24th-26th September 2012, Hilton Canary Wharf, London

Monday 24th September

WORKSHOP: The impact of regulation on policy management

Tuesday 25th September

PLENARY: The evolution of LTE and the data tsunami STRATEGY STREAM: Achieving seamless mobility the QoS challenge TECHNOLOGY STREAM: Maximising network architecture capacity EVENING DEBATE: Is net neutrality possible on mobile broadband?

Wednesday 26th September

STRATEGY STREAM: Innovation and monetization TECHNOLOGY STREAM: Spectrum and data management PLENARY: Rolling out mobile broadband against the odds

Conference Day 1 Tuesday 25th September

08.15 Registration & Refreshments 08.45 Introductory Speech and Speed Networking: meet your fellow attendees and swap business cards in a relaxed and informal setting 08.50 Chair Introduction: Adrian Scrase, VP International Partnership Projects, 3GPP, UK PLENARY: THE EVOLUTION OF LTE, Wimax & THE DATA TSUNAMI 09.00 OPERATOR CASE STUDY: Implementing LTE broadband the first results - Getting the timing right: what are the factors that decide when to implement LTE? - Analysing the flexibility and synchronisation of capacity and features - Key lessons learned from launching in London Philip Marnick, CTO, UK Broadband, UK 09.30 OPERATOR CASE STUDY: Addressing the gap between data demand and capacity - Justifying the choice between LTE and HSPA+, and understanding the impact on future market provision - Understanding what services can cope with delivery issues, which services are valued by the customer, and how to meet that capacity metric - Competing and partnering with OTTs in order to provide the necessary QoS levels Markus Freikamp, Head of International Wholesale Business Models, Deutsche Telekom, Germany Wimax Migration Strategy to LTE 10:00 OPERATOR CASE STUDY: Wimax strategy for mobile broadband - Outlining the expansion of mobile broadband services to further cities in the country - Exploiting mobile broadband to deliver connected home services - Considering the business case for and technical challenges of a migration strategy to LTE Jayhun Mollazade, CEO, AzQtel 10:30 OPERATOR CASE STUDY: Outlining the success of a national Wimax strategy to deliver mobile broadband - Outlining the national deployment of Wimax in Iran and the growth strategy

- Effectively integrating multiple vendors at the access layer - Outlining pros and cons of network operation - Successfully segmenting the broadband market Nima Pournejatian, CTO, MobinNet, Iran 11.00 Refreshments & Networking 11.40 BOARDROOM BRIEFING: Comparing hype with reality - Has LTE delivered on its promises? A look at the latest developments, drivers and trends. - Looking at the key drivers in standards for LTE, and the new features that will push it to the limit - Global success brings new challenges for 3GPP
Adrian Scrase, VP International Partnership Projects, 3GPP, UK 11.55

ASSOCIATION REPORT: Worldwide mobile broadband developments - HSPA/HSPA+ and LTE networks: the latest news on rollouts, performance, launches, operating frequencies - Update on the supporting devices ecosystem and developments: capabilities, form factors, trends Alan Hadden, President, GSA, UK

12.10 MARKET INSIGHT: The truth about the data tsunami - Is the market saturated or will growth continue to be exponential? - How will the Internet of Things impact forecasts? - What is mobile video doing to data consumption? Jean-Pierre Bienaim, SVP Strategy & Communications Wholesale, Orange & Chairman, UMTS Forum 12.25 OPERATOR CASE STUDY: VOLTE - Carrying voice over 4G, or supporting old technologies indefinitely - Protecting the core product: preventing further loss of voice quality - What are the requirements of a VoLTE solution? Roland Schott, Project Manager & Architect, Deutsche Telekom, Germany 12.55 PANEL DISCUSSION: Integrating 4G - the future is not simple - Managing additional layers when adding LTE or HSPA+ to legacy networks

- Understanding the lack of full integration support from vendors - Dealing with incompatibilities as a result of lagging standard interface development Abdullah Al-Zmame, General Manager Network Design, STC, Saudi Arabia Michele Palermo, Vice President, Standards and Fora, Telecom Italia, Italy 13.25 Lunch & Networking

STRATEGY: ACHIEVING SEAMLESS MOBILITY THE QOS CHALLENGE 14.25 Chair Introduction: Philip Kendall - Director - Wireless Operator Strategies, Global Wireless Practice, Strategy Analytics 14.30 OPERATOR CASE STUDY: Understanding how customer experience can turn the tables in Broadband - Understanding the importance of customer experience management in broadband service provision - Implementing real-time aggregation and correlation of subscriber, service, network and device data - Personalizing broadband customer experience to drive successful customer engagement Ashwin Jaiswal, Head - IT Business Consulting , Telecom, Media and Entertainment Practice, Reliance Communications, India 15.00 OPERATOR CASE STUDY: Converging fixed and mobile broadband - Managing convergence within a Rich Communications Services focused market and independent ecosystems - Working with LTE and IMS towards service evolution - New business model considerations in light of carrier converged services considering an OTT play Reza Kamran, Senior Product Manager Fixed Mobile Convergence, Telus, Canada 15.30 OPERATOR CASE STUDY: Competing on QoS - Evolving from QoS to QoE: good is the enemy of great - Focusing on UX to reduce churn and increase the top line while protecting the network to sell differentiated services - Monetizing the opportunities by up-sell or cross-sell - Generating revenue through compelling services: ideas for growth Usman Ali Akbar, Senior Project Manager, PCTL, Pakistan

TECHNOLOGY: MAXIMISING NETWORK ARCHITECTURE CAPACITY 14.25 Chair Introduction: To be confirmed 14.30 OPERATOR CASE STUDY: Wifi offloading - Meeting site owner demand and competing with OTTs and wifi providers - Developing an offload strategy: what factors need to be considered? - Partnering with an experienced wifi operator to mitigate risk Chris Bruce, Director of Business Development, BT Wi-fi, UK & Chair, Wireless Broadband Alliance 15.00 INTERVIEW: The wifi providers perspective - Sharing wifi bandwidth and building a user network - Creating a JV: what factors need to be taken into consideration? - Changing the ecosystem and the long term evolution of the market Alex Puregger, COO, Fon, Spain 15.30 Achieving seamless mobile roaming with wifi handoff - Making money and keeping customers: the opportunities of wifi - Enabling seamless authentication between network and hotspot - Understanding 802.11u, Hotspot 2.0 and bonded data solutions John Yeomans, Director, First Capital, UK

STRATEGY: ACHIEVING SEAMLESS MOBILITY THE QOS CHALLENGE 16.00 Refreshments & Networking 16.30 OPERATOR CASE STUDY: Looking at innovations on usage, demands and opportunities in device mobility - Beyond BYO: virtualization on the device - Enterprise mobility solutions and security - New opportunities for mobile commerce based on mobile cloud Alejandro Maroto, Global Head of Innovation and Business Development for Multinational Customers, Telefonica, UK 17.00 PANEL DISCUSSION: Are devices limiting service? - Working within a fragmented and non-standardised market - Calculating the cost of supporting multiple provision channels - The issue of battery limitations and user experience MODERATOR: Ton Brand, Programme Director Connected Living Programme, GSMA, UK Adam Scott, Head of Design Vision & Concepting, Nokia, UK Atif Saeed Ahmed, Senior Expert Product Development & VAS, Omantel, Oman 17.30 DEVICE ROADMAP: Whats next in handset evolution? - Considering technology integration at device level: 3G, TDD, LTE and wifi enablement - Supporting frequency bands: how many and which ones? - Outlining upcoming improvements in battery life, QoS, form factors, etc Christian Nord, Senior Manager Industry Collaboration & Asset Management, Sony Mobile, Sweden 18.00 End of Day One

TECHNOLOGY: MAXIMISING NETWORK ARCHITECTURE CAPACITY 16.00 Refreshments & Networking 16.30 OPERATOR CASE STUDY: Achieving seamless integration through hetnets - Improving data speeds through multi-tech networks - Combining 3G, LTE and WiFi: the challenges and solutions - Are mobile networks becoming more fixed? Philip Bridge, Senior Network Architect, Everything Everywhere, UK 17.00 OPERATOR CASE STUDY: Small cells and inbuilding - Providing network scalability and redundant capabilities - Increasing site numbers whilst decreasing distances between cells - Using picocells to best effect within legacy networks Erol Hepsaydir, Director of Radio Solutions Strategy, Hutchison 3G, UK 17.30 PANEL DISCUSSION: Getting value out of existing assets - Optimising resources through accurate data usage forecasts - Understanding the role of RAN sharing - Implementing efficient network offloading and backhaul Jean-Pierre Bienaim, SVP Strategy & Communications Wholesale, Orange & Chairman, UMTS Forum Luca DAntonio, Head of Wireless Access development, Telecom Italia 18.00 End of Day One

Conference Day 2 Wednesday 26th September

08.50 Chair Introduction: Gita Sorensen, Director Economics & Regulation, KPMG, UK - MODERATOR 9.00 10:00 MORNING DEBATE: Is net neutrality possible on mobile broadband? With bandwidth restrictions and the necessity of managing media streams, net neutrality on mobile broadband takes second place to fair usage. In the face of growing data demand, and the increasing threat from OTTs, is this ever going to change? What would it cost, and who is willing to pay for it? Join our international panel for an hour of lively debate! Guillermo Beltr, Legal Officer, BEUC, Belgium Thomas Grob, Senior Expert Regulatory Strategy, Deutsche Telekom, Germany Lisa Di Feliciantonio, Head of Regulatory Policy, Fastweb, Italy

STRATEGY: INNOVATION & MONETIZATION 10.05 Chair Introduction: Philip Kendall - Director - Wireless Operator Strategies, Global Wireless Practice, Strategy Analytics

TECHNOLOGY: SPECTRUM & DATA MANAGEMENT 10:05 Chair Introduction: Alan Hadden, President, GSA, UK 10:15 REGULATORY UPDATE: The latest on spectrum releases - Examining the latest ECC decisions on spectrum availability expansion - Identifying more global mobile broadband spectrum: the news from the RSPP - Facilitating high data rate IMT services through harmonised frequency arrangements Alexander Gulyaev, Spectrum Management, European Communications Office, Denmark 10:45 OPERATOR CASE STUDY: Using TV whitespace - Making use of the analogue TV spectrum, as TV goes digital - Avoiding interference with local TV channels - Combining TV whitespace with small cells for rural backhaul and capacity Speaker to be confirmed, BT, UK 11:15 Refreshments & Networking 11.45 OPERATOR CASE STUDY: Refarming spectrum for LTE - Making use of higher frequencies - Dealing with technology obsolescence - Avoiding interference Wladimir Bouquet, Deputy Director Strategy & International Planning Group Spectrum Office, Orange France Telecom, France

10.15 OPERATOR PANEL: New approaches to mobile broadband strategy - Breaking the glass ceiling of unlimited broadband models - Understanding the end customer: how do they use mobile broadband and what do they want from it? - Adapting business models to a multi-screen and cloud-based market - Working out licensing arrangements with content providers James Stoker, Head of Mobile Broadband & Tablet Marketing, Orange, UK Navneet Sharma, 3G & Data Product Mktg Head- Mumbai, Idea Cellular Ltd Cody Postier, Mobile Broadband & Mobile Internet, Qtel, Qatar 10.45 Near-access services is core telco business sufficient to stand the challenges of the future? - Upcoming challenges for mobile operators in their core business - Evaluation of diversification vs. focus on core business - Near-access services as value & revenue driver - Outlook: the right magnitude of deviation Christian Mller-Gorman, Consultant, Iskander, Germany 11.15 Refreshments & Networking 11.45 OPERATOR CASE STUDY: The new area of digital marketing - Social and local digital marketing for mobile broadband Dr. Karl-Michael Henneking, Chief Marketing & Strategy Officer, Mobily, Saudi Arabia

12.15 OPERATOR CASE STUDY: Using tariff models to increase revenue and alleviate data traffic - Monetizing premium content, such as live spots and music - Offering off-peak download packages - Packaging services for individuals - Working within EU roaming regulations Safdar Imam, Sr. Costing Specialist, Omantel, Oman, Pending final confirmation 12:45 lunch and Networking 13:45 OPERATOR CASE STUDY: Connecting to the cloud - Combating mobile connectivity issues for cloud access - Allowing portability of data across any device without compromising security - Offering content which can be stored in the cloud Sergio Cozzolino, Innovative ICT Services Development SVP, Telecom Italia, Italy 14.15 PANEL DISCUSSION: What is the role of the operator in providing content? - Wholesaling content as a revenue stream - Tackling the user expectation of free content - Identifying user interests and niche needs for content provision Avinash Mathur, Director TV Services, du, UAE Dr. Randolph Nikutta, Leader New Media, Innovation Development, Deutsche Telekom, Germany Krystian Krycinski, Director Product Management, ESPN, USA 14.45 Refreshments & Networking

12.15 OPERATOR CASE STUDY: Working with TDD - Freeing up capacity on existing networks - Identifying viable use cases e.g. video streaming - Addressing the limits of device support Steve Blythe, Direcor of Spectrum Strategy, Orange, UK 12.45 Lunch & Networking 13:45 OPERATOR CASE STUDY: Cacheing and compression - Using software compression when submitting to the network in order to reduce traffic - Pushing network control into cell sites for hosted or locally cached content - Implementing bonding solutions on the public network Gavin Sheldon, Head of Lab, Telefonica Digital, UK 14.15 OPERATOR CASE STUDY: Analysing traffic use to cope with peak bandwidth usage - Monitoring network activity and predicting areas of demand - Minimising latency through active performance management - Reacting proactively to optimize problem areas and improve service Joris Vrij, Manager Products & Architecture, KPN Mobile, Netherlands 14.45 Refreshments & Networking

PLENARY: ROLLING OUT MOBILE BROADBAND AGAINST THE ODDS Chair: Charles Murray, Senior Manager, Analysys Mason 15.15 REGIONAL SPOTLIGHT: Getting rural broadband right and implementing Greenfield mobile broadband Can rural broadband be made to pay its way? Government backed schemes, Under The Floor Networks, the challenges of satellite usage. What do you do when theres no legacy network? - Canadian operator case study: Lisa Severson, CSRO, EORN: Eastern Ontario Regional Broadband, Canada - African operator case study: , Syrajh Surjoo, Senior Manager Broadband Portfolio, MTN, South Africa - Indian operator case study: Navneet Sharma, 3G & Data Product Mktg Head- Mumbai, Idea Cellular, India

16.45 Chairmans Closing Remarks & Close of Conference