Questionnaire

Note: i. This Questionnaire is for Educational Purpose only. ii. All Information provided by you will be kept Confidential. iii. Please take your Time in going through & filling this Questionnaire. iv. In case you dont understand a Particular Questionnaire, Please dont feel hesitant in asking the Group Members for help.

THANKING YOU IN ANTICIPATION FOR THE TIME YOU SPARED FOR US.

Part I

1. How often do you use Mineral Water Regularly

Sometimes

I dont use

(If your answer to Ques. # 1 is I dont Use Mineral Water

, move to the Question # 14, otherwise proceed with Ques. # 2)

2. Which Brand of Mineral Water do you prefer buying? Nestl

Cool

Ava

Mix Brands

(If your answer to Ques. # 2 is Nestl , move ahead, if not, then move to the next Part) 3. Why do you use Nestl Pure Life? Convenience

Hygiene

Show Off

Others

4. You buy Nestl Pure Life due to its Brand Name

Quality

Packaging Size

Availability

Others

_______________

5. Please rate the following Factors in accordance to their Effectiveness in your Purchasing Decision 1 (Least influence) 2 3 4 5

(Most influence)

Price __________

Availability __________

Quality __________

Packaging Sizes __________ 6. Are you satisfied with the Quality Level of Nestl Pure Life Yes

No

7. What do you think about the Prices of Nestl Pure Life? Are they Normal

High

Low

8. Do you think that the Prices of Nestl Pure Life justify value for Money? Yes

No

9. What are your comments on the Availability of Nestl Pure Life, is it Very Good

Good

Normal

Satisfactory

No Comments

10. Do you go to alternative selling point if your favorite brand is not available at your regular buying place? Yes

No

11. In your opinion what is their best Source of Advertising? Electronic Media

Print Media

Signboards

Others

_______________

12. Are you satisfied with the current Packaging Sizes of Nestl Pure Life? Yes

No

If YES What other Packaging Sizes should be made Available _________ 13. In your opinion, is the Packaging of Nestl Pure Life Attractive? Yes

No

14. In your opinion, what are the ATTRIBUTES & BENEFITS that a Good Mineral Water should have, in order to CONVINCE people to buy it? _________________________________________________________________________________ _________________________________________________________________________________ ____________________________________ Part II Demographic Information

A. Group Name ___________________ (For the Researcher to Fill) B. Name ___________________ (Optional) C. Gender Male

Female

D. Age Group 13 19

20 25

26 35

35 50

Above 50

E. Marital Status Single

Married

Others

_______________

F. Educational Level Under Matric

Matric / O Levels

Intermediate / A Levels

Graduation

Masters

ACCA / CAT

G. Significant Interests

_________________________________________________________________________________ ___________________ __________________________________________________ _________________________________________________

H. Household Income (per month) in Rs. 10000 19999

2 0000

29999

30000 39999

40000 49999

50000 99999

100000 & Above

I. Location / Area of Residence ____________________ J. Personal Comments (If Any)