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Get a Lifelog Worksheet

A Before you read

During the past twelve months, more photographs have been taken than all the photographs taken since the invention of photography. We are all taking photographs; members of the public, traffic management, security authorities, immigration authorities. Discuss the questions below in your group. 1. How many photographs did you take last year? . What did you photograph? !. Which devices did you use to take the photographs? ". Why did you take you take the photographs? #. Which age group takes the most photographs? $. Why do they take them?

Comprehension

1) Read the text quickly. Choose the most accurate summary. a% &imento has developed a small camera which can be clipped on to clothing as a fashion accessory. b% 'ickstarter has produced a small camera which takes photographs every !( seconds. c% )fter raising capital for the development of a lifelogging camera, &imento has had delivery delays and refused to set a launch date. d% &imento has developed a small camera which can be worn with clothing as a personal security device. 2) Read the text again. How did imento raise the start!up capital to de"elop the #earable camera$ a% *he inventors and their families invested their own money into the business. b% *he inventors obtained a grant from the +.,. -overnment. c% *he inventors raised start.up capital through 'ickstarter, a crowdfunding platform. %) #hich &ritish "enture capital 'irm in"ested money to pay 'or the de"elopment o' a prototype$ a% /enture 0apital. b% 1assion 0apital. c% 2eddit.

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() # hich country has strict pri"acy laws demanding that photographers ask permission 'rom people in photographs$ a% *he +.,.). b% ,weden c% -ermany. )) #hy has imento had to postpone the 'irst shipping date 'or orders 'rom its website$ a% *he website has received an une3pected number of orders. b% *heir website has attracted too many users and has crashed. c% *here have been teething problems in developing the software.

Numbers
d4 8#((,(((

1) *ind and explain these numbers in the text. a4 5 67 b4 !( c4 5#(,((( e4 ,((( f4 5#((,((( g4 ,(((

Vocabulary
Complete gaps in the sentences below using the words and phrases in the table.

a4 pointless f4 seed capital

b4 mundane g4 postpone

c4 feedback h4 pot noodles

d4 crowdfunding i4 prototype

e4 teething 94 inevitable

1. :ou have a good idea and a good product, but you will need a lot of ;;;;;;;;;;;;; to start the business. . He has a ;;;;;;;;;;;;; 9ob making sandwiches five days each week. !. ,he was hungry so she cooked some ;;;;;;;;;;;;; to eat. ". *he volcano is active, so an eruption is ;;;;;;;;;;;;; one day. #. ;;;;;;;;;;;;; is a system of raising finance from a large number of people who each invest a small amount for a very small percentage of the e<uity. $. =et>s ;;;;;;;;;;;;; the barbecue until the weather is better. 6. *his is 9ust a ;;;;;;;;;;;;; of my new invention. ?. @t>s ;;;;;;;;;;;;; to attempt the 9ourney in this weather, there>s too much fog. 7. *he baby>s first tooth is coming through. ,he>s crying because of ;;;;;;;;;;;;; pains. 1(. *he ;;;;;;;;;;;;; from the premiere was e3cellent. &ost people loved the film.

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E ollo! up discussion
Discuss the questions below. 1. Who do you think might want to buy a wearable camera? . How do you think customers might use it? !. Do you think the market is large enough to make the business profitable?

"ptional #resentation
+se the in'ormation in the article and your own ideas to de"elop a sales presentation 'or the wearable camera. ,n groups- compare your presentations and select the best ideas. .ick Dawson 2/1%

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Wearable cameras

Get a lifelog A device that records every 30 seconds of your life

May 11th 2013 | From the Economist print edition

W@== future historians ever understand how dull and pointless life was in the 1st century? :es, if a new wearable camera catches on. &emoto, a ,wedish startup, is selling a stamp.siAed camera that you can pin on your shirt Bsee picture%. @t takes photographs every !( seconds, ensuring that no e3perienceChowever mundaneCwill go undocumented. *he device also has an app and cloud.storage, so your pictorial record of commuting, shopping and preparing pot noodles can be searched and shared. ,omething about this idea appeals. &emoto tried to raise 5#(,((( last year on 'ickstarter, a crowdfunding platform. @t raked in more than 5#((,(((. *he firm also obtained 8#((,((( Wearable cameras seed funding from 1assion 0apital, a Dritish venture. capital firm, enabling it to build a prototype camera. E3posing the product to the public at such an early stage generated useful feedback. ,urprise, surprise, many potential customers are worried about privacy. )fter a lively debate on 2eddit, a web.based discussion board, the firm dropped plans to have pictures automatically uploaded to the cloud. *hose who are unwittingly snapped maybe unhappy, too. +nlike a human, &emoto>s device cannot ask for permission before taking a picture. @t could therefore run afoul of strict privacy laws in countries such as -ermany. &emoto says it will inform its customers when they might need other people>s permission to store images of them. *o make money, the firm plans to sell the cameras for 5 67 a pop and then offer support services, such as storing pictures, for a subscription fee which has yet to be determined. *he balance between the two revenue streams will be tweaked once &emoto has a better idea of what people want. *here are no plans to sell ads, despite the wealth of data that will be created about &emoto users> habits. )t the start of this month &emoto had around ,((( orders from 'ickstarter backers and an additional ,((( through its own website. Dut because of the inevitable teething problems that come with designing new software, it has had to postpone its first shipping date several times and is now declining to set a launch date. @nstead it posts regular progress updates on its blog. &emoto>s 'ickstarter page is filled with largely sympathetic commentary about the delays, including one post from a backer who wants to know whether her camera will be ready in time for a summer hiking trip. =ifelogging, as it is called, could prove popular. &ost of us know, in our heart of hearts, that future historians will not be interested in what we did last week. Dut our mothers may be.

From the print edition: Business

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$eacher%s Notes and &ey
=earners may re<uire some help with the language and business ideas contained in the article. @n particular, crowd'unding, as a method of raising seed capital for starting a new business may re<uire some e3planation andFor research. ) Gpen answers D 1c, c, !b, "c, #c, 01 a4 the proposed price of the camera, b4 the number of seconds between photographs, c4 *he amount &imento tried to raise through 'ickstarter, d4 *he amount contributed by 1assion 0apital, e4 *he number of orders from 'ickstart backers, f4 *he amount actually raised through 'ickstarter, g4 *he number of orders generated by the website. D 1f, b, !h, "9, #d, $g, 6i, ?a, 7e, 1(c. E Gpen answers H Gpen answers. )llow learners to define their target audience.

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