Packaging in Chocolate Industry

SUMMER TRAINING REPORT ON SIGNIFICANCE AND POTENTIAL OF PACKAGING IN CHOCOLATE INDUSTRY
Submitted in the partial fulfillment of the requirement for the award of Post Graduate Diploma in Management
Submitted To Resp. Mr. V. S. Solanki

Faculty, IPM Meerut
Submitted By Vishal Kumar Singh

PGDM, Batch 2010-12 IPM, Meerut
Institute of Productivity Management

Resource House
Pocket Pallavpuram-IMEERUT INSTITUTE OF PRODUCTIVITY &G, MANAGEMENT, Meerut- 250110 Page 1
CERTIFICATE
This is to certify that Mr. Vishal Kumar Singh has completed his final research project on the topicA study to analyz chocolate industry
th
significance and potential of packaging in
He conducted his research activities diligently and under my guidance. All facts figures and information used have been acknowledged in the bibliography and no other form of plagiarism has been resorted to the best of my knowledge.
Yours truly,
__________________ Mr. Pankaj Ahuja

(Project mentor) AGM, Paharpur-3P
Student Undertaking
__________________________
Date:
___________ Vishal Kumar Singh
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ACKNOWLEDGEMENT
The most important task of report writing is expressing my sincere thanks and gratitude to all those from whose guidance, co-operation and sincere advice I am able to complete the study. A few people need a special mention, without whose help this project would have been unthinkable. First of all, I owe our deepest gratitude to Resp. Mr.
Pankaj Ahuja (AGM, Paharpur-3P) for making available all the resources to
facilitate the compilation of this project. He left no stone unturned to help us in this endeavor. I would also like to thank Mr. V. S. Solanki sir who helps a lot at every moment of time.
I thank him whole heartily for his consent encouragement, warm response and for filling every gap in our personal development and knowledge enlightens and valuable idea that made this project successful. Without his guidance and support this project could not have been success.
I am heartily thankful to faculty members, library staff, and seniors, who have shown us the correct path while preparing this project.
Last but not least, I offer my regards and blessings to all of those who supported me in any respect during the completion of the project. And a final thank to all those concerned with the completion of this project directly or indirectly.
Thank You
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PREFACE
Every research is to achieve certain solution to a research problem. If there is no problem then, the meaning of research is of no use. The research problem that I was supposed to deal with was the significance and potential of packaging in chocolate indus try. The research is based upon certain objectives. The sample unit taken was mainly the consumers and retailers of chocolate in Delhi/ NCR region . Research is a feedback that any organization sought for the purpose of effective policy and decision making. It is the systematic problem analysis, model building & fact finding for the purpose of important decision-making & control in the making of goods and services. Summer training is a part of our curriculum so that we get exposed to the practical side our theoretical know-how. This is basically designed to the real life situation. In this training program, the students use their academic knowledge practically which sharpens the decision making abilities of MBA graduates. For developing managerial and administrative skills of potential managers it is necessary that theoretical knowledge must be supplemented with exposure to real life business environment. In brief we can say that this project gives a chance to apply what we have learnt till now and to apply this knowledge in real life situation. I am thankful to the management of Paharpur -3P for assigning such a
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challenging project to me to know about the significance and potential of packaging in chocolate industry.
DECLARATION
I hereby declare that the project titled To study the significance and
potential of packaging in chocolate industry done in Delhi/ NCR region
from Paharpur-3P (A division of Paharpur cooling tower Ltd.). This is submitted by me as a part of our curriculum in partial fulfillment for the award of the Post Graduate Diploma in Management (PGDM) from Institute of Productivity & Management, Meerut approved by A.I.C.T.E.
Date: Place: Vishal Kumar Singh
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TABLE OF CONTENTS 1
INTRODUCTION
6 21 29 30 37 44 47 49 51 56 57 58 61 63 75 79 81 83 84 85 86
1.1 Company profile of Paharpur-3P 1.2 Swot analysis of Paharpur-3P 1.3 Overview of chocolate industry 1.4 Packaging & Types of packaging 1.5 Packaging Strategy of Cadbury India Ltd 1.6 Packaging Strategy of Nestle 1.7 Packaging Strategy of Amul 2 3 4 5 6
LITERATURE SURVEY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY DATA COLLECTION DATA ANALYSIS
6.1 Analysis based on the questionnaire filled by the consumers 6.2 Analysis based on the questionnaire filled by the Retailers 7 8 9
RESEARCH FINDINGS RECOMMENDATION AND SUGGESTION CONCLUSION
10 LIMITATION OF THE STUDY 11 BIBLIOGRAPHY 12 ANNEXURE
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INTRODUCTION OF FLEXIBLE PACKAGING INDUSTRY IN INDIA

All major industries create wealth but if there is one industry that plays a unique role by way of both creation of wealth through a wide range of manufacturing activities and also by way of preserving the wealth or value created by many, many other industries, it is packaging. Apart from the huge value addition and employment involved in these activities, packaging has served the Indian economy by helping preservation of the quality and lengthening the shelf life of innumerable products - ranging from milk and biscuits, to drugs and medicines, processed and semiprocessed foods, fruits and vegetables, edible oils, electronic goods etc., besides domestic appliances and industrial machinery and other h ardware needing transportation. With water becoming a consumer product, polymer material-based bottles are becoming a universal presence. Packaging, as distinct from mere packing, plays its most visible and catalytic role in a modern economy with the widespread adoption of branding of products and development of consumer preferences. To the extent that any consumer product is packaged in a manner that meets the criteria of safety, convenience and attractiveness, it g ains market share. In the aggregate, packaging as a sect oral activity boosts consumption and economic growth. H eightened competition in all product sectors within the country as also the increasing need to look for export markets have contributed to the rising demand for appropriate, and at the same time cost-effective, packaging material and technologies. The packaging industrys growth has led to greater specialization and sophistication from the point of view of health (in the case of packaged foods and medicines) and environment friendliness of packing material. The demands on the packaging industry are challenging, given the increasing environmental awareness among communities.
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The World Packaging Organizations (WPO) slogan, Better Quality of Life Through Better Packaging, sumps up the important place that packaging occupies in a modern economy. To ensure that public appreciation of this role and the policy-makers support to the industry are not diluted, attention should be paid to basic issues like collection, segregation and reuse of synthetic packaging material and observation of regulatory requirements. The current wave of economic development in India is being seen from all over the world. As infrastructure, manufacturing, agriculture, and services grow at high rates the packaging industry is also showing great variety and depth in its growth. Indias packaging industry may achieve an annual turnover as high as US$ 5 billion in the current financial year with a growth rate nearly 25 per cent in significant segments. Leading companies in the Indian packaging industry show a compound annual growth rate of 30 per cent and the Indian Rupee is strengthening against the US dollar at annual rate of 4 to 5 per cent. Even then, the US$ 5 billion figure would represent about one per cent of the current global packaging industry. In 2001, the packaging industry worldwide generated an annual
estimated turnover of US$ 417 billion. The major regions that made up this total include Europe, US$ 129 billion; North America, $116 billion; and Japan, US$ 81 billion. Indias consumer packaging accounted for just US$ 2.3 billion in that year, that is about half of one per cent of the global packaging volume. Today, packaging is produced more quickly and efficiently. It is generally lighter in weight, uses less material, is easier to open, dispense from, reseal, store, and dispose. Packaging has evolved from a relatively small range of heavy, rigid containers made of wood, glass, and steel, to a
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broad array of rigid, semi rigid and flexible packaging options increasingly made from specialized lightweight materials.
Flexible packaging consists of multi -layer laminated sheets of plastics (PVC, LDPE, H DPE, BOPP, and BOPET), paper, cloth, or metal foils that are used separately or in combination for various packaging applications. However, flexible packaging as laminates of plastics that have a unique set of properties that ensure toughness, moisture resistance, aroma retention, gloss, grease resistance, heat seal ability, printability, low odor and taste. These find use in packaging food, tea, coffee, spices, chewing tobacco, bakery, confectionary, oils, and in certain other non-food
applications such as household detergents, h ealth and personal care, soaps, and shampoos.
Packaging industry serves the following purposes in India: 1. Containment: Most products must be contained before they can be moved from one place to another. To function successfully, the package must contain the product. This containment function of packaging makes a huge contribution to protecting the environment. Faulty packaging (or under packaging) can lead to spillages and result in maj or losses and serious damage. 2. Protection and Preservation: Packaging plays a vital role in protecting products as they go from the manufacturer to the consumer. Packaging is designed to ensure that the product reaches the consumer in good condition. The product is protected during transport and distribution; from climatic effects (heat and cold, moisture, vapor, drying atmospheres); from hazardous substances and contaminants; from infestation.
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3.
Supplementary
Product
Protection:
Packaging
can
also
provi de
supplementary product protection. This may be achieved by forms of cushioning such as shredded papers, sheets of corrugated paperboard, foamed plastic or wrappings. Packaging therefore contributes to food safety, quality and nutrition. Packaging technology has made major contributions to advancing food science and food safety and reduction of food spoilage. 4. Communication: A package must protect what it sells and sell what it protects. Modern methods of consumer marketing would fail were it not for the messages communicated on the on the products purchase and use. 5. Convenience: Packaging plays an important role in allowing products to respond to the demands and needs of modern consumers. Frozen food packs, microwavable containers, wine cardboard casks, easy-open package. The information
provided on packaging allows the consumer to make informed decisions
beverage and food cans and aseptic cartons are good examples of convenience packaging. These types of packaging reflect the demand for convenience and quick food preparation in a way that guarantees freshness. Lightweight medical devices are packaged in peel -open, presterilized containers designed for easy use in operating rooms, patients' rooms, or laboratories. In the administration of drugs, unit-dose
packaging, solid and liquid, in small containers allow sealed, unused drugs to be returned to stock. Medical packaging also reduces the risk of accidental overdose or improper use by children (child resistant closures). 6. Environmental Aspects: Packaging reduces the amount of waste going to landfill. Without the benefit of packaging to preserve food, a higher proportion of food would become spoiled and consequently consigned to garbage collection for land disposal. When the food is packaged, the unwanted portions such as skins, outer leaves and trimmings, remain at
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the processing point where they can be economically recovered and used in the manufacture of valuable by-products.
7. Reduction of Pilferage: Packaging of a wide variety of products so ld from self-service counters is designed to reduce stealing. The product may be sold in a blister package sealed to a large paperboard backing. The large card makes the package more difficult to conceal and steal. Other examples of security packages are l ock-on caps and tamperproof closures. 8. Marketing Trends: Marketing trends are placing increasing emphasis on the look, sales appeal and quality of retail packaging. Packaging helps sell products by providing product differentiation and presentation, greater brand awareness and convenience. The continuously changing demands of consumers will require higher quality graphics and promotional links between graphics and advertising to support brand identities, plus the ability to reflect current consumer trends and images.
Factors Affecting Growth of Packaging Industry in India: 1. Urbanization Modern technology is now an integral part of nation's society today with high-end package usage increasing rapidly. As consumerism is rising, rural India is also slowly changing into more of an urban society. The liberalization of the Indian economy, coupled with globalization and the influx of the multi-nationals, has improved the quality of all types of primary and secondary packaging. Also industrialization and expected emergence of the organized retail industry is fuelling the growth of packaging industry.
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2. Increasing H ealth Consciousness As people are becoming more health conscious, there is a growing trend towards well packed, branded products rather than the loose and unpackaged formats. Today even a common man is conscious about the food intake he consumes in day -to-day life. 3. Low Purchasing Power resulting in Purchase of Small Packets India being a growing country, purchasing power capacity of Indian consumers is lower; the consumer goods come in small, affordable packages. Apart from the normal products packed in flexible packaging, the use of flexible in India includes some novel applications not usually seen in the developed world. Products like toothpaste, toothpowder, and fairness creams in laminated pouches are highly innovative and are not used elsewhere. Another typical example of such applications is tobacco and betel nut-based intoxicants and mouth fresheners catering to unique Indian taste. 4. Indian Economy Experiencing Good Growth Prospects The Indian economy is growing at a promising rate, with growth of outputs in agriculture, industry and tertiary sectors. Overall economic growth has proved to be beneficial for the consumer goods market, with more and more products becoming affordable to a larger section of the population. 5. Changing Food Habits amongst Indians Changing lifestyles and lesser time to spend in kitchens are resulting in more incidence of eating away from homes resulting in explosive growth of restaurants and fast food outlets all over the country. Indians are trying out newer cuisines and also purchasing similar food items for their homes. Therefore, the review period has seen new products like pasta,
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soups, and noodles being launched in India, fuelling the growth of packaging industry in India. 6. Personal health consciousness amongst Indians: With growing awareness towards contagious diseases awareness towards usage of contraceptives and disposables syringes have increased the demand for packaging required for the same. 7. Rural Marketing Pushing Demand for Sachets India comprises of a big rural market and there has been growing focus on rural marketing, whereby manufacturers are introducing low-priced goods in smaller pack sizes. Low priced sachets have proved to be extremely popular in smaller towns and villages, where people do not prefer to buy larger packs due to financial constraints.
Some major highlights of the industry: The expansion of the Indian flex -pack market has accelerated due to:
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A growing middle class of over 300 million. The conversion of the more traditional rigid packaging into flexible forms.
A favorable government tax structure. Excise duty that was once 24% has been reduced to 16%.
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Liberalization of the Indian economy since 1991. Globalization and the influx of multinational companies. Modern plants and equipment available to the flexible packaging industry.
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Considering these factors it is only obvious that flexible packaging has a very bright future in India and is here to stay and grow in a big way. The Indian packaging industry is a combination of organized large Indian and International companies and the unorganized small and medium local companies. The organized sector of the industry may be less than 5 per cent of the companies in the overall industry but it nevertheless controls over 70 per cent of the market by volume. The organized sector operates in the laminated product segment such as form -fill-seal pouches, Tetra packs, and lamitubes. There are around 13,000 converters in India a majority in the small and medium sector located in all parts of the country. It is estimated that there are more than 200 flex -pack (flexible packaging) converters in India 50 units in the organized sector constituting 40 per cent of the Indian flexible packaging industry and about 150 in the unorganized sector that make up the remaining 60%. Most small operations have processing capacities of less than 250 tons a month and produce overwraps, co extrusion films, and polysacs. At least ten flex-pack converters process more than 4,000 T/annum and are on par with leading international operations. These larger Indian flexible packaging companies include
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Flex Industries Limited Paper Products Limited (H uhtamaki Group) Positive Packaging Multi flex Paharpur Industries Limited
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Major players in flexible packaging Industry

In flexible packaging industry, there are many players present in India. Some of the main players are as follows:Uflex Limite d
After Pioneering the growth of the flexible packaging industry in India, Uflex has gained an unchallenged identity. Since its inception in the year 1983 it has turned into a multibillion company that values quality and customer satisfaction amongst other p riorities. With consumers spread across the world, Uflex enjoys a global reach. H eadquartered in Noida (National Capital Region, New Delhi) it has state of the art manufacturing facilities in India & Dubai. It has also established offices in UAE, Europe, and North America and enjoys a formidable market presence in more than 85 countries. Uflex facility enjoys ISO 9001 and ISO 14001 certifications and has FDA and BGA approvals for their products. It is also a part of the D&B Global Database and winner of various prestigious national and international awards like the top exporter of BOPET and BOPP films, and the World star award for packaging excellence. FPA, AIMCAL and the DUPONT Awards in 2004-2005 are the latest in this series. Being a multi faceted organi zation it has integrated its operations from manufacture of Polyester chips, Films (BOPET, BOPP and CPP - both in plain and metalized form), Coated Film, Laminates, Pouches, Holographic films Gravure cylinders, Inks and adhesives to all types of packaging & printing machines, offering total flexible packaging solution. Uflex has always been committed to the industry by providing technical know-how
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and being the trend-setter in the flexible packaging industry. Being on the edge of innovation, Uflex endeavors to be the first to come up with advanced products that cater to the changing demands of the packaging industry. As part of the Uflex Group, it has over twenty years of experience in polymer technology. Setting milestones of success and innovation, Uflex is widely known for manufacturing and supplying products, delivering apt services around the world.
Paper Pro ducts Ltd
Perhaps it's a vision; Perhaps destiny, that makes PPL a part and parcel of the Indian packaging industry. Or perhaps it's more - Our ability to assimilate and innovate. The Year 1935 saw a young visionary herald the era of modern flexible packaging in India. The next 66 years saw this dream of PPL's founder, Shri Sardarilal Talwar; transform itself onto a reality, which totally revolutionized the packaging industry in India. With consumer packaging sales revenue of Rs 3500 million in the year 2002, PPL is India's leading Consumer Packaging Company. Today PPL offers a wide portfolio of packaging solutions that include Flexible Packaging, Labeling Technologies and Specialized Cartons. And all this supported by the Packaging Machine Division to provide the customer with Total packaging solutions. With Three state of the art, fully integrated manufacturing facilities at Thane, Silvassa and H yderabad; highly skilled and experienced staff, PPL is capable of working with the customer from product inception to the super market and with complete control and confidentiality.
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Today, Company matter to those, for whom packaging matters most. And this is reflected in the impressive client list that includes, Levers, Nestle, Cadbury, Britannia, Glaxo Smithkline, Coca Cola, Perfetti, Dabur, Marico, P&G. In 1999, PPL became a member of the H uhtamaki Packaging Worldwide, a global leader in consumer packagin g.
Multi-Flex Lami-Print Ltd., a professionally managed company, is among the significant players in the field of flexible packaging in India. They cater to the requirements of a wide spectrum of industries and our list of clients includes leading Multinati onals and Indian Corporates. Their facilities incorporate state-of-the-art machinery and include: Multi-colour (up to 8 colours) rotogravure lines Solvent based and solvent less laminating machines Slitting machines Centre sealed and gusseted bag making machines Side sealed bag making machines without zipper - also with zipper Stand-up bag making machines without zipper - also with zipper Extrusion blown film lines PVC Sleeves
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Packaging India Pvt Ltd
With humble beginnings in 1990, Packaging India Private Limited (PIPL) is now a specialty flexible packaging company having built its reputation on timely deliveries, unwavering customer service, effective partnership, unmatched quality and customer focused innovation. They offer cost effective and value added specialty packaging solutions to all their customers. The secret of their success lies in the individual attention that company give to each of their customers for understanding their needs and meeting their expectations by delivering consistent value through focused
innovation. All this is supported by state-of-the-art infrastructure with in-house cylinder plant and ink kitchen, blown film extrusion, printing, laminating, slitting and pouch making facilities. Company dedicated workforce has made PIPL one of the most preferred specialty flexible packaging partners for the industry. Today, company is one of the largest flexible packag ing companies in India primarily catering to the local market and also exporting to countries like Sri Lanka, Africa and the Western developed markets. Packaging India Private Limited is a part of Essel Propack which is a part of the diversified ESSEL group. Essel Propack is the world leader in laminated and seamless tubes having plants across the globe and has a
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global reputation for being innovators in packaging. Company believes in being close to all their customers and prospects. To meet the customer requirement in an efficient and effective way PIPL has set up manufacturing facilities in Pondicherry, Sitarganj
(Uttarakhand) and Cuddalore (Tamil Nadu). They have also set up application and business development teams at all major metro markets i.e. Delhi, Chennai, Mumbai, Bangalore and Calcutta. We strive to listen to our customers' voice intently and provide customized solutions for their flexible packaging needs. We cherish our business partnerships with our satisfied customers which include CavinKare, ITC, Britannia, P&G, Unilever, Cadbury, Perfetti, Dabur, General Mills, and Henkel & Wrigleys among many more across the globe. Positive packaging industries Ltd
Positive Packaging is the one -stop source for quality, printed and laminated barrier-grade flexible packaging materials with manufacturing facilities in India, Nigeria and U.A.E. A Government of India recognized Export House with ISO 9001:2000 and BRC / IoP (British Retail
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Consortium / Institute of Packaging) certifications; Positi ve Packaging is a part of the Enpee Group, an international conglomerate. Headquartered at Mumbai, India, Positive Packaging has branch offices in major cities of India, Accra (Ghana), Durban & Johannesburg (South Africa), London (UK) and representations in various other countries. Acuprint Systems, with manufacturing facilities at Taloja near Mumbai and Bengaluru in India and Fine Chemicals in Nigeria are highly automated and seamlessly integrated cylinder manufacturing units supporting the Indian, Nigerian and U.A.E. Converting operations. Acquisition of Sai Metaplast, the leading barrier metalizing house with plasma metallization facility, Vista Film and Packaging, the reputed cast polypropylene film manufacturing unit and United Flexible (now Positive Packaging United), a reputed converting Company in Dubai are well contemplated consolidations. In -house manufacturing of polyethylene film at Positive Packaging is yet another value added backward integration.
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3-P of Paharpur
Packaging
People
Passion
y sound Conc Cus om s c c

Innov v Per International Hygienic
Strategic relations
ip Timeliness Customer foc used Solution driven Result oriented Team player Systemization Customer delig
t
INSTITUTE OF PRODUCTIVITY & MANAGEMENT, MEERUT
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COMPANY PROFILE OF PAHARPUR-3P

Paharpur Cooling towers was confident to leverage its Paharpur brand to move into flexible packaging business in 1987,
renamed to Paharpur 3P in 1995. The Group with its resources, intellectual capital and virtuous business ethics has propelled its flexible packaging division to a position of strength and respect in the market both nationally and internationally. Paharpur 3P is situated in Delhi - Uttar Pradesh border on an estate of 18.5 acres. What began small has evolved into a worthy commercial organization today, serving a cross section of high profile FMCG and other market segments. Paharpur 3p has now catapulted to meet the requirements of Export market and is expanding at a steady pace. We plan to stride forward, grow over three times by the end of this decade and expect one-third of our sales turnover to come from markets outside India. Recognition is in our ability of developing and sustaining long -term relationships with our business partners. Today our sales turnover exceeds Rupees USD 40million we are proud of the fact that 70% of our products are manufactured for food applications where we are committed to provide safe and hygienic packaging for the food industry.
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CORPORATE VISION To build a reputation in the industry by practicing a strategy that incorporates ethics, transparency, social responsibility, quality and
commitment to our shareholders in all our activities. CORPORATE MISSION Maintaining leadership through technology in the flexible packaging industry.
RELIABILITY INFRASTRUCT URE
Paharpur flexible packaging business leverages, with more vigour than ever before, the powerful Paharpur technology brand. The Paharpur Group continues to make available its potent resources and intellectual capital, and insist on business ethics, that take its flexible packaging division to a position of strength and respect in the market and outside India. Paharpur supports the development of cutting edge technology so as to raise the bar of the product offering and process quality,
productivity, cost conservation and turnaround time to service the markets of its choice. Thereby it reaps the rewards of goodwill, profitability and return on its investment.
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PAHARPUR RECOGNITION AND AWARDS World Star Award Asia Star Award India Star Award PFFCA Award Award for best H R Practices
The future of industries being in packaging, Paharpur 3P identified the infinite possibilities packaging offered .This recognition evolved a number of original efforts from the marketing perspective and in the scenario Paharpur 3P surfaced as a company providing more significant, more complete, more innovative solutions. Major innovations include liquid packing, Micro-wave able retort packs, packing for aggressive liquid products, barrier packing for sensitive products. Our Pro duct Range Aluminium foil based laminates Laminates with high barrier metallization on Polyester / Bopp / CPP and Poly Laminates with bi-oriented nylon. Laminates with high barrier coating Laminates with hot melt / cold seal Extrusion laminated films for snack foods pharma/ condoms and other products Pouches for vacuum packing Pouches for ready to eat foods / retorted Re-closable / Re-useable pouches Flat bottom /four paneled pouches
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Some of our important customers inclu e: Unilever Nes tle Cadbury Maric o Henkel India PepsiCo India Perfetti Van Melle India Britannia Indus tries Heinz India
Some of the product groups we are servicing include: Soaps and Detergents Shampoos Noodles Biscuits Baby Foods Chocolates Coffee, Tea, Milk powder Soft Drinks
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Innovative Packaging
PACKAGING DEVELOPM ENT PROCESS CONTROL
More than 90% of our machines and equipments are imported and in line with the latest international technology. Our state of the art, fully integrated manufacturing facilities include equipment, from Daetwyler, Rotomec Nordemeccanica, Titan, DCM, Usimexa Waterline and Windmoller holsher.
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P3P looks to further expand and modernize its production facilities, to ac hieve its objective of providing improved barrier properties & graphic repres entation which would extend produc t shelf life and brand value. Paharpur -3P supports the development of c utting edge tec hnology so as to raise the value of the produc t offering and proc ess quality, produc tivity, cost cons ervation and turnaround time to service the markets of its c hoic e. In return it reaps the rewards of goodwill, profitability and return on its inves tment. The production process es , which direc tly affec t quality, are identified and planned and thes e are carried out under controlled conditions .
ach proc ess is defined and documented. The proc ess es are carried out
as per the documented proc edures and wherever required, work ins tructions are made available.
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PAHARPUR PACKAGING INNOVATIONS Paharpur 3Ps innovation centre was set up three years ago and is staffed with dedicated technicians who ensure packaging is of the standard that is required by the customer and that is expected from Paharpur 3P. At present we are focused on expanding our share in retort grade pouch, consumer friendly packaging with convenience features. Pioneering in liquid packaging. Micro -wave able Retort Packs Packaging for aggressive liquid products , Barrier Packaging for sensitive products, Extrusion Laminated material for Snack foods, Pharma, Condoms and other such products.
QUALITY ASSURANCE Paharpur 3P is the only converter in India to have accreditation for ISO 22000:2005 for food safety management system. Company also
accredited with ISO 9001: 2000 for Quality standards. Our factory is ideal for manufacture of flexible packaging for food products with the highest level of hygiene. This reflects in contribution of business: 80 % from food segment and 20% from non food segment. Customer satisfaction is the principal corporate focus of organization. Company is committed to consistently meet and exceed our relentless pursuit of excellence in quality. Its focus is to delight their customers by creating superior quality products that are innovative, and offer better
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value. Through the efficient management of resources technology and progressive corporate policies, company shall sustain a dynamic
environment where employees are motivated and encouraged to excel.
ACCREDITATIONS
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SWOT ANALYSIS OF PAHARPUR-3P

Strengths: Research & Development. Widespread branch network. High performance products across all categories. Financial capability. Highly experienced and motivated staffs. Weakne sse s: Low- utilization of wastage material. Not a global player in huge volumes. Less men power.
Oppo rtunities: High growth in flexible packaging industry. Growing internal market. Increase in income level. Growing working population. Export. Threats: Competition from other major player of industry like Flex, PPL, Multiflex etc. Government policies of import and export. Increase in the prices of crude materials. Increasing local converter. High freight cost.
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OVERVIEW OF CHOCOLATE INDUSTRY
INDIAN CHOCOLATE INDUSTRY

The Indian Chocolate Industry has come a long way since long years. Ever since 1947 the Cadbury is in India, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. Indian Chocolate Industry Cadbury Company today employs nearly
2000 people across India. The company is one of the oldest and strongest players in the Indian confectionary industry with an
estimated 68% value share and 62% volume share of the total chocolate market. It has exhibited continuously strong revenue
growth of 34% and net profit growth of 24% throughout the 1990s. The brand of Cadbury is known for its exceptional capabilities in product marketing. innovation, With brands distribution like Dairy and Milk,
Gems, 5 Star, Bourn vita, Perk, Celebrations, Bytes, Chocki, Delite and Temptations, there is a Cadbury offering to suit all occasions and moods. Today, the company reaches millions of loyal customers through a distribution network of 5.5 lakh outlets across the country and this number is increasing every day . In 1946 the Cadburys manufacturing operations started in Mumbai, which was subsequently transferred to Thane.
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In 1964, Induri Farm at Talegaon, near Pune was set up with a view to promote modern methods as well as impr ove milk yield. In 1981 -82, a new chocolate manufacturing unit was set up in the same location in Talegaon. The company, way back in 1964, pioneered cocoa farming in India to reduce dependence on imported cocoa beans. The parent company provided cocoa see ds and clonal materials free of cost for the first 8 years of operations. Cocoa farming is done in Karnataka, Kerala and Tamil Nadu. In 1977, the company also took steps to promote higher production of milk by setting up a subsidiary Induri Farms Ltd., near Pune. In 1989, the company set up a new plant at Malanpur, MP, to derive benefits available to the backward area. In 1995, Cadbury expanded Malanpur plant in a major way. The Malanpur plant has modernized facilities for Gems, clairs, and Perk etc. In response to rising demand in the chocolate industry and reduce dependency on imports, Indian cocoa producers have planned to increase domestic cocoa production by 60% in the next four years. The Indian market is thought to be worth some 15bn rupee (0.25bn) and has been hailed as offering great potential for Western chocolate manufacturers as the market is still in its early stages. Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the country's cocoa imports. Firms across the country have announced plans to step -up domestic production from 10,000 tons to 16,000 tones, according to Reuters. To secure good quality raw material in the long term, private players like Cadbury India are encouraging cocoa cultivation, the news agency said. Cocoa requirement is growing around 15% annually and will reach about 30,000 tons in the next 5 years.
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Brief Intro duction Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lion's share of 70%. The company's brands like Five Star, Gems, clairs, Perk, Dairy Milk are leaders in their segments. Un till early 90's, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international
brands in the country (Kit Kat, Lions), and now commands approximately 15% market share. The two companies operating in the segment are Gujarat Co-operative Milk Marketing
Federation (GCMMF) and Central Areca nut and Cocoa Manufactures (CAMPCO). and Processors in Cothe
operation
Competition
segment will soonly get keener as overseas chocolate giants H ershey's and Mars consolidate to grab a bite of the Indian chocolate pie.
The UK based confectionery giant, Cadbury is a dominant player in the Indian chocolate market and the company expects the energy glucose variant of its popular Perk brand to be singularly responsible for adding five per cent annually to the size of the company market share.
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Market capitalization The Indian candy market is currently valued at around $664 million, with about 70% share ($ 461 million) in sugar confectionery and the remaining 30% ($ 203 million) Indian at at in chocolate Chocolate US$ 400 18% per
confectionery. Industry is million and
estimated growing
annum. Cadbury has over 70 % shares in this market, and recorded a turnover of over US$ 37m in 2008.
Size of the industry The size of the market for chocolates in India was estimated at 30,000 tons in 2008. Bars of moulded chocolates like Amul, milk chocolate, dairy milk, truffle, nestle premium, and nestle milky bar comprise the largest segment, accounting for 37% of the total market in terms of volume. The chocolate market in India has a production volume of 30,800 tones. The chocolate segment is characterized by high volumes, huge expenses on advertising, low margins, and price sensitivity. The count segment is the next biggest segment, accounting for 30% of the total chocolate market. The count segment has been growing at a faster pace during the last three years driven by growth in perk and kitkat volumes. Wafer chocolates such as kit kat and perk also belong to this segment. Panned chocolates accounts for 10% of the total market. The chocolate market today is primarily dominated by Cadbury and Nestle, together accounting for 90% of the market.
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Major Players
y y y y y y y y y y y
Cadbury India Limited Nestle India Gujarat Co-operative Milk Marketing Federation Cocoa Manufactures and Processors Co -operative (CAMPCO) Bars Count Lines Wafer Panned Premium Cadbury Dairy Milk & Variants 5-Star, Milk Amul Milk Chocolate Treat Perk Gems, Tiffins Temptation & Celebrations Nestle Milky Bar & Bar One.
Latest developments
y
Chocolate-lovers may soon find their chocolate dearer if the problems plaguing the industry continue. Raw material costs have risen by more than 20 % in the last few years. Although retail prices have not increased, a rise in input costs will force the manufacturers to consider a price hike. The Bigger players in the country such as Cadbury, which leads the Rs 2,500 crore chocolate markets in India with a share of 72%, will find it easier to absorb the surge in input costs as it has products at various price points in the market, said industry experts. Cadbury may also opt for a price hike, albeit marginal, if the current trend continues. Indian Chocolate Industry Margin range between 10 and 20%, depending on the price point at which the product is placed. The input costs in India are under check owing to the 24% decline in the prices of sugar.
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The Worlds leading manufacturer of high quality cocoa and chocolate products Barry Callebaut has announced the opening of its first, state-of the art, Chocolate Academy in Mumbai, India in July 2007.
According to the analysis of the i nternational market intelligence provider Euro monitor, the relatively small Indian chocolate market with volumes of about 55,000 metric tons of chocolate and compound per year is expected to grow on average per year by around 17.8% between 2008 and 2012.
Ferrero the Italian confectionery giant of $8 billion has planned up for a new production facility in Maharashtra with an investment of over $125 million to whip up some of its popular brands that include Rocher and Kinder.
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Facts and Figures: Chocolate market is estimated to be around 1500 crores growing at 18-20%. Cadbury is the market leader with 72% market share. The per capita consumption of chocolate in India is 300 grams compared with 1.9 kilograms in developed markets such as the United Kingdom. Over 70% of the consumption takes place in the urban markets . Margins in the chocolate industry range between 10 20%
depending upon the price point at which the product is placed. Chocolate sales had risen by 15% in 2007 to reach 36000 tons. Chocolate wafer market (ultra perk etc) is around 35% of the total chocolate market and has been growing at around 13% annually. As per euro monitor study, Indian candy market is currently valued at around $664 million, with about 70% i.e. $461 million, in sugar confectionary and the remaining 30% i.e. $203 million, in chocolate confectionary. The global chocolate market is worth around $75 billion annually. The chocolate market in India has only three big players Cadbury, Nestle and Amul. New brands such as sweet world, Candico and Chocolatiers are present in several malls.
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What is packaging
Packaging can be described as covering the product with one or more suitable materials for ease in handling, transportation and marketing. Packaging not only differentiates one brand from another but also, at times, gives a preview of the product being sold. In technical words, packaging is defined as the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Most of the times, packaging is accompanied with attractive and informative labeling. A package label is any written, electronic or graphical message on the container of the packaged product. The role of packaging continues from the coordinated system of preparing goods to the end use. Packaging contains preserves and protects the product during its transport and informs the customers about the properties of the product during its sales. With the passage of time, packaging industry and packaging techniques have undergone drastic changes. The stress has, always, been at reducing the after use waste, reusing the containers wherever pos sible and recycling the waste to an extent maximum possible.
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Types of packaging:
Human needs to consume a product are plentiful and so are the packaging types. For example there is transport package or distribution package which is the package form used to ship, store, and handle the product or inner packages. There is consumer package, which is directed towards a consumer or household. In relation of the product type being packed, there is medical device packaging, bulk chemical packaging, over thecounter packaging, retail food packaging, military materiel
packaging, pharmaceutical packaging etc . Those who handle the product along the way need different labeling and packaging than the final user. For the ease of categorization, packaging is now categorized on the basis of layers, that is, primary, secondary and tertiary.
Primary packaging Primary packaging contains the
smallest quantity of a product for final sale or use. It is the package which is in direct contact with the contents, for example the Cadbury Dairy Milk chocolate shown in the image on the right. The primary packaging that contains the product should, not only catch the customers attention, but also create a
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desire to buy the produc t and inspire the c us tomers confidence to buy the produc t again. The cus tomer should feel a sens e of satisfac tion right from the feel of packaging. purposes . The point to be taken s pecial care of while designing the primary package is to us e descriptive titles for the product not nec essarily creative. Many people go into a retail store looking for a produc t, but don't nec essarily have a specific product in mind. You need to communicate your func tion and benefits to them quic kly and effectively. Graphics and slogans on the package s hould reflec t the func tionality of the produc t. The primary packaging is aimed mainly at marketing
Primary packaging i.e. the covering just next to chocolate.
Product i.e. the chocolate.
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Secondary packaging It is the packaging outside primary packaging usually used to group primary packages
together. For example the family packs of the chocolates available in super markets,
decorated carton or gift box are common examples. Secondary packaging, sometimes, is also called intermediate packaging. Since not all products us e intermediate
packaging, the following factors can be used to determine when intermediate packaging is
needed: How the product will be distributed, how the product will be merchandised, whether the finished products will be sold in kits.
Tertiary packaging It is used for bulk handling, stockroom storage and transport shipping. It is the outer most level of packaging. Generally, other packages are shipped\transported with them, and they are designed to withstand normal transportation stresses. The corrugated, brown carton is the most familiar example of tertiary packaging.
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General Packaging strategies: There are several aspects looked upon before developing a packaging strategy. Basically, the traditional three Rs of Reduce, Reuse, and Recycle are considered in product and package development. Nowadays a trend has come which has had a great influence on the way packaging is done. The emphasis is now on packaging methods, which not only make the package entirely biodegradable but the left over produc t contents biodegradable too. Nowadays, with the widespread awareness of environmental
management, development of sustainable packaging has become an area of keen interest. Standards Organizations, Governments, Consumers, Packagers and Retailers all have preferred packaging which is handy and easy to wrap off. Be it a primary, secondary or tertiary, while developing a package, the waste hierarchy is followed. The waste hierarchy focuses on six major aspects prevention, minimization, re use, recycling, energy recovery and disposal. It means that packaging waste must be prevented, and if not possible then it must be minimized, made re useable, recycled, used
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for recovery of energy, and finally if thes e s teps are also not applicable, then it must be dispos ed off.
Prevention Nowadays , Was te prevention is a primary goal. Packaging should be us ed only where needed. The orientation, nowadays, is to develop pac kages which leave, after use, as little residue as possible. Proper packaging can also help prevent waste. Pac kaging plays an important part in preventing loss or damage to the packaged produc t. Us ually, the energy content and material usage of the produc t being pac kaged are muc h greater than that of the pac kage. Minimi ation It is also known as sourc e reduc tion. The mass and volume of packaging (per unit of contents) can be meas ured and us ed as one of the c riteria to minimize during the package design process. Us ually reduced pac kaging also helps to minimize c osts. Nowadays , packaging engineers continue to work toward reduc ed pac kaging.
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Re use The reuse of a package or component for other purposes is encouraged. This sort of packaging has long been useful (and economically viable) for closed loop logistics systems. Inspection, cleaning, repair and
recouperage are often needed.
Recycling It is the reprocessing of materials (pre and postconsumer) into new products. Emphasis is focused on recycling the largest primary components of a package: steel, aluminum, papers, plastics, etc. Small components can also be chosen which are not difficult to separate and do not contaminate recycling operations. Energy recovery There are methods like Waste toEnergy and Refuse Derived Fuel which make it possible to utilize the energy available from the packaging components in form of heat. Disposal Incineration and placement in a sanitary landfill are needed for some materials. Material content should be checked for potential hazards to emissions and ash from incineration and leach ate from landfill. Packages should not be littered.
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Packaging Strategy of Cadbury India Ltd

Cadbury India Ltd. is the leading chocolate manufacturer of India. The company maintains a large product range in the market. Major brands of the company are as follows
Cadbury Dairy Milk Dairy Milk is retailed in colorful primary packaging of H DPE over a thin aluminium foil. For different versions of Dairy Milk Fruit & Nut, Roast Almond, Crackle, and Desserts, the company is using different colour combinations retaining the brand name st yle common. The basic
combination is
blue and
white with
variations of red, yellow and brown. Cadbury Dairy Milk was launched in India in the year 1948 and it emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey.
Cadbury 5Star 5Star was launched in India in the year 1969 and was distinct with its classic golden colour. It comes in different versions of Crunchy, and Fruit Nut. It is retailed primary packaging of H DPE.
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Cadbury Perk It was launched in India in the year 1996. It is retailed in primary packaging of H DPE. It has a colour combination of blue, yellow, red and brown.
Cadbury Celebrations This brand was aimed at replacing traditional gifting options like Mithai and dry fruits during festive seasons. These are marketed in different versions, each with beautiful attractive packaging of festive colour combinations. The retail package is of glazy light cardboard wit h a primary packaging of H DPE inside.
Cadbury Temptations The Cadbury Temptations range is available in five delicious flavor variants Coffee, Honey Apricot, Mint
Roast Almond
Crunch,
Black
Forest and Old Jamaica. Packaging of these versions is uniquely sombre and impressive. The retail packaging is made up of glazy paper with a primary packaging of thin aluminium foil inside.
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Cadbury clairs This is a toffee version of chocolate packed in primary packaging of H DPE with colour combination of blue and yellow.
Cadbury Gems This brand comes in brightly especially This
colored attractive
packaging, for the
children.
brand was launched in India in the year 1968. It comes with a
variation of Fruity Gems. There are three package types of gems. The regular brand is retailed in thin paper cardboard over a primary packaging of H DPE. The second type is retailed in primary packaging of H DPE only. The third packaging is in a cylindrical plastic container over a primary packaging of H DPE.
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Packaging Strategy of Nestle

Nestle India covers a considerable segment of Indian chocolate industry with a large product range. Their packaging styles associated with different products are as follows:
Nestle Kitkat This popular brand of Nestle is wrapped in three primary packages. First is a thin aluminium foil followed by paper in a slide in white. cover of H DPE, Colour
combination of this brand is red and
Nestle Kitkat Chunky This brand comes with a variation of Kitkat Chunky Choc and Kitkat Chunky Hazelnut. It has a primary packaging of aluminium foil followed by a thin
cardboard. Colour combination is similar to that of regular Kitkat.
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Nestle Munch This brand has colour combination of purple, yellow and red. It has single primary packaging of H DPE.
Nestle Munch Pop Choc This brand has a primary packaging of H DPE followed by thin cardboard. It has a colour combination same as that of munch.
Nestle Milky bar This brand has a primary packaging of thin aluminium foil followed by thick glazed paper. It has a colour combination of yellow, red, blue and white.
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Packaging Strategy of Amul
Amul also has a considerably wide product range, which are beautifully packaged in various styles. Their colour combination is comparatively simple than the others.
Amul Milk Chocolates Amul milk chocolates versions includes Amul Crisp, Bitter, Orange, Fruit Nut, Crunch,
and Badambar. The company retails the variations of Amul Milk Chocolate- orange and crisp. These chocolates have dual primary packaging. First consists of aluminium foil,
while the outer box is made up of thick glazed paper. The bars are covered with single primary packaging of H DPE. The colour combination of these chocolates consists of golden with a variety of other colours including maroon, blue, brown, red, and green.
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Amul Chocolate Gift Packs These packages are brought out as special versions on various festivals. aluminium packaging decorative They foil have as thin
primary by thin Colour
followed cardboard.
combinations are brilliant with festive themes.
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LITRATURE SURVEY
Future Food and Drinks Packaging

Emerging ethical, food safe and convenient formats
The following research is conducted by the business insights on the packaging and changing trends in the foods and drinks industry in different parts of the world. Understand the current innovations in the food and drinks
packaging market and identify the emergent trends and growth opportunities over the next few years with this new report...
Discover the key trends impacting the food and drinks packaging market and understand how these are changing packaging design with this new report...
Percentage share of food and drinks launched in green packaging, 20042007
Source: The future of spirits
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The share of all food and drinks products launched in green packaging between 2004 and 2007 has grown steadily from a 3.6% share in 2004 to 7.2% in 2007, a growth of almost 100% over the period in question. This growth has been driven by a number of factors including green packaging legislation, retailer pressure and also the growth of the green tag, particularly in wine products...
Key issues exa mined by this report...

Environmental packaging regulations are heavily influencing packaging development in Europe and Japan. In Europe, Packaging Directive 2004/12/EC set out recycling and recovery targets to be met by 2008. In Japan, the Ministry of Economy, Trade and Industry (METI) has enacted legislation based on the 3Rs ethos (Reduce, Re-use, and Recycle). As a result there are high levels of innovation in green packaging including lightweight and bio -based packaging materials.
Emerging
markets
are
spurring
demand
for
packaging.
As
economies such as Eastern Europe, India, South Am erica and China experience growth and average incomes increase, the demand for Western style packaged goods is increasing.
Socio-demographic shifts are creating demand for more convenient packaging solutions. Ageing populations in the US, Europe and Japan are placing new demands on packaging design. Easy open, easy grip and smaller portion sizes are all being developed with ageing populations in mind. More fragmented family lives, the growth in the number of women working, growth in single person households and a loss of cooking skills are all contributing to increased demand for more conveniently packaged food formats.
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Gain insight into the most up to date packaging technologies including nanotechnology, natural polymers and edible coatings, and evaluate the pros and cons of these new packaging
technologies and decide whether these may be appropriate for your organization.
Enhance your product development strategies with this reports analysis of green, convenient and supply chain efficient packaged food and drinks product launches by region, category and material.
Understand how regulations are influencing NPD and discover how competitors are responding to new challenges set by these
regulations with this new report.
Identify the key trends in food and drinks packaging and the impact that they are expected to have on the food and drinks market in the future.
Total glass market value by region, all players, ($bn), 2007 North America is the second largest
region for glass packaging but has a very different market structure to
Europe. One of the key differences is that a very large proportion of glass packaging is used for beer. In the US, for instance, nearly 55.0% of all glass containers are used for packaging
beer. North America is also a much more consolidated market, with just three key players: Owens-Illinois, Saint-Gobain and Anchor glass...
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Food and drinks packaging is in a period of rapid change; growth economies such as China and India are generating considerable opportunities economies, for packaging manufacturers. income In more coupled mature with
greater
expendable
levels
demographic shifts and demise in cooking skills, have led to increased demand for more conveniently packaged food and drinks formats. A major force in packaging innovation is green packaging. This has been driven by legislation, combined with consumer and retailer pressure.
Future Food and Drinks Packaging is a new management report published by Business Insights that offers a comprehensive overview of the major trends within the packaging industry today. It profiles major innovations within food and drinks packaging, including the latest technologies and materials. It also delivers an overview of competitor activity and an assessment of the strength of trends and mark et forces moving forward.
Some key findings from this report...

Percentage share of food and drinks launched in convenient packaging by category, 2004-2007
Between
2004
and
2007, the share of food and drinks launched in convenient packaging by category has remained
fairly stable across the categories. Ready meals
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remain the most significant category for products launched in convenient packaging, with a share of 18.3%, a reduction of just 0.1 percentage points since 2004...
Innovation in packaging materials continues apace with particular

development in green technologies such as packaging made from natural polymers and ox degradable additives. In addition
nanotechnology is now a key part of new material development. Nanotechnology can improve barrier qualities and make packaging lighter, stronger and more resistant to heat.
Non-malicious
food
contamination
is
an
international
health
concern. The World H ealth Organization estimates 3.2m children under the age of five die from food poisoning related illnesses each year. Innovative solutions to reduce the risk of non-malicious contamination are being developed by packaging manufacturers in the form of Smart and Active packaging.
An ageing population in China, Japan, the US and Europe is driving

demand for products suited to the older consumer, including easy grip and easy open packaging as well as smaller portion sizes for consumers with smaller appetites.
Major retailers in Europe and the US have developed their own

Corporate Responsibility Strategies and have set targets for the reduction in packaging waste. Wal-Mart has committed to a 5% reduction in packaging worldwide by 2013. UK retailer Marks & Spencers has committed to a 25% reduction in waste by 2012.
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OBJECTIVE OF THE STUDY

To understand the influence of packaging on brand preference of customers. To find out the impact of packaging on the pricing strategy of the products. To make out the influence of packaging in communicating the quality image of the brand. To determine the role of packaging as a promotional tool of the product. To make out the environmental, legal and hygienic issues regarding packaging.
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RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problems. When we talk about the research methodology we dont talk about the research method but also consider the logic behinds the method use in the context of research results are capab le of beings evaluated either by the researcher himself or by others. Here I used
exploratory research design . In this type of research method researchers
are supposed to describe the research, it is done for existing products but for the first time by the researcher. Since this type of research is completely new for me and done for the first time. It helps segment and target markets, in some cases describing the situation may provide information and descriptive information is all that is needed to solve business problems. The major emphasis in such studies is on the discovery of the ideas and insights. Research design for such studies must be flexible enough to provide opportunity for considering different aspects of the problem under study.
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DATA COLLECTION
To collect the data I have carried out a survey in Delhi/NCR region. The survey was conducted in various residential societies, shopping malls and other grocery stores. During this field work, various respondents were personally interviewed to obtain their views about packaging and to know their choice and preferences about the packaging impact. The tools used for data collection are:PRIMARY DATA
The primary data are those data, which are collected a fresh and for the first time and happen to be original in character. The primary data to be collected for the study are y By questionnaire Questionnaire is a formularized instrument for as kind information directly from a respondent and concerning behavior demography characteristics level of knowledge and attitude believes and feelings.
The term questionnaire is a list of ob taining specific information about a defined problem so that the data analysis and interpretation result in better appreciation of the problems. A questionnaire form, which has to be, completed an interviewer often referred as schedule. Since few of the respondents who not interested to fill the survey form are interviewed only and information that collected are filled by me. Mostly in case of retailers they are interviewed and data is collected which is used for further analysis.
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SECONDARY DATA
Secondary data are those which have already been collected by someone and which have already passed through statically process. y y y y Various publications of the central, state and local governments. Books magazines and newspapers. Reports prepared by research scholars, universities, economists etc. Internet
SAMPLING DESIGN A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure adopted in selecting items for the sample. The main constituents of the sampling design below:SAMPLING UNIT A sampling framework i.e. developed for the target population that will be sampled i.e. who is to be surveyed/ studied y y Consumer Retailers
SAMPLE SIZE It is the substantial portions of the target population that are sampled achieve reliable results. y y Consumer taken----100 Retailers taken-----100
SAMPLING PROCEDURE The procedure to choose the respondents to obtain a representative sample a non- probability sampling technique is applied for the target market.
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It is a purposive sampling which deliberately chooses the particula rs units of the universe of constituting a sample on the basis that the small mass that they so select out of a huge one will be typical or representative of the whole.
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DATA ANALYSIS
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DATA ANALYSIS AND INTERPRETATION
This analysis has been done on the basis of the questionnaire filled by the consumers and Retailers. On the basis of responses from both the respondents the behavior and perception can be measured and understand. Large volume of raw data was collected thr ough questionnaire in my research. This raw data has been further converted into significant statistical information then carefully interpreted to fulfill the research objectives. The Collected raw data was then edited and coded by us to eliminated errors and assign a data pertinent category and the data analysis technique applied is:
PIE CHART BAR GRAPH
y y
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b e
eq e
e by
ec
me
Age group. Age group(yrs) Up to 14 15- 19 20- 29 30- 39 Above 40 yrs Above 40 yrs 7% No. of respondents 1 12 43 37 7 Up to 14 1% Percentage (%) 1 12 43 37 7
% Respondents
Interpretation
15- 19 12%
From the pie c hart we can see that most are of t he age (43 ) respondents
30- 39 37%
group 20- 29 yrs

20- 29 43%
followed by peoples of age group 30- 39 yrs (37 ).
Annual family income (in lacs). Income No. of respondents Percentage (%)
Up to 2.99 3- 4.99 5- 9.99 => 10

Above 10 4%
15 47 34 4
15 47 34 4
% Respondents
Up to 2.99 15%
Interpretation After analyzing the data collected we come to know that most of the responses are from
5- 9.99 34%
3- 4.99 47%
people above families
who s tudy
to
the
thos e family
whos e
annual
income is 3- 4.99 lacs (47 ) followed by the family with annual income 5- 9.99 lacs (34).
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1.
hich chocolate brand do you prefer?

No. of respondents Percentage (%)
Brand
Cadbury Nestle Amul Others
64 14 13 9
64 14 13 9 Interpretation
O hers
9%
% Res
Amul 3%
nden s
After
analyzing
t he
data
carefully we came to know that peoples who responds this s urvey their firs t choice is Cadbury which accounts 64 of the followed total by respondents
Nes le 4%
Cadbu r 64%
Nes tle which accounts 14 .

2. How many times you buy chocolate in a week?
No. of purchasing No. of respondents Percentage (%)
Once 2- 4 times 5- 6 times More than 6 5-6 imes %
45 50 1 4
45 50 1 4 Interpretation
% Res
nden s
re M han 6 %
From the pie c hart we can see that most of t he respondents are prefer to
2-4 imes
52%
Once 46%
purc has e chocolate 2- 4 times whic h accounts 50 of respons e followed by 45 respondents who buy chocolate onc e in a week.
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3. When purchasing chocolate what do you consider most. Rank on scale of 1(Least preferred) to 5(Most preferred). Each option has to be given some rank on a scale of 1 to 5. Rank 5
Brand Name Packaging Pricing Celebrity endorsement Flavor
15 1 1 1 82
15% 1% 1% 1% 82%
Rank 4
72 72% 7 7% 7 7% 0 0% 14 14%
Rank 3
10 10% 67 67% 20 20% 1 2 1% 2%
Rank 2
1%
21 21% 50 50% 27 27% 1 1%
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Rank 1
2 3 25 70 0
2% 3% 25% 70% 0%
Interpretation After analyzing the data collected and the Bar graph above shows that most of the people who responses to the above study have different perception. We can see above in the chart that while purchasing chocolate people most prefer to flavor of chocolate which accounts 82% of total respondents. Second most preferred factor is brand name of chocolate which accounts 72% respondents. Then packaging is the most important factor in selecting the chocolate which accounts rank 3 by 67% of the respondents followed by pricing and celebrity endorsement respectively in rank scale.
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4. Do you think packaging of chocolate influence buying behavior of consumer?
Response Yes No
No. of respondents 74 26
Percentage (%) 74 26
% Re p
N# $ 2 %
de t
Interpretation %
After analyzing the data collected, mos t of the respondents (74 &) think that
Ye! " 4%
packaging
influenc e of
buying
behavior
cons umer. Whereas 26% of any res pondents influenc e think packaging does not have on purc hasing decision.
5.
do you think packaging of chocolate is important? Rank on scale of 1(Least preferred) to 5(Most preferred). Each option has to be given some rank on a scale of 1 to 5.
hy
Rank 5
Preserved chocolte Provide i formation Brand selection Aesthetic appeal Marketing
76 2 3 1 18
76% 2% 3% 1% 18%
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Rank 4
Preserved chocolate Provide information Brand selection Aesthetic appeal Marketing
17 15 11 12 45
17% 15% 11% 12% 45%
Rank 3
1 9 45 36 9
1% 9% 45% 36% 9%
Rank 2
5 20 32 35 8
5% 20% 32% 35% 8%
Rank 1
1 55 10 15 19
1% 55% 10% 15% 19%
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Interpretation After analyzing the data collected we come to know that most of the people who responses to the above study have different thinking about the importance of packaging of chocolate. We can see above in the chart that people most prefer to preserved chocolate as importance of chocolate packaging which accounts 76% of total respondents. Second most preferred factor is marketing of chocolate which accounts 45 %
respondents. Then brand selection is the most important factor for importance of packaging of chocolate which accounts rank 3 by 36% of the respondents followed by aesthetic appeal and provide information respectively in rank scale.
6. Do you think packaging of chocolate has any bearing on any of the following factor? Rank on basis of Likert scale. Price
Strongly disagree Disagree Neither agree or disagree Agree Strongly agree
2 0 9 70 19
2% 0% 9% 70% 19%
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Quality
1 40 40 17 2
1% 40% 40% 17% 2%
Acceptability
1 3 38 52 6
1% 3% 38% 52% 6%
Freshness
0 1 27 65 7
0% 1% 27% 65% 7%
Health
0 0 61 33 6
0% 0% 61% 33% 6%
Page 7
Interpretation After carefully analyzing the data collected we come to know that most of the people who responses to the above study have different thinking and perception regarding the bearing on any of the above factor due to packaging of chocolate. We can see above in the chart that 70% of people agree that price of chocolate have to bear because of packaging styles . Secondly, 40% of each of respondents is both disagree as well as neither agree or disagree regarding the impact on the quality of chocolat e due to packaging of chocolate. Then acceptability and freshness of chocolate affect with the packaging is agree by most of the respondents followed by the health issues because of packaging, in that case 61% of respondents are neither agree or disagree.
7. What kind of information you look on the packet of chocolate. You can choose more than one option. And give Yes or No to your option.
Price
Yes No
74 26
74% 26%
Nutrition value
Yes No
10 90
10% 90%
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Ingredients
Yes No
10 90
10% 90%
Date of manufacture/ Expiry
Yes No
70 30
70% 30%
Manufacturers name & address
Yes No
4 96
4% 96%
Interpretation After the analysis we come to know that 74% of total respondents look for price on the packet of chocolate. While only 10% care about the nutrition value and they are health conscious. On the other hand 10% look after the ingredients in chocolate whereas a good number of respondents look at the date of manufacture/ expiry which accounts 70% of total respondents. While only 4% curious to know about the
manufacturers name & address.
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8.
'hat sort of packaging do you usually prefer for your chocolate?

No. of respondents Percentage (%)
Type of packaging
Laminate/Poly Paper packed Tin/Thermoform/Foil wrapping Others

Tin/Therm ( f( rm/F( i l wra pping 15%
68 14 15 3
68 14 15 3 Interpretation+
% Resp ndents
O thers 3%
After
analyzing mos t
the of
data t he prefer
collected, respondents
(68%) 15%
Paper Packed 14%
laminate/ poly pac kaging for chocolate.

La minate/ P(ly )8%
of us e
respondents
tin/thermoform/ foil wrapping packed chocolate followed by paper pac ked c hocolates.
9. Are you aware of the legal and hygienic issues regarding packaging? Awareness Yes No No. of respondents 42 58 Percentage (%) 42 58
% Resp ndents
Interpretation *
After
analyzing
t he
data
collected, we come to know

Yes 42%
that mos t of the respondents (58%) are not aware of the legal and hygienic issues regarding packaging.
N( 58%
Page
10.Do you think the chocolate packets are eco -friendly and bio-degradable in nature? Awareness Yes No No. of respondents 9 91 Percentage (%) 9 91
% Re
ndents
Ye, -%
Interpretation3
After
analyzing
t he
data
collected, we come to know that most of the respondents (91%) are aware that chocolate packets are not eco-friendly Henc e bio-degradable.
. -N /%
and
caus es to environmental issues and to global warming.
11.Do you think eco-friendly packaging is to be made legal requirement in order to resolve environmental issues and global warming? Awareness Yes No No. of respondents 99 1 Percentage (%) 99 1
N0 1%
% Respondents
Interpretation2
After
analyzing
t he
data
collected, we come to know that most of the respondents (99%) think that eco-friendly packaging is to be made legal Yes 99% requirement in order to resolve environmental issues and to reduc e global warming.
Page
Analysis based on the uestionnaire filled by the Retailers

1. Which chocolate brand do you sell in your store?
Cadbury Nestle Amul All
23 8 5 64
23% 8% 5% 64%
Interpretation From the pie chart we can see that most the res pondents sales all brands in there store which accounts 64% of total respondents followed by store which sales only Cadbury accounts 23%.
2. How many customers visit your store in a day to purchase chocolates?
1- 10 11- 20 21-30 More than 30
4%
42 42% 35 35% 19 19%
Interpretation From the pie chart we can see that the maximum number of customer visits in store to purchase chocolate is 11- 20 which accounts 42% of the total respondents from the retailers followed by 35% of
respondents which says that 21- 30 customers visit to purchase chocolate in their store.
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3. What customers consider most while buying chocolates?
Price Brand name Packaging Flavor Ingredients
15 25 20 37 3
15% 25% 20% 37% 3%
Interpretation From the bar chart above we can see that the maximum number retailers i.e. 37% said that flavor is most important factor which customer looks. While brand name accounts the second most preferred by the customers accounts 25% of respondent followed packaging which accounts 20% of respondents.
4. Do you think packaging affect buying behavior of customer?
Yes No
54 46
54% 46%
Interpretation
After analyzing the data collected, most of the respondents (54%) think that packaging influence buying behavior of consumer. Whereas 46% of respondents think packaging does not have any influence on purchasing decision taste and flavor is only major factor.
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5. Do you think the si e and color of chocolate packaging influence the selection of chocolate?
Yes No
53 47
53% 47%
Interpretation5
After analyzing the data collec ted, mos t of the res pondents (53%) think that size and c olour of c hoc olate pac kaging influenc e the s election of chocolate while 47% of retailers does not think so.
6. What changes you would like to meet in packaging of chocolate?
Change in the packaging format Size of the packet colour combination Other
33 42 20 5
Interpretation 8
33% 42% 20% 5%
O ther 5% Colo 7r combinati n 6o 0%
% respondents
Ch a nge in packaging f o rm at 33%
After analyzing the data collected, mos t of the respondents (42%) think that size of packet s hould be change while 33% wants to c hange in the packaging format. 20% of respondents also wants some colour combination variation and c hanges.
Size of the packet 6 4 %
Page
7. Do
you
receive
any
complaint
from the
customer
regarding
the
packaging?
Yes No
13 87
13% 87%
Interpretation ;
% Respondents Yes
93%
After
analyzing
the
data
collected, we can s ee here that 87% of respondents say that there is no complaint regarding
No 87%
packaging retailers related get to
while few t he
13%
of
complaints
chocolate pac kaging.

8. If yes then what type of complaint you get? Total complaints 13, so the number of respondents out of 13 is taken and so on the percentage is calculated. Types of complaints No. of respondents Percentage (%)
Distortion of product Contamination of the product Aesthetic appeal of the packaging Others
4 4 2 3
Distortion of product 30%
30 approx 30 approx 15 approx 25 approx Interpretation <we
% Respondents
can
see 30%
here of is
that
approximately sa y that
respondents
there
O thers 25%
Aesthetic appea l of the packaging :5%
complaint regarding dis tortion and contamination of produc t. 15% of retailers get few c omplaints related
Contamin atio n o f th e p ro duct 30%
to the aes thetic appeal of choc olate packaging. And few other complaints are regarding the melting of chocolate due to heat.
Page
RESEARCH FINDINGS
As it was 2st research Project of my life, so it gave me a lot of experience which will be very helpful in my life as well as in my professional life . In chocolate packaging people gives weight-age to packaging because it preserves the chocolate from distortion and
contamination of product.
Most of the consumers get influence by the packet and then go for a particular brand of chocolate. This shows that the packaging influences the brand preference of customers.
Regarding the impact of packaging on the pricing strategy of the products. The data that we collected on the basis of Likert scale shows that 70% of respondents are agree that packaging affect the pricing of chocolate.
For consumer health is on top so they look after the food products for their personnel health and regarding the influence of packaging in communicating the quality image of the brand. The finding on the basis of Likert scale shows that 40% of respondents are disagree whereas another 40% respondents are neither agree or disagree. So the mixed interpretation is that packaging somehow affects the quality of chocolate.
Page 80
Regarding the role of packaging as a promotional tool of the product. The finding is that marketing of chocolate is heavily depends upon the packaging and it s hows in our research study where 45% of respondents say that for marketing and promotion of chocolate packaging of chocolate is important.
While the environmental, legal and hygienic issues regarding packaging. Most of the people are not aware of the legal and hygienic issues of chocolate packaging. Whereas from the responses regarding the eco-friendly packaging is to be made legal in order to resolve environmental issues and global warming almost everyone is in that favor this shows that people are environment conscious.
Page 8
RECOMMENDATION AND SUGGESTIONS

Through water flexible packaging product have their presence in the market. Most of the consumers are using these flexible packaged products nowadays. So, after analyzing the overall summary of this research, I would like to give few recommendations to Paharpur-3P and I hope this recommendation would certainly be a great help for them. Company should focus more on the research and development work to come with the new concept of packaging so that environmental and global issues of packaging could be taken care.
Company should also focus more on some good tie-ups with the chocolate companies like Cadbury, Nestle, Amul etc. to boost the sales of the company and must have to build good reputation among chocolate industry.
Company has to look after the operational features, design, price and performance of their products in order to continue their business with the companies.
Need regular training to the front-end employee i.e. sales persons so that they can give full and accurate information about Paharpur3p product and services and different schemes.
Paharpur-3p should also regularly carry out some innovative schemes and offers to their customers.
Page 82
Company has to somehow work on the advertisement of the company product and services so as to get new business from the existing partners and to acquire the new business from the new companies.
Company has to look after and work on the suggestion provided by the customers and business partner.
Due to intense competition in flexible packaging industry Paharpur3P should satisfy their existing customers and retain them.
Company has to also go for other packaging solutions in the plant like paper packaging, tin, thermoform and foil wrapping because of changing trend of packaging which comes in flexi industries. One of the most important things that company should organize annual conferences regarding the different issues of packaging and they should invite all of their customers and other companies to participate in these conferences. With that company can well establish their name & image in packaging industry as well as it enhances their customers base.
Page 83
CONCLUSION
After the completion of project I have seen the different aspects of this
summer training. Also I have gained some new experience about the
consumer research. While surveying I have met a large number people and retailers, visited many malls and store with different perceptions,
with different nature, and as a result of this I have learnt a lot of things like how to talk with the different people with different behavior. I am benefited a lot and this will definitely help me a lot in the future.
Also the outcome that came out from this research work is that in flexible industries the significant growth can be seen and chocolate industry is still a long way to go in India and many new brands is also making their way to India. So there is huge opportunity and potential of packaging in chocolate industry and significance has been already seen through the research study. So, Paharpur-3P can make more of this opportunity.
Page 84
LIMITATION OF THE STUDY

Although every effort is made to make the report accurate and appropriate but yet it has some limitation because situation and environment was not in our control. The limitations of my research study are: The study is concentrated in Delhi/NCR region only so the findings are generalization for this region only. The study may be infested by the exaggeration of some
respondents. It is possible that some potential source might have remained untapped. This study is limited to time, and is based on a study for 45 day. Sometimes some consumers and retailers were busy in personal life so could not able to give time for interview or questionnaire and hence some of the data may not be exact.
Page 85
BIBLIOGRAPHY
Reference websites
http://packaging.indiabizclub.com/info/packaging_industry_in_india http://www.indiaitaly.com/IndoItalianSite/index.aspx http://uflexltd.com/company-profile.asp http://www.pplpack.com/profile.htm http://www.multiflexindia.com/htmlsite/aboutus.html http://www.packaging-india.in/about_us.asp http://www.bizxchange.in/Positive-Packaging-Industries-Limited.html http://www.pilpack.com/index.html http://www.indianmirror.com/indian-industries/chocolate.html http://fmcgmarketers.blogspot.com/2007/12/chocolate-market-in-india.html http://www.scribd.com/doc/8175227/The-Indian-Chocolate-Packaging-Industry http://en.wikipedia.org/wiki/Packaging_and_labelling http://fmcgmarketers.blogspot.com/2007/12/chocolate-market-in-india.html http://www.cadburyindia.com/brands http://www.nestle.in/ChocolatesConf.aspx http://www.amul.com/desserts-chocolates.html
Reference books--
Research methodology--
C. R. KOTHARI
Page 86
Annexure
Page 87
QUESTIONNAIRE FOR THE SURVEY OF CONSUMERS

Name: Profession: Age (In years): (a) Up to 14 (b) 15-19 (c) 20-29 (d) 30-39 (e) => 40 Income (per annum in lacs), in case of student please mention your parents income. (a) Up to 2.99 (b) 3- 4.99 (c) 5- 9.99 (d) => 10 1. Which chocolate brand do you prefer? a) Cadbury b) Nestle c) Amul d) others 2. How many times you buy chocolate in a week? a) Once b) 2-4 times c) 5-6 times d) more than 6 3. When purchasing chocolate what do you consider most. Rank on scale of 1(Least preferred) to 5(Most preferred)? a) Brand name_________ b) Packaging________ c) pricing_________ d) Celebrity endorsement_____________ e) Flavor___________ 4. Do you think packaging of chocolate influence buying behavior of consumer? a) Yes b) No 5. Why do you think packaging of chocolate is important? Rank on scale 1 -5. a) Preserved chocolate_______ b) Provide information______ __ c) Brand selection_______ d) Aesthetic appeal________ e) Marketing_______________ 6. Do you think packaging of chocolate has any bearing on any of the following factor? Rank on basis of Likert scale. a) Price_______ b) Quality_________ c) Acceptability__________ d) Freshness_______ e) Health____________ 7. What kind of information you look on the packet of chocolate. You can choose more than one option. And give Yes or No to your option. a) Price b) Nutrition value c) Ingredients d) Date of manufacture/expiry e) Manufacturers name & address 8. What sort of packaging do you usually prefer for your chocolate? a) Laminate/ Poly b) Paper packed c) Tin/ Thermoform/ Foil wrapping. d) Others 9. Are you aware of the legal and hy gienic issues regarding packaging? a) Yes b) No 10. Do you think the chocolate packets are eco -friendly and bio-degradable in nature? a) Yes b) No 11. Do you think eco-friendly packaging is to be made legal requirement in order to resolve environmental issues and global warming? a) Yes b) No
Page
12. If there was one suggestion you were to give to the manufacturer of your favorite chocolate regarding the packaging of chocolate, what would it be? _____________________ ____________________________________________ _________________________________________________________________ _____________________________________________ _________
Thank You
QUESTIONNAIRE FOR THE SURVEY OF RETAILERS
1. Which chocolate brand do you sell in your store? a) Cadbury All 2. How many customers visit your store in a day to purchase chocolates? b) 1- 10 more than 30 3. What customers consider most while buying chocolates? a) Price b) Brand name c) Packaging d) Flavor e) Ingredients 4. Do you think packaging affect buying behavior of customer? a) Yes b) No 5. Do you think the size and color of chocolate packaging influence the selection of chocolate? a) Yes b) No b) Size of the packet. c) colour 6. What changes you would like to meet in packaging of chocolate? a) Change in the packaging format combination d) Others__________________________ 7. Do you receive any complaint from the customer regarding the packaging? a) Yes b) No b) 11- 20 c) 21- 30 d) b) Nestle c) Amul d)
Page
If yes then what type of complaint you get? a) Distortion of product b) Contamination of the product
c)Aesthetic appeal of the packaging d) Others___________________________ Name of shop: ___________________________________________________ Location: _______________________________________________________ _______________________________________________________
Thank You
Page 90

Packaging in Chocolate Industry

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SUMMER TRAINING REPORT ON SIGNIFICANCE AND POTENTIAL OF PACKAGING IN CHOCOLATE INDUSTRY

Submitted To Resp. Mr. V. S. Solanki

Submitted By Vishal Kumar Singh

Institute of Productivity Management

significance and potential of packaging in

__________________ Mr. Pankaj Ahuja

___________ Vishal Kumar Singh

Date: Place: Vishal Kumar Singh

10 LIMITATION OF THE STUDY 11 BIBLIOGRAPHY 12 ANNEXURE

INTRODUCTION OF FLEXIBLE PACKAGING INDUSTRY IN INDIA

provided on packaging allows the consumer to make informed decisions

Major players in flexible packaging Industry

Paper Pro ducts Ltd

Packaging India Pvt Ltd

y sound Conc Cus om s c c

INSTITUTE OF PRODUCTIVITY & MANAGEMENT, MEERUT

COMPANY PROFILE OF PAHARPUR-3P

RELIABILITY INFRASTRUCT URE

INSTITUTE OF PRODUCTIVITY & MANAGEMENT, MEERUT

PACKAGING DEVELOPM ENT PROCESS CONTROL

INSTITUTE OF PRODUCTIVITY & MANAGEMENT, MEERUT

environment where employees are motivated and encouraged to excel.

SWOT ANALYSIS OF PAHARPUR-3P

OVERVIEW OF CHOCOLATE INDUSTRY

INDIAN CHOCOLATE INDUSTRY

confectionery. Industry is million and

Primary packaging Primary packaging contains the

Primary packaging i.e. the covering just next to chocolate.

Product i.e. the chocolate.

INSTITUTE OF PRODUCTIVITY & MANAGEMENT, MEERUT

INSTITUTE OF PRODUCTIVITY & MANAGEMENT, MEERUT

recouperage are often needed.

Packaging Strategy of Cadbury India Ltd

Cadbury Gems This brand comes in brightly especially This

packaging, for the

brand was launched in India in the year 1968. It comes with a

Packaging Strategy of Nestle

combination of this brand is red and

cardboard. Colour combination is similar to that of regular Kitkat.

Packaging Strategy of Amul

primary by thin Colour

combinations are brilliant with festive themes.

Future Food and Drinks Packaging

Source: The future of spirits

Key issues exa mined by this report...

INSTIT TE OF PRODUCTIVIT & MANAGEMENT, MEERUT

regulations with this new report.

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

Some key findings from this report...

fairly stable across the categories. Ready meals

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

Innovation in packaging materials continues apace with particular

An ageing population in China, Japan, the US and Europe is driving

Major retailers in Europe and the US have developed their own

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

OBJECTIVE OF THE STUDY

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

INSTITUTE OF PRODUCTIVIT & MANAGEMENT, MEERUT

DATA ANALYSIS AND INTERPRETATION

followed by peoples of age group 30- 39 yrs (37 ).

hich chocolate brand do you prefer?

Nes tle which accounts 14 .

Once 2- 4 times 5- 6 times More than 6 5-6 imes %

Preserved chocolte Provide i formation Brand selection Aesthetic appeal Marketing