Carlsberg

The company, its heritage and its commitment to quality

Company The Art Nouveau-style Carlsberg logo was created in 1904 and has been used nearly unmodified ever since. It was designed by Thorvald Bindesbll, a key figure on the European Scene and Denmark's most original designer to date. Carlsberg beer has been produced since 1847. It was first sold in its current pilsner form in 1904. In 1868 Carlsberg began exporting to Scotland. In 1869 samples were sent to Rangoon, Singapore, Calcutta and Hong Kong. The Carlsberg brand of beer is now sold in over 140 markets around the world. Every year Carlsberg produces 35,000,000,000 bottles of beer. More than 41,000 people work for the Carlsberg Group. Heritage J.C. Jacobsen founded Carlsberg at the age of 24 in 1847. It was named after his only child, Carl and the hill where the brewery was first sited. J.C. Jacobsen realized the important connection between natural science and industrial innovation. In 1875 he founded the Carlsberg Laboratory as an independent institution which made some outstanding discoveries, benefiting and transforming the beverage industry. When referring to Carlsberg, J.C.Jacobsen famously quoted the words "it should be a constant purpose, regardless of immediate profit, to develop the art of making beer to the greatest possible degree of perfection". Carl Jacobsen, the son, was Denmark's greatest patron of art. He amassed a very large art collection and built two museums to hold it. One of them, the Ny Carlsberg Glyptotek in Copenhagen, is still open to the public today. Quality Carlsberg Laboratory has achieved significant developments in the scientific understanding of the malting, brewing and fermentation processes and wider scientific fields for more than 130 years. Clean yeast, or Saccharomyces Carlsbergensis, was first discovered at the Carlsberg Laboratory in the 1880s, by Scientist Emil Christian Hansen. o Before that discovery, impurities in yeast meant that beer would often turn sour during production or transportation. o This clean yeast was first developed and used at Carlsberg in 1883 and is now used in every mass-produced lager beer around the world. o The great scientist Louis Pasteur visited the Carlsberg Laboratories and was one of the first to endorse clean yeast as a ground-breaking innovation. Recent innovations o Carlsberg Laboratories recently developed a new barley called Null-LOX.

Beer made with this barley stays fresher for longer and demonstrates improved foaming characteristics. Null-LOX can help increase the period in which beer can be stored by consumers, even in less-than-ideal storage conditions. Null-LOX requires fewer pesticides and less heat for malting, both of which are good for the environment. In 2001, there were fewer than 100 grains of Null-LOX in the world. This year more than 200,000 tons of Null-Lox barley will be harvested. A new yeast, Yeast 234, has also been developed at the Carlsberg Laboratories and is particularly effective in maximising the benefits of Null-LOX barley. Carlsberg employs over 100 scientists and technicians. Five key focus areas are barley, yeast, ingredients (malt bases, wellness ingredients), brewing technology and quality.