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MARUTI SUZUKI INTRODUCTION Maruti Udyog Limited (MUL) : established inFebruary 1981, though the actual production commencedin 1983 with the Maruti 800, based on Suzuki alto kei Maruti Suzuki India Limited (MSIL, formerly know asMaruti Udyog Limited) is a subsidiary of Suzuki MotorCorporation, Japan. MSIL has been the leader of theIndian car market for over two and a half decades. Thecompany has two manufacturing facilities located atGurgaon and Manesar, south of New Delhi, India. Boththe facilities have a combined capability to produce overa 1.2 million (1,200,000) vehicles annually.The companyoffers a wide range of cars across different segments. Itoffers 15 brands and over 150 variants.Maruti Suzuki hasemployee strength over 8,500 4. PRODUCTS 5. MARUTI SUZUKI SWIFT ABOUT SWIFT - In 2004 Maruti Suzuki launched its new car copy Maruti Suzuki Swift . Swift is a hatchback model of Maruti Suzuki, which is a of an American Model Car with more boot space. Earlier Maruti was using FIAT engine in its car but now Maruti has launched its own manufactured K-series engine. In swift its using 1.2L K-series engine which is running successfully. Swift is Specification ENGINE Capacity - 1,298cc (diesel) 1,197cc (petrol) Number of Cylinders - 4 (16valve) Maximum Power - 75ps @ 4,000rpm Maximum Torque - 190 Nm @ 2,000rpm Fuel Tank Capacity - 43 litres Available in Petrol and Diesel variants Air Conditioner, Power Doors Locks, Body Color Bumper, Rear Defogger, Electrically-adjustable Outside Mirrors, Tubeless Tyres, Cube Holder, Leather-wrapped Steering6. FEATURES & Gear Knob, Tinted Window Glass, Power Window, Power Steering, Roof Antenna, and Wheel Covers Glistening GreyTorque BlueBlazing RedSilky SilverArctic WhiteMidnight Black7. MARUTI SWIFT COLORS 18 km/Ltr on Highways Gives a mileage of around 14 km/Ltr in City8. FUEL ECONOMY driving posture is excellent as the drivers seat has a height adjuster and a slide range that ensures driving comfort The material and textures used for the dashboard and car interior are of good quality The climate control system has an easily-operable large circular dial The centrally-located instrumentation display includes a tachometer, speedometer and digital odometer, as well as a clearly visible digital clock.9. MARUTI SWIFT INTERIORS Turn indicators integrated into outside rear-view mirrors Automatic climate control system New front and rear bumpers and New front grille New design for wheel covers/15" alloy wheels for top variants centre console with dash integrated music system round shaped fog lights peeled back tail lamps bigger and better looking head lamps compact dimensions allow it to squeeze into crowded parking10. MARUTI SWIFT EXTERIORS comfort better stability and driving. offers safe drive dynamic braking system Maruti Swift comes with both petrol and diesel variants11. MARUTI SWIFT RIDE AND HANDLING To retain its following, the new Swift promises to improve on the outgoing model by offering more value through higher features, increased mileage, a new design, more space and an all round improvement in quality. Meanwhile, it will play on advantages such as the lower cost of ownership of Maruti products, the brand goodwill and its huge sales and service network. Cont. Marutis strategy to launch the new model, even as sales of the older Swift were steady, is because competition in the segment is now hotter than ever before. The new Swift was launched first in Hungary last year. In the last few years, new models, such as the Nissan Micra, the Polo, the Fabia, the Toyota Etios Liva and the i20 have given the Indian customer a plethora of choices.12. MARKETING STRATEGY OF SWIFT

Product Features:- The all-new Maruti Suzuki Swift is fully loaded with a range of exciting new features with European Styling, Japanese Engineering, Dream-Like Handling. In new Swift DDiS engine is used for Diesel variant and K-Series engine is used for petrol variant , that delivers completely new levels of power , refinement, response and fuel efficiency. DDiS is the superior Common Rail Direct Injection Technology that powers Maruti Swift Diesel. These engines are manufactured indigenously at the new state-of-the-art plant at Maneswar, Haryana. The Swift is more eye-catching, more spacious, more refined, more user-friendly, and a whole lot more enjoyable to drive than anything else in the compact-car category.13. MARKETING MIX Price: Maruti Suzuki is expected to take Hyundai heads on with the pricing of their Maruti Suzuki Swift car. Maruti Suzuki has introduced its three new models. These are :- 1. Swift Ldi 2. Swift VDi 3. Swift Vdi ABS 4. Swift Lxi 5. Swift Vxi 6. Swift Vxi ABS 7. Swift Zxi The price range of these Maruti Suzuki Swift Diesel variant models starts from 4,85,000 to 5,50,000 approx. And price of petrol model starts from 4,05,341 to 4,83,07914. MARKETING MIX Place:- Maruti Suzuki India Limited has been playing a major role in the upgradation of the Indian Automobile Sector. It has a number of production plants in India and one of them is the Gurgaon plant which was the first plant of the company. It has 3 separate manufacturing sections covering an area of 297 acres, producing nearly 350,000 cars per annum. The company has started a new plant at Maneswar which is supposed to produce 100,000 cars on a yearly basis and is expected to increase its production to 300,000 cars soon. 600 New car sales outlets covering 393 cities. 2628 Maruti Authorized Service Stations , covering 1220 cities. Tie up with Adani group for exporting 200,000 units through Mnudra port Gujarat.15. MARKETING MIX Sales Promotions:- Product warranties. Premiums (gifts). Trade shows. 2,628The number of workshops that provide customers with maintenance support in 1220 cities. Promotion:Advertising:- TV Ads Print Ads Radio Ads Alternative Advertising Options:- TV shows- Indias Got talent. Sponsorships. Place Advertising Bill boards.16. MARKETING MIX Pricing Objective:- The existing pricing objective of Maruti Suzuki Swift is to capture the market share. In order to increase its market share Maruti Suzuki focused its promotions strategy on middle income group people. Pricing strategy:- Maruti S17. PRICING STRATEGIESuzuki pricing strategy makes more option available to a customers, which helps the customers to have an option within their budget or around their budget. The range of Maruti Suzuki Swift starts from Rs. 400,000 to 600,000 lakhs approx. POSITIONING Competing with the other cars of Maruti, Maruti Swift is gradually making its position in the world of hatchback car. Most fuel efficient car:- In new Swift Diesel and Petrol variant DDiS and K-Series engine is used that delivers completely new levels of power , refinement, response and fuel efficiency. Environment friendly:- The combination of a 16 valve cylinder head and a 5 Step Multi Injection System gives efficient combustion leading to cleaner emissions. Lowest maintenance cost :- It is the only engine with a Chain Drive Timing System, which is maintenance-free for the entire life of the engine. Trust worthy car .18. POSITIONING MODELS OF SWIFT SWIFT Ldi Rs 4,90,162 - Power windows, with AC, Metallic. SWIFT Vdi Rs 5,26,661 - Power windows, with AC, Metallic, in-buit stereo with bluetooth. SWIFT Vdi (ABS) Rs 5,45,276 - Power windows, with AC, Metallic and ABS.19. MODELS OF SWIFT Fuel Tank Capacity (Litres)43 for Swift and 35 for i10 Body Color Bumper Front Fog Lamps Power Telescopic Roof Antenna Collapsible Steering Power Door Locks Climate Control Height adjustable Driver Seats Better mileage20. MARUTI SWIFT VS HYUNDAI I10

Collapsible Steering Power Telescopic Roof Antenna Rear Fog Lamps Better look Cheaper21. MARUTI SWIFT VS FORD FIGO Rain-sensing Front Wipers Fuel Tank Capacity (Litres)43 41 Swift got the maximum speed of 167 kmh and Micra is having 153 kmph Better engine22. MARUTI SWIFT VS NISSAN MICRA 23. MARUTI SWIFT VS VOLKSWAGEN POLO Cheaper better mileage Front Fog Lamps Rear Fog Lamps Power Telescopic Roof Antenna Highest resale value Parts Easily Available. Fuel Efficient. 30 Express Service Stations on 30 highways across India. 2628 listed Authorized service stations Largest Service Network. Largest dealership network in India. Wider choice in every Segment. No. 1 in Customer Satisfaction.24. SO WHY MARUTI SUZUKI???? & Low Maintenance Cost