A SUMMER TRAINING PROJECT REPORT

ON

SALES AND PROMOTION OF PRODUCT VODAFONE

IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (2010-2011)

PROJECT GUIDANCE M ! SAURABH SHAN"HDHAR FACULTY$IIMS

SUMITTED BY AR#IND SHARMA BBA-I#%& S'(!

INVERTIS INSTITUTE OF MANAGEMENT STUDIES BAREILLY

ACKNOWLEDGEMENT

I )*+& %, '-. '++ (/ &'0 %*'+% 1 0%*%23' %, M ! SAURABH SHAN"HDHAR (F0425%/ ,6 (0+%' ,6 72+*8'++ 03(*8*+% 0%*,8$ I89' %*+ I8+%*%2%' ,6 M0801'('8% +%23*'+$ B0 '*55/ 6, . ,9*3*81 (' %&' ,.., %28*%/ %, 3, +2((' % 0*8*81 283' &*+ ),83' 625 12*3084'! I ),253 5*:' %, '-. '++ (/ &'0 %*'+% 1 0%*%23' %, M ! A!"!M05&,% 0 ( H'03 M0 :'%*81 ; S05'+ P ,(,%*,8-U. E0+%) #,306,8' E++0 D*1*5*8: L%3 !L24:8,) 6, 1*9*81 (' %&' ,.., %28*%/ %, 0++,4*0%' (/+'56 %, %&' ), 53<+ 50 1'+% %'5'4,( 4,(.08/ 083 %, 40 / ,2% (/ . ,='4% %*%5'3 sales & promotion of products *8 %&' '1*,8 ,6 L24:8,) ! I 0( +*84' '5/ %&08:625 %, M ! SAURABH SHAN"HDHAR 283' )&,+' 12*3084' I &09' +244'++6255/ 4,(.5'%'3 %&*+ . ,='4% 083 %&' %*(' +.'8% )*%& &*( &0+ 7''8 0% 1 '0% 5'0 8*81 '-.' *'84'! I 0( 05+, %&08:625 %, %&' '8%* ' +%066 083 ('(7' + ,6 Vodafone Essar Digilin Ltd! Luc no" 6, %&'* 4,,.' 0%*,8 083 &'5. %&'/ '83' '3! #A$V%ND &'A$MA(

DECLARATION
I ARVIND SHARMA a student of BBA IVth Semeste of INVERTIS INSTITUTE OF MANAGEMENT STUDIES, Ba e!""# he e$# de%"a e that the summe t a!n!n& ' o(e%t e'o t t!t"ed SALES AND PROMOTION OF PRODUCTS !s m# o !&!na" )o * and the same has not $een su$m!tted fo the a)a d of an# othe d!'"oma o de& ee+

,"a%e- Ba e!""# Date(ARVIND SHARMA)

+ Pref

!e

Th!s , o(e%t Re'o t *+ done to stud#.Sa"es and ' omot!on of ' odu%ts+ Th!s , o(e%t Re'o t !s done $# %o""e%t!n& the data f om some ma&a/!ne. Vodafone )e$s!te. te0t $oo* of te"e%om+ A"" the data has $een &athe ed and then ' o'e "# ana"#/ed+ The f!nd!n&s ha1e $een ' esented !n a "u%!d manne +

"

CONTENT
Chapter 1 Particular Page no 7

%NT$OD)CT%ON
CONSUMER TEC NI!UES SALES

2.

PROMOTION 1"

".

T$ADE TEC'N%+)E&

&ALE&

*$OMOT%ON 1#

$.

*OL%T%CAL %&&)E

17

%.

PROMOTIONAL MI&

17

#.

CATEGO$,-&ALE& AND *$OMOT%ON

1'

7.

(RO)T IN,IA

O* T E MO+ILE IN,USTR- IN

22

.. '. 1/. 11

COM*AN, *$O.%LE '%&TO$, O. VODA.ONE *$OD)CT $ANGE

0E- PLA-ERS IN T E IN,IAN TELECOM IN,USTR-

2' "" %. ##

12.

S)OT ANAL-SIS

7.

1". 1$.

RESEARC

MET O,OLO(-

7' .%

ANAL-SIS O* ,ATA

1%.

CONCLUSION 1 SU((ESTION

1/1

1#.

!UTIONNARE

1/"

23+

FINDINGS

245

INTRODUCTION
Sa"es ' omot!on !s an# !n!t!at!1e unde ta*en $# an o &an!/at!on to ' omote an !n% ease !n sa"es. usa&e o t !a" of a ' odu%t o se 1!%e 6!+e+ !n!t!at!1es that a e not %o1e ed $# the othe e"ements of the ma *et!n& %ommun!%at!ons o ' omot!ons m!07+ Sa"es ' omot!ons a e 1a !ed+ Often the# a e o !&!na" and % eat!1e. and hen%e a %om' ehens!1e "!st of a"" a1a!"a$"e te%hn!8ues !s 1! tua""# !m'oss!$"e 6s!n%e o !&!na" sa"es

' omot!ons a e "aun%hed da!"#97+ He e a e some e0am'"es of 'o'u"a sa"es ' omot!ons a%t!1!t!es6a7 %&'(O)e(Ge*(O)e(Free (%OGOF) : )h!%h !s an e0am'"e of a se"f:"!8u!dat!n& ' omot!on+ Fo e0am'"e !f a "oaf of $ ead !s ' !%ed at ;2. and %ost 24 %ents to manufa%tu e. !f #ou se"" t)o fo ;2. #ou a e st!"" !n ' of!t : es'e%!a""# !f the e !s a

%o es'ond!n& !n% ease !n sa"es+ Th!s !s *no)n as a ,REMIUM sa"es ' omot!on ta%t!%+ 6$7 C&+*,-er Re. */,)+0/1 M ) 2e-e)* (CRM) !n%ent!1es su%h as $onus 'o!nts o mone# off %ou'ons+ The e a e man# e0am'"es of <RM. f om $an*s to su'e ma *ets+

6%7 Ne4 -e5/ : =e$s!tes and mo$!"e 'hones that su''o t a sa"es ' omot!on+ Fo e0am'"e. !n the Un!ted >!n&dom. Nest"e ' !nted !nd!1!dua" %odes on >IT:>AT 'a%*a&!n&. )he e$# a %onsume )ou"d ente the %ode !nto a d#nam!% )e$s!te to see !f the# had )on a ' !/e+ <onsume s %ou"d a"so te0t %odes 1!a the! mo$!"e 'hones to the same effe%t+ 6d7 Mer!0 )5/+/)2 add!t!ons su%h as dum' $!ns. 'o!nt:of:sa"e mate !a"s and ' odu%t demonst at!ons+ 6e7 Free 2/f*+ e+&+ Su$)a# &a1e a)a# a %a d )!th s!0 s'a%es fo st!%*e s )!th ea%h sand)!%h 'u %hase+ On%e the %a d )as fu"" the %onsume )as &!1en a f ee sand)!%h+ 6f7 D/+!,&)*e5 1r/!e+ e+&+ Bud&et a! "!ne su%h as Eas#?et and R#ana! . e:ma!" the! %ustome s )!th the "atest "o):' !%e dea"s on%e ne) f"!&hts a e e"eased. o add!t!ona" dest!nat!ons a e announ%ed+ 6&7 6,/)* 1r,-,*/,)+ $et)een $ ands o)ned $# a %om'an#. o )!th anothe %om'an#@s $ ands+ Fo e0am'"e fast food

estau ants often un sa"es ' omot!ons )he e to#s. e"at!n& to a s'e%!f!% mo1!e e"ease. a e &!1en a)a# )!th ' omoted mea"s+

6h7 Free + -1.e+ 6a*a+ sam'"!n&7 e+&+ tast!n& of food and d !n* at sam'"!n& 'o!nts !n su'e ma *ets+ Fo e0am'"e Red Bu"" 6a %affe!nated f!//# d !n*7 )as &!1en a)a# to 'otent!a" %onsume s at su'e ma *ets. !n h!&h st eets and at 'et o" stat!ons 6$# a ' omot!ons team7+ 6!7 V,&!0er+ )5 !,&1,)+. often seen !n ne)s'a'e s and

ma&a/!nes. on 'a%*s+ 6(7 C,-1e*/*/,)+ )5 1r/8e 5r 4+. !n ne)s'a'e s. ma&a/!nes. on the TV and ad!o. on The Inte net. and on 'a%*s+ 6*7 C &+e(re. *e5 )5 f /r(*r 5e ' odu%ts that a!se mone# fo %ha !t!es. and the "ess )e"" off fa me s and ' odu%e s. a e $e%om!n& mo e 'o'u"a + 6"7 F/) )!e 5e .+ : fo e0am'"e. 4A f!nan%e o1e B #ea s on se"e%ted 1eh!%"es+ Man# of the e0am'"es a$o1e a e fo%used u'on %onsume s+ Don@t fo &et that ' omot!ons %an $e a!med at )ho"esa"es and d!st !$uto s as )e""+ These a e *no)n as Tr 5e S .e+ Pr,-,*/,)++ E0am'"es he e m!&ht !n%"ude (o!nt ' omot!ons $et)een a manufa%tu e and a d!st !$uto . sa"es ' omot!on
19

"eaf"ets and othe mate !a"s 6su%h as %a 7. and !n%ent!1es fo d!st !$uto sa"es 'eo'"e and the! eta!" %"!ents+

11

SALES

PROMOTION

CONCEPTS

, odu%t C , !%!n& C , omot!on D!st !$ut!on C Se 1!%e C Reta!" B and mana&ement A%%ount:$ased ma *et!n& Ma *et!n& eth!%s Ma *et!n& effe%t!1eness Ma *et esea %h Ma *et se&mentat!on Ma *et!n& st ate&# Ma *et!n& mana&ement Ma *et dom!nan%e , omot!ona" %ontent Ad1e t!s!n& C B and!n& D! e%t ma *et!n& C ,e sona" Sa"es

12

S .e+ 1r,-,*/,) !s one of the fou as'e%ts of ' omot!ona" m!0+ 6The othe th ee 'a ts of the ' omot!ona" m!0 a e ad1e t!s!n&. 'e sona" se""!n&. and 'u$"!%!t#C'u$"!% e"at!ons+7 Med!a and non: med!a ma *et!n& %ommun!%at!on a e em'"o#ed fo a ' e:

dete m!ned. "!m!ted t!me to !n% ease %onsume demand. st!mu"ate ma *et demand o !m' o1e ' odu%t a1a!"a$!"!t#+ E0am'"es !n%"ude

%ontests 'o!nt of 'u %hase d!s'"a#s e$ates f ee t a1e". su%h as f ee f"!&hts

Sa"es ' omot!ons %an $e d! e%ted at e!the the %ustome . sa"es staff. o d!st !$ut!on %hanne" mem$e s 6su%h as eta!"e s7+ Sa"es ' omot!ons ta &eted at the %onsume a e %a""ed !,)+&-er + .e+ 1r,-,*/,)++ Sa"es ' omot!ons ta &eted at eta!"e s and )ho"esa"e a e %a""ed *r 5e + .e+ 1r,-,*/,)++ Some sa"e ' omot!ons. 'a t!%u"a "# ones )!th unusua" methods. a e %ons!de ed &!mm!%* $# man#+ C,)+&-er + .e+ 1r,-,*/,) *e!0)/:&e+

, !%e dea"- A tem'o a # edu%t!on !n the ' !%e. su%h as ha''# hou
13

Lo#a" Re)a d , o& am- <onsume s %o""e%t 'o!nts. m!"es. o % ed!ts fo 'u %hases and edeem them fo e)a ds+ T)o

famous e0am'"es a e ,e's! Stuff and AAd1anta&e+

<ents:off dea"- Offe s a $ and at a "o)e

' !%e+ , !%e

edu%t!on ma# $e a 'e %enta&e ma *ed on the 'a%*a&e+

, !%e:'a%* dea"- The 'a%*a&!n& offe s a %onsume a %e ta!n 'e %enta&e mo e of the ' odu%t fo the same ' !%e 6fo e0am'"e. DE 'e %ent e0t a7+

<ou'ons- %ou'ons ha1e $e%ome a standa d me%han!sm fo sa"es ' omot!ons+

Loss "eade - the ' !%e of a 'o'u"a ' odu%t !s tem'o a !"# edu%ed !n o de to st!mu"ate othe ' of!ta$"e sa"es

F ee:stand!n& !nse t 6FSI7- A %ou'on $oo*"et !s !nse ted !nto the "o%a" ne)s'a'e fo de"!1e #+

On:she"f %ou'on!n&- <ou'ons a e ' esent at the she"f )he e the ' odu%t !s a1a!"a$"e+

<he%*out d!s'ense s- On %he%*out the %ustome !s &!1en a %ou'on $ased on ' odu%ts 'u %hased+

On:"!ne

%ou'on!n&-

<ou'ons

ae

a1a!"a$"e

on

"!ne+

<onsume s ' !nt them out and ta*e them to the sto e+

14

Mo$!"e %ou'on!n&- <ou'ons a e a1a!"a$"e on a mo$!"e 'hone+ <onsume s sho) the offe on a mo$!"e 'hone to a sa"es'e son fo edem't!on+

On"!ne !nte a%t!1e ' omot!on &ame- <onsume s '"a# an !nte a%t!1e &ame asso%!ated )!th the ' omoted ' odu%t+ See an e0am'"e of the Inte a%t!1e Inte net Ad fo tomato *et%hu'+

Re$ates- <onsume s a e offe ed mone# $a%* !f the e%e!'t and $a %ode a e ma!"ed to the ' odu%e +

<ontestsCs)ee'sta*esC&ames-

The

%onsume

!s

automat!%a""# ente ed !nto the e1ent $# 'u %has!n& the ' odu%t+

,o!nt:of:sa"e d!s'"a#s-:
o

A!s"e !nte u'te - A s!&n that (uts !nto the a!s"e f om the she"f+

Dan&"e - A s!&n that s)a#s )hen a %onsume )a"*s $# !t+

o o

Dum' $!n- A $!n fu"" of ' odu%ts dum'ed !ns!de+ G"o !f!e - A sma"" sta&e that e"e1ates a ' odu%t a$o1e othe ' odu%ts+

o o

=o$$"e - A s!&n that (!&&"es+ L!'st!%* Boa d- A $oa d on )h!%h messa&es a e ) !tten !n % a#on+
1"

o o

Ne%*e - A %ou'on '"a%ed on the @ne%*@ of a $ott"e+ YES un!t- F#ou e0t a sa"es'e sonF !s a 'u"":out fa%t sheet+

1#

Tr 5e + .e+ 1r,-,*/,) *e!0)/:&e+

T ade a""o)an%es- sho t te m !n%ent!1e offe ed to !ndu%e a eta!"e to sto%* u' on a ' odu%t+

Dea"e "oade - An !n%ent!1e &!1en to !ndu%e a eta!"e to 'u %hase and d!s'"a# a ' odu%t+

T ade %ontest- A %ontest to e)a d eta!"e s that se"" the most ' odu%t+

,o!nt:of:'u %hase d!s'"a#s- E0t a sa"es too"s &!1en to eta!"e s to $oost sa"es+

T a!n!n& ' o& ams- dea"e em'"o#ees a e t a!ned !n se""!n& the ' odu%t+

,ush mone#- a"so *no)n as Fs'!ffsF+ An e0t a %omm!ss!on 'a!d to eta!" em'"o#ees to 'ush ' odu%ts+

T ade d!s%ounts 6a"so %a""ed fun%t!ona" d!s%ounts7- These a e 'a#ments to d!st !$ut!on %hanne" mem$e s fo 'e fo m!n& some fun%t!on +

1$

POLITICAL ISSUES
Sa"es ' omot!ons ha1e t ad!t!ona""# $een hea1!"# e&u"ated !n man# ad1an%ed !ndust !a" nat!ons. )!th the nota$"e e0%e't!on of the Un!ted States+ Fo e0am'"e. the Un!ted >!n&dom fo me "# o'e ated unde a esa"e ' !%e ma!ntenan%e e&!me !n )h!%h manufa%tu e s %ou"d "e&a""# d!%tate the m!n!mum esa"e ' !%e fo 1! tua""# a"" &oodsG th!s ' a%t!%e )as a$o"!shed !n 2H5I+ Most Eu o'ean %ount !es a"so ha1e %ont o"s on the s%hedu"!n& and 'e m!ss!$"e t#'es of sa"es ' omot!ons. as the# a e e&a ded !n those %ount !es as $o de !n& u'on unfa! Ge man# !s noto !ous fo $us!ness ' a%t!%es+ e&u"at!ons+

ha1!n& the most st !%t

Famous e0am'"es !n%"ude the %a )ash that )as $a ed f om &!1!n& f ee %a )ashes to e&u"a %ustome s and a $a*e )ho %ou"d not &!1e a f ee %"oth $a& to %ustome s )ho $ou&ht mo e than 24 o""s+ PROMOTIONAL MI; The e a e fou ma!n as'e%ts of a 1r,-,*/,) . -/<+ These a e1 A5=er*/+/)2( An# 'a!d ' esentat!on and ' omot!on of !deas. &oods. o se 1!%es $# an !dent!f!ed s'onso + E0am'"es- , !nt ads.
13

ad!o. te"e1!s!on. $!""$oa d. d! e%t ma!". $ o%hu es and %ata"o&s. s!&ns. !n:sto e d!s'"a#s. 'oste s. mot!on '!%tu es. =e$ 'a&es. $anne ads. and ema!"s+ 2 Per+,) . Se../)2 ( A ' o%ess of he"'!n& and 'e suad!n& one o mo e ' os'e%ts to 'u %hase a &ood o se 1!%e o to a%t on an# !dea th ou&h the use of an o a" ' esentat!on+ E0am'"es- Sa"es ' esentat!ons. sa"es meet!n&s. sa"es t a!n!n& and !n%ent!1e ' o& ams fo !nte med!a # sa"es'eo'"e. sam'"es. and

te"ema *et!n&+ <an $e fa%e:to:fa%e o 1!a te"e'hone+ 3 Pr,-,*/,)+( In%ent!1es des!&ned to st!mu"ate the 'u %hase o sa"e of a ' odu%t. usua""# !n the sho t te m+ E0am'"es- <ou'ons. s)ee'sta*es. %ontests. ' odu%t sam'"es. e$ates. t!e:!ns. se"f: "!8u!dat!n& ' em!ums. t ade sho)s. t ade:!ns. and e0h!$!t!ons+ 4 P&>./! re. */,)+ ( ,a!d !nt!mate st!mu"at!on of su''"# fo a ' odu%t. se 1!%e. o $us!ness un!t $# '"ant!n& s!&n!f!%ant ne)s a$out !t o a fa1o a$"e ' esentat!on of !t !n the med!a+ E0am'"esNe)s'a'e and ma&a/!ne %ha !ta$"e a t!%"esC e'o ts. %ont !$ut!ons. TVs and ad!o !ssue

' esentat!ons.

s'ee%hes.

ad1e t!s!n&. and sem!na s+

17

CATEGOR?@SALES PROMOTION
S&>! *e2,r/e+ Th!s %ate&o # has on"# the fo""o)!n& su$%ate&o #+ C

JAK <ustome "o#a"t# ' o& ams 627

P 2e+ /) ! *e2,r' BS .e+ 1r,-,*/,)B The fo""o)!n& DH 'a&es a e !n th!s %ate&o #. out of DH tota"+ Th!s "!st ma# not ef"e%t e%ent %han&es 6"ea n mo e7+

Sa"es ' omot!on

P !,)*C G and o'en!n& R

%% r2 /)

, omot!ona" !tem

Bu# one. &et one f ee

H Ha''# hou Hoo1e f ee f"!&hts ' omot!on I

Re$ate 6ma *et!n&7 Runn!n& of the B !des

<"!' st !' <ou'on

Sam'"e sa"e
29

D!s%ounts and a""o)an%es

Inst!tute of Sa"es , omot!on

Se 1e $uste S'e%!a"t# %ata"o&s Student , !%e <a d

Doo $uste D u& <ou'on L

V Lad!es@ n!&ht

V!sua" me %hand!s!n&

F ee sam'"e

Ma&a"o& Mone# $a%* &ua antee

=!*! )!*! do""a

, P/!D E)E -/<

Youn& Ame !%a <o 'o at!on

,o!nt of sa"e d!s'"a#

21

INTRODUCTION OF TELECOM INDUSTR?

The cardinal fact in history during the past 50 centuries has been the scope, pace and precision ,f inter-communication. Everything else is subordinated to that. -H !ells

The Ind!an te"e%ommun!%at!ons !ndust #. )h!%h. fo "on&. )as %ha a%te !/ed $# e&u"ated mono'o"# en(o#ed $# the De'a tment of Te"e%ommun!%at!ons 6DoT7. has ente ed the a&e of de e&u"ated ma *et %om'et!t!on !n e%ent t!mes+ The att a%t!1eness of the Ind!an ma *et due to !ts "o) te"e: dens!t#. h!&h "atent demand and $u &eon!n& m!dd"e %"ass. $ ou&ht !n some of the "a &est &"o$a" te"e%om '"a#e s. fo e!&n !nst!tut!ona" !n1esto s and ma(o Ind!an !ndust !a" houses to !n1est !n te"e%om. es'e%!a""# !n the %e""u"a se 1!%es+ Mo$!"e 'hone usa&e has 'e meated a% oss 1a !ous e%onom!% %"asses as )e"" as ' ofess!ona"

%ate&o !es+ The a'!d %han&e !n %onsume :$eha1!o !n th!s se%to %a""s fo %u !os!t# and the !ntent to stud# at "east one
22

Gr,4*0 ,f *0e M,>/.e I)5&+*r' /) I)5/

T!"" ea "# 2HH4s. Ind!a had one of the most $a%*)a d and sta&nant te"e%om !nf ast u%tu e fa%!"!t!es !neffe%t!1e &o1e nment !dden )!th

e&u"at!ons. !nade8uate f!nan%!a"

esou %es and unaffo da$!"!t# fo the %ommon man+ The <ente fo De1e"o'ment of Te"e%ommun!%at!ons 6<:DoT7 had a" ead# %han&ed the te"e%om se 1!%es !n Ind!a fo the $ette ment. !n "ate 2HL4s $# ma*!n& !nte :%!t# %ustome : d!a""!n&:a"so *no)n as Su$s% !$e T un* D!a""!n& o STD: a1a!"a$"eM to most 'a ts of the %ount #+ Ho)e1e . the se%to sa) t a!"$"a/!n& & o)th on"# s!n%e D442. )hen mo$!"e 'hone usa&e atta!ned the & o)th sta&e+ Mo$!"e 'hone se%to eme &ed !n Ind!a !n the m!d:2HH4s and has $een & o)!n&+ The & o)th has $een mo e 1!s!$"e !n the "ast B:I #ea s+ A! te" )as the fo e unne amon& mo$!"e se 1!%e ' o1!de s. fo""o)ed $# Hut%h. S'!%e and "ate Re"!an%e. Tata Ind!%om and a host of othe sma"" '"a#e s "!*e Idea. B,L. et%+ In fa%t. the !n% ease !n mo$!"e 'hone su$s% !$e s $et)een 2HHL and D44B )as a'' o0!mate"# 244A+ In the $e&!nn!n& of D44E. the e )e e E4+3 m!""!on mo$!"e use s !n Ind!a2 6!n%"ud!n& $oth GSM and <DMA
23

use s7 and th!s num$e !s e0'e%ted to & o) N# D4 m!""!on !n the #ea D44E:45+ Intense %om'et!t!on !n th!s se%to has esu"ted !n a su$stant!a" de%"!ne !n ta !ffs !n %ase of mo$!"e se 1!%es and "on& d!stan%e %a""s !n the "ast t)o #ea s+ On one hand. due to fa"" !n ta !ffs. ' of!ta$!"!t# has &one do)n )h!"e on the othe . th!s has "ed to an !n% ease !n sa"es due to the & o)th !n mo$!"e su$s% !$e $ase+ Amon& the ma(o %han&es that )e e es'ons!$"e fo the t emendous & o)th of the !ndust # )as the d ast!% edu%t!on !n ta !ffs+ The %ommon e0'e !en%e %u 1e effe%t. esu"t!n& !n edu%t!on of a1e a&e %ost 'e su$s% !$e on one:hand Mand the effe%t of %om'et!t!on on the othe . fa%!"!tated th!s su$s% !$e :f !end"# 'henomenon+ T!"" the ent # of Re"!an%e Info%om !nto the %e""u"a ma *et. ta !ffs )e e 8u!te h!&h and unaffo da$"e fo the &ene a" m!dd"e %"ass+ Ho)e1e . )hen Re"!an%e announ%ed !ts ent # !n the #ea D444 )!th %a"" ates of Rs+ 4+I4 'e m!nute %om'a ed to a$out Rs+ 3.00 of the othe %om'an!es and othe att a%t!1e s%hemes su%h as f ee nat!ona" SMS. f ee !n%om!n& %a""s and f ee out&o!n& %a""s to Re"!an%e %e"" 'hones. the othe ma(o ,"a#e s )e e fo %ed to %ut do)n the! h!&h ta !ffs to su 1!1e !n the !ndust #+ The <a""!n& ,a t# ,a#s 6<,,7 e&!me !nt odu%ed $# mo$!"e
24

o'e ato s !n es'onse to Re"!an%e@s st ate&#. and ma*!n& !n%om!n& %a""s f ee. esu"ted !n sha ' !n% ease !n )! e"ess su$s% !$e s !n D44B+ In th!s 'e !od. the !ndust # )!tnessed !ntense ' !%e )a . h!&h"!&ht!n& the fa%t that demand fo %e""u"a se 1!%es !n Ind!a !s h!&h"# ' !%e:e"ast!%+ S!n%e then. ho)e1e . the ' !%es ha1e $e%ome !n% eas!n&"# un!fo m a% oss se 1!%e ' o1!de s+ As a esu"t. the '"a#e s had to ado't d!ffe ent st ate&!es to att a%t mo e su$s% !$e s. eta!n the e0!st!n& ones and d!ffe ent!ate themse"1es f om the! %om'et!to s+ One of the dom!nant st ate&!es ado'ted $# most %om'an!es !s to offe s'e%!a" sho t:te m s%hemes !n the fo m of f ee SMS. f ee ta"* t!me. "o)e %a"":ta !ff fo a 'a t!%u"a & ou' of f !ends. f ee %a""s to one num$e and so on+

De=e.,1-e)*+ /) M,>/.e Te!0),.,2' /) I)5/ ,

At ' esent the e a e t)o mo$!"e te%hno"o&!es used !n Ind!a- G"o$a" S#stem fo Mo$!"e <ommun!%at!on 6GSM7

te%hno"o&#. a t#'e of T!me D!1!s!on Mu"t!'"e A%%ess 6TDMA7 %e""u"a net)o *. and <ode D!1!s!on Mu"t!'"e A%%ess 6<DMA7 D444 IO te%hno"o&#+ Ho)e1e . GSM te%hno"o&# has

"!m!tat!ons !n offe !n& a an&e of $ oad$and se 1!%es. )h!%h <DMA D444 IO te%hno"o&# that 'o)e s =LL %an ' o1!de+
2"

The head sta t. )h!%h %e""u"a %om'an!es had &ot !n )! e"ess. )as d!ss!'ated on%e =LL. "!m!ted mo$!"!t# f om the se 1!%e ' o1!de s "!*e Re"!an%e and Tata Ind!%om $e%ame fu""# o'e at!ona"+ The e has $een an e1o"ut!ona # %han&e !n mo$!"eG %ommun!%at!on s#stems !n e1e # de%ade+ The f! st:

&ene at!on 62G7 !n the 2HL4s and se%ond:&ene at!on 6DG7 %e""u"a s#stems !n the@ 2HH4s ha1e $een used ma!n"# fo 1o!%e t ansm!ss!on and to su''o t %! %u!t:s)!t%hed se 1!%es+ The 2G s#stem )e e $ased on ana"o& te%hno"o&!esG ho)e1e . DG s#stems a e d!&!ta" s#stems su%h as the GSM <DMA One and ,D<+ These s#stems o'e ate nat!on)!de and !nte nat!ona""#. and a e toda#@s ma!nst eam s#stems+ In!t!at!1es su%h as SMS. =A,. =!:F!. B"uetooth !:Mode. et%+. $ased on DG ha1e e0'"o!ted . the data %a'a$!"!t# of )! e"ess net)o *s to de"!1e 1a"ue:added se 1!%es to %ustome s+ No). th! d:&ene at!on 6BG7 s#stems ha1e eme &ed and the %ent a" theme of these te%hno"o&!es !s the %on1e &en%e of

%ommun!%at!on and %om'ut!n&+ Othe

than 1o!%e. BG

su''o ts 1!deo te"e'hon#. 1!deo &ames. mu"t!med!a. net: $ o)s!n&. net)o * &ames. e:ma!" and do)n"oad!n&. a"" at a
2#

1e # h!&h data:t ansfe

ate+ The m!& at!on f om BG to fou th:

&ene at!on 6IG7 te%hno"o&# )!"" $e a e1o"ut!on $oth f om te%hno"o&!%a" and use 'e s'e%t!1es+ The IG toda# !s on"# an e1o"1!n& %on%e't and the e !s no ea" def!n!t!on of )hat !t )!"" $e+ The %on%e't of %on1e &en%e has a" ead# $e&un )!th BG. and IG )!"" $ !n& a$out %on1e &en%e of %ommun!%at!on. %om'ut!n&. $ oad%ast!n& et%+

G,=er)-e)* R&.e+ )5 Re2&. */,)+

=!th the ad1ent of GSM !n the 2HH4s. t)o mo$!"e "!%enses )e e !ssued 'e %! %"e+ The "!%enses )e e. ho)e1e . do&&ed $# !neffe%t!1e &o1e nment e&u"at!ons. esu"t!n& !n h!&h %onsume ' !%!n&+ In D442 the de e&u"at!on of mo$!"e. f!0ed:"!ne and "on& d!stan%e se%to s s'u ed & o)th and a""o)ed man# ne) '"a#e s to ente the ma *et+ The e&u"ato # no ms !nt odu%ed $# TRAI had a

s!&n!f!%ant !m'a%t on the ' !%es of "on& d!stan%e %a"" %ha &es. edu%!n& them $# as mu%h as L4A !n (ust one #ea + It edu%ed the d!s'a !t# $et)een. ta !ffs of )! e "!ne and )! e"ess se 1!%es f om a fa%to of 2E to B+ Ho)e1e . the most !m'o tant %ata"#st that t ansfo med the Ind!an te"e%om !ndust # )as the =LL %ont o1e s# )h!%h $e&an !n
2$

No1em$e . D444. )hen TRAI ' o'osed that Bas!% Se 1!%e O'e ato s 6BSOs7 shou"d $e a""o)ed to use %e""u"a te%hno"o&#+ Mo$!"e %a""!n& on the =LL "!%enses )as est !%ted to e"e1ant Sho t D!stan%e <a""!n& A eas 6SD<As7+ Ho)e1e . the BSOs e0'"o!ted a "oo'ho"e !n the "!%ense and offe ed @fa"" mo$!"!t# se 1!%es@ $# us!n& %a"" fo )a d!n& and mu"t!'"e num$e e&!st at!ons+ As a esu"t. the GSM:$ased

o'e ato s )ho had 'a!d a s!&n!f!%ant "!%ense fee 6;D+E $n7 %ontested th!s de%!s!on+ Th!s "e&a" $att"e %ont!nued fo th ee #ea s and )as f!na""# eso"1ed )hen the &o1e nment se 1!%es

!nt odu%ed Un!f!ed L!%ens!n&. ma*!n& %e""u"a

te%hno"o&# neut a" and a""o)!n& =LL '"a#e s to ' o1!de fu"" mo$!"!t# afte 'a#ment of an ent # fee e8ua" to )hat the GSM o'e ato s had 'a!d+ Un!f!ed L!%ens!n& edu%ed the e&u"ato # un%e ta!nt# ' e1a!"!n& !n the Ind!an Te"e%om !ndust # and ' o1!ded a Ie1e" '"a#!n& f!e"d fo a"" the ma(o mo$!"e se 1!%e ' o1!de s+

E-er2e)!e ,f S*r *e2/! A../ )!e+

The te"e%om !ndust # !n Ind!a sta ted out )!th man# sma"" and $!& '"a#e s+ Ho)e1e . )!th fa""!n& ta !ffs and !n% eas!n& demands. !t $e%ame d!ff!%u"t fo sma""e '"a#e s
23

to su 1!1e+ Th!s "ed to a %onso"!dat!on !n the !ndust # and as of no). the e a e on"# a fe) ma(o '"a#e s "eft !n the f!e"d+ A se !es of st ate&!% a""!an%es. $oth fo ma" and !nfo ma". ha1e a" ead# $een ente ed !n the Ind!an Te"e%om Se%to $#

%om'an!es )ho a e e!the %onst a!ned $# a sho ta&e of esou %es. do not ha1e an ade8uate ' esen%e !n a"" &eo& a'h!%a" ma *ets o d !1en $# su%h needs as a%8u! !n& *no):ho). m!n!m!/!n& !s*s. &a!n!n& % !t!%a" mass o ha1!n& a%%ess to $ and names+ Fo e0am'"e. Re"!an%e Info%omm has ente ed !nto a te%hno"o&# a& eement )!th Samsun& of South >o ea to manufa%tu e <DMA handsets+ Tata

Te"ese 1!%es and Hu&hes Te"e+%om ha1e ente ed !nto an e8u!t# a an&ement and ha1e fu the '"ans to (o!n hands )!th Bha t!+ Unde th!s a an&ement . the th ee %om'an!es )!"" o'e ate !n %ont!&uous and %om'"ementa # %! %"e )!th fu"" !nte na" %oo d!nat!on. thus % eat!n& a th! d f ont !n )! e "!ne $us!ness. %a'a$"e of ta*!n& on the !n%um$ent 'u$"!% se%to BSNL and MTNL 6the f! st f ont7 and Re"!an%e Info%omm 6the se%ond f ont7+ In the %e""u"a se&ment. a th ee:%om'an# a""!an%e %a""ed FIdea <e""u"a F has %ome u'+ It has a "a &e foot' !nt 6es'e%!a""# !n the South7 and %ons!sts of the %e""u"a $us!nesses of the Tatas. B! "as and ATPT+
27

COMPAN? PROFILE

,u$"!% T'1e

6LSE-

VOD.

NYSE- VOD. F=B- VOD7 2HLB as R ! . Te.e!,-. !nde'endent F,&)5e5 2HH2 He 5:& r*er+ Ne)$u #. En&"and. U> A un Sa !n. V!tto !o Ge' 1e,1.e S! I)5&+*r' Pr,5&!*+ Re=e)&e Ne* /)!,-e Fe>+/*e ?ohn Bond. <ha! man ?ohn Bu%hanan. De'ut# <ha! man Mo$!"e te"e%ommun!%at!ons Mo$!"e net)o *s. Te"e%om se 1!%es. Et%+ Q RBE.I3L m!""!on GB, 6D44L7 Q R24.4I3 m!""!on GB, 6D44L7 )))+1odafone+%om head8ua te ed !n "a &est mo$!"e
39

<EO Des!&nate

<o"ao.

<EO

V,5 f,)e !s a mo$!"e net)o * o'e ato Be *sh! e. En&"and. U>+ It !s the

te"e%ommun!%at!ons net)o * %om'an# !n the )o "d $# tu no1e and has a ma *et 1a"ue of a$out R3E $!""!on 6?une D44L7+ Vodafone %u ent"# has e8u!t# !nte ests !n DE %ount !es and ,a tne Net)o *s 6net)o *s !n )h!%h !t has no e8u!t# sta*e7 !n a fu the ID %ount !es+ The name Vodafone %omes f om V,!%e 5 ta f,)e. %hosen $# the %om'an# to F ef"e%t the ' o1!s!on of 1o!%e and data se 1!%es o1e mo$!"e 'hones+ At B2 Ma %h D44L Vodafone had D54 m!""!on ' o'o t!onate %ustome s !n DE ma *ets a% oss E %ont!nents+ 6F, o'o t!onate %ustome sF means. fo e0am'"e. that !f Vodafone has a B4A sta*e !n a $us!ness )!th a m!""!on %ustome s. that !s %ounted as B44.4447+ On th!s measu e !t !s the se%ond "a &est mo$!"e te"e%om & ou' !n the )o "d $eh!nd <h!na Mo$!"e+ The e!&ht ma *ets )he e !t has mo e than ten m!""!on ' o'o t!onate %ustome s a e the Un!ted >!n&dom. Ge man#. Ind!a. Ita"#. S'a!n. Tu *e#. E&#'t and the Un!ted States+ In the U+S+. these %ustome s %ome 1!a !ts m!no !t# sta*e !n Ve !/on =! e"ess. and !n the othe Vodafone has ma(o !t#:%ont o""ed su$s!d!a !es+ On B4 Ma# D445. the %om'an# announ%ed a "oss $efo e ta0 of R2I+H $!""!on fo D44E. the $!&&est "oss !n B !t!sh %o 'o ate h!sto #+ The "oss fo the #ea f om %ont!nu!n& o'e at!ons )as R23+D $!""!on
31

se1en ma *ets

and the $ottom "!ne "oss fo the f!nan%!a" #ea )as RD2+L $!""!on+ The %om'an# )as 'ushed !nto "oss $# !m'a! ment %ha &es of RDB+E $!""!on. )h!%h e"ated to the a%8u!s!t!on of Mannesmann se1e a" #ea s ea "!e . and "osses of RI+5 $!""!on !n e"at!on to !ts d!s%ont!nued $us!ness !n ?a'an+ At an o'e at!n& "e1e" !t ema!ned h!&h"# ' of!ta$"e. )!th an o'e at!n& ' of!t on %ont!nu!n& o'e at!ons of RH+I $!""!on $efo e !m'a! ment %osts+ V,5 f,)e /) E&r,1e Net)o *s !n Eu o'e M H,r/*'( M/),r/*'( N, O4)er+0/1 ,4)e5 A"$an!a ,4)e5 BeVodafone F an%e Aust !a BuVodafone </e%h Re'u$"!% ,o"and Ge man# G ee%e Hun&a # I e"and Ita"# Ma"ta Nethe "ands No the n <#' us ,o tu&a" Roman!a S'a!n Tu *e#
32

!um <hanne" Is"ands <#' us Eston!a Fa oe Is"ands Lat1!a Lu0em$ou & No )a# S"o1en!a S)!t/e "and

a !a < oat!a Denma * F!n"and I%e"and L!thuan!a Ma%edon!a Se $!a S)eden

U>

HISTOR?

33

OF

34

HISTOR? OF VODAFONE(

V,5 f,)e E++ r. fo me "# *no)n as H&*!0/+,) E++ r !s a %e""u"a o'e ato !n Ind!a that %o1e s DB te"e%om %! %"es !n Ind!a $ased !n Mum$a!+JDK Vodafone Essa !s o)ned $# Vodafone 53A and Essa G ou' BBA+ It !s the se%ond "a &est mo$!"e 'hone o'e ato !n te ms of e1enue $eh!nd Bha t! A! te". and th! d "a &est !n te ms of %ustome s+JBK On Fe$ ua # 22. D443. Vodafone a& eed to a%8u! e the %ont o""!n& !nte est of 53A he"d $# L! >a Sh!n& Ho"d!n&s !n Hut%h:Essa fo US;22+2 $!""!on. '!''!n&Re"!an%e <ommun!%at!ons. H!ndu(a G ou'. and Essa G ou'. )h!%h !s the o)ne of the ema!n!n& BBA+ The )ho"e %om'an# )as 1a"ued at USD 2L+L $!""!on+JIK The t ansa%t!on %"osed on Ma# L. D443+ Des'!te the off!%!a" name $e!n& Vodafone Essa . !ts ' odu%ts a e s!m'"# $ anded V,5 f,)e+ It offe s $oth' e'a!d and 'ost'a!d GSM %e""u"a 'hone %o1e a&e th ou&hout Ind!a )!th &ood ' esen%e !n the met os+ Vodafone Essa ' o1!des D+3EG se 1!%es $ased on H44 MH/ and 2L44 MH/ d!&!ta" GSM te%hno"o&#. offe !n& 1o!%e and data se 1!%es !n DB of the %ount #@s DB "!%en%e a eas+ It !s amon& the to' th ee GSM mo$!"e o'e ato s of Ind!a

3"

1odafone@s o !&!na" "o&o used unt!" the !nt odu%t!on of the s'ee%hma * "o&o !n 2HHL+ In 2HLD Ra%a" E"e%t on!%s '"%@s su$s!d!a # Ra%a" St ate&!% Rad!o Ltd+ )on one of t)o U> %e""u"a te"e'hone net)o * "!%en%es+ The net)o *. *no)n as Ra%a" Vodafone )as L4A o)ned $# Ra%a". )!th M!""!%om and the Ham$ os Te%hno"o&# T ust o)n!n& 2EA and EA es'e%t!1e"#+ Vodafone )as "aun%hed on 2 ?anua # 2HLE+JEK Ra%a" St ate&!% Rad!o )as enamed Ra%a" Te"e%ommun!%at!ons G ou' L!m!ted !n 2HLE+ On DH De%em$e 2HL5 Ra%a" E"e%t on!%s $ou&ht out the m!no !t# sha eho"de s of 1odafone fo GBR224 m!""!on+ In Se'tem$e 2HLL the %om'an# )as a&a!n enamed Ra%a"

Te"e%om and on D5 O%to$e 2HLL Ra%a" E"e%t on!%s f"oated D4A of the %om'an#+ The f"otat!on 1a"ued Ra%a" Te"e%om at GBR2+3 $!""!on+ On 25 Se'tem$e 2HH2 Ra%a" Te"e%om )as deme &ed f om Ra%a" E"e%t on!%s as V,5 f,)e Gr,&1C In ?u"# 2HH5 Vodafone a%8u! ed the t)o th! ds of Ta"*"and !t d!d not a" ead# o)n fo RB4+5 m!""!on+ On 2H No1em$e 2HH5. !n a
3#

defens!1e mo1e. Vodafone 'u %hased ,eo'"es ,hone fo R33 m!""!on. a 2L2 sto e %ha!n )hose %ustome s )e e o1e )he"m!n&"# us!n& Vodafone@s net)o *+ In a s!m!"a mo1e the %om'an# a%8u! ed the L4A of Aste% <ommun!%at!ons that !t d!d not o)n. a se 1!%e ' o1!de )!th D2 sto es+ In 2HH3 Vodafone !nt odu%ed !ts Speechmark "o&o. as !t !s a 8uotat!on ma * !n a %! %"eG the O@s !n the Vodafone "o&ot#'e a e o'en!n& and %"os!n& 8uotat!on ma *s. su&&est!n& %on1e sat!on+ On DH ?une 2HHH Vodafone %om'"eted !ts 'u %hase of A! Tou%h <ommun!%at!ons. In%+ and %han&ed !ts name to V,5 f,)e A/r*,&!0 1.!+ T ad!n& of the ne) %om'an# %ommen%ed on B4 ?une 2HHH+ To a'' o1e the me &e . Vodafone so"d !ts 23+DA sta*e !n E:,"us Mo$!"fun*+ The a%8u!s!t!on &a1e Vodafone a BEA sha e of Mannesmann. o)ne of the "a &est Ge man mo$!"e net)o *+ On D2 Se'tem$e 2HHH Vodafone a& eed to me &e !ts U+S+

)! e"ess assets )!th those of Be"" At"ant!% <o ' to fo m Ve !/on =! e"ess+ The me &e )as %om'"eted on I A' !" D444+ In No1em$e Mannesmann. 2HHH Vodafone made an unso"!%!ted $!d fo )h!%h )as e(e%ted+ Vodafone@s !nte est !n

Mannesmann had $een !n% eased $# the "atte @s 'u %hase of

3$

O an&e. the U> mo$!"e o'e ato + <h !s Gent )ou"d "ate sa# Mannesmann@s mo1e !nto the U> $ o*e a F&ent"eman@s

a& eementF not to %om'ete !n ea%h othe @s home te !to #+ The host!"e ta*eo1e ' o1o*ed st on& ' otest !n Ge man# and a Ft!tan!% st u&&"eF )h!%h sa) Mannesmann es!st Vodafone@s effo ts+

Ho)e1e . on B Fe$ ua # D444 the Mannesmann $oa d a& eed to an !n% eased offe of R22D$n. then the "a &est %o 'o ate me &e e1e + The EU a'' o1ed the me &e !n A' !" D444+ The

%on&"ome ate )as su$se8uent"# $ o*en u' and a"" manufa%tu !n& e"ated o'e at!ons so"d off+

DL ?u"# D444- Re1e ts to !ts fo me name. V,5 f,)e Gr,&1 P.!

25 A' !" D442- F! st BG 1o!%e %a"" on Vodafone Un!ted >!n&dom@s BG net)o *+

Vodafone !n IaS!. Roman!a+ Vodafone@s o'e at!ons !n Eu o'e+ aff!"!ates Vodafone@s 'a tne s
33

Vodafone

Vodafone@s

D442- Ta*es o1e Eircell. then 'a t of e! %om !n I e"and. and e$ ands !t Vodafone I e"and+

D442TD44D- A%8u! es ?a'an@s th! d:"a &est mo$!"e o'e ato ?: ,hone. )h!%h had !nt odu%ed %ame a 'hones f! st !n ?a'an+

23 De%em$e

D442- Int odu%es the %on%e't of F,a tne

Net)o *sF $# s!&n!n& TD< Mo$!" of Denma *+ The ne) %on%e't !n1o"1es the !nt odu%t!on of Vodafone !nte nat!ona" se 1!%es to the "o%a" ma *et. )!thout the need of !n1estment $# Vodafone+ The %on%e't )ou"d $e used to e0tend the Vodafone $ and and se 1!%es !nto ma *ets )he e !t does not ha1e sta*es !n "o%a" o'e ato s+ Vodafone se 1!%es )ou"d $e ma *eted unde the dua":$ and s%heme. )he e the Vodafone $ and !s added at the end of the "o%a" $ and+ 6!+e+. TD< Mo$!":Vodafone et%+7

D Fe$ ua # D44D- F!n"and !s added !nto the mo$!"e %ommun!t#. as Rad!o"!n(a !s s!&ned as a ,a tne Net)o *+ Rad!o"!n(a "ate %han&ed !ts named to E"!sa+

D44D- Re$ ands ?a'an@s ?:s*# mo$!"e !nte net se 1!%e as Vodafone "!1e9

B De%em$e

D44D- B and !s !nt odu%ed !n the Eston!an

ma *et )!th s!&n!n& of a ,a tne Net)o * A& eement )!th

37

Rad!o"!n(a 6Eest!7+ Rad!o"!n(a 6Eest!7 "ate %han&ed !ts name to E"!sa+

3 ?anua # D44B- S!&ns a & ou':)!de ,a tne a& eement )!th mo$!"*om Aust !a+ As a esu"t. Aust !a. < oat!a. and S"o1en!a !s added to the %ommun!t#+

25 A' !" D44B- O& Vodafone !s !nt odu%ed !n the I%e"and!% ma *et+

2B Ma# D44B-Omn!te" !s e$ anded Vodafone Ita"#+ D2 ?u"# D44B- L!thuan!a !s added to the %ommun!t#. )!th the s!&n!n& of a ,a tne Net)o * a& eement )!th B!tU+

25 Fe$ ua # D44I- S!&ns a ,a tne Net)o * A& eement )!th Lu0em$ou &@s Lu0GSM+

D4 Fe$ ua # D44I- S!&ns a ,a tne Net)o * A& eement )!th <#ta of <#' us+ <#ta a& eed to ename !ts mo$!"e 'hone o'e at!ons to <#tamo$!"e:Vodafone+

A' !" D44I- ,u %hases S!n&"e'o!nt a! t!me ' o1!de f om ?ohn <aud)e"" 6<aud)e"" G ou'7 and a'' o0 2+Em!""!on %ustome s onto !ts $ase fo est RI4Em!""!on. add!n& s!tes !n Sto*e on T ent 6En&"and7 to e0!st!n& s!tes !n Ne)$u # 6HV7.

B! m!n&ham. =a !n&ton and Ban$u #

No1em$e D44I- Int odu%es BG se 1!%es !nto Eu o'e+

49

?une D44E- In% eases !ts 'a t!%!'at!on !n Roman!a@s <onne0 to HHAG a"so $u#s </e%h mo$!"e o'e ato Os*a +

2 ?u"# D44E- Os*a of </e%h Re'u$"!% !s e$ anded as Os*a :Vodafone+

23 O%to$e D44E- Vodafone ,o tu&a" "aun%hes a e1!sed "o&o. us!n& ne) te0t des!&ned $# Da"ton Maa&. and a BD 1e s!on of the S'ee%hma * "o&o. $ut st!"" eta!n!n& a ed $a%*& ound and )h!te ) !t!n& 6o 1!%e 1e sa7+ A"so. 1a !ous o'e at!n& %om'an!es sta t to d o' the use of the SIM %a d 'atte n !n the %om'an# "o&o+ 6The e$ and!n& of Os*a : Vodafone and <onne0:Vodafone a"so does not use the SIM %a d 'atte n+7 A %ustom t#'efa%e $# Da"ton Maa& 6$ased on the! font fam!"# Inte Fa%e7 fo ms 'a t of the ne) !dent!t#+

DL O%to$e

D44E- <onne0 !n Roman!a !s e$ anded as

<onne0:Vodafone+

B2 O%to$e D44E- Rea%hes an a& eement to se"" Vodafone S)eden to Te"eno fo a'' o0!mate"# W2 $!""!on+ Afte the sa"e. Vodafone S)eden $e%omes a ,a tne Net)o *+

2B De%em$e D44E- =!ns an au%t!on to $u# Tu *e#@s se%ond: "a &est mo$!"e 'hone %om'an#. Te"s!m. fo ;I+E $!""!on+

41

De%em$e

D44E- Vodafone S'a!n $e%omes the se%ond

mem$e of the & ou' to ado't the e1!sed "o&o. and !t !s 'hased !n o1e the fo""o)!n& s!0 months !n othe %ount !es+

D445 - Re$ ands Sto*e:on:T ent s!te to $e *no)n as Sto*e , em!e <ent e. a %ent e of e0'e t!se fo the %om'an#

dea"!n& )!th <ustome <a e fo !ts h!&he 1a"ue %ustome s. te%hn!%a" su''o t. sa"es and % ed!t %ont o"+ A"" %an%e""at!ons and u'& ades a e dea"t )!th $# th!s %a"" %ent e+

E ?anua # D445- Announ%es the %om'"et!on of the sa"e of Vodafone S)eden to Te"eno +

Fe$ ua # D445- <"oses B! m!n&ham <a"" <ent e+ 2 Fe$ ua # D445- Os*a Vodafone $e%omes Vodafone

</e%h Re'u$"!%. ado't!n& the e1!sed "o&o+

DD Fe$ ua # D445- Announ%es that !t !s e0tend!n& !ts foot' !nt to BuVodafone a !a )!th the s!&n!n& of ,a tne Net)o * A& eement )!th Mo$!"te". )h!%h !s 'a t of mo$!"*om Aust !a & ou'+

2D Ma %h D445- Fo me %h!ef. S! <h !sto'he Gent. )ho )as a''o!nted the hono a # 'ost <ha! man fo L!fe !n D44B. 8u!ts fo""o)!n& umou s of $oa d oom !fts+

22 A' !" D445- Announ%es that !t has s!&ned an e0tens!on to !ts ,a tne Net)o * A& eement )!th BITE G ou'. ena$"!n& !ts
42

Lat1!an su$s!d!a # FBITE Lat1!(aF to $e%ome the "atest mem$e of Vodafone@s &"o$a" 'a tne %ommun!t#+

D4 A' !" D445- Vodafone S)eden %han&es !ts name to Te"eno S1e !&e AB+

D5

A' !"

D445-

<onne0:Vodafone

$e%omes

Vodafone

Roman!a. a"so ado't!n& the ne) "o&o+

B4 Ma# D445- Announ%es the $!&&est "oss !n B !t!sh %o 'o ate h!sto # 6R2I+H $!""!on7 and '"ans to %ut I44 (o$sG e'o ts one:off %osts of RDB+E $!""!on due to the e1a"uat!on of !ts Mannesmann su$s!d!a #+

DI ?u"# D445- Res'e%ted head of Vodafone Eu o'e. B!"" Mo o). 8u!ts une0'e%ted"#+

DE Au&ust D445- Announ%es the sa"e of DEA sta*e !n BeVodafone !um@s , o0!mus fo WD $!""!on+ Afte the dea". , o0!mus )!"" st!"" $e 'a t of the %ommun!t# as a ,a tne Net)o *+

E O%to$e D445- Vodafone announ%es f! st s!n&"e $ and 'a tne sh!' )!th O& Vodafone )h!%h )!"" no) o'e ate unde the name Vodafone I%e"and

2H De%em$e D445- Announ%es the sa"e of DEA sta*e !n S)!t/e "and@s S)!ss%om fo <HFI+DE $!""!on 6R2+L $!""!on7+

43

Afte the dea". S)!ss%om )!"" st!"" $e 'a t of the %ommun!t# as a ,a tne Net)o *+

De%em$e D445- <om'"etes the a%8u!s!t!on of As'e%t!1e. an ente ' !se a''"!%at!ons s#stems !nte& ato !n the U>.

s!&na"!n& Vodafone@s !ntent to & o) a s!&n!f!%!ant ' esen%e and e1enues !n the I<T ma *et'"a%e+

2 ?anua # D443- Te"s!m !n Tu *e# ado'ts Vodafone dua" $ and!n& as Te"s!m Vodafone+

2 A' !" D443- Te"s!m Vodafone Tu *e# d o's !ts o !&!na" $ and and $e%omes Vodafone Tu *e#+

2 Ma# D443- adds ?e se# and Gue nse# to the %ommun!t#. as A! te" !s s!&ned as ,a tne de'enden%!es Net)o * !n $oth % o)n

3 ?une D443- Vodafone "!1e9 mo$!"e Inte net 'o ta" !n the U>. e"aun%hed+ F ont 'a&e no) %ha &ed fo and ' e1!ous"# F$und"edF data a""o)an%e !s emo1ed f om e0!st!n& %ont a%t te ms+ A"" use s no) &!1en a%%ess to the Ffu""F )e$ athe than a =a""ed Ga den and Vodafone $e%omes the f! st mo$!"e net)o * to fo%us an ent! e med!a %am'a!&n on !ts ne)"# "aun%hed mo$!"e Inte net 'o ta" !n the U>+

44

2 Au&ust Vodafone ,o tu&a" "aun%hes Vodafone Messen&e . a se 1!%e )!th =!ndo)s L!1e Messen&e Messen&e + and Yahoo9

23 A' !" D44L- E0tends foot' !nt to Se $!a as V!' mo$!"e !s added to the %ommun!t# as a ,a tne Net)o *+

D4 Ma# D44L- adds VI, O'e ato as a ,a tne Net)o * the e$# e0tend!n& the &"o$a" foot' !nt to Ma%edon!a+

DH Ma# D44L- >a"" of Fa oe Is"ands e$ ands as Vodafone Fa oe Is"ands+

V,5 f,)e /) A+/ (P !/f/! Net)o *s !n As!a:,a%!f!% M H,r/*'(,4)e5 M/),r/*'(,4)e5 Aust a"!a <h!na Ind!a F!(! Ne) Xea"and Ind!a H/+*,r'

N, O4)er+0/1 Af&han!stan Hon& >on& Indones!a ?a'an Ma"a#s!a Samoa S!n&a'o e S ! Lan*a

?u"# 2HHB- Be""South Ne) Xea"and@s net)o * )ent "!1e+ O%to$e 2HHB- Vodafone Aust a"!a@s net)o * )ent "!1e+ ?u"# 2HHI- Vodafone F!(!@s net)o * )ent "!1e+ No1em$e 2HHL- ,u %hases Be""South Ne) Xea"and. !t "ate $e%omes Vodafone Ne) Xea"and+

4"

2HHHTD444- ?:,hone "aun%hed the ?:s*# mo$!"e !nte net se 1!%e !n es'onse to Do<oMo@s !:Mode se 1!%e+

De%em$e D44D- ?:,hone@s BG net)o * )ent "!1e+ B No1em$e D44B- S!n&a'o e $e%omes a 'a t of the

%ommun!t# as M2 !s s!&ned as 'a tne net)o *

O%to$e 2. D44B- ?:,hone $e%omes @Vodafone@G ?:,hone@s mo$!"e !nte net se 1!%e ?:S*# $e%omes Vodafone L!1e9

De%em$e D44I- Vodafone Aust a"!a a& ees to de'"o# h!&h: s'eed M,LS $a%*$one net)o * $u!"t $# Lu%ent =o "d)!de Se 1!%es us!n& ?un!'e ha d)a e

A' !" D44E- Sma Tone %han&ed the name of !ts $ and to @Sma Tone:Vodafone@ afte $oth %om'an!es s!&ned a ,a tne Net)o * A& eement+

Au&ust D44E- Laun%hes BG te%hno"o&# !n Ne) Xea"and+ O%to$e D44E- Be&!ns "aun%h!n& BG te%hno"o&# !n Aust a"!a DL O%to$e D44E- Announ%es the a%8u!s!t!on of a 24 'e %ent sta*e !n Ind!a@s Bha t! Te"e1entu es. )h!%h o'e ates the "a &est mo$!"e 'hone net)o * !n Ind!a unde the $ and name A! Te"+

DD De%em$e

D44E- Announ%es the %om'"et!on of the

a%8u!s!t!on of the 24A sta*e !n Bha t! Te"e1entu es of Ind!a+

4#

DE ?anua # D445- Indones!a. Ma"a#s!a. and S ! Lan*a a e added to the Vodafone foot' !nt as Vodafone G ou' s!&ns a 'a tne net)o * a& eement )!th Te"e*om Ma"a#s!a+

23 Ma %h D445- Announ%es an a& eement to se"" a"" !ts !nte est !n Vodafone ?a'an to SoftBan* fo RL+H $!""!on of )h!%h R5+L $!""!on )!"" $e e%e!1ed !n %ash on %"os!n& of dea"+ Vodafone ?a'an "ate %han&ed !ts name to SoftBan* Mo$!"e

H O%to$e

D445-- Vodafone Ne) Xea"and $u#s Ne)

Xea"and@s B d "a &est I+S+,+. !Hu&

2 No1em$e D445- Vodafone Aust a"!a s!&ns the Aust a"!an Foot$a"" Lea&ue 6AFL7@s $!&&est !nd!1!dua" %"u$ s'onso sh!' dea" )!th the B !s$ane L!ons f om seasons D443TD44H

5 Fe$ ua # D443- A"on& )!th the 'a tne sh!' )!th D!&!%e" <a !$$ean 6see $e"o)7. Samoa !s added as a ,a tne Ma *et+

22 Fe$ ua # D443- A& ees to a%8u! e a %ont o""!n& !nte est of 53A !n Hut%h!son Essa L!m!ted fo US;22+2 $!""!on+ At the same t!me. !t a& ees to se"" $a%* E+5A of A! Te" sta*e $a%* to the M!tta"s+ Vodafone )!"" eta!n a I+IA sta*e !n A! Te"+

D5 Ma# D443- It !s announ%ed that Vodafone ma# e0'and !nto ,a*!stan

4$

D2 Se'tem$e D443- Hut%h !s e$ anded to Vodafone !n Ind!a+

24 Fe$ ua # D44L- Announ%es the "aun%h!n& of M:,a!sa mo$!"e mone# t ansfe se 1!%e on Af&han!stan@s Roshan+ Af&han!stan !s added to the Vodafone foot' !nt+

V,5 f,)e /) *0e M/55.e E +* )5 Afr/! Net)o *s !n the M!dd"e East and Af !%a M H,r/*'(,4)e5 M/),r/*'(,4)e5 E&#'t DR <on&o >en#a 2 Ghana Lesotho Mo/am$!8ue D B Vata South Af !%a Tan/an!a 2 A%8u!s!t!on announ%ed on 4B
D

N, O4)er+0/1 Bah a!n

?u"# 'end!n&

D44L fu the

Net)o *

#et

to

$e

"aun%hed+

Deta!"s

announ%ements+
B

Net)o * E4A o)ned+

43

H/+*,r'

O%to$e 2HHL- Vodafone E&#'t net)o * )ent "!1e unde the name <"!%*GSM+

2L Se'tem$e D44D- Vodafone s!&ns a ,a tne Net)o * A& eement )!th MT< & ou' of >u)a!t+ The a& eement !n1o"1ed the e$ and!n& of MT< to MT<:Vodafone+

DH De%em$e

D44B- Vodafone s!&ns anothe

,a tne

Net)o * A& eement )!th >u)a!t@s MT< & ou'+ The se%ond a& eement !n1o"1es the %o:o'e at!on !n Bah a!n and the $ and!n& of the net)o * as MT<:Vodafone+

B No1em$e D44I- Announ%es that !ts South Af !%an aff!"!ate Voda%om has a& eed to !nt odu%e Vodafone@s !nte nat!ona" se 1!%es. su%h as Vodafone "!1e9 and 'a tne a& eements. to !ts "o%a" ma *et+

B No1em$e D44E- Announ%es that !t !s !n e0%"us!1e ta"*s to $u# the 2EA sta*e of VenF!n !n Voda%om G ou'. ea%h!n& a& eement the fo""o)!n& da#+ Vodafone and Te"*om )!"" then ha1e a E4A sta*e ea%h !n Voda%om+

L No1em$e D445- Announ%es a dea" )!th Te"e%om E&#'t esu"t!n& !n fu the %o:o'e at!on !n the E&#'t!an ma *etG and !n% eas!n& of sta*e !n Vodafone E&#'t+ Afte the dea".
47

Vodafone E&#'t )!"" $e EEA o)ned $# the & ou'. )h!"e the ema!n!n& IEA )!"" $e o)ned $# Te"e%om E&#'t+

24 De%em$e

D443- Vodafone G ou':"ed %onso t!um !s

a)a ded the se%ond mo$!"e 'hone "!%en%e !n Vata +

4B ?u"# D44L- A%8u! es a 34A sta*e !n Ghana Te"e%om fo ;H44 m!""!on

V,5 f,)e /) *0e A-er/! + Net)o *s !n the Ame !%as M/),r/*'( N, O4)er+0/1 ,4)e5 Ant!&ua USA An&u!""a Ba $ados <a#man Is"ands E" Dom!n!%a E%uado F en%h Sa"1ado =est Ind!es G enada Guatema"a Gu#ana Ha!t! Hondu as ?ama!%a Me0!%o N!%a a&ua St >!tts P ,a a&ua# ,e u St Lu%!a Ne1!s St V!n%ent P T !n!dad and Tu * P U u&ua# the G enad!nes To$a&o <a!%os Ba $uda Be muda <h!"e P A &ent!na A u$a Bona! e B a/!"

<o"om$!a <u aYao

"9

H/+*,r' IN
U)/*e5 S* *e+
In the Un!ted States. Vodafone o)ns IEA of Ve !/on =! e"ess. the %ount #@s se%ond "a &est mo$!"e %a !e $eh!nd ATPT afte the! me &e )!th <!n&u"a =! e"ess+ The 'e %enta&e of the %ustome $ase and e1enues of Ve !/on =! e"ess that Vodafone

%onso"!dates !s s"!&ht"# "o)e . s!n%e some Ve !/on =! e"ess su$s!d!a !es ha1e m!no !t# !n1esto s+ 6Hen%e the e0a%t

'e %enta&es that Vodafone and Ve !/on e'o t 1a # f om 'e !od to 'e !od- !n ?une D445 Vodafone e'o ted that Ve !/on =! e"ess o)ned HL+5A of !ts %ustome s at that date+7 Befo e th!s (o!nt 1entu e )as fo med. Vodafone me &ed )!th A! Tou%h

<ommun!%at!ons of the U+S+ !n ?une 2HHH and %han&ed !ts name to Vodafone A! tou%h ,"%+ In Se'tem$e 2HHH. Vodafone A! tou%h announ%ed a ;34:$!""!on (o!nt 1entu e )!th Be"" At"ant!% <o '+ The f! st )! e"ess $us!ness )!th a nat!ona" foot' !nt !n the U+S+. Ve !/on =! e"ess )as %om'osed of Be"" At"ant!%@s and Vodafone A! Tou%h@s U+S+ )! e"ess assets and $e&an o'e at!ons on A' !" I. D444+ Ho)e1e . Ve !/on <ommun!%at!onsZthe %om'an# fo med )hen Be"" At"ant!% and GTE me &ed on ?une B4. D444Zo)ns a ma(o !t#
"1

of Ve !/on =! e"ess and Vodafone@s $ and!n& !s not used. no !s the <DMA net)o * %om'at!$"e )!th GSM 'hones+ Th!s e"at!onsh!' has $een 8u!te ' of!ta$"e fo Vodafone. $ut the e ha1e h!sto !%a""# $een th ee ' o$"ems )!th !t+ The f! st !s the a$o1e:ment!oned !n%om'at!$!"!t# )!th the GSM H44C2L44 MH/ standa d used $# Vodafone@s othe net)o *s. and the %onse8uent d!ff!%u"t# of

offe !n& oam!n& $et)een Vodafone@s U+S+ and othe net)o *s+ The othe t)o stem f om the fa%t that Vodafone does not ha1e mana&ement %ont o" o1e Ve !/on =! e"ess+ Vodafone !s thus una$"e to use the Vodafone $ and fo !ts U+S+ o'e at!ons. and 6'e ha's mo e !m'o tant"#7 has no %ont o" of d!1!dend 'o"!%# at Ve !/on =! e"ess and !s the efo e ent! e"# at the me %# of Ve !/on mana&ement )!th es'e%t to %ash f"o) f om Ve !/on =! e"ess+ ,e ha's as a %onse8uen%e of these easons. Vodafone made a $!d fo the ent! et# of ATPT =! e"ess )hen that %om'an# )as fo sa"e !n D44I+ Had th!s $!d $een su%%essfu". Vodafone )ou"d ' esuma$"# ha1e so"d !ts sta*e !n Ve !/on =! e"ess. and then e$ anded the esu"tant $us!ness as Vodafone+ Ho)e1e . <!n&u"a =! e"ess 6a (o!nt 1entu e of SB< <ommun!%at!ons and Be""South 6$oth no) ATPT77 u"t!mate"# out$!d Vodafone and too* %ont o" of

"2

ATPT =! e"ess. and Vodafone@s e"at!onsh!' )!th Ve !/on has %ont!nued+ Ea "# !n D445 Ve !/on e:!te ated the! des! e to $u#:out the

ema!n!n& IEA of Sto%* of Ve !/on =! e"ess f om Vodafone G ou'+ Vodafone has a"so e'eated"# !nd!%ated that !t )ou"d $e )!""!n& to $u# out Ve !/on@s sta*e+ Ve !/on has announ%ed that !ts IG data net)o * )!"" $e LTE. )h!%h !s %ons!de ed 'a t of the GSM 'ath and not the %dmaD444 'ath Ve !/on has $een us!n&G !t has $een su&&ested th!s !s to a''ease Vodafone. )h!%h uses GSM on !ts o)n net)o *s+

L */) A-er/!
On 2E No1em$e D44E. Vodafone G ou' announ%ed a & ou':)!de %o:o'e at!on a& eement )!th Am[ !%a M\1!" of Me0!%o+ The a& eement !n1o"1es %o:o'e at!on on !nte nat!ona" se 1!%es and oam!n&+ The se 1!%es !n%"ude Vo!%e and G,RS Roam!n& se 1!%es. , efe ed Roam!n& and V! tua" Home En1! onment+ In%"uded !n the a& eement a e the 2B net)o *s o)ned and %ont o""ed $# Am[ !%a M\1!" 6e0%e't T a%fone !n the Un!ted States7. and the 1a !ous o'e at!n& %om'an!es of Vodafone and !ts ,a tne Net)o *s+
"3

On Ma# 22. D44L. Vodafone sea"ed a t ade a& eement )!th the <h!"ean Ente" ,<S <h!"e. !n )h!%h Ente" ,<S ente s the )o "d of e8u!'ment and !nte nat!ona" se 1!%es of Vodafone. and Vodafone )!"" $e one of the t adema *s of Ente" fo the )! e"ess $us!ness+ It !s not %u ent"# fo eseen a sa"e of Ente" ,<S to Vodafone. $ut th!s !s not u"ed out fo the futu e+ Th!s ste' )!"" mean Vodafone )!"" ente a ma *et of o1e 23 m!""!on mo$!"e num$e s. %u ent"# d!1!ded amon& th ee %om'an!es. Te"efon!%a Mo1!sta . <"a o and

Vodafone:Ente" ,<S+

C r/>>e )
On 5 Fe$ ua # D443. Vodafone G ou' s!&ned a th ee:#ea 'a tne sh!' a& eement )!th D!&!%e" G ou'+ The a& eement. )h!%h !n%"udes D!&!%e"@s s!ste o'e at!on !n Samoa. )!"" esu"t to the offe !n& of ne) oam!n& %a'a$!"!t!es+ The t)o & ou's )!"" a"so $e%ome ' efe ed oam!n& 'a tne s of ea%h othe + A"on& )!th D!&!%e"@s ma *ets. the Vodafone $ and !s no) ' esent !n L2 %ount !es. e&!ons. and te !to !es+

C0/ef E<e!&*/=e+
N -e S! Ge a"d =hent %e*4ee) O%to$e 2HLL : De%em$e 2HH5
"4

S! <h !sto'he Gent ?anua # 2HH3 : ?u"# D44B A un Sa !n ?u"# D44B : ?u"# D44L V!tto !o <o"ao ?u"# D44L : To date Vodafone has had th ee <h!ef E0e%ut!1es. )!th the th! d. A un Sa !n. soon to et! e f om the %om'an# and $e e'"a%ed $# the %u ent De'ut# <h!ef E0e%ut!1e. V!tto !o <o"ao+ Ea%h has made the! o)n !nd!1!dua" %ont !$ut!on to the <om'an#+ S! Ge a"d =hent. at that t!me an E0e%ut!1e )!th Ra%a" E"e%t on!%s ,"%. )as es'ons!$"e fo the $!d fo a U> <e""u"a Net)o * "!%en%e+ The Mo$!"e Te"e%oms d!1!s!on )as de:me &ed and )as f"oated on the London Sto%* E0%han&e !n O%to$e 2HLL and S! Ge a"d $e%ame <h!ef E0e%ut!1e of Ra%a" Te"e%om ,"%+ O1e the ne0t fe) #ea s the %om'an# & e) to $e%ome the U>@s Ma *et Leade . %han&!n& !ts name to Vodafone G ou' ,"% !n the ' o%ess+ S! <h !sto'he Gent too* o1e as <h!ef E0e%ut!1e !n ?anua # 2HH3 afte S! Ge a"d@s et! ement+ S! <h !sto'he !s es'ons!$"e fo t ansfo m!n& Vodafone f om a sma"" U> o'e ato !nto the &"o$a" $ehemoth that !t !s toda#. th ou&h the me &e )!th the Ame !%an A! Tou%h and the ta*eo1e of Ge man#@s Mannesmann+ A un Sa !n )as the d !1!n& fo %e $eh!nd the <om'an#@s mo1e !nto Eme &!n& Ma *ets su%h as As!a and Af !%a. th ou&h the 'u %hases
""

su%h as that of Tu *!sh o'e ato Te"s!m and a ma(o !t# sta*e !n Hut%h!son Essa !n Ind!a+ Fa%ed )!th !n% eased %om'et!t!on and 'enet at!on ates a$o1e 244A !n the mo e matu e Eu o'ean ma *ets !t )as ne%essa # to d!1e s!f# f om $e!n& a mo$!"e:on"# $us!ness !nto a %om'an# )h!%h ' o1!ded a"" te"e%ommun!%at!ons se 1!%es+ Th!s has seen Vodafone "aun%h DSL and othe f!0ed:"!ne se 1!%es !n ma *ets su%h as Ge man# and the U>+

F/) )!/ . re+&.*+

F om !ts B2 Ma %h D445 #ea end on)a ds Vodafone )!"" e'o t !ts esu"ts !n a%%o dan%e )!th Inte nat!ona" F!nan%!a" Re'o t!n& Standa ds 6IFRS7+ It has !ssued esu"ts amended to IFRS

standa ds fo !ts B2 Ma %h D44I and B2 Ma %h D44E #ea ends fo !nfo mat!on 'u 'oses. and these a e sho)n !n the f! st ta$"e $e"o)+ Vodafone has some "a &e m!no !t# sta*es. )h!%h a e not !n%"uded !n !ts %onso"!dated tu no1e + In o de to ' o1!de add!t!ona"

!nfo mat!on on the o1e a"" s%a"e and & o)th t ends of !ts $us!ness !t 'u$"!shes F' o'o t!onate tu no1e F f!&u es and these a e !n%"uded !n the ta$"es $e"o)+ Fo e0am'"e. !f a $us!ness !n )h!%h !t o)ns a IEA sta*e has tu no1e of R24 $!""!on. that e8ua"s RI+E $!""!on of ' o'o t!onate tu no1e fo Vodafone+ , o'o t!onate tu no1e !s not
"#

an off!%!a" a%%ount!n& measu e and Vodafone@s ' o'o t!onate tu no1e shou"d $e %om'a ed )!th othe %om'an!es@ statuto # tu no1e + Vodafone a"so ' odu%es ' o'o t!onate %ustome num$e f!&u es on a s!m!"a $as!s. e&+ !f an o'e ato !n )h!%h !t has a B4A sta*e has 24 m!""!on %ustome s that e8ua"s B m!""!on ' o'o t!onate Vodafone %ustome s+ Th!s !s a %ommon ' a%t!%e !n the mo$!"e te"e%ommun!%at!ons !ndust #+ ?e r Pr,f/* e)5e5 31 M r!0 D44L D443 D445] D44E D44I T&r),=er >ef,re I* < IBE.I3L B2.24I DH.BE4 BI.43B B5.IHD H.442 6D.BLB7 62I.LBE7 3.HE2 H.42B I5.3E5 6E.DH37 6D2.LD27 5.E2L 5.22D (1e)!e) 2D+E5 6L+HI7 6BE+427 H+5L L+34 D54 D45+I 234+5 2EI+L 2BB+I *0e 'e r e1+ !&+*,-er+ (-) Pr,f/* f,r % +/! Pr,1,r*/,) *e

]Losses fo #ea to B2 Ma %h D445 ef"e%t ) !te do)ns of assets. ' !n%!'a""# !n e"at!on to the Mannesmann a%8u!s!t!on+

, o'o t!onate tu no1e !n%"udes R3.244 m!""!on f om d!s%ont!nued o'e at!ons+ The fo""o)!n& ta$"e sho)s Vodafone@s esu"ts unde U> &ene a""# a%%e'ted a%%ount!n& ' !n%!'"es 6U> GAA,7+ B# the end of !ts *e#
"$

a%8u!s!t!on d !1e. )h!%h an f om 2HHH to D44D. Vodafone had mo e than R244 $!""!on of &ood)!"" on !ts $a"an%e sheet+ As U> GAA, e8u! es &ood)!"" to $e ) !tten off a&a!nst the ' of!t and "oss a%%ount Vodafone has sho)n "a &e statuto # "osses s!n%e then+ Ho)e1e . th!s ) !te off of &ood)!"" !s 'u e"# an a%%ount!n& ad(ustment and does not affe%t Vodafone@s %ash 'os!t!on o !ts a$!"!t# to 'a# d!1!dends+ Des'!te the e'o ted "osses !t !s !n ea"!t# a h!&h"# ' of!ta$"e %om'an#. and th!s !s ef"e%ted !n the fa%t that !t has often $een an*ed amon& the to' t)ent# %om'an!es !n the )o "d $# ma *et %a'!ta"!sat!on+ Vodafone@s a%%ounts fo the #ea s sho)n !n the ta$"e $e"o) !n%"ude a & eat num$e of mate !a" one off t ansa%t!ons. and a'a t f om not!n& the a'!d e0'ans!on of the & ou' !n the #ea s %o1e ed. no %on%"us!ons a$out unde "#!n& t ends shou"d $e d a)n f om the f!&u es )!thout e0am!n!n& the a%%ounts !n mo e deta!"+

?e r Pr,f/*J(.,++) Pr,f/*J(.,++) % +/! e)5e5 T&r),=er >ef,re 31 M r!0 D44E BI.2BB D44I BB.EEH 6I.34D7 6E.4I37 63.EI47 6H.42E7 622+BH7 2I.344 62B+DI7 2E.D43 2EI+L 2BB+I
"3

A-,r*/+ */,) Pr,1,r*/,) *e ,f 2,,54/.. !&+*,-er+ (-)

* < f,r *0e 'e r e1+ I-

II(1e)!e) I-

D44B B4.B3E
2

65.D4L7

6H.L2H7

62I+I27 2I.4E5

22H+3

Vodafone G ou' ,"%+ >e# ,e fo man%e Ind!%ato ' ess e"ease

fo the 8ua te to B4 ?une D44E. DE ?u"# D44E+

"7

PRODUCTS RANGE
V,5 f,)e Pre1 /5 Ce..10,)e !,))e!*/,) Go mo$!"e )!th a Vodafone , e'a!d %e"" mo$!"e 'hone and %ont o" ho) mu%h #ou s'end )!th the $est , e'a!d %e""'hone ta !ff '"an+ Bu# a s'e%!a" , e'a!d mo$!"e handset fo #ou Vodafone , e'a!d %e""'hone %onne%t!on )!th ou , e'a!d mo$!"e handset offe s+ To *ee' ta"*!n& )!thout an# ta"*t!me o 1a"!d!t# hass"es ma*e use of ou f"e0!$"e e%ha &!n& o't!ons fo #ou Vodafone , e'a!d SIM %a ds- , e'a!d e%ha &e %a ds. eTo'U' and D! e%t To':U'+ It^s eas# to f!nd a , e'a!d e%ha &e to'u' too- )e^1e &ot , e'a!d out"ets e1e #)he e. so that #ou %an sta# %onne%ted )he e1e #ou a e+ And that^s not a"" T #ou %an a"so su$s% !$e to ou un!8ue , e'a!d %e""'hone se 1!%es and , e'a!d mo$!"e'hone offe s and ma*e the most of #ou Vodafone , e'a!d SIM %a ds !n Ind!a+ F/)5 Pre1 /5 -,>/.e 10,)e * r/ff 1. )

Rea%h out to the )o "d )!th a Vodafone , e'a!d SIM %a d )!thout )o #!n& a$out mo$!"e , e'a!d e%ha &e m!nutes and , e'a!d 'hone ates+ Se"e%t a , e'a!d mo$!"e 'hone ta !ff '"an that )o *s fo #ou+ <hoose #ou , e'a!d mo$!"e 'hone ta !ff '"an
#9

Pre1 /5 10,)e +er=/!e+ Su$s% !$e to Vodafone^s un!8ue , e'a!d %e""'hone se 1!%es and ma*e the most of #ou Vodafone mo$!"e 'hone+ Fo ou , e'a!d %e""u"a se 1!%es. %,)&+ C r5+ <ha &e #ou , e'a!d 'hone and en(o# s"ashed , e'a!d 'hone ates )!th Bonus <a ds fo #ou Vodafone , e'a!d %e""'hon. t !f'"ans+ Read mo e V,5 f,)e P,+*1 /5

Go Vodafone )!th a ne) Vodafone ,ost'a!d %onne%t!on and ta"* )!thout )o #!n& a$out #ou $!""+ Be%ome a Vodafone ,ost'a!d use )!th a ,ost'a!d mo$!"e handset fo #ou SIM $# ma*!n& use of Vodafone^s mo$!"e handset offe s+ Ma*e the most out of e1e # 'enn# #ou s'end $# %hoos!n& the !&ht Vodafone ,ost'a!d

ta"*'"an+ And !f #ou )ant to *no) )h!%h '"an su!ts #ou usa&e $est. as* us T )e^"" $e ha''# to he"'+
#1

=hat^s mo e T #ou %an a"so su$s% !$e to ou Vodafone ,ost'a!d offe s and edu%e e0'enses e1en mo e+ Ta*e a "oo* at the 1a !ous se 1!%es )e ha1e fo #ou and use #ou 'hone fo man# mo e than (ust ma*!n& %a""s+ And )hen !t %omes to 'a#!n& #ou $!"" that^s eas# too9 =e^1e &ot a )!de 1a !et# of Vodafone ,ost'a!d $!"" 'a#ment o't!ons+ <hoose the 'a#ment o't!on that )o *s $est fo #ou+ If #ou need he"'. %ome to us )e^"" $e ha''# to he"'9 Sounds &ood_ <he%* out a"" the $enef!ts that %ome a"on& )!th a Vodafone ,ost'a!d SIM %a d. and !t^"" sound e1en $ette 9 Read mo e a$out Vodafone ,ost'a!d F,r.5 C ../)2 C r5+ Sa1e u' to B4A on #ou ISD P STD %a""s )!th =o "d <a""!n& <a d f om Vodafone fo #ou Vodafone mo$!"e 'hones+ =o "d <a""!n& <a d f om Vodafone !s a ' e'a!d "on& d!stan%e %a""!n& %a d that #ou %an use )!th #ou Vodafone , e'a!d and ,ost'a!d mo$!"e 'hones to ma*e ISD P STD %a""s+ That^s !&ht T #ou don^t need !nd!1!dua" ISD %a""!n& %a ds and STD %a""!n& %a ds an#mo e+ =!th the he"' of th!s , e'a!d =o "d <a""!n& <a d. #ou %an *ee' a ta$ on #ou "on&:d!stan%e %a"" e0'enses+ ,"us no se%u !t# de'os!t+
#2

It^s eas# to $u# =o "d <a""!n& <a ds !n Ind!a+ =o "d <a""!n& <a ds a e a1a!"a$"e at #ou nea est Vodafone Sto e. Vodafone M!n! Sto e o at an# sho' that d!s'"a#s the =o "d <a""!n& <a d` s!&n+ F,r.5 C ../)2 C r5 r *e+ Ma*e the most of #ou Vodafone mo$!"e 'hone )h!"e ma*!n& "on& d!stan%e %a""s )!th the s'e%!a" =o "d <a""!n& <a d ates meant to he"' #ou sa1e mone#+ <he%* out =o "d <a""!n& <a d ates U+/)2 ,&r /)*er) */,) . Pre1 /5 ! ../)2 ! r5+ S% at%h the s!"1e fo!" on the %e"" 'hone %a""!n& %a d fo Ind!a to &et #ou se% et 2D:d!&!t ,IN+ D!a" the to"" f ee num$e on the $a%* o "9113 J "9213 and ente the ,IN f om #ou , e'a!d =o "d <a""!n& <a d+ To ma*e an STD %a"" )!th #ou , e'a!d mo$!"e 'hone %a d. d!a" a9a fo""o)ed $# the STD !,5e and then the 10,)e )&->er+ To ma*e an ISD %a"" )!th #ou , e'a!d mo$!"e %a d. d!a" a 99a fo""o)ed $# the ISD !,5e and the 10,)e )&->er+ Fo mo e !nfo mat!on on us!n& #ou , e'a!d 'hone %a d. %"!%* he e

C0e!D/)2 ',&r > . )!e

#3

To *no) ho) mu%h #ou^1e s'ent on #ou Vodafone %e"" 'hone )!th "o)e o1e seas <a""!n& <a d ates. SMS FCC%AL K12 5/2/* PINL to 111 6to"" f ee7 M D/)2 1 '-e)*+ f,r ',&r Pre1 /5 10,)e ! ../)2 ! r5+ You )!"" ne1e ha1e to fa%e an# hass"es of $!"" 'a#ments fo th!s , e'a!d 'hone %a""!n& %a d $e%ause the e s!m'"# a e no $!""s+ =!th th!s , e'a!d 'hone <a""!n& <a d. #ou %ha &es &et dedu%ted as #ou s'ea*+ Fo mo e !nfo mat!on on ISD %a""!n& %a ds and STD %a""!n& %a ds. d!a" "9117 6to"" f ee7 G&.f C ../)2 C r5 No) #ou %an %a"" the Gu"f at the "o)est 'oss!$"e %a""!n& %a d ates )!th the $est , e'a!d 'hone %a d fo the Gu"f+ >no) mo e

#4

V,5 f,)e H,-e C ../)2 C r5 He e^s a )a# #ou %an sa1e on #ou !nte nat!ona" oam!n& $!"" )h!"e %a""!n& home T use the , e'a!d Home <a""!n& <a ds f om Vodafone to %a"" to Ind!a to an#)he e e"se !n the )o "d )h!"e t a1e""!n& a$ oad+ Vodafone Home <a""!n& <a d !s a , e'a!d %a""!n& %a d that a""o)s #ou to ma*e %a""s f om "and"!nes. ,<Os P mo$!"e 'hones f om o1e 244 %ount !es+ And he"'s #ou sa1e u' to H4A as %om'a ed to Inte nat!ona" Roam!n& %ha &es9 So ta"* mo e. s'end "ess and a")a#s sta# %onne%ted+ %&'/)2 H,-e C ../)2 C r5+ fr,- V,5 f,)e You %an $u# , e'a!d 'hone %a""!n& %a ds at a Vodafone Sto e nea #ou+ H,-e C ../)2 C r5 r *e+ Ma*e the most of #ou Vodafone , e'a!d P ,ost'a!d %e""'hone )h!"e ma*!n& "on& d!stan%e %a""s )!th the un!8ue Home <a""!n& <a d ates and sa1e mone#+ <he%* out the Home <a""!n& <a d ates Nee5 0e.1 4/*0 ',&r V,5 f,)e Pre1 /5 H,-e C ../)2 C r5 f,r I)5/ M
#"

Fo d!a"!n& !nst u%t!ons. %ount #C%!t# %odes !nfo mat!on. a%%ess num$e !nfo mat!on. %a d e0'! at!on date o an#th!n& e"se. (ust %a"" Vodafone <a e on 111 6to"" f ee7+ Mum$a! su$s% !$e s shou"d %a"" "9117 6to"" f ee7 V,5 f,)e PCO =ant to sta t ma*!n& some mone#_ Insta"" a Vodafone ,<O !n #ou house o sho'. and sta t ea n!n& toda# )!th f!0ed %e""u"a te m!na"s+ Itas eas# to !nsta"". ma!nta!n and use T and ' o1!des un!nte u'ted se 1!%e+ It doesn@t e1en ta*e u' that mu%h s'a%e9 V,5 f,)e H )5'10,)e Int odu%!n& the "and"!ne that^s "oaded )!th a"" the featu es of a %e"" 'hone : !n%"ud!n& "o) %a"" ates+ And Vodafone Hand#'hone a en^t that e0'ens!1e e!the + You %an ma*e one #ou s fo as "!tt"e as Rs 2HHH+

##

Ge' fe *&re+@ b b <a""s to an# B Vodafone num$e s c D4' C m!n <a""s to a"" "o%a" mo$!"e 'hones c I4' C m!n

#$

F ee "o%a" P STD %a""s e1e # month

#3

GE? PLA?ERS IN THE INDIAN TELECOM INDUSTR?

%HARAT SANCHAR NIGAM LTD (%SNL)@ It !s a 'u$"!% se%to

o &an!/at!on. )ho""# o)ned $# De'a tment of Te"e%ommun!%at!on 6DoT7+ It !s Ind!a@s

' !n%!'a" ' o1!de

of "o%a" and domest!% "on& d!stan%e

te"e'hon#+ It offe s $as!% se 1!%es nat!on)!de. e0%e't fo Mum$a! and De"h!. )he e MTNL !s the state un te"e'hon# se 1!%e ' o1!de + As !t has esta$"!shed and )e"" s' ead !nf ast u%tu e of te"e'hone e0%han&es. !t has $een a$"e to o"" out !ts net)o * at a a'!d 'a%e+ O%to$e 2. D444 the De'a tment of Te"e%om O'e at!ons. Go1e nment of Ind!a $e%ame a %o 'o at!on and )as %h !stened Bha at San%ha N!&am L!m!ted6BSNL7+ Toda#. BSNL !s the No+ 2 Te"e%ommun!%at!ons <om'an# and the "a &est ,u$"!% Se%to Unde ta*!n& of Ind!a )!th autho !/ed sha e %a'!ta" of ; BH33 m!""!on and net)o th of ; 2I+BD $!""!on+ It has a net)o * of o1e IE m!""!on "!nes %o1e !n& E444 to)ns )!th o1e BE m!""!on te"e'hone %onne%t!ons+
#7

=!th

"atest

d!&!ta"

s)!t%h!n& et%+

te%hno"o&# and

"!*e

O<B.E=SD.AOE:24.FETEO.NE<

)!des' ead

t ansm!ss!on net)o * !n%"ud!n& SDH s#stem u'to D+E &$'s. D=DM s#stem u'to L4 &$'s.=e$ te"e'hon#.DIAS.V,N.

B oad$and and mo e than I44.444 data %ustome s . BSNL %ont!nues to se 1e th!s & eat nat!on + Its es'ons!$!"!t!es !n%"ude !m' o1ement of the a" ead#

!m'e%%a$"e 8ua"!t# of te"e%om se 1!%es. e0'ans!on of te"e%om net)o *. !nt odu%t!on of ne) te"e%om se 1!%es !n a"" 1!""a&es and !nst!""!n& %onf!den%e amon& !ts %ustome s+ BSNL has mana&ed to shou"de these es'ons!$!"!t!es ema *a$"# and deft"#+ Toda# )!th o1e IE m!""!on "!ne %a'a%!t#.

HH+HA of !ts e0%han&es d!&!ta". nat!on )!de Net)o * mana&ement P su 1e!""an%e s#stem 6NMSS7 to %ont o" te"e%om t aff!% and o1e I.44.444 oute *ms of OF< net)o *. Bha at San%ha N!&am Ltd !s a name to e%*on )!th !n the )o "d of %onne%t!1!t#+ A"on& )!th !ts 1ast %ustome $ase. BSNL@s f!nan%!a" and asset $ases too a e 1ast and st on&+ <ons!de the f!&u es. as the# s'ea* 1o"umes on BSNL@s stand!n&2+ The te"e'hone !nf ast u%tu e a"one !s )o th a$out Rs+ 2.44.444 % o e 6US ;DD+3I $!""!on7+
$9

D+

Tu no1e of Rs+ B2.I44 % o e 6 US ; 3+2I $!""!on7+ Add to )h!%h. BSNL@s nat!on)!de %o1e a&e and ea%h.

%om' ehens!1e an&e of te"e%om se 1!%es and a 'en%hant fo e0%e""en%eG and #ou ha1e the !n& ed!ents fo est u%tu !n& Ind!a

fo a $ !&ht futu e+ Toda#. BSNL !s most t usted Te"e%om B and of Ind!a+ PRE(PAID SERVICE OF CELLONE E0%e" !s the , e 'a!d se 1!%e of the <e""One <e""u"a Se 1!%e of BSNL+ It offe s #ou a host of 1a"ue added se 1!%es and unmat%hed featu es not found !n an# othe <e""u"a se 1!%e+ A"" Ind!a oam!n& fa%!"!t# !s a"so a1a!"a$"e on E0%e" se 1!%e+ In!t!a" a%t!1at!on %ha &es fo E0%e" !s on"# Rs+ D44C: and f ee ta"* 1a"ue of Rs+ E4C: !s &!1en to a"" su$s% !$e s+ E0%e" , e 'a!d %a ds a e a1a!"a$"e !n the denom!nat!ons of Rs+ 34.2E4. B44. Rs+ E44. Rs+ 2444 and Rs+ D444 1a"!d!t# 'e !od of )h!%h a e 3.2E. B4. IE. 2D4 and 2L4 da#s es'e%t!1e"#+ A host of = .&e 55e5 +er=/!e+ a e a"so a1a!"a$"e at 1e # e%onom!%a" %ha &es$1

V,/!e M /. Ser=/!e S0,r* Me++ 2e Ser=/!e (SMS) A.. I)5/ R, -/)2 C .. F,r4 r5/)2(4/*0/) + -e Ser=/!e Are ) C .. C,)fere)!/)2 C .. F /*/)2 )5 C .. 0,.5/)2 f !/./*' F/re.e++ A11./! */,) Pr,*,!,.(FAP)@ Su f =A, ena$"ed )e$s!tes on Inte net us!n& th!s se 1!%e+

U)/f/e5 Me++ 2/)2 Ser=/!e+@ Inte& ate #ou Mo$!"e 'hone )!th the Inte net and a%%ess #ou e:ma!"s. fa0es. 1o!%e ma!" et% on #ou mo$!"e 'hone+

$2

%HARTI TELE(VENTURES Bha t! Te"e:Ventu es L!m!ted. a 'a t of Bha t! Ente ' !ses. !s ' o1!de Ind!a@s of

"ead!n&

te"e%ommun!%at!ons se 1!%es+ The $us!nesses at Bha t! Te"e: Ventu es ha1e $een st u%tu ed !nto t)o ma!n st ate&!% $us!ness & ou's : the Mo$!"!t# Leade s $us!ness & ou' and the Infote" Leade s $us!ness & ou'+ The Mo$!"!t# $us!ness & ou' ' o1!des GSM mo$!"e se 1!%es a% oss Ind!a !n t)ent# th ee te"e%om %! %"es. )h!"e the Infote" $us!ness & ou' ' o1!des $ oad$and P te"e'hone se 1!%es. "on& d!stan%e se 1!%es and ente ' !se se 1!%es+ A"" these se 1!%es a e ' o1!ded unde the A! te" $ and+

AIRTEL A! te" %omes to #ou f om Bha t! <e""u"a L!m!ted : a 'a t of the $!&&est ' !1ate !nte& ated te"e%om %on&"ome ate. Bha t! Ente ' !ses+ Bha t! ' o1!des a an&e of te"e%om se 1!%es. )h!%h !n%"ude <e""u"a . Bas!%. Inte net and e%ent"# !nt odu%ed Nat!ona"
$3

Lon& D!stan%e+ Bha t! a"so manufa%tu es and e0'o ts te"e'hone te m!na"s and %o d"ess 'hones+ A'a t f om $e!n& the "a &est manufa%tu e of te"e'hone !nst uments !n Ind!a. !t !s a"so the f! st %om'an# to e0'o t !ts ' odu%ts to the USA+ Bha t! !s the "ead!n& %e""u"a se 1!%e ' o1!de . )!th an a"" Ind!afoot' !nt %o1e !n& a"" DB te"e%om %! %"es of the %ount #+ It has o1e 23 m!""!on sat!sf!ed %ustome s+

SERVICES AIRTEL PREPAID A! te" , e'a!d. the Read# <e""u"a <a d f om A! te" %omes to #ou f om Bha t! Ente ' !ses. Ind!a@s "ead!n& !nte& ated te"e%om se 1!%e ' o1!de + Go!n& mo$!"e )!th A! te" , e'a!d !s a ne) )a# of "!fe+ =!th a host of & eat featu es. a"so s!m'"e to use. A! te" , e'a!d ma*es e1e #th!n& that #ou d eamt and $e"!e1ed. 'oss!$"e+ AIRTEL POSTPAID A! te" )e"%omes #ou to a 1!$ ant )o "d of un"!m!ted o''o tun!t!es+ Mo e e0%!t!n&. !nno1at!1e #et s!m'"e ne) )a#s to %ommun!%ate. (ust )hen #ou )ant to. not (ust th ou&h )o ds $ut !deas. emot!ons
$4

and fee"!n&s+ To &!1e #ou the un"!m!ted f eedom to ea%h out to #ou s'e%!a" 'eo'"e !n #ou s'e%!a" )a#+ AIRTEL ROAMING A! te"@s Roam!n& se 1!%e a""o)s #ou to use #ou mo$!"e 'hone to ma*e o e%e!1e %a""s f om a"most an#)he e !n Ind!a and a$ oad+ A! te" Roam!n& &!1es #ou t)o & eat o't!ons

A/r*e. N */,) . ( En(o# oam!n& !n Ind!a a% oss ID 'a tne s net)o *s and o1e 3E4 %!t!es+

A/r*e.

I)*er) */,) .

Roam

a% oss

!nte nat!ona"

dest!nat!ons. !n nea "# 22H %ount !es !n%"ud!n& USA. <anada. U> et%+ )!th DLI 'a tne net)o *s+

$"

RELIANCE INFOCOMM LTD

It !s ' omoted $# Re"!an%e Indust !es L!m!ted and offers mo$!"e te"e'hon# se 1!%es the <DMA '"atfo m on a nat!on)!de o't!%a" f!$e %a$"e net)o * %a'a$"e of su''o t!n& $ oad$and se 1!%es+ Its st ate&# has $een to a%8u! e a "a &e su$s% !$e $ase on the $a%* of "o) ta !ffs and then ' omote %a""s )!th!n !ts net)o * to ena$"e #et "o)e su$s% !$e s+ Re"!an%e Info%omm !s the out%ome of "ate Dh! u$ha! Am$an!^s d eam of $ !n&!n& a$out a d!&!ta" e1o"ut!on !n Ind!a that )!"" $ !n& to e1e # Ind!an^s doo ste' an affo da$"e means of !nfo mat!on and %ommun!%at!on+ FMa*e the too"s of !nfo%omm a1a!"a$"e to 'eo'"e at an affo da$"e %ost+ The# )!"" o1e %ome the hand!%a's of !""!te a%# and "a%* of mo$!"!t#F. )as ho) Dh! u$ha!. as he )as fond"# %a""ed. s'e"t out Re"!an%e Info%omm^s m!ss!on !n "ate 2HHH+ He f! m"# $e"!e1ed the %ount # %ou"d use !nfo mat!on and %ommun!%at!on te%hno"o&# to o1e %ome !ts $a%*)a dness and unde de1e"o'ment+ ta !ffs fo !ts

$#

It )as )!th th!s $e"!ef that Re"!an%e Info%omm $e&an "a#!n& !ts 54.444 oute *!"omet es of 'an:Ind!a f!$ e o't!% $a%*$one !n 2HHH+ The $a%*$one )as %omm!ss!oned on De%em$e DL. D44D.

Dh! u$ha!^s 34th $! th ann!1e sa #. f! st s!n%e h!s sad dem!se on ?u"# 5. D44D+ Re"!an%e Info%omm^s net)o * !s a h!&h:%a'a%!t#. !nte& ated 6)! e"ess and )! e"!ne7. and %on1e &ent 61o!%e. data and 1!deo7 d!&!ta" net)o *+ The net)o * !s des!&ned to offe se 1!%es that s'an the ent! e Info%omm 1a"ue %ha!n : !nf ast u%tu e. se 1!%es. $oth fo ente ' !ses and !nd!1!dua"s. a''"!%at!ons. and %onsu"t!n&+ The net)o * !s des!&ned to de"!1e se 1!%es and a''"!%at!ons that )!"" %han&e the )a# )e Ind!ans "!1e+ It )!"" ha $!n&e a Ne) Ind!a+ Re"!an%e offe s a su!te of SMS $ased a''"!%at!ons )he e $# su$s% !$e s )ou"d $e a$"e to &et a%%ess to a host of !nfo mat!on on "a &e an&e of to'!%s su%h as Ne)s. R!n&tones. <on1en!en%e. Ente ta!nment. L!fest#"e. S'o ts. F!nan%e and Lo%a" Info mat!on et%+ on !ts o)n SMS 2DBI se 1!%es as )e"" as othe 'o'u"a SMS se 1!%es e+& Ind!at!mes. Red!ff. A( Ta* et%+ To use a''"!%at!ons "!*e R!n&tones. Ho os%o'es. Nume o"o&#. Vastu . <o%*ta!"s et%+ <ustome s %an send *e#)o d $ased e8uests f om the! Re"!an%e Ind!aMo$!"e handsets and e%e!1e the e"e1ant !nfo mat!on !n etu n+

$$

T * Te.e+er=/!e+ L*5@ O)ned $# the Tata G ou'. !t ' o1!des $as!% and )! e"ess se 1!%es on the <OMA

'"atfo m+ As %om'a ed to !ts 'ee s. the %om'an# has not $een a&& ess!1e !n e0'and!n& !n the )! e"ess s'a%e+ Tata Te"ese 1!%es !s 'a t of the INR $#,739 Cr,re 6US;23+24 $!""!on7 Tata G ou'. that has o1e H4 %om'an!es. o1e DD4.444 em'"o#ees and mo e than D m!""!on sha eho"de s+ =!th an !n1estment of o1e INR H.444 < o e 6US; D $!""!on7 !n Te"e%om. the G ou' has a fo m!da$"e ' esen%e a% oss the te"e%om 1a"ue %ha!n+ Tata Te"ese 1!%es s'ea heads the G ou'@s ' esen%e !n the te"e%om se%to + In%o 'o ated !n 2HH5. Tata Te"ese 1!%es )as the f! st to "aun%h <DMA mo$!"e se 1!%es !n Ind!a )!th the Andh a , adesh %! %"e+ Sta t!n& )!th the ma(o a%8u!s!t!on of Hu&hes Te"e+%om 6Ind!a7 L!m!ted Jno) enamed T * Te.e+er=/!e+ (M 0 r +0*r ) L/-/*e5 K !n

De%em$e D44D. the %om'an# has s)un& !nto e0'ans!on mode+ Tata Te"ese 1!%es o'e ates !n D4 %! %"es !+e+ Andh a , adesh. <henna!. Gu(a at. >a nata*a. De"h!. Maha asht a. Mum$a!. Tam!" Nadu.
$3

O !ssa. B!ha . Ra(asthan. ,un(a$. Ha #ana. H!ma%ha" , adesh. Utta , adesh 6E7. Utta , adesh 6=7. >e a"a. >o"*ata. Madh#a , adesh and =est Ben&a"+ The !n1estment !n Tata Te"ese 1!%es L!m!ted 6!n%"ud!n& Tata Te"ese 1!%es 6Maha asht a7 L!m!ted7 as of Ma %h D44E tota"s INR 2I.II5 < o es 6US; B+D2 $!""!on7 Ha1!n& '!onee ed the <DMA BG20 te%hno"o&# '"atfo m !n Ind!a. Tata Te"ese 1!%es has esta$"!shed a o$ust and e"!a$"e te"e%om !nf ast u%tu e that ensu es 8ua"!t# !n !ts se 1!%es+ It has 'a tne ed )!th Moto o"a. E !%sson. Lu%ent and E<I Te"e%om fo the de'"o#ment of a e"!a$"e. te%hno"o&!%a""# ad1an%ed net)o *+ The %om'an#. )h!%h he a"ded %on1e &en%e te%hno"o&!es !n the Ind!an te"e%om se%to . !s toda# the ma *et "eade !n the f!0ed )! e"ess te"e'hon# ma *et )!th a %ustome $ase of o1e D+L m!""!on fo the 'e !od ended Se'tem$e 4E+ Tata Te"ese 1!%es@ $ou8uet of te"e'hon# se 1!%es !n%"udes Mo$!"e se 1!%es. =! e"ess ,hones. ,u$"!% Te"e'hon# Booth. and =! e"!ne se 1!%es+ Othe se 1!%es !n%"ude 1a"ue added se 1!%es "!*e 1o!%e 'o ta". oam!n&. B:)a# %onfe en%!n&. & ou' %a""!n& and data se 1!%es+
$7

The %om'an# has "aun%hed , e'a!d F=, and ,u$"!% 'hone $ooths. a an&e of ne) handsets. ne) 1o!%e P data se 1!%es su%h as BRE= &ames. '!%tu e messa&!n&. 'o"#'hon!% !n& tones. !nte a%t!1e

a''"!%at!ons "!*e ne)s. % !%*et. ast o"o&#. et%+ These a e !n add!t!on to !ts e0!st!n& se 1!%es of ,ost'a!d Mo$!"e . , e'a!d Mo$!"e P ,ost'a!d F=,+ Toda#. Tata Te"ese 1!%es L!m!ted a"on& )!th Tata Te"ese 1!%es 6Maha asht a7 L!m!ted se 1e mo e than 3 m!""!on %ustome s !n 2344 to)ns and a!ms at I444 to)ns $# Ma %h@45+ =!th an am$!t!ous o""out '"an $oth )!th!n e0!st!n& %! %"es and a% oss ne) %! %"es. Tata Te"ese 1!%es !s offe !n& )o "d:%"ass te%hno"o&# and use :f !end"# se 1!%es !n D4 %! %"es+

39

SFOT ANAL?SIS
STRENGTH

FEAGNESS

St on& B and Ima&e+ Te%hn!%a""# Su'e !o + Good Afte Sa"es+

Ve # h!&h ' !%e

Ma(o <om'et!to s

OPPORTUNITIES THREATS Youn& &ene at!ons need fo mo e $ anded+ St on& %om'et!to s "!*e BSNL. A! te".

B and !ma&e !s ne%essa # to St on& ad1e t!s!n& $# "oo*!n& !%h , o'e ad1e t!s!n& fo $ and $u!"d!n& %om'et!to s+

31

RESEARCH METHODOLOG?
The e'o t !s the esu"t of a +&r=e' )h!%h )as unde ta*en !n VODAFONE+ The o$(e%t!1es of the ' o(e%t ha1e $een fu"f!""ed $# &ett!n& es'onse f om the %ustome asso%!ated to these se&ments th ou&h a 'e sona" !nte 1!e) !n the fo m of a :&e+*/,)) /re+ The es'onses a1a!"a$"e th ou&h the 8uest!onna! e a e used to e1a"uate the $ and "o#a"t# fo the ' odu%ts of VODAFONE and the )!""!n&ness of the %ustome to 'u %hase !ts ' odu%ts on futu e+

The ' o(e%t a"so %o1e s an ana"#s!s of the s)!t%h o1e of %ustome s to <om'et!to s^ ' odu%ts !n the ma *et+

32

THE RESEARCH PRO%LEM

The ' o$"em fo mu"at!on !s the f! st ste' to a su%%essfu" esea %h ' o%ess+ The ' o(e%t unde ta*e the ' o$"em of ana"#/!n& the %ustome sat!sfa%t!on "e1e" of the 1odafone and to f!nd the ma *et!n& sa"es ' omot!on of the ' odu%t !n %om'a !son to othe ' odu%ts+

33

THE RESEARCH O%6ECTIVE

Based on the ' o$"em the o$(e%t!1e of the esea %h !s d!1!ded !nto t)o )h!%h a e as fo""o)s-

Pr/- r' O>He!*/=e@ To ana"#se $ and "o#a"t# of %ustome s to)a ds the %om'an#^s ' odu%ts an&e Se!,)5 r' O>He!*/=e@ Ana"#se %onsume sat!sfa%t!on and sa"es ' omot!on of 1odafone o1e seas "td+ fo d!ffe ent %a s+ Ana"#se the afte sa"es se 1!%e ' o1!ded $# Vodafone

34

THE RESEARCH DESIGN

The esea %h des!&n used !n the ' o(e%t !s e<1.,r *,r' 5e+/2)+ The !n1est!&at!on !s %a !ed u'on the %ustome s !n VODAFONE + The eason fo %hoos!n& th!s des!&n !s to &et es'onses f om the %ustome s so that the! 'e %e't!on a$out the ' odu%ts of the %om'an# and the! "o#a"t# %ou"d $e ' ed!%ted+

3"

THE DATA SOURCE

The data has $een ta*en f om t)o sou %es Pr/- r' 5 * +,&r!e The ' !ma # data sou %e has $een %o""e%ted th ou&h 8uest!onna! e $# 'e sona""# !nte 1!e)!n& ea%h es'ondent on a num$e of 8ue !es st u%tu ed !n a 8uest!onna! e+ Se!,)5 r' 5 * +,&r!e Se%onda # data )as %o""e%ted f om fo""o)!n& sou %es , !o esea %h e'o ts =e$s!tes Boo*s Ne)s'a'e ,e sona" %onsu"tat!on

3#

THE AREA OF FORG The f!e"d )o * !s %ondu%ted !n the V,5 f,)e !n 1a !ous sho) ooms s!tuated !n d!ffe ent "o%at!on a"" o1e the %!t#+

THE ANAL?TICAL TOOLS USED The ana"#t!%a" too"s used a e most"# & a'h!%a" !n natu e )h!%h !n%"ude

,!e %ha ts <#"!nd !%a" %ha ts <o"umn %ha ts Ta$"es sho)!n& 'e %enta&e

THE SAMPLE SINE The sam'"e s!/e %ons!sts of E9 &)/*+ out of )h!%h the most "o&!%a" and non $!ased es'onse a e se"e%ted thus the sam'"e s!/e !s ta*en out to $e E9 &)/*+C

3$

ANAL?SIS
Month"# No+ of

In%ome es'ondent B4444:E4444 B2 E2444: 2D 244444 a$o1e 244444 3

No+ of es'ondent

2IA

DIA

5DA

B4444:E4444

E2444:244444

a$o1e 244444

33

1+ T Info mat!on sou %e a$out Vodafone _

No+ of Ne)s 'a'e T+V ad T ade sho) Inte net ,ee & ou' ,e sona" a'' oa%h $# dea"e es'ondent 3 D 24 2 D2 2I

No+ of es'ondent
DEA 2BA IA 2LA BLA Ne)s 'a'e T+V ad T ade sho) Inte net ,ee & ou' ,e sona" a'' oa%h $# dea"e DA

37

2C ( =h!%h "an&ua&e Ne)s 'a'e and T+V %hanne" do #ou ' efe _

No+ of H!nd! En&"!sh Othe es'ondent 2H D5 E

No+ of es'ondent

24A BLA

EDA

H!nd!

En&"!sh

Othe

79

3C ( Ha1e #ou seen Vodafone Ad1e t!sement 6' !nt ad o T+V %omme %!a"7_ No+ of , !nt ad T+V %omme %!a" es'ondent B3 2B

No+ of es'ondent

D5A

3IA

, !nt ad

T+V %omme %!a"

71

4C ( =as that Ad1e t!sement effe%t!1e_

Yes No

No+ of es'ondent I2 H

No+ of es'ondent

2LA

LDA

Yes

No

72

#C ( =hat )as the !nf"uen%!n& 'o)e of ad1e t!sement_

D!s%ount B and am$assado F ee &!fts 'e fo man%e

No+ of es'ondent BI B D 22

No+ of es'ondent

DDA IA 5A 5LA

D!s%ount

B and am$assado

F ee &!fts

,e fo man%e

73

$C ( Ho) man# t!mes do #ou see VODAFONE and %om'et!to s ad1e t!sement_

No+ of 6month"#7 6=ee*"#7 6da!"#7 62E da#s7 es'ondent H 2B 23 22

No+ of es'ondent

DDA

2LA

D5A BIA

6month"#7 6da!"#7

6=ee*"#7 62E Da#s7

74

3C ( =h!%h t a%to Ad1e t!sement !s effe%t!1e_ ,"ease an* 2 to E as $e"o)+ Rat!n& S%a"e No+ of Vodafone BSNL A! te" othe es'ondent I 2 B D

No+ of es'ondent

D4A I4A

B4A 24A

Vodafone

BSNL

A! te"

Othe

7"

7C ( =hat !s the !nf"uen%!n& 'o)e of the ad1e t!sement_

Se 1!%es Te%hno"o&# %o1e a&e a ea Ta !ff %ha &es

No+ of es'ondent D2 I 23 L

No+ of es'ondent

25A IDA

BIA LA

Se 1!%e

Te%hno"o&#

<o1e a&e a ea

Ta !ff %ha &es

7#

19C ( =h!%h add!t!ona" $enef!t att a%t #ou fo VODAFONE _ Benef!ts D!s%ount F ee a%%esso !es F ee &!ft E0tended )a ant# Se 1!%e Offe s 'e fo man%e No+ of es'ondent 2H D I B 3 E 2D

No+ of es'ondent

DIA

BIA

24A 2IA 5A LA IA

D!s%ount F ee a%%esso !es E0tended )a ant# Se 1!%e ,e fo man%e

F ee &!ft Offe s

7$

11C O =h!%h featu e do #ou most "!*e !n Vodafone _

Att !$utes Se 1!%es %ustome %a e Re"!a$"e No th eats %o1e a&e a ea 'e fo man%e

No+ of es'ondent I D 5 DD B 2B

No+ of es'ondent

D5A

LA

IA 2DA

5A IIA
Se 1!%es
<ustome %a e

Re"!a$"e

No Th eats

<+V+

,e fo man%e

73

12C O =h!%h 'a t of ' omot!ona" a%t!1!t# do #ou most ' efe to $u# a VODAFONE _ ,"ease an* 2 to 2E T ade Sho) D!s%ount F ee &!ft Safet# featu e 'e fo man%e Se 1!%es %"ea 1o!%e S'e%!a" ,a%*a&e SMS fa%!"!t# Net 'e fo man%e Sma"" to' u' )!th sms O1e a"" featu e Te%hno"o&# B and Am$assado Inte net fa%!"!t# 2 B 2 E I D H 2 3 E D 2 5 2 B

77

2DA DA IA

DA

5A

DA

5A

DA

24A LA

24A 2IA DA 25A

IA

T ade Sho) ,e fo man%e SMS fa%!"!t# Te%hno"o&#

D!s%ount F ee &!ft Safet# featu e Se 1!%es %"ea 1o!%e S'e%!a" ,a%*a&e Net 'e fo man%e sma""to' )!thsms O1e a"" featu e B and Am$assado Inte net fa%!"!t#

199

2B+ Sa"es ' omot!on a%t!1!t# fo Vodafone Feed $a%* f om %ustome Fa! Good E0%e""ent No+ of es'ondent 2B 2H 2L

No+ of es'ondent

D5A B5A

BLA

Fa!

Good

E0%e""ent

191

LIMITATION OF THE SURVE?

Thou&h. $est effo ts ha1e $een made to ma*e the stud# fa! . t ans'a ent and e o f ee+ But the e m!&ht $e some !ne1!ta$"e and !nhe ent "!m!tat!ons+ Thou&h out !&ht measu e a e unde ta*en to ma*e the e'o t most a%%u ate+ The "!m!tat!on of the su 1e# a e na ated $e"o)

The ' o(e%t !s 1a"!d fo Vodafone on"#+ It )as not 'oss!$"e to %o1e ea%h and e1e # sho) oom due to t!me %onst a!ns+

The e ma# $e some $!ased es'onse fo m the es'ondents Some es'ondents d!d not ' o1!de the fu"" data+ Un)!""!n&ness on the 'a t of the %ustome s to d!s%"ose the !nfo mat!on as 'e the 8uest!onna! e+

The de%!s!1eness on the 'a t of the %ustome s e&a d!n& some 8uest!on hen%e d!ff!%u"t# fa%ed !n e%o d!n& and ana"#/!n& the data+

192

SUGGESTION AND CONCLUSION

Th!s effo t fo the !nno1at!on !n sa"es ' omot!on of %a )!"" he"' the oad sho)s. TV Ad1e t!sement. Mouth 'u$"!%!t# et%+ And othe th!n& !s ' o1!de some offe s "!*e D!s%ount. D!)a"! offe s. F ee G!ft "!*e mus!% s#stem. A%%esso !es et%+ M# ' o(e%t !s a *e# to o'en the doo of & eate %omfo t to the m!dd"e se&ment+ In th!s a&e of e"e%t on!% se%to )ho !s &!1en t a%to !n "o) ' !%es the# )!"" $"o) "!*e sun and 1odafone ' odu%t !s "o) ' !%es+ The %ustome s of 1odafone a e $ and "o#a" )!th on"# a sma"" 'e %ent )ant to sh!ft o1e to othe $ ands+ T #!n& of othe $ ands $# %ustome s !s ma!n"# $e%ause the %ustome someth!n& ne)+ The 'e fo man%e of VODAFONE ' odu%t &ood !n %om'a !son to othe $ ands+ M!"ea&e !s the $as!% featu e !nf"uen%!n& $ and "o#a"t#+ )ants to t #

193

 The $est se""!n& ' odu%t of E"e%t on!%s &ood VODAFONE . Samsun&. "east se""!n& !s a! te"+ The %om'et!t!on of VODAFONE ' odu%t !s ma(o "# )!th BSNL+ Due to h!&h $ and "o#a"t# the %ustome s of Vodafone ' odu%t e%ommend !t ' odu%t to othe s L!*e Vodafone ' odu%t + The %ustome s a e sat!sf!ed )!th the ' odu%t an&e of Vodafone ' odu%t+

194

PUTIONNARE
Name P Add ess of the %ustome O%%u'at!on A&e Annua" In%ome 1+ : Ho) #ou $e%ome !nte ested a$out VODAFONE _ 627 Ne)s 'a'e 6I7 Inte net 6E7 ,ee & ou' 657 ,e sona" a'' oa%h $# dea"e 6D7 T+V ad 6B7 T ade sho) d Othe Veh!%"e O)ned

2C ( =h!%h "an&ua&e Ne)s 'a'e and T+V %hanne" do #ou ' efe _ 627 H!nd! 6D7 En&"!sh 6B7 Othe

3C ( Ha1e #ou seen Vodafone Ad1e t!sement 6' !nt ad o T+V %omme %!a"7_ Yes , !nt ad T+V %omme %!a"
19"

No

4C ( =as that Ad1e t!sement effe%t!1e_ 627 Yes 6D7 No

#C ( =hat )as the !nf"uen%!n& 'o)e of ad1e t!sement_ $C ( Ho) man# t!mes do #ou see VODAFONE and %om'et!to s ad1e t!sement at T+V !n Ne)s 'a'e _ 627 Da!"# VODAFONE Ne Ne)s 'a'e 6D7 =ee*"# 6B7 Month"# 6I7 Ha d"#

T+V

T+V ad

eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeeeeeeeeeeeeeee BSNL 'a'e T+V ad eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeeeeeeeeeeeeeeee A! te" 'a'e

19#

Ne)s

Ne)s

T+V ad eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeeeeeeeeeeeeeeee Tata 'a'e T+V ad Ne)s

3C ( =h!%h %a Ad1e t!sement !s effe%t!1e_ ,"ease an* 2 to E as $e"o) %a s+ Rat!n& S%a"e: E ,oo E0%e""ent 627 BSNL So So Fa! Good 2 D B I

6D7Idea

6B7 VODAFONE

6I7 Othe s
19$

7C ( =hat !s the !nf"uen%!n& 'o)e of the ad1e t!sement_ 19C ( =h!%h add!t!ona" $enef!t a e #ou &ett!n& )!th VODAFONE . BSNL. A! te". Othe s_ Benef!ts <a s: VODAFONE Ind!&o <S D!s%ount F ee a%%esso !es F ee &!ft E0tended )a ant# Re&!st at!on Offe s Test D !1e 11C O =h!%h featu e do #ou most "!*e !n VODAFONE ' odu%t _ Att !$utes Rat!n & s%a"e 627%o1e a&e a ea 6D7net)o *
193

I%on Fo d

S)!ft Des! e

6B7<omfo t 6I7,e fo man%e 6E7Safet# 657Sma"" to' u'

12C O =h!%h 'a t of ' omot!on a%t!1!t# do #ou most ' efe to $u# a t a%to _ ,"ease an* 2 to 2E 627 6D7 6B7 6I7 6E7 657 637 6L7 T ade Sho) D!s%ount F ee &!ft Safet# featu e 'e fo man%e %o1e a&e a ea %a"" ate S'e%!a"

,a%*a&e 6H7 'e fo man%e

FINDINGS
There is a communication gap in distribution channel so retailers are not getting advantage of discounting & trade scheme. C,(.08/ +05'+ '-'42%*9' +&,253 *8+.'4% %&' (0 :'% %*(' %, %*(' )&*5' %&'/ 3, 8,% %0:' *8%' '+% +, %&0% +,(' '%0*5' + 0 ' 28+0%*+6*'3 )*%& 4,(.08/!

197

 I6 '%0*5' <+ 4,(.50*8%+ '10 3*81 3*+4,28%*81 ; % 03' +4&'(' %&'8 &' *+ 8,% '+.,83'3 . ,.' 5/! R'%0*5' + 3, 8,% 1'% %&' 4,(.08/<+ 04%205 +4&'('+! D*+% *72%, + &09' 8,% (0*8%0*8'3 . ,.' +%,4: +, %&0% '%0*5' + 3, 8,% 1'% 055 %&' . ,324%+ 7/ )&*4& +05'$ 3*+4,28%*81 ; % 03' +4&'('+ 0 ' '66'4%'3!

119