Fa shi on M a r ke tin g

Sheila Sanford

FM 2232 I n ve n to ry & Sto ck Co n t r o l , AI CA-SF

Coll aborations

Collaborations, a store concept for womens band merchandise. Collaborations merchandise can be seen online as well as at concert venues. Collaborations was created throughout my education at AI CA-SF. Utilizing my skills in inventory and stock control I was able to further Collaborations band merchandise concept with accurate Inventory & Stock calculations.

Band Merchandise, its What We Do!

Every time you go to a concert you buy a memorabilia t-shirt showcasing what bands you saw, and who youd love to see. But lets face it. Who really ends up wearing those uncomfortable baggy regular t-shirts? Here at Collaborations we customize your shirts and jackets to guarantee you will love them and wear them for all to see. If you want to show off your favorite band, why not do it in style?

Mi ssi o n S tatement

Targe t Mark e t

These women typically live in an urban area. They love the social life and enjoy going out. They watch reality shows and have a regular workout routine, enjoy a coffee date or going out to a concert. Going out to bars with friends is a typical friday night for these women

Strivers, experiencers and innovators are avid consumers and spend a comparatively high proportion of their income on fashion. Image is important to innovators, not as evidence of status or power but as an expression of their taste, independence, and personality -VALS | Strategic Business Insights (SBI). N.p., n.d. Web. 09 Mar. 2014. This market takes pride in their style and what influences their style. To these women, music and fashion is a huge part of their lifestyle. Age: 18-29 Sex: Female Income: $25,000-$70,000 Occupation: Clerical, Retail, Marketing, Technology, Entrepreneur, full-time student Education: High school, college degree Marital status: Single, married Household size: 0-3 Religion: No preference Race/ethnicity: All Generational group: X, Y ,Z

Pro fi le /Demographic

 S t y l e s i ght R o ck n Ro l l t r e n d s

Stylesight trends showed a Rock n Roll theme with heavy prints and cuts for winter 2013.

Trend Re po rt

O n li n e Ve ndors & A sso rtm e nt Plan

Collaborations Vendor Distribution Collaborations Band Tees Rockabilia

ASSORTMENT PLAN BY VENDOR Shirts CLASSIFICATION Percent to Total 40.0% 30.0% 30.0%

Vendors for Collaborations include Rockabilia and Band Tees, as well as Collaborations own private label. Collaborations will showcase merchandise at concerts all over the US.

Sales & Stock Ratio

PL Sales LY Sales

Collaborations// MONTHLY SALES INCREASE/DECREASE AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER $ 236,250.00 $ 315,000.00 $ 236,250.00 $ 267,750.00 $ 393,750.00

JANUARY $ 126,000.00

$ 225,000 $ 300,000 $ 255,000 $ 390,000 $ 120,000 $210,000 $ Inc/Dec $ 11,250.00 $ 15,000.00 $ 26,250.00 $ 17,750.00 $ 3,750.00 $ 6,000.00 % Inc/Dec 5.0% 5.0% 12.5% 7.1% 1.0% 5.0% Justification by Month: August: Basic foot traffic in store September: basic average foot traffic in store October: Halloween, brings Collaborations// SALES INCREASE / DECREASE Last year: $ 1,500,000 Your plan 5% Plan $1,575,000 people out shopping. November: Percentage increase or decrease 5.00% December: Christmas Dollar increase or decrease $75,000.00 January: New year new clothes Retail sales increase .5% in 2013 Fashion market predicts a 5% increase

Collaborations // STOCK/SALES RATIO AND BOM STOCK AUGUST PL Sales S/S Ratio BOM Stock $ 236,250 3.7 877,001 SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY 315,000 2.9 900,000 236,250 3.6 861,000 267,750 3.4 918,000 393,750.0 2.5 975,000 126,000.0 1,470,000.0 6.0 756,000 0.58 850,000.00

AUGUST SALES $ Last Year Plan

SEPTEMBER OCTOBER

NOVEMBER

DECEMBER $ 390,000.0 $ 393,750.0 $ 3,750.00 1.0% 20% 2.5 2.5

JANUARY $ 120,000.0 $ 126,000.0 $ 6,000.00 5.0% 20% 6.3 6.0

SEASON TOTAL $ 1,500,000.0 $1,575,000.0

6 Mo n th Plan

$ 225,000.0 $ 300,000.0 $ 210,000.0 $ 255,000.0 $ 236,250.0 $ 315,000.0 $ 236,250.0 $ 267,750.0 $ 26,250.00 $ 12,750.00 12.5% 15% 4.1 3.6 7.1% 20% 3.6 3.4

$ difference$ 11,250.00 $ 15,000.00 % Inc/Dec % Sales by month STOCK/SALE RATIO BOM STOCK $ (Retail) Last Year Plan 5.0% 15% 3.9 3.7 5.0% 10% 3.0 2.9

5.0% 100%

Last Year Plan MARKDOWNS Last Year Plan % to Sales % by Month PURCHASES (Retail) Last Year Plan

$ 877,001.0

$ 900,000.0 $ 861,000.0 $ 918,000.0

$ 975,000.0 $ 971,250.0 $ 134,000.00 $ 78,750.0 20.0% 20.0% $ 305000.0 $ 472,500.0

$ 756,000.0 $ 750,000.0 $ 64,000.00 $ 25,200.0 20.0% 20.0% $ 278000.0 $ 269,033.4 $ 744,571.5 $ 449,001.00 $ 236,250.0

$ 865,750.5 $ 885,000.0 $ 834,750.0 $ 905,250.0 $ 89,001.0 $ 47,250.0 20.0% 20.0% $ 45,000.00 $ 66,000.00 $51,001.00 $ 31,500.0 10.0% 10% $ 47,250.0 20.0% 20.0% $ 26,775.0 10.0% 10.0%

$ 337,000.0 $ 306000.0 $ 302,749.5 $ 296,250.0

$ 333000.0 $ 363001.0 $ 349,000.0 $ 365,525.0

4 Ps -Plac e

At Collaborations we sell customized shirts from $20$40. Our online vendors include rockabilia and BandTees. We will sell our products at concert venues as well as online and Collaborations private label.

https://www.rockabilia.com/ www.band-tees.com

Coheed & Cambria Gunslinger Womens Tankhttp://www.band-tees.com

Angels & Airwaves Jr Fashion Hoodie- http:// www.band-tees.com Collaborations carry all merchandise to complete your Rock n Roll look. Among our already great selection of band shirts we also have customizable shirts to get that exact look you desire. We offer a variety of womens fashion tops and basic tops as well, all with high quality fabrics and prints. Collaborations suggested vendors include Rockabilia, Band TEES and Collaborations private label.

4 Ps-Pro duct

BOB MARLEY Polo Polo Shirt http://www.rockabilia.com

Rolling Stones Girls Tee $19.99 www.band-tees.com

Collaborations Private label products

The product prices depend on

4 Ps-Pri c e

the fabrics, styles and materials. Price points range from $20$40. Customized products are a higher price point, from $35$50. Our prices might seem high but at Collaborations we pride ourselves on our high quality merchandise.

Coheed & Cambria Gunslinger Tank $25.99

Skull and wings Tube Top $49.99

Bob Marley Polo Shirt $29.99 Angels & Airwaves Jr Fashion Hoodie $39.99

Stud Leather Jacket $150.00 Rolling Stones Girls Tee $19.99

Collaborations will have a launch party/music event that will promote and introduce our new clothing label. This will give customers a chance to check out our new store. This event features our merchandise as well as a live performance to enhance the Rock n Roll vibe. It will draw in our target to promote our new line while still showcasing our other products.

4 Ps-Pro motion

Advertising plan: magazine ads in Rolling Stone magazine, SNR magazine, and SPIN magazine

Swot An aly si s

Strengths New exciting merchandise Creative and memorable style Carefully selected locations Style based on target markets

Weaknesses New stores are risky New business might fail

Opportunities Mens and childrens merchandise

Threats Competitors: Hot Topic, Spencers, Online Vendors

Who: Collaborations What: Fashion music/band apparel store. For Whom: Music lovers and concert goers who love to express themselves and their passions with fashion. Against Whom: Hot Topic, Spencers and online Vendors Whats Different: We are unique and have a high quality and high style of music apparel. Unlike our competitors we offer fashion forward styles with all the unique imagery. So: Collaborations will be the one to look out for! Whether youre at a concert wanting a fashion forward shirt for memorabilia or shopping your favorite artist to express in your wardrobe.

S wo t C o n clusion

Blaze
FM 2230 3D Visu al M erc h and i s e A I CA- S F Womens B ou t i q u e

Focus On the Bright Side

Mission Statement

Introducing the new hippie shop with the 60s- 70s inspired looks. This new store is for women, 16 -26 years of age. This store includes dresses, shirts, jackets and accessories to complete your hippie look. Whether youre going to school, on a casual date, or a concert, these hippie inspired looks will have you tripping for more! Our competitors include: Love Culture, Macys and JCpenneys

Targe t Mark e t

Our consumer is a young woman; an innovator who loves to experience new things. Her purchases reflect the emphasis that she places on looking good. Image is important to our consumer. This younger market, age 16-26, loves music and the hippie look and to express themselves through fashion.

Inspirations

for

this

hippie

Bran d In spirations

boutique come from the 60s and 70s interior designs, art and music. The music scene plays a big part in the inspirations in the Blaze boutique concept

Interior In spi rati o n

Wood flooring

Black and silver metallics

Visual elements include swing chairs inspired by the 60s, as well as: Lava lamps Lava lamp speakers, Printed guitars on display Various peace sign decor

V i sual Elements

Pro duc ts
Casual Hi ppi e

Pro duc ts
G i r l i e Hi ppi e

Fi xture s

Legend

S to re L ay out

Hippie Casual

Girlie Hippie

Accessories

Lounge

Feature Presentation

Feature Prese n tati o n

Bac k Wall

Sheila Sanford
Associa te Degree Fa shion M arketing & man ag e me n t