theres Pellon inside

How One Basic Invention Sparked More Than 1000 New Users In ess Than ! "ears

ACK in 1951, a Manhattan garment-maker went on the road with a few jam-packed valises instead of the usual arra of !ulk , speciall constructed, displa trunks" #efore the startled e es of department store !u ers he opened these !ags and removed one$two$five$and finall more than a do%en !ouffant dresses from each" &he should have !een crushed, folded, and wrinkled !e ond recognition" #ut$miraculousl $each dress sprang !ack into shape as if it had just !een freshl pressed' (is secret) *ellon+ a fa!ric unlike an that had ever !een made !efore" ,either woven, knitted, or felted, !ut made ! a patented process which chemothermicall !onds together speciall selected fi!ers, it gave a permanent, supple, !uilt-in shape to an other material, from air chiffons to the heaviest of velvets" -vernight *ellon !rought a!out a fashion revolution as millions of women !ought wide-skirted princess dresses$and demanded lasting shape in other clothes as well" At their research la!oratories in .owell, Massachusetts, the scientists who had developed *ellon were swamped ! makers of !athing suits, hats, coats, !elts, purses, !ras+ /ach full of ideas for new wa s of using the fa!ulous, self-smooth 0stuff1 that !anished wrinkles, gave garments !uilt-in curves and a shape that refused to wear out" Makers of men2s wear wanted *ellon too$and soon *ellon was working its inner magic in ties and topcoats, outerwear and suits" (ome sewers started to use *ellon and invented scores of new applications" &he mill went on two shifts, then three$while workmen readied new additions" #ut it never 3uite caught up" 4or, outside the te5tile trades, other manufacturers sensed in the uni3ue 3ualities of *ellon the opportunit to improve their products" 6hoe manufacturers used it to make innersoles more fle5i!le and to !ack leather and fa!ric uppers to make them softer and more supple" 4urniture makers !acked leathers, fa!rics and vin ls with *ellon to achieve previousl unattaina!le !eaut , dura!ilit and resilienc " 7ith *ellon, luggage and hand!ags came alive with new 8-dimensional !eaut " #ecause *ellon has !ounce, softside luggage that keeps its trim neat lines was a realit " All luggage with *ellon inside was trul flight-weight and sturd " 9n :etroit, :odge e5ecutives were first to adopt *ellon-lined vin l upholster for its richer !odied, wrinkle resistant, and lastingl neat appearance" 4or hundreds of others, *ellon2s research chemists developed an entire famil of non-ravelling, non-shrinking, easil -worked fa!rics" &he had to" 4or within less than

seven ears ingenious Americans have invented more than 1,;;; wa s of using this magical material that makes old products !etter and new products possi!le" 7hen the wraps are taken off the e5perimental projects for future applications of *ellon, the pu!lic is in for man startling surprises" And in present-da products, to !e sure of improved performance and shape-retention look for the la!el that sa s 0&here2s *ellon 9nside"1 #$rther in%or&ation on Pellon and its application in 'o$r ind$str' &a' (e o(tained %ro& )*+ +ivision, Pellon -orp. In/$iries and co&&ents %ro& the p$(lic are invited (' the Pellon -ons$&er Service +epart&ent. Ho&e0sewers &a' o(tain %ree Sewin1 Selector, hand' 1$ide to the ri1ht t'pe o% Pellon %or sewin1 needs, (' writin12 +ept. ), Pellon -orp, 3&pire State Bld1., N.". 1 <*ellon, registered trademark of the *ellon Corp" *roduced = manufactured under patents e5clusivel ! *ellon Corp"
59> ? &here2s *ellon 9nside