Assignment Consumer Behavior

Advertisements Analysis
Submitted to

Prof. Mansi Rathore Centre for Management Studies DDU, Nadiad

By: Hunny Goyal (14)

Local Advertisements
1. UTI Bank Identical Twins Ad

The advertisement which arrives when the UTI Bank is changing their name to AXIS Bank is describes with the advertisement of Identical twins which is shown above describing that only Name has been changed and relations with the customers and how they are serving them and all the other services are same with the help of the identical twins.

2. Cadburys I Love You Ad

This classic ad describes the emotions between husband & wife in a great manner. The bittersweet background score of all ads of this campaign have been crucial to bring out the punch of the storyboard. The best ad of the campaign has been the one in which a wife asks the husband about when was the last time he expressed his love for her. He gives her a Dairy Milk and subtly conveys that he actually expresses his love for her every day without saying it.

3. Vodafone ZooZoo superman 3G

This Vodafone Ad about the advent of the 3G services in India is shown with the image of Superman ZooZoo who can do lot of tasks quickly and simultaneously. The ZooZoo also sports a Vodafone 3G superhero costume which identifies its superhero status. The ad starts with a normal ZooZoo cautiously entering a telephone booth and then instantly transforming into a superhero. He then uses his powers to stop lightning, save girls from falling buildings, providing solutions to problems, playing with kids etc. He is shown very intelligent, powerful and smart. In the ad his speed is shown faster than a bullet. At the end of the ad, the ZooZoo is shown to make the ZooZoo world a Faster, smarter and a better place to be in.

4. Ideas No idea.Get idea campaign

This Ideas Ad Get Idea campaign has surely hit gold. The recall value of the entire string of TVCs for this campaign have been high from the lady waiting for her boyfriend in the restaurant, another lady describing her network issue in the bus, to a girl discussing her SMS bill to Junior B asking a lady of her plans on January 20. This campaign also won the Best Brand Campaign at the World Communication Awards 2011.

5. TVS Wego Body Balance campaign

Released in February 2011, this ad portrayed Wego to be the first two wheeler in India to have the unique Body Balance technology. The ad showed two young couples outdoing each other using body balance by doing acrobatics on their Wego scooters. This light hearted ad is focused towards the stressful riding of the scooters in the traffic and provides the point of enjoying with the comfortable ride of the TVS Wego.

Mix Advertisements
1. Fedex Express

This Fedex Advertisement shows the deliverability and reach of the fedex couriers anywhere in the world with the best service. This advertisement is common for the entire world which they are using for the advertisements. This ad visualizes their strength of delivering the parcels and couriers to the customers on time and nothing can make them apart from doing this all over the world.

2. LG Scarlet TV

This LG Scarlet TV ad shows the style and sensuality which is attributed to humans is being designated to an object which is as bold as the personality of humans. In the whole campaign the LG Scarlet TV is associated with the top class stylish personalities like Giselle Bundchen and others to show the class and design of the TV.

3. Red Bull Gives You Wings Ad

This Red Bull energy drink is humoristic in nature in which the ad begins with a conversation between a frog and a princess and after the consumption of energy drink converted the frog into the prince charming as demanded by the princess. This is very light hearted ad which is created for the spirit of the Brand Mantra of Red Bull i.e. Gives You Wings.

4. Samsung Galaxy S3

This ad created by Samsung to attach their flagship device with the motto that it is created for the humans and designed for them. They can focus on the aspect of Designed for Humans because

they have imbibed some latest features of Eye Sensing, Gesture Control and several other unique one which is lacking in other devices and they wanted to grab those opportunities.

5. Allen Solly

It is an apparel brand from the house of Aditya Birla Group. This ad is created for the Indians and Global market for the view of penetrating the market of Customizing clothing where you can decide which sort of color you want to dye your clothes according to your moods and style.

International Advertisements
1. Ray Ban Glasses

This Ray Ban ad describes the confidence and style of wearing the Ray Ban Glasses which makes the individual different from the others as been shown in the advertisement. This spectacles ad is more focused towards the executive class which is more work oriented and want to stay on the top in each field and by associating with the Ray Ban glasses, they can add something extra to their style.

2. Colgate Ad

This is the Colgate ad in which it is shown that there are places where even toothpick cannot reach and this thing is shown in a funnier manner with the broccoli type thing and beside it there is a small fishnet which is trying to catch the broccoli which is looking next to impossible and by contradicting this they are providing the solution of using the Colgate to get rid of food particles.

3. Heinz Tomato Ketchup

As seen clearly in the above ad of Heinz tomato ketchup, the tasteless and unattractive food which is being shown in the ad. Here it is shown that without Heinz the food is not like the food and it is shown clearly that without it, the bread is looking like cardboard.

4. Onida Mobiles

This ad of Onida mobiles is based on the social themes showing the adverse effects of using mobile phones while riding the bike. By doing this they are relating the above ad which means that when you are looking on the mobile screen and actually you are not looking on the road and it can cost you badly.

5. Jeep

This ad is for the JEEP, all terrain 4*4 wheel drive SUV targeting for those who wants to go beyond the road and explore. This is creative ad in which a giant alligator is being shown and on which surface the JEEP is running as their skin is treated as the bounty plains where the ride is extremely difficult as shown in the above picture.