Kim Bryden

CALL 908 642 2309

TWEET @kimbryden EMAIL kimberly.bryden@gmail.com
VISIT kimbryden.com
EXPERIENCE
Treater | Director of Marketing & Customer Experience (June 2012 September 2013)
Marketing
Craft Treaters public voice, from network outreach to in-app error messages
Grow online community to 6,000 fans & followers in 6 months through content creation & management
Plan, design and execute promotions including contests and targeted ofers
Identify and enable partnership opportunities with nationally recognized brands
Manage creative and copy for biweekly emails, along with A/B testing
Segment audience and write copy for digital advertising (Facebook, Twitter, Afliates)
Customer Experience
Set-up infrastructure for handling all inbound customer service inquiries with Desk, a Salesforce product
Draft weekly customer service reports based on SQL queries on user transaction/redemption history
Direct visual merchandising for 500+ item catalog, including images and copy
Construct wireframes for social network implementation on giver and recipient user ows
EDUCATION Georgetown University, September 2012
Graduate Certicate in Digital Media Management
American University, December 2009
BA, Public Communication & Spanish; Magna Cum Laude
Whole Foods Market | Marketing & Community Relations Team Leader (June 2010 June 2012)
Leadership
Join as Team Leader for a Fortune 500 company managing a team of 5 in variety of positions
Hand-picked to open & develop marketing strategy for a new Whole Foods Market in a vibrant, urban location
Drive in-store sales with a comprehensive knowledge of nancial reporting; including blended-margin
merchandising, basket size and customer count, store mix, comps, and promotional push items
Lead strategic holiday decisions, liaison between all departments to ensure awless operations
Marketing
Develop, manage and organically doubled the growth of online communities for Whole Foods Market stores
Organize and executed 200+ food demonstrations and events focused on local, value and seasonal promotions
First manager to implement Internet Customer Advisory Panels via Twitter into Mid-Atlantic Region, making
Twitter a viable outlet for customer service on a store level.
Customer Relations
Administer all charitable, monthly community in-kind donations with a budget around $1000/month
Develop partnerships with community leaders, hospitals, universities, non-prots and local food movements
Orchestrate Healthy Eating initiatives with prominent health care industry leaders
Field all media inquires. Media relations training certied
INTERESTS Creative Cuisine | Mind-boggling Movies | Dancing | Spanish Language & Culture | Acting: http://vimeo.com/85179187
OTHER RELEVANT
EXPERIENCE SANDBOX Network Member (June 2013 Present)
Board Member | TAYA Health Connection (May 2013 January 2014)
Associate Director of Marketing | Capital Cooking with Lauren DeSantis (July 2009 December 2009)
Social Media, Marketing, Web Translation | Hablar en Arte (January 2009 July 2009)
East Coast Regional Publicity | Paramount Pictures (May 2008 August 2008)
Marketing, Membership, Special Events | American Film Institute & SILVERDOCS (August 2007 June 2008)
YouTube | Marketing Strategy Consultant (March 2013 November 2013)
Develop comprehensive inuencer strategy to engage fans & increase viewership through online & ofine engagement
Identify over 300 top YouTube inuencers & Twitter personalities for YouTubes rst ever Comedy Week
Organize VIP events for identied inuencers at YouTube Comedy Week Gala, as well as facilitate online engagement
Create mock-ups and nal designs for all inuencer/super-fan promotional items
TECHNICAL SKILLS HTML /CSS
Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Email Marketing Platforms (Exact Target, Campaign Monitor, MailChimp)
Google Analytics
SEO Research & the implications of Google+
Afliate Networks (e.g. Impact Radius, GAN rest in peace)
CRM Tools (Salesforce, Zen Desk, Wildre)
Hootsuite, Tweetdeck

Kitchensurng | Head of Partnerships & Events (September 2013 Present)
Increase bookings in NYC by 80% from Q1 to Q2 through strategic partnerships, community marketing, and inuencer targeting
Generate 23% of Q2 gross revenue in NYC through strategic partnerships and events, with a hard cost marketing spend under $3,000
Develop high-exposure brand partnerships with Food.com, Edible Magazine, Food Book Fair, Thrillist, Sustainable Seafood Week NYC
Single-handedly organize and execute 6 high-prole dinners, 1 brunch, and 1 300-person Vegan BBQ for Samsung Galaxy,
Venture Capitalists, MIT Media Labs, and true[x] media for South by Southwest Festival
Develop digital and analog strategic marketing plan, increasing Chicago total bookings by 50% quarter over quarter
Host targeted inuencer dinners (media, blogger, tech verticals), increasing bookings, media hits, site trafc, and partnership opportunities
in New York City, Chicago, Austin, and Seattle markets
Create company-wide standard operating procedure for organizing and executing inuencer dinners Tastemaker Dinner Playbook
Launch Seattle market by organizing and executing 17 dinners in 10 days overseeing localized inuencer marketing eforts,
partnership opportunities, blogger outreach, email marketing strategy, and collateral art direction