TABLE INDEX Sr.

no
3.1

Topic /contents
Distribution Of espon!ents "en!er #ise
Distribution Of Distribution Of Distribution Of Distribution Of espon!ents Age&#ise espon!ents Inco'e #ise espon!ents E!ucation #ise espon!ents Occupation #ise

Page no.
$
$ ( ( ( , espon!ents egu/ar In0esting 2 2

3.%
3.3 3.) 3.$ ).1 ).% -A. ).% -B.

*o!ing of +uestions egu/ar In0est'ents B1

Perio!icit1 Of In0est'ent Of espon!ents

).% -*. ).% -D. ).3 ).) ).$ ).(

easons 3or Not Doing

egu/ar In0est'ent espon!ent

14 14 11 11 1% 1% 1%

Percentage Of Inco'e In0este! B1

S5ort Ter' 6 Long Ter' Nee!s Of espon!ents In0est'ents Ob7ecti0es Of espon!ents an8ing

an8ing Of In0est'ent Options 6

A0erage In0est'ent Portfo/io Of #5o/e Sa'p/e A//ocation Of B1 espon!ents esources Bet9een Debt An! E+uit1

).,

ABST A*T

OB:E*TI;E O3 T<E S= ;E>

To 8no9 t5e sa0ing an! in0est'ents 5abits of t5e respon!ent. To !isco0er t5e 0arious protection /e0e/ of respon!ents. To fin! out t5e financia/ /iterac1 /e0e/ of t5e in!i0i!ua/s resi!ing in ?u'bai. T5e 'ost preferab/e financia/ instru'ents a'ongst t5e respon!ents an! t5e in0est'ent !ecisions. source of infor'ation@ 95ic5 is 'ost/1 use! b1 t5e in!i0i!ua/s 95i/e ta8ing

P= POSE O3 T<E S= ;E> T5e purpose of t5is Sur0e1 is to assess t5e /e0e/ of financia/ /iterac1 a'ong peop/e resi!ing in ?u'bai 95o in0est in !ifferent financia/ instr'ents@ /i8e Post Office Sa0ings Sc5e'e@ ?utua/ 3un!s@ Life Insurance@ Stoc8 'ar8et etc. Accor!ing to BI@ 3inancia/ /iterac1 can broa!/1 be !efine! as Apro0i!ing fa'i/iarit1 9it5 an! un!erstan!ing of financia/ 'ar8et pro!ucts@ especia//1 re9ar!s an! ris8s@ in or!er 'a8ing infor'e! c5oicesA. T5e stu!1 ana/1ses t5e re/ations5ip bet9een financia/ /iterac1 an! ot5er factors /i8e age@ "en!er@ inco'e@ an! e!ucation +ua/ification. DESI"N/?ET<ODOLO">/APP OA*< A +uestionnaire 9as !e0e/ope! for t5e stu!1B it consiste! of 1) +uestions. T5e +uestionnaire eCa'ine! t5e financia/ /iterac1 of t5e in!i0i!ua/s b1 as8ing basic +uestions about age@ gen!er@ inco'e@ e!ucation +ua/ification@ sa0ings@ regu/ar in0est'ents@ financia/ p/anning@ s5ort ter' an! /ong ter' nee!s@ etc. T5ere 9ere a/so +uestions@ 95ic5 in!icate! 95ic5 financia/ instru'ents are preferre! b1 t5e in!i0i!ua/s 'ost. A/so@ it 5a! +uestions

t5at re/ate to t5e factors@ 95ic5 5a0e 'a!e a great i'pact on t5e 'in!s of t5e in!i0i!ua/s an! on t5e basis of 95ic5 t5e1 ta8e t5eir !ecisions. It inc/u!es a 'iC of 'i!!/e c/ass an! /o9er 'i!!/e c/ass peop/e an! t5e age group of 1D 1rs to $2 1rs 5a0ing !i0erse e!ucationa/ +ua/ifications.

3INDIN"S 6 I?PLI*ATION T5e stu!1 in!icate! t5at t5e financia/ /iterac1 of in0estors in ?=?BAI 9as !ifferent for !ifferent financia/ instru'ents.

Aroun! 24E of t5e' in0est in effecti0e

ea/ estate. financia/

#5i/e (4 E of t5e in0estors 8ne9 about Insurance as t5e 'ost instru'ent@ t5is 9ou/! be 5e/pfu/ at t5e ti'e of contingencies. Aroun! )4 E of t5e in0estors 8ne9 about ?utua/ 3un!s but. 3inancia/

/iterac1 in!i0i!ua/s.

is <ig5&

foun! to be affecte! b1 age@ inco'e an! e!ucationa/ /e0e/ of t5e inco'e respon!ents 5a! 5ig5 financia/ /iterac1 t5an /o9er inco'e peop/e. T5e stu!1 a/so re0ea/e! t5at peop/e consi!er Insurance as t5e 'ost financia/ 'ost in Aa!0iceA fro' frien!s. But@ 95i/e in0esting in s5are 'ar8et@ aroun! 34E peop/e re/ie! on bro8ers. of t5e effecti0e t5at out b1

instru'ent fo//o9e! b1 3iCe! Deposits in ban8s. It 5as a/so been foun! t5e peop/e re/ie! on te/ecast in t5e T.; c5anne/s or a!0ertise'ents put ne9spapers an! 'agaFines to /earn about financia/ pro!ucts fo//o9e!

I?PLI*ATION ?et5o!s of sa0ings suc5 as post office sa0ings sc5e'es 5a0e great scope for propagation in t5e area of stu!1@ if post offices i'p/e'ent fast ser0ices /i8e ban8s. As t5e pre0a/ence of e+uit1 cu/ture is foun! /o9@ t5ere is scope for eCpan!ing it.

*<APTE
Our sur0e1 9as a!'inistere! to

3 & SA?PLE DES* IPTION

14 in!i0i!ua/s resi!ing in centra/ suburbs of ?u'bai. A

+uestionnaire consisting of 1) +uestions 9as for'e! after con!ucting a pi/ot sur0e1. Apart

fro' financia/ a9areness of respon!ents@ 9e co//ecte! t5e !ata on t5eir gen!er@ age@ inco'e@ e!ucation 6 occupation as t5ese 0ariab/es are 51pot5esiFe! to be t5e ones t5at inf/uence
financia/ a9areness. As seen fro' tab/e 3.1@ t5e sa'p/e consists of $ fe'a/es an! $ 'a/es i.e. $4E fe'a/es an! $4E 'a/es. TABLE 3.1G DIST IB=TION O3 ?a/e 3e'a/e ESPONDENTS *ENDE #ISE

Tota/

$ $4E

$ $4E

14 144E

Tab/e 3.% s5o9s t5e age range of t5e sa'p/e t5at 0aries fro' 1D at t5e /o9er en! )$ at t5e upper en!. T5e sa'p/e is !i0i!e! into 3 categories 95ic5 are assu'e! to be ear/1 career@ 'i! career an! /ate career p5ases. T5us )4E peop/e be/ong to ear/1 career@ )4E are fro' 'i! career an! %4E are fro' t5e /ate career.

AE
*areer P5rase Ear/1

<
Age 1D&34 ange

DN O3

ESPONDEN No of Peop/e 4) Percentage E )4E

?i! Late
Tota/

31&)4 )1 6 abo0e

4) 4%
14

)4E %4E
144E

As seen fro' tab/e 3.3@ t5ere are $ inco'es s/abs in 95ic5 t5e sa'p/e is !istribute!. T5ere are %4E in!i0i!ua/s 95o earn up to % /a85@ 34E in!i0i!ua/s 95o earn up to $ /a85@ )4E

in!i0i!ua/s 95o earn up to , /a85@ an! 14E in!i0i!ua/ 95o earn up to 14 /a85s.

TABLE 3 .3 DIST IB=TION O3 ESPONDENTS IN*O?E #IS:L

Inco'e No. of Peop/e

E %4E 34E )4E 14E

144E

=p to % La85 $ La85 , La85 14 /a85

Tota/

% 3 ) 1
14

As seen fro' tab/e 3.)@ e!ucation 9ise t5e sa'p/e is c/assifie! into t5ree groups "ra!uates@ postgra!uates an! t5ose 95o 5a0ing professiona/ !egrees. T5ere are 34E gra!uates@ )4E postgra!uates an! 34E peop/e 95o are 5a0ing professiona/ !egree. TABLE 3.) DIST IB=TION O3 Le0e/ of E!ucation "ra!uate Post "ra!uate Professiona/ ESPONDENTS ED=*ATION #ISE E 34E )4E 34E

No. of Peop/e 3 ) 3

Tota/

14

144E

As seen fro' tab/e 3.$@ t5e sa'p/e be/ongs to a range of occupations /i8e pri0ate ser0ice an! go0ern'ent ser0ice. T5ere are )4E peop/e engage! in pri0ate an! $4E peop/e engage! in go0ern'ent ser0ice an! 14E peop/e in business ser0ice. TABLE 3.$ DIST IB=TION O3 Occupation Pri0ate "o0ern'ent Business ESPONDENHTHS O**=PATION #ISE

No. of Peop/e ) $ 1

E
)4E $4E 14E

Tota/

14

144E

*<APTE

ESEA *< ?ET<ODOLO"> 6 DATA *OLLE*TION

A esearc5 is a s1ste'atic an! refine! tec5ni+ue of t5in8ing@ e'p/o1ing specia/iFe! too/s@

instru'ents an! proce!ures in or!er to obtain a 'ore a!e+uate so/ution of a prob/e' t5an
9ou/! be possib/e un!er possib/e 'eans. It starts 9it5 a prob/e'@ co//ects !ata or facts@

ana/1ses t5e' critica//1 an! reac5es !ecisions base! on t5e actua/ e0i!ence.A *.*.*ra9for!. As
abo0e state! !efinition@ t5is researc5 9i// tr1 to co//ect 'ore an! 'ore re/e0ant infor'ation 9it5 too/s /i8e Pri'ar1 an! secon!ar1 co//ection of !ata. *o//ection of !ata refers to a purposi0e gat5ering of infor'ation re/e0ant to t5e sub7ect 'atter of t5e stu!1 fro' t5e units un!er in0estigation. Pri'ar1 !ata are origina/@ co//ecte! b1 researc5er for t5e first ti'e for an1 in0estigation an! use! for statistica/ ana/1sis. Secon!ar1 !ata are co//ecte! b1 ot5ers an! use! b1 ot5ers. It is 'ost/1 pub/is5e! in ne9spapers@ perio!ica/s :ourna/s an! aut5entic 9ebsites etc.T5e pri'ar1 !ata co//ection 9i// be 'a!e b1 persona//1 0isiting t5e !ifferent peop/e /ea0ing in ?9nbai !istrict. T5e sa'p/e of 14 respon!ents 9i// be se/ecte! for t5e stu!1. Secon!ar1 !ata 9i// be co//ecte! 9ebsites@ annua/ reports as 9e// as pub/ications of SEBI@ NIS?@ institutes. 3or t5e construction of financia/ a9areness in!eC -3A.@ D +uestions 9ere consi!ere! an! 9ere gi0en co!es as s5o9n in tab/e ).1 TABLE ).1 *o!ing of +uestions 1. Do 1ou in0est 'one1 regu/ar/1I Options gi0en to t5e respon!ent *o!e BI an! ot5er fro' t5e financia/

No
>es %. <o9 !o 1ou p/an 95ere to in0est 1our 'one1I Options gi0en to t5e respon!ent #it5 t5e 5e/p of 'e!ia J frien!s&re/ati0es. As per in!i0i!ua/Hs 8no9/e!ge *onsu/ting professiona/ 3. <a0e 1ou 5ear! about financia/ p/anningI Options gi0en to t5e respon!ent

4
1

1 % 3

No

1 >es ). <a0e 1ou 'a!e sufficient pro0ision to satisf1 1our s5ort&ter' 6 /ong&ter' nee!sI Options gi0en to t5e respon!ent
,

1 >es $. Do 1ou 8no9 t5ere is !ifference bet9een InsuranceI Options gi0en to t5e respon!ent

No
>es (. <a0e 1ou 5ear! about !ebt 6 e+uit1H. Options gi0en to t5e respon!ent

No
>es ,. <a0e 1ou 5ear! about BSE 6 NSEI Options gi0en to t5e respon!ent

No
>es D. <o9 'an1 in0est'ent options are 1ou a9are of ?aCi'u' co!e a//otte!

11

Tota/

%4

T5e ca/cu/ation of 3A is !one as fo//o9sG As s5o9n in tab/es ).1 if an in!i0i!ua/ AXA In0ests regu/ar/1@ 5e scores 1 point P/ans 5is in0est'ents 9it5 t5e 5e/p of *onsu/ting professiona/@ 5e scores <as 5ear! about financia/ p/anning@ 5e scores 1 point. <as 'a!e sufficient pro0isions to satisf1 5is nee!s@ 5e scores I point. Is a9are about t5e !ifference bet9een insurance an! in0est'ents@ 5e score <as 5ear! about BSE 6 NSE@ 5e scores I point. <as 5ear! about Debt 6 e+uit1@ 5e scores I point. K Is a9are about ( in0est'ent options fro' a /ist pro0i!e!@ 5e scores ( points. Su''ing up a// t5e points score!@ AXA scores in!i0i!ua/ can recei0e is %4. *on0erting t5e score 1$. T5e 'aCi'u' score t5at an 1 point. 3 point.

1$ out of %4 in percentage ter's is

,$.Base! on t5is 'et5o!@ eac5 in!i0i!ua/ score 9as su''e! up an! t5is tota/ 9as con0erte! into percentage to 8no9 5is financia/ a9areness in!eC -3A.. After constructing 3A for eac5 in!i0i!ua/@ an a0erage of t5e tota/ sa'p/e 9as ca/cu/ate!

95ic5 is $$.$E

TABLE ).%-A. E"=LA IN;EST?ENTS B> ESPONDENTS

Option No. of respon!ents >es , No 3 Tota/ 14

Percentage E

,4E

34E

144E

egu/ar In0est'ents B1 14
D
( ) %4 >es No Tota/

espon!ents

L No. of respon!ents M Percentage E

TABLE ).%-B. PE IODI*IT> O3 IN;EST?ENT O3 ESPONDENTS Perio!icit1 ?ont5/1 Nuarter/1 Annua//1 Tota/ No. of Peop/e ) % 1 ,

E"=LA

IN;ESTIN"

E )4 %4 14 ,4

Perio!icit1 Of In0est'ent Of egu/ar In0esting espon!ents

O ?ont5/1
M Nuarter/1 Annua//1 M Tota/

TABLE ).%-*. easons Scarcit1 of capita/

EASONS 3O

NOT DOIN"

E"=LA E %4

IN;EST?ENT

No. of Peop/e %

3ee/ No nee! Tota/

1 3

14 34

easons 3or Not Doing egu/ar In0est'ent

a No. of Peop/e
ME

Scarcit1 of
capita/

3ee/ No nee!

Tota/

TABLE ).%-D. E O3 IN*O?E IN;ESTED B> Percentage 14 No. of Peop/e )

ESPONDENT

E
)4

%4
34 Tota/

)
% 14

)4
%4 144

Percentage Of Inco'e In0este! B1 espon!ent

sO No. of Peop/e ME

14

%4

34

Tota/

14

TABLE ).3 S<O T TE ? 6 LON" TE ? NEEDS O3 ESPONDENTS DE

E*

?*

?E

OP

*o'binations
1

A//

1@% 1@%@3@)@$ 1@%@3@)@$ %@3@)@$ 1@%@) %@3@)@$ %@)@$ 1 $

TABLE ).) IN;EST?ENTS OB:E*TI;ES O3 Ob7ecti0es >es E No

ESPONDENTS

E )4 %4 %4 %4 %4
D4

Li+ui!it1 TaC benefit ate of return Safet1 "ro9t5 of capita/

"oo! after se// ser0ice

( D D D D
%

(4 D4 D4 D4 D4
%4

) % % % %
D

In0est'ents Ob7ecti0es Of

espon!ents

ME

Li+ui!it1

TaC benefit

ate of
return

Safet1

"ro9t5 of "oo! after

capita/

se// ser0ice

11

T5e respon!ents ga0e 0arious reasons for 5a0ing financia/ a!0isor are as fo//o9sG&

#5en respon!ent t5in8 of in0esting in s5ares or 'utua/ fun!s. As t5e options are 'an1 an! confusing in or!er to get an eCact in0est'ent of our c5oice for t5at 9e nee! an a!0isor. To 8no9 about t5e 'ar8et situation in to!a1Hs 'o!ern an! busiest 9or/!. 3or eCpert a!0ice re/ate! to 0arious in0est'ents. To p/an t5e in0est'ents in rig5t !irection an! 9it5 /o9 ris8 factor. One 'a1 not be a9are of benefits of returns@ taC sa0ing etc an! a/so about t5e ris8 factors. T5ere are 'an1 'ar8ets options 95ic5 on/1 a financia/ a!0isor can a!0ice.
To get proper a!0ice on better in0est'ents. But so'e respon!ents !i! not fee/ t5at financia/ a!0isor is nee!e! becauseG& K espon!ent a/rea!1 8no9n 6 access t5e in0est'ents t5roug5 ne9s paper@ On/ine

porta/s& ?one1 contro/@ #ebsites etc espon!ent t5in8 t5at t5ere is no nee! of financia/ a!0isor. "i0ing fees to a!0isor is not 9ort5 so t5at fees 9e can in0est in ot5er sa0ing in0est'ent. espon!ent can stu!1 t5e 'ar8ets an! !eci!e accor!ing/1 t5eir in0est'ents Sc5e'e.

1%

*<APTE

$ S=""ESTIONS

T5e respon!ents 9ere as8e! to suggest so'e 'easures to i'pro0e financia/ /iterac1G& #e 'ust e!ucate t5e 1out5 of to!a1. T5e1 'ust be 'a!e a9are about t5e in0est'ent sc5e'es at t5e age of 1$. A 7ourna/ or a 'agaFine 'ust be pub/is5e! 9ee8/1 or 'ont5/1 in or!er to e!ucate t5e 9or8ing c/ass. Se'inars@ 9ebinars@ #or8s5ops@ /ectures s5ou/! be gi0en to a// t5e gro9ing 1out5 of to!a1. An artificia/ si'u/ation 'ust be create! b1 using a 9ebsite of t5e s5are 'ar8et an! peop/e 'ust be traine! t5roug5 it about 5o9 to in0est on/ine. T; s5o9s can be 5e/! on 0arious in0est'ents sc5e'es@ se'inars can be con!ucte!. A!0ertise'ent@ Pub/icit1. Professiona/ courses s5ou/! be starte! in sc5oo/s an! co//egeHs re/ate! to financia/ /iterac1@ financia/ a9areness etc. ?a8e t5e soft9are of financia/ a9areness t5roug5 internet or on/ine sur0e1s for stu!ents. SIPHs A S1ste'atic In0est'ent P/an is a 0e5ic/e offere! b1 'utua/ fun!s to 5e/p in0estors sa0e regu/ar/1. It is 7ust /i8e a recurring !eposit 9it5 t5e post office or ban8 95ere 1ou put in a s'a// a'ount e0er1 'ont5@ eCcept t5e a'ount is in0este! in a
'utua/ fun!.

Pa'p5/ets s5ou/! be !istribute! in co//eges regar!ing in0est'ents an! One to one co''unications s5ou/! be !one about 0arious in0est'ents. o/e p/a1 an! !ebate s5ou/! be !one in co//eges a'ong stu!ents on financia/ /iterac1.

?ore pro'otion in areas t5roug5 franc5ise or e'p/o1ees b1 opening 'ore Offices.

Appointing co''ission. 9or8ingJnon&9or8ing in0est'ent consu/tants b1 offering attracti0e

13