Kasey Rankin

kasey.rankin@gmail.com | (828) 442-6253 | LinkedIn | @kaseyerankin | Website

EXPERIENCE Makovsky, New York, NY July 2013-Present Account Executive Draft, edit and finalize press releases, fact sheets and other public relations materials Assist in creation of message tracks, scenario planning and material preparation for FDA advisory committee meetings and PDUFAs, including day-of support for logistics, monitoring and media Provide investor relations support, including benchmarking research, competitor surveillance and corporate analysis Maintain real-time action trackers in support of ongoing patient and Hill advocacy efforts Manage administrative aspects of accounts including project timelines, activity reports and budget tracking Drafted press release, managed creation of infographic and pitched in support of Makovsky-Kelton annual survey studying how Americans access health information online; received coverage in key industry and health trades such as FierceHealth, MM&M, The Holmes Report, PharmaLive and Becker's Hospital Review with approximately 110,489 total impressions Pure Communications, Inc., Wilmington, NC May 2011-June 2013 Assistant Account Executive Drafted, edited and distributed press releases and developed interview briefing documents, creative pitches, award nominations, bios and other public relations materials Performed daily media / social media industry monitoring and compiled media lists and editorial calendars as needed in support of ongoing client media outreach campaigns Created monthly content for client Twitter and blog accounts, translating high-level science to an approachable level suitable for the general patient audience, and drafted responses to reader comments Managed comprehensive media audits to inform strategic initiatives, typically spanning 2-5 years and resulting in 50100 page reports with historical coverage and cover memo of key themes / insights Managed creative projects such as website creation / redesigns, fact sheets and corporate decks Provided investor relations support including analyst note monitoring, competitive research and investor targeting and planning / logistical support for conferences, corporate events, non-deal road shows and earnings reporting UNC Center for Health Promotion and Disease Prevention, Chapel Hill, NC January 2011-May 2011 Public Relations/Marketing Intern Composed news releases featuring current projects and initiatives Managed social media platforms and editorial calendars Created new and updated existing marketing materials using Adobe Illustrator Mission Hospital, Asheville, NC June 2010-August 2010 Public Relations Intern Pitched and received placement for hospital story in local newspaper with a circulation of 58,500 Coordinated photo shoot for the March of Dimes with local ABC affiliate Wrote and edited news releases and other public relations deliverables Managed social media strategy and content production on Facebook, Twitter and YouTube EDUCATION University of North Carolina at Chapel Hill Bachelor of Arts in Journalism and Mass Communication, Public Relations; Minor in Spanish May 2011 University of Navarra, Pamplona, Spain Exchange Program with the UNC School of Journalism and Mass Communication Spring 2010 SKILLS Proficient in Spanish Skilled in Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and Adobe Illustrator Experienced with Investor Relations platforms (Big Dough, Reuters Knowledge, BioCentury IQ) Knowledgeable in social media (WordPress, Facebook, Twitter, YouTube) Regulatory Compliance Test (RCT) Certification from the Center for Communication Compliance (CCC)