COMPANY PROFILE

Bajaj Auto Limited is the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhi ji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of Indias most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Bajajs strong presence in over 50 countries truly exemplifies the term successful expansion. Since the launch of the legendary Chetak scooter in 1973; Bajaj has been the most favorite two-wheeler brand across the world. With the Boxer launch in 90's, the stylish Pulsar in 2001 and the likes of Discover, Platina and many other great bikes, Bajaj has catered to every need in this segment. In the midst of 1972, Bajaj began exporting twowheelers to Australia. And by 1973, the first shipment of three wheelers arrived in Bangladesh. By 2000-01, Bajaj managed to export around 44,000 vehicles. Our exports were growing and that created a need of setting up representative sales offices abroad.
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So in 2004, we set up sales offices in Africa, Sri Lanka and Middle East followed by a subsidiary in Indonesia. Later in 2008, we opened another sales office in Mexico in Latin America. And in the same year, a 15% increase was recorded with the export of 7, 26,115 two-wheelers. Across the globe, Bajaj is known as the no. 1 three-wheeler company, with a very dominant position in Sri Lanka, Egypt, Bangladesh and Peru. Bajajs market share is increasing constantly every year. The brand Bajaj is a market leader in motorcycles in Colombia, Central America, Sri Lanka, Bangladesh, Philippines, Nigeria, Uganda and Kenya. And we are proud that the love of our customers has made Boxer the no. 1 brand in the whole of Africa. But the export of one million vehicles in the year 2010 has put us foremost in the worldwide race of success. Well, these achievements are definitely awe-inspiring. But for a company like Bajaj, these are just goals, achievements are yet to come. Registered office works Akurdi, Pune 411 035 Akurdi, Pune 411 035. Chakan Industrial Area, Chakan, Pune 411 501 Bajaj Nagar, Waluj Aurangabad 431 136 Plot No. 2, Sector 10, Pant Nagar, Rudrapur

Vision *to attain world class Excellency by demonstrating value added products to customers. Mission *focus on value based manufacturing *fostering team work & enhancing the capability of the team *continual improvement *total elimination of wastes *pollution free & safe environment Objective Bajaj auto limited is to cater the market needs of transportation by providing 2 wheelers and 3 wheelers. BALW has been producing the catalogue products to cater to the changing market requirements. Based on the customer feedback, improvement are being made continuously in the existing products, Goals: To catapult Bajaj auto as the country largest automobile company. REGISTERED
OFFICEWORKS

Rahul Bajaj Chairman, Bajaj Auto Limited. Mr. Bajaj (b. June 10, 38) is recognized as one of the most successful business leaders of India. He heads the Bajaj Group of Companies which is a leader in a variety of manufactured products and financial services in India and abroad including motorized 2 and 3-wheelers, home appliances, electric lamps, wind energy, special alloy and stainless steel, cranes, forgings, infrastructure development, material handling equipment, travel, general and life insurance and investment, consumer finance & asset management. Mr. Bajaj holds an Honours Degree in Economics from Delhi University, a degree in Law from Bombay University and an MBA from Harvard Business School. Mr. Bajaj is the Chairman of the Board of many companies. He was elected to the Upper House of Parliament (Rajya Sabha 2006 - 2010). Mr. Bajaj has received many prestigious awards and recognitions, notable being the award of 'Padma Bhushan' by the Government of India in 2001, Alumni Achievement Award by the Harvard Business School and Life Time Achievement Awards from Economic Times, Ernst & Young and CNBC TV18. Mr. Bajaj was appointed Knight in the Order of the Legion of Honour by the President of the French Republic. Mr. Bajaj has been conferred Honorary Doctorates by 7 Universities including IIT Roorkee. Mr. Bajaj was the President of Confederation of Indian Industry (CII-1979-80/1999-2000). He was President of Society of Indian Automobile Manufacturers (SIAM) and Mahratta Chamber of Commerce, Industry And Agriculture (MCCIA) and Chairman of the Development Council for Automobiles and Allied Industries. Mr. Bajaj was appointed by the Government of India the Chairman (1986-89) of the Government owned domestic carrier, Indian Airlines.Mr. Bajaj was nominated by the President of India the Chairman of the Board of Governors of the Indian Institute of Technology, Bombay during 2003-06. Mr. Bajaj is a Member & former Chairman of the International Business Council of the World Economic Forum, Geneva and a Member of Harvard Business School's Global Advisory Board. He is also a Member of the International Advisory Council of the Brookings Institution, Washington DC and a Member of the Executive Board of Indian School of Business. Mr. Bajaj spear-heads the CSR initiatives of the Bajaj Group which include Jamnalal Bajaj
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Foundation and Shiksha Mandal and a number of social organizations including Bharatiya Yuva Shakti Trust and Ruby Hall Clinic, a large hospital in Pune as their Chairman. Management Team Position
Chairman Vice Chairman Managing Director Chief Operating Officer Chief Technology Officer President (Motorcycle Business) President (Commercial Vehicle Business) President (International Business) President (Retail Finance) President (Finance) President (Business Development & Assurance) Senior Vice President (Human Resources) Advisor (Materials) Advisor (Corporate Social Responsibility)

Name Rahul Bajaj Madhur Bajaj Rajiv Bajaj Pradeep Shrivastava Abraham Joseph K Srinivas R C Maheshwari Rakesh Sharma Eric Vas Kevin P D'sa S Ravikumar Amrut Rath N H Hingorani C P Tripathi

Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan

Board of Directors Chairman Vice Chairman Managing Director Director Director Director Director Director Director Director
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Mrs. Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj

Director Director Director Director Director

Director

Our products Motorcycle

commercial
Recognized as the world's no.1 three-wheeler, RE is a functionally dominant vehicle. Globally, it's used for commercial purposes, either as a load carrier or as a public transport vehicle. Its powerful engine, quick start system, fuel efficiency, advanced headlamps and handy clutch adds to its identity of being a profitable three wheeler. And because of its small build; RE has proved to be an industrial blessing.

AWARDS AND ACCOLADES

2010-2011
Product Bajaj Pulsar 135 LS Bajaj Pulsar Award Bike of the Year 2010 Hall of Pride Awards Award Body BBC - TopGear CNBC - Overdrive

Bajaj Pulsar 135 LS Bajaj Pulsar 135 LS Bajaj Avenger 220 Bajaj Pulsar 135 LS Discover 150 DTS-I

Bike of the Year Bike India upto 150 cc 2011 Mc of the year upto 250cc "Golden Steering Wheel" for Executive Motorcycle Best Value for Money Vehicle of the Year

Bike India Bike India NDTV Car & Bike Awards Auto Build ET ZigWheels

2009-2010
Product Kawasaki Ninja Pulsar 135LS Discover DTS-Si Pulsar 135LS Kawasaki Ninja Pulsar 135LS 4-V Discover DTS-Si Kawasaki Ninja Bajaj Discover DTS-Si Kawasaki Ninja Bajaj Discover And Pulsar Kawasaki Ninja Bajaj Discover Pulsar135LS Pulsar135LS Bajaj Discover Kawasaki Ninja Bajaj Auto Pulsar Bajaj Auto Bajaj Auto Bajaj Auto Bajaj Auto Award Bike of the Year Bike of the Year 100cc Bike of the Year 150cc Bike of the Year 250cc Bike of the Year Technology of the Year Most Value for Money-Bike of the Year Motorcycle of the Year - Bike upto 250 cc Motorcycle of the Year - Bike upto 125 cc Two Wheeler of the Year Best Integrated Campaign - Two wheelers Bike of the Year Best StoryBoard Commercial Bike of the Year 2010 Viewer's Choice of the Year Best TV Commercial Bike of the Year 2010 Best Advertising Silver Effie for PulsarMania Ad Most Trusted Brands - Auto Two Wheeler Most Popular Two Wheelers Amongst Youth Chakan Plant - Super Platinum for Manufacturing Excellence Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler Award Body IMOTY ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels NDTV Profit - Car & Bike NDTV Profit - Car & Bike NDTV Profit - Car & Bike NDTV Profit - Car & Bike CNBC - Overdrive CNBC - Overdrive UTV Bloomberg-AutoCar UTV Bloomberg-AutoCar Auto India BS Motoring Auto India Effie Brand Equity Global Youth Marketing Forum 2010 ET - Frost & Sullivan Stars of the Industry Group

Bajaj Auto is the flagship company of the Bajaj group. The group comprises of 34 companies and was founded in the year 1926. The companies in the group are:

Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Co. Ltd

Bajaj Sevashram Pvt. Ltd. Jamnalal Sons Pvt. Ltd. Rahul Securities Pvt Ltd. Shekhar Holdings Pvt Ltd. Madhur Securities Pvt Ltd. Niraj Holdings Pvt Ltd.

Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd. P T Bajaj Auto Indonesia (PTBAI) Bajaj Auto International Holdings BV Bajaj Electricals Ltd. Hind Lamps Ltd. Bajaj Ventures Ltd. Mukand Ltd. Mukand Engineers Ltd. Mukand International Ltd.

Shishir Holdings Pvt Ltd. Kamalnayan Investments & Trading Pvt Ltd Sanraj Nayan Investments Pvt. Ltd. Hercules Hoists Ltd. Hind Musafir Agency Pvt. Ltd. Bajaj International Pvt. Ltd. Bachhraj Factories Pvt. Ltd. Baroda Industries Pvt. Ltd. Jeevan Ltd. Bachhraj & Co Pvt Ltd. The Hindustan Housing Co. Ltd. Hospet Steels Ltd.