that future space pilots will receive. Expert instructors will include former Shuttle commander and XCOR Aerospace chief test pilot Col. Rick Searfoss (USAFret.). Participating teachers will fly in a glider and learn to pilot a flight simulator for the Lynx suborbital spacecraftnowunderdevelopmentbyXCORAerospace. FrontiersofFlightMuseuminDallas,TXonJune2024 EmbryRiddleAeronauticalUniversityinDaytonaBeach,FLonJuly1822 NASADrydenAEROInstituteinPalmdale,CAonJuly2529 2. Space Medicine and Human Factors Workshop, teachers will learn about highaltitude physiology and respiration; decompression and vacuum exposure, space weather and radiation, and the effects of weightlessness,geeforces,noise,andvibration. EmbryRiddleAeronauticalUniversityinDaytonaBeach,FLonJuly1115 3.SuborbitalFlightExperimentWorkshop,teacherswillgainhandsonexperiencewithspacehardware as they build experiments to fly aboard an unmanned suborbital experiment as part of the Excelsior STEMmission. NASADrydenAEROInstituteinPalmdale,CAonAugust15 TISWorkshopenrollmentnumbers: DallasAstronautics:24teachers EmbryRiddleSpaceMedicineandHumanFactors:24teachers EmbryRiddleAstronautics:23teachers PalmdaleAstronautics:26teachers PalmdaleFlightExperiment:25teachers Total:122teachersenrolledintheTISworkshopsfor2011 TopGoalsfor2012: Deliver5TeachersinSpaceworkshopsto140newUSSTEMteachers. Confirmflightcommitmentsforall7TeachersinSpacePathfindersandourFlightExperiments. Securefundingtocontinueandexpandworkshopsandflightexperimentsin2013andbeyond.

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PROJECT: NEWSPACE CONFERENCE

PROJECT MANAGER: RYAN MCLINKO
The NewSpace Conference hosts an annual threeday event that focuses on the current, near term, and future potential and challenges of the emerging commercial space industry. Currently, this event also acts as the location for the Annual Board Meeting, Annual Advocates Meeting,andBusinessPlanCompetiton. 2011ProjectActivitySummary:
HeldNewSpace2011 o LargestnumberofregistrantsforanNSconference:266paid;~400total o Soldoutoflunchandgalatickets(alsoafirst) o LargestrevenueforanNSconference:~$100k[75%ofwhichwasinregistrations] o Significantincreaseinpressoutreachcomparedtopreviousyears o HostedthefirstYoungProfessionalsDinnerandtheStudentVolunteerSponsorships o HostedthefirstNewSpaceTweetupattheHackerDojo o HostedthefirstNASACenterRoundtablepanel o Servedashostforthelargestyet(until2012)SFFBPC PromotedforNewSpace2011andtheFoundationingeneralatvariousconferences o SpaceAccessinPhoenix,AZ o ISDCinHuntsville,AL o MIT/StanfordVentureLabinSanFrancisco,CA o ISPCSinLasCruces,NM o CRASTEinSanFrancisco,CA o SpaceVisioninBoulder,CO InitiatedNewSpace2012Planning o Finalizedlocation(NASAAmes)andhotel(SantaClaraHyatt) o DevelopedNS12Conferencetheme:NewProfits,NewProducts,NewSpace2012 o DevelopedfirstcutatprogrammingandVIPinvitelistandobtained2roundsof feedbackfromtheSFFBoardandNASAadvisoryteam o Confirmedvolunteersforallmanagerlevelconferencepositions o SentTier0(invitations) o Sentinitialsetofsponsorshipsolicitations o OpenedregistrationforNS12

TopGoalsfor2012:
IncreasenumberofregistrationsoftheNS12conferencecomparedtotheNS11conference and increase the diversity of the NewSpace audience to include more people from Silicon Valley, investors,andmembersofotherstrategicdemographics:reachgoalis50%increaseinquantity. IncreaserevenueoftheNS12conferencecompared totheNS11conference:reachgoalis100% increaseinsponsorshipsand50%increaseinregistrationrevenue. Obtain a larger number of high profile VIP speakers for NS12 from a variety of backgrounds. [Disclaimer: the goal numbers are goals, not expectations, and our budgetary plans dont assumenearlyasmuchgrowth.]

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PROJECT: BUSINESS PLAN COMPETITION

PROJECT MANAGER: TOM OLSON
The Business Plan Competiton helps entrepreneurs create NewSpace startups and firms that develop supporting, problemsolving, and gamechanging technologies in support of the NewSpaceindustry. 2011ProjectActivitySummary: IwasaskedtotakeoverprojectmanagementfortheBusinessPlanCompetitioninearly May, 2011. At the time, there was concern the NASA grant would not come through in time, so initial plans were to move forward as we did in 2009, with a small volunteer staffand$5000inprizemoneyfromHeinleinTrust. A month in, however, on June 2nd, the NASA grant came through after all. As a result, we were able to offer better awards ($25k 1st prize, $2.5K 3rd prize, with the $5k from Heinlein used for 2nd prize), and cover some staff, judges, and contestant expenses for theConferenceandGala.Wehad7weekstomakethishappen. 35 intentstocompete were registered. From that, 26 Executive Summaries were submitted. Our screeners narrowed this list to 5 finalists. The judges were a fine cross section of Silicon Valley VCs, investment bankers, and business development leaders. Finalistsattendedanallday"bootcamp"tohonetheirmessages.AltiusSpaceMachines tooktophonors,followedbyCelestialCircuitsandFinalFrontierDesign. For 2012: Our successful grant extension for 2012 has increased the prizes to be awardedforBPC2012:$100k1stPrize,$10k2ndPrize. We had our first "project launch" conference call in midDecember. This time we have 7months.

TopGoalsfor2012: Successful outreach to "crossover" industries, particularly in nano and biotech; to encourage startups in these areas, where their technologies could help solve problems inspacesettlementandeconomicdevelopment,toapplyforthecompetition. Encourage/confirm a strong showing for July's event from Silicon Valley investors (both angelandVC),aswellasfromoutsidetheregion. Obtain sufficient sponsorship commitments to offer a 3rd prize and increase the 2nd prizeabovethepresent$10k. AttractafargreaternumberofoutstandingapplicantsfortheCompetition.

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PROJECT: NEWSPACE NEWS

PROJECT MANAGER: JAMES TUMBER
NewSpace News is a monthly electronic newsletter that summarizes all the latest movements oftheNewSpaceIndustry.ATwitteraccountisalsokeptandupdatedasthenewshappens. 2011ProjectActivitySummary: I have changed the way the NSN is written, by including more than the main article for each event. This gives readers a chance to get a much more detailed understanding of the articles context. This becomes especially useful when I make reference to past/obscurenewsthatmostpeoplewouldntknow/remember. As a direct result of the previous bullet, I have significantly reduced the number of opinionpiecesusedasmainheadlines,andusetheminsteadassublinkstootherpieces of news. Opinion pieces inherently require context, so it feels more natural to give the news,thengivevariousopinionsonthatnews. At the end of each year (so far 2010 and 2011), I have made a compilation release, that givesthetopnewsstoriesoftheyear.Foralistingofthisyearsmajorarticles,seeIssue #79,TheBig11of2011. The NewSpace News has fairly unpredictable success, with some months getting far morereadsthanothers.Ihavenotbeenabletodetermineanysortofpattern.Typically, the number of emails that get opened is around 400, with the most recent issue going over450.

TopGoalsfor2012: Getover400people"opening"theemailconsistently. Determine what causes the fluctuations in reads (all the data is saved on CC, just need to try and find a pattern). Use this to see if it is something that can be fixed, or if its causedbysomethingexternal(holidays,commonvacationweeks,etc.). At some point, refine the CC template to avoid bugs, and bring the letter to a new "aesthetic" level (it's already very good, thanks to Marimikel, but I'm sure it can be better).

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PROJECT: THE COSMOS REVIEW

PROJECT MANAGER: VANNA BONTA
The Cosmos Review is a resource of archived spacerelevant poetry, essays and quotes, celebrating humankinds relationship with the Cosmos through poetry and inspiring space exploration&settlement. 2011ProjectActivitySummary:

Acquired and published spacerelevant works bycontemporary poets from several countrieswithrightstopublishtheirworksinbookandaudioproduct. AcquiredandpublishedrareandlittleknownpoetrybyaviationpioneerAmeliaEarhart, withbiographicalessay. Outreach to poetry communities about spacerelevant poetry resulted in measurable impact:thehostingof3Yuri'sNightevents(April2011)byacademia,artistsandthecity governmentinFlorence,Italy.Twoweretelevised. Italian Minister of Culture introduced to and sponsored Yuri's Night events (a gallery exhibits,alectureonthecosmos,andpoetrydissertationsaboutspace). Acquired publication rights to first person impression of Nobel Prize in Literature winner,poetSeamusHeaney(tobepublishedMarch2012). ObtainedpermissiontopublishspacerelevantIrishpoetry. FoundandteamedupwithaManagingEditor,ContentManager,podcastProducer. Designed,staffedandwrotetemplateforTCRRadio. Set up hosting/distribution system for podcasts of acquired materials. Working on subscriptionsystem. Inproduction:radioTCRradioshows(podcasts)forMarchrolloutguestsTBA In production: Recording cosmosrelevant poetry readings by various actors and personalities,forTCRpodcastandaudiobooks Inprogress:WebmasterreformattingTCRwebsitesoitwillcontinuetostandaloneasa literary Library resource of space relevant poetry, quotes and essays spanning centuries (beyondservingasaserialmagazine),andhometoTheCosmosReviewradioshow. Manager&Editorareupdatingthenewissueandaddingtoliteraturearchives. Governmentsponsored Yuris Night 2012 poetry and literature events with cultural associationsinItaly(possiblyothernations) OngoingArchiveexpansion:compilationofliteraturequotes,articles,andguestsforthe showcelebratingtherelevancyofspace

TopGoalsfor2012: TCRSFFlibrarymaterialspublishedandsoldasbookanthologies. Audiorecitationsintoaudiobooksforcommercialsale. Poetry contests with school outreach (teachers involving students in astronomy events withfollowupcreativewritingforsubmissiontoTCR). www.spacefrontier.org 9

PROJECT: TEDXMIDTOWNNY
PROJECT MANAGER: LIZ KENNICK
TEDxMidTownNY is a multidisciplinary presentation / discussion series, featuring speakers who are actively engaged in the advancement of field research, exploration, and opening the space frontier. ProjectActivitySummary: January March April Hosted TEDxMidTownNY 3 featuring author Howard Bloom and Ted Southern ofFinalFrontierDesign. Hosted TEDxMidTownNY 4 featuring Tom Shelley of Space Adventures, Noah Zerkin,ShyTheerakulstit. Hosted Yuris Night NY 4: Eric Boehm, Curator of Intrepid Sea, Air & Space Museumwasinattendance,andtheKin(signedtoInterscopeRecordsinOct.) performed,$100VIPticketsweresold. Hosted TEDxMidTownNY 5 sponsored by NASA featuring Scott Bolton, chief scientistforJUNO(Jupiter)mission. Received new NASA grant included approx. $6500 for Space Ventures, coveringTEDxandYurisNightcosts. TedxMidTownNYwasputonindefinitehiatus.

May June September

TopGoalsfor2012: FindnewSpaceVenturesprojectmanagertotakeoverYurisNight,TEDxand fundraising.

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PROCESS: POLITICAL STRATEGY & ACTION

PROCESS MANAGER: AARON OESTERLE
This year the rollercoaster of space policy continued with highs and lows. Advocates and NewSpace supporters were buoyant when the current administration made clear it would continue to fight for programs like Commercial Crew, and Flight Opportunities. However, we were greatly disappointed whenNASAreleaseditsplanforSLS,thatwas,aswesaid,100%purepork. We'vehadanumberofareaswherewe'vehelpedtoinfluencethedebate.Theseinclude: During a campaign stop in Florida, Speaker Gingrich laid out a space settlement as a major nationalgoal,whichwecheeredon.Althoughitsnotentirelypublic,manyadvocateshavebeen helpingonthis. Thanks in large part to our work, there have been substantial doubts raised about the Senate Launch System. One of our advocates asked speaker Gingrich about this, and we've been helpingtodevelopthemeanofthesuperporkerrocket We held a legislative event in DC, where a number of students came in to talk about the NewSpacevisionwithmembersofCongress,inboththeHouseandtheSenate. We've also helped to demonstrate that NewSpace philosophies can bridge the partisan divide. ManyofourmembershavebeencheeringonandevenhelpingwiththecreationofTeaPartyin Space. At the same time, we also had a booth at Netroots Nation, and Bob Werb was on the DavidPakmanshowasaresult. Going forward, our primary focus has to be defeating the Senate Launch System. We will continue to support good programs, like Commercial Crew and Flight Opportunities. However, SLS remains one of the biggest impediments to getting funding to good programs. Therefore, ourpathforwardremainscleartoborrowfromCatotheElderSenateLaunchSystemdelenda est"TheSenateLaunchSystemMustbeDestroyed And the way forward has become clear in the last few months it is to make the discussion about SLS vs. Exploration. That if our first exploration mission isn't until 2021, and that is being driven by a schedule built around the funding for a very expensive, little utilized rocket, then it shouldbeclearthatitstimetorevisitthestrategy. To that end, we intend to expand our efforts to show viable alternatives for earlier exploration that bypass the Senate's Launch vehicle. These include highlighting problems related to the SLS program, likely cost overruns, and when effort is being wasted on it. We'll also be highlighting viable alternatives that are slowly appearing, such as the propellant depot study, or the WaypointStationidea(neitherofwhichrequiresSLS). We also intend to engage in trying to help shape the debate in the presidential election. With space becoming an issue, we are planning on highlighting NewSpace issues related to as many statesintheupcomingprimariesaswecan.

While we would like to see SLS get canceled this year, many of us feel that is overly optimistic. However,by theendof thisyear,itisentirelywithintherealmof possibilitythatSLSwillbebloodied to thepointthatwhoeverisintheWhiteHousein2013willbeforcedtocancelit.

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PROCESS: COMMUNICATIONS
PROCESS MANAGER: MARIMIKEL CHARRIER
The communications department has spent a lot of time putting out fires lately. Between last minutepressreleases,someminorwebsitecrashes,andthecontinuedissueoftheTeachersIn Space web presence, we haven't made as much progress on our large projects such as the SLS campaign and new SFF website. We have completed some major items though. A more thorough fundraising email campaign was sent during the holidays and we've recently received some lovely new artwork for the redeveloped SFF website. We've also transferred communication about video and graphic design projects with the InSpace Media team from JamesPuratome.Asalways,we'vekeptupoureffortstosendqualitypressreleasesandkeep peopleinformedthroughsocialmedia. We've also been more involved with the development of themes for the NewSpace 2012 Conference and suggesting channels for outreach to the Silicon Valley community. Brian Young iscreating an extensive website and online management system for the conference which should be ready soon.I'm also working with InSpace Media to create a truly exciting and interesting poster for this year's conference. Recently, we made a promotional exchange with the 2012 NextGeneration Suborbital Researchers Conference. You may have seen the promotionaleventemailblastsenton1/19.IwillbeattendingtheeventtopromoteNS12and look for sponsors. They will also send an email blast about NS12 after their event. We have manysuchpromotionalpartnersinplacenowandarecontinuallyseekingmore. In the upcoming months, our plan is to complete the new SFF website, launch the SLS campaign,startworkwithouradvertiserstopromoteNS12,andhopefullystreamlineoursocial media efforts. If you would like to contribute commentary and articles to the SLS campaign or canprovidemoreoutletsforadvertising,pleasecontactme. Thecommunicationteamhasafewrequests.Pleasedoyourbesttopresentupcomingprojects that require website updates, press releases, or any other items that fall into our task list at least a month in advance. As I mentioned before, some important projects are losing attention becauseofthelastminuterequests,thoughweunderstandthatthisissometimeunavoidable.I am also hoping to receive more updates from Foundationers about video interviews, podcasts, or articles/opeds they've written that relate to the SFF mission or promote our activities. I wouldliketoupdateoursiteandsocialmediamoreoftenwithsuchitems. We are also still seeking an assistant with media or writing experience to help out so forward anycandidatestoMarimikel.Charrier@spacefrontier.org.Thankyou.

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PROCESS: ADVOCATES 2.0

PROCESS MANAGER: JAMES PURA
The goal of the Advocates 2.0 Process is to evaluate and understand the low numbers seen in AdvocateduescollectionandlowactivitywithintheAdvocateCommunity,andtodesignanew rewards and communications system that meets the needs of all of our Advocates, resulting in more activity between the Advocates and the Foundation, better understanding of the history oftheAdvocates,highersatisfactionoftheAdvocates,andbetterduescollectionresults. 2011ActivitySummary: Since the rollout of the Google News and Discussion email lists, everyone seems to be usingthemfortheirproperpurposes,withlittletonocomplaints(ahugevictory).Italso hasn't seemed to stifle any backandforth communication within the Advocate community. SFF hosted a dinner for the Advocates that attended the Space Access conference in Arizona.Approximately10Advocatesattendedtheevent. All SFFrelated media from Peter Thorpe (past Artwork and Website Manager) was shipped to James in hopes of gathering historical Advocate records. Unfortunately, no further information was found regarding Advocates, but a vast collection of SpaceFront magazines was discovered and archived, and will be made available on the website soon. The pinning years from 19881997 remain undocumented and no photos of events during that time have been found. Documenting Advocates that were pinned in theseyearsisprovingextremelydifficult.Wecontinuetosearchfortheserecords. SFF hosted a series of successful and highly enjoyed networking socials during National Space Society's International Space Development Conference (ISDC), which, over the course of the conference, 5060 Advocates attended. An AdvocatesOnly Lounge was also made available for pre and postevents, which ended up being a great addition, and added to the family atmosphere for SFF and the Advocates. This idea is being vettedforfutureuse. The Advocate News Group email list was called on lastminute to help spread the word about the 2011 Business Plan Competition. Along with other networks within SFF, this was extremely successful in getting the event known within the space community at large. This turned out to be a great calltoaction strategy, and will most likely be repeatedforimportanteventswithinSFFinthefuture. We'venowgotadefiniteAdvocateDuesDueDate(AnnualMeeting)and"activestatus" date range (the year between Annual Meetings). The beginnings of an annual process arebeginningtoemerge. For the first time, weve defined exactly what the current donations/dues payment process is currently, and what it should be in the future in order to be sustainable and beneficialtotheFoundation.We'renowworkingtoimplementthe"shouldbe"version, whichshouldbecompletewithinthenext6monthsto1year. I've got current email addresses for each of the 215 Advocates. This seems trivial but wasamonumentalchallengebasedonpreviousrecords. www.spacefrontier.org 13

8 new Advocates were pinned at the 2011 Annual Advocates MeetingJonathan Goff, Dan Rasky, Sara Meschberger, James Tumber, Nastia Soukhareva, Gary Marx, Hoyt Davidson,andIanFichtenbaum. The 2011 Annual Advocates Meeting was successfully held on July 28, 2011. Approximately 2530 Advocates were in attendance. I will be focused on increasing Advocate engagement (and thus increasing this number) in the future, since we now have a total of 220 Advocates, and having only 14% attendance is something Im determinedtofix.Thisisthesecondtimethiseventhashappenedundermyplanningas Advocate Coordinator, and Ill continue to make this an evermore standout, special event. A plan has begun to be formulated for reengaging the Advocates, titled Advocates 2.0. Even though what it means to be an Advocate is clearly defined in a document written 20 years ago, the number of Advocates that pay their dues tell a different story (30.3%).Isuspectthiswillbeaniterativeprocess,andwillrequirealotofeffort.Itismy mainfocusatthemoment. Advocates Facebook Group has been fully rolled out with 108 members (50.2% of Total Advocates). This is just the beginning of Advocates Social Media. Well be building on thiscapabilityinthefuture. SFF hosted a networking social gathering at the International Astronautical Congress (IAC) conference in South Africa. 10 Advocates attended, and a total of 30 people attendedtheparty. 201112 Advocate Dues Campaign results: Total Advocates prior to 2011 pinning: 224. Total#thatpaiddues:68(30.3%oftotalAdvocates). The idea for recurring Advocates Dues has emerged and is being vetted. It is much easier for some Advocates to have an automatic recurring charge of $15/month than having to manually log onto the website and pay dues. The new website must be implementedfirst,though. The framework & backend for the new website is now complete (thank you, Brian Young!), and ready for filling in of Archive & Temp website content. As Advocate Coordinator, Ill be leading this effort, and starting with a redesign of the Advocates section of the website. Approximate date of completion & unveiling: Annual Advocates Meeting2012.

TopGoalsfor2012: DefinetheAdvocates2.0plan&begintoimplementit. CompletethenewSpaceFrontierFoundationwebsite&Advocateswebpage(s). BeginregularstatusupdatesforAdvocates,includingboth(1)lettingtheAdvocates knowwhattheBoardofDirectorsisupto,and(2)havingAdvocatesupdateeachother ontheirSFFrelatedactivities. www.spacefrontier.org 14

PROCESS: FINANCIAL SYSTEM COMMITTEE

PROCESS MANAGER: JONATHAN CARD
The goal of the Financial System Committee is to review and understand the current state of the Foundations financial systems and accounting procedures, and to design & implement a newsystemthatcanhandlethegrowthseeninthepastyears,whichtheFoundationexpectsto continueinthenearfuture. 2011ActivitySummary: 2011 saw a number of changes in the way the backoffice operated at the Foundation. For the first time, we have required our most active projects to provide cash flow projections and budgets. This has enabled us to operate larger projects without increasing our cash reserves and without overdrawing our accounts. While most of these projects were revenueneutral by designofthegrantsthatfundedtheprojects,ithasbeenavaluablegrowingexperienceforthe Foundation. eTapestry (the new online donor database) is live and uptodate with last year's conference registrations, membership dues, and donations. We are launching a new effort to better utilize that data and this resource to better our donations, starting with our medium sized donors between $100 and $250. In 2012, we are going to see whether the processes and activities outlined by this committee are valid and appropriate. Until such time as that, the Processes Committee will go into hiatus. If it is needed, a new Processes Committee will convene after summerof2012tofixanyproblemsthatarise. TopGoalsfor2012: Expand our fundraising activities beyond our handful of rage donors and our core of Advocates. Ibelievethatadisciplinedfundraisingpracticecanexpandourreachbeyond"theusual suspects" and, combined with the cash flow and budget expectations outlined above, provide us with the ability to provide for ourselves the same background of cash flow thatiscurrentlyprovidedbythegovernment. These fund raising efforts will be starting soon and these efforts will allow us to continue to operate with a higher throughput of funds and without having to increase ourcashreserves,whichmeanswewillnotneedtosavebeforeexpandingourreachto advancethecauseofspacesettlement.

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PROCESS: WEBSITE
PROCESS MANAGER: BRIAN YOUNG
2011ActivitySummary: The year has been a challenge on the security front. However, new volunteers, hard work, and quick reports of issues by our Advocates are helping to make our web infrastructuremoresecure. The new website, while delayed more than expected, is nearly done and will be worth thewait. An updated conference website allowed the management team to more effectively managethemanyaspectsoftheconference.

TopGoalsfor2012: Beyond specific projects, a goal for this year is to build a stronger base of volunteers to supportourwebpresenceandhelpavoiddelaysinprojectsduetoothercommitments. FirstandforemostistofinishanddeploythenewFoundationwebsite. Updates to our management software will be completed to correct rough spots from lastyear,andbedeployedtoourpartnerorganizationstoassistthemaswell.

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DIRECTORY
FOUNDERS
JamesMuncy RickTumlinson BobWerb

BOARD OF DIRECTORS
BobWerb,Chairman MarimikelCharrier RobertJacobson LizKennick RyanMclinko DonMcMahon ThomasAndrewOlson JamesPura BerinSzoka

STAFF / OFFICERS
WilliamWatson MyLinhTruong JonCard MarimikelCharrier BrookMantia ExecutiveDirector CorporateSecretary Treasurer CommunicationsDirector OfficeAdministrator

PROJECT & PROCESS MANAGERS

LizKennick JamesTumber RyanMcLinko ThomasAndrewOlson SaraMeschberger VannaBonta AaronOesterle MarimikelCharrier JamesPura JonathanCard BrianYoung Contactusatinfo@spacefrontier.org TEDxMidTownNY&TeachersInSpace NewSpaceNews NewSpaceConference BusinessPlanCompetition StudentNewSpaceBusinessPlanCompetiton TheCosmosReview PoliticalStrategy&Action Communications Advocates2.0 FinancialSystemCommittee Website

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