INDUSTRY ANALYSIS By performing industry analysis, an entrepreneur able to answer t ree !

uestions before pursuing t e idea of starting a firm" #irst, is t e industry a$$essible or in ot er words, is it realisti$ pla$e for a new %enture to enter& Se$ond, does t e industry $ontain mar'ets t at are ripe for inno%ation or are underser%ed& T ird, are t ere positions in t e industry as a w ole& It is useful for a new %enture to t in' about its position at bot t e $ompany le%el and t e produ$t or ser%i$e le%el" T e world $andy industry is predi$ted to rea$ almost ())* billion by +,-* a$$ording to .lobal Industry Analysis" T e main fa$tors fueling t e mar'et are in$ome le%el and $onsumer per$eptions and demograp i$" To go furt er in industry analysis, t e fi%e for$es model need to ta'e into a$$ount" T reat of new entrants, t reat of substitute produ$ts, $ompetiti%e ri%alry wit in t e industry, bargain power of supplier and bargain power of buyer are t e fi%e for$es model" #irstly, t reat of new entrants for Bon Bon /ala$e will be medium sin$e it is a small $ompany" 0any larger $ompanies around 1uantan $an penetrate into t is industry w en t ey a%e t e opportunity" Sin$e Bon Bon /ala$e is t e pioneer of t is industry in 1uantan, ot ers mig t follow to do t e same business" Se$ondly, t e supplier2s power is low due to t e a%ailability of ot er sweets and $andies $ompanies" Bon Bon /ala$e $an easily swit$ t e suppliers be$ause t e $ost of swit$ ing is low" T ere are many stores and $ompanies t at supply $andies, i$e3$ream and sweets around 1uantan" T erefore, if t e $urrent supplier for Bon Bon /ala$e $ arges a ig er $ost, we $an easily $ ange to ot er suppliers"

T irdly, buyers a%e ig bargaining power due to t e a%ailability of being able to easily pur$ ase from anot er $ompany" #ood industry is a large industry w ere buyers $an easily buy t eir produ$ts" T erefore, Bon Bon /ala$e sees t is as an opportunity to t e business" All tru$'s will be pla$ed at t e pla$e t at a%e uge $rowd and at a pla$e w ere t e demand of t e sweets and $andies are ig su$ as s$ ools, malls, uni%ersities and town" #ourt ly, t reat of new substitute is ig for Bon Bon /ala$e" 0ain produ$ts of Bon Bon /ala$e are sweets and $andies" T ere are additional produ$ts of i$e4$ream and yogurt drin's sold at t e tru$'s" 5t er $ompetitor may see t is as an opportunity w ere t ey $an sell a %aried brand of i$e4$ream and yogurt drin's" Lastly, t e intensity of ri%alry is ig due to t e $ompetition among $andies store and retailers around 1uantan" #amous Amos is t e main $ompetitor for Bon Bon /ala$e" T ey a%e outlets at Ber6aya 0ega 0all and 7ast 8oast 0all" T ey pro%ide $ o$olate, $oo'ies and present ser%i$e to t e $ustomers" As t e $on$ern for being ealt y rises, more $ompetition will be fa$ed by $andies industry"

0anagement Summary Bon Bon /ala$e will ire an employee to assist wit t e business" Bon Bon /ala$e will re!uire minimum daily super%ision after it as been establis ed sin$e all t e produ$ts are easy to be store"

0anagement Team and 8ompany Stru$ture BonBon /ala$e are inspired by fi%e $olleagues of IIU0 1uantan" To begin wit , Bon Bon /ala$e as sele$ted 0s Saadia to perform t e duties of $ ief operating offi$er" 0s #u9iatul as been sele$ted to fulfill t e position of boo''eeper and offi$e manager" 0s :uda as been sele$ted to perform t e duties of $orporate e%ent $oordinator" 0s Aisya position of ware ouse and sites manager" 0s Nai2ma sales offi$er" as been sele$ted to fulfill t e

as been sele$ted to perform t e duties of

#INAN8IAL /R5;78TI5N #inan$ial /lan <e want to finan$e growt mainly t roug $as flow" <e re$ogni9ed t at t is means we will a%e to grow slowly" T e most important indi$ator in our $ase is t at minimal in%entory will a%e to be stored for t ese produ$ts"

Table = 8as #low /ro #orma 8as #low