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Marketing:CreatingandCapturing CustomerValue
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What Is Marketing?
Marketing isaprocessbywhich companiescreatevalueforcustomersand buildstrongcustomerrelationshipsto capturevalue fromcustomersin return
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What Is Marketing?
TheMarketingProcess
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Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do Copyright 2010 Pearson Education, Inc.
Publishing as Prentice Hall
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Partnersinsidethecompanyisevery functionareainteractingwithcustomers
Electronically Crossfunctionalteams
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All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
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