1 Exercise in hypothetical ethical decision making To begin with we would like to provide some definition and explanation of the

term DUV analysis. In our opinion, one of the most appropriate definitions of this term is the following. DUV analysis is a complex analysis of correlation between the spotting and ethic issues. In fact, it is an ethic analysis of the spotting issues and respective ethic conduct. The business world is a cruel word. It lives according to its own laws. Sometimes these laws are not associated with high ethic issues. It happens because the main goal in business is to survive. That is why it may be essential sometimes to forget a little bit about morality. There are always situations that require tough decisions and cause dilemmas for a decision maker. Business is based on the idea that self-interest and the desire for profit are moral and good and that there are appropriate and inappropriate ways to profit. Ones survival and flourishing as a human being involves the creation, preservation, and use of wealth in selffulfilling ways. Business is concerned with what is important to peoples lives and is a fundamentally moral activity (Younkins). Any decision, especially in business, is determined by the whole range of factors. Among the factors the following groups can be pointed out: economic, personal, moral and social. Let us imagine some hypothetical situation, when a conflicting decision should be made. We are going to try to analyze this decision in the context of all the mentioned factors. For example, a manager has to decide whether to pay social bonuses to employees or not. He is not obligated to do it, but it was promised to employees. However, a manager believes that this money would be better for improvement of financial conditions of a company. On the other hand, employees are waiting for this gift. Some of them have already made a lot of plans. The question is what a manager should do.

2 Economic factors are evident in this case. A company can loose money, but boot employees. On the other hand, this money can be invested in a company and bring a lot of benefits in the future. Employees are also going to get these benefits. Social factors are the following. Employees are waiting for this money. A manager is trying to let them down. It can be a very negative factor for a social climate inside a company. Bad social climate is also a factor of financial losses in the future. Finally, we are forced to talk about the moral issues. In fact, we deal with lie in this case. A question is whether a manager is ready to take responsibility for this lie and this decision. It depends on personal values of a manager and consequences of decision for him and a company, in general. The decision is made in the following way. First of all, all the factors are identified. Second of all, they are ranged according to the weight and influence. Finally, these factors are compared to the potential consequences of a decision. In fact, if pros are higher than cons a decision is made. In any case, it is a always a difficult dilemma for a decision maker. He/she is not a machine and not able to calculate all the factors and consequences. Probably, it is a reason why a lot of decisions are not totally effective. On the other hand, it is a reasonable price for them.

3 Works cited Younkins, E. The Reality and Morality of Business. 03 April, 2012, <http://rebirthofreason.com/Articles/Younkins/The_Reality_and_Morality_of_Business.s html>