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What is he basic activity of the business? Washing car Is the company fcusing on manufacturing, retail, or service? Provide service What product or sevices will be provided by thr proposed business? Carpet cleaning Engine cleaning Seat cleaning Headlamp polish Tar removal Watermark treatment Waxing or coating Wash and vacuum UV and interior protection
Where will your business be located? Near the parking lot Restourant Hotel Field Terrain
Who will be your main customer? Trailer driver Companys driver Taxi driver Car driver Motorycler Bus driver
1. Who are you competitors? Beroos Company All their carwash located strategically Baaldi Company Lower price Bang La Company Fast service
2. What is the future outlook for this industry? Carwash company with a fast service and many satisfied costumer
3. Is the industyr growing or shrinking? Growing, because our gross profit were increasing and our worker were fine and we have many main customer increasing day to day.
Business environment Political Environment Law, regulation and activities of government that restrict business activities and protect the customers. It protect customers from unfair business practices, preservation of the environment. Historical Environment Company will record an events and activities that have been taken place daily. Company also will look historical record of various companies performance. It can be used to guide the company run the business effectively and efficiently Social Environment Demographic characteristic, custom and value of the population thats company must be considered within the business is operating. Example beliefs, attitude, custom and cultural practice of every group in the society. As example Halal sign in Malaysia
Target Market Demographic segmantation, we refer to target to the all people who had vehicle such as car and motorcycle. On age, we refer to most age 25 to 45 Occupation as a driver such as taxi also considered as hot market
Product Characteristic Our company will try to give our best service to he customer. To wash and clean customer car perfectly We also will make sure all of our customer satisfied with the services thats we provided
Pricing Our company give the lowest price and affordable to our customer. It also meet customer desire to get a best service at lower price We will ensure thats our price is lower than competitor and the price must be higher than breakeven price
Distrubution Our company perform service directly to customer, as the customer have to come to our place to get the services It also know as Direct Marketing Channel
Promotion We will promote our product by distribute flyers, advertise at the sosial network and television and newspaper
Form of Business
Soles Proprietorship
Total independent in making desicion, has total contol in operation. Therefore can respond quickly to change which is advantage in a rapid moving market. It also have ro set a company course of action. Soles ownership of profit, can rises highly income. All profit can be considered to be personal property Pay only personal income tax and not business tax, soles proprietor is not required to pay coperation tax because it seperately legal entity from its owner Low set up cost, no legal complication. There are no maximun or minimum i term of capital.
Organizational Structure
General Manager
Set goal and provide strategic and direction for organization
Vice General Manager help the general manager to set stretegic and planning
Midle level Manager responsible to carry out the goal set by the General Manager First Level Manager responsible to directing and supervising the actual day to day work of the organization Worker carry on the jobs thats have been given
Carpet cleaning Engine cleaning Seat cleaning Headlamp polish Tar removal Watermark treatment Waxing or coating Wash and vacuum UV and interior protection
Our company services are better than other company because We provide the best carwash technology to wash the car. Example drying system to dry the car after cleaning We keep the environment clean and safe because we use the environmentally friendly material to wash the car. Example non toxic soap We will make sure our companyis the fastest and cleaness carwash among the other company, because we are hiring the best people to wash customer car We also give the finest full service carwash and detail cleaning to the customer vehicle Advantage of our company have over similar services now on market is Our company is keeping up on change. Example, our company provide fastest and cleanes car wash as the people nowdays always want something fast and perfect We also advance in technology trend. We will update with the new technology to give our finest car service to the consumer We also give the most lowest and affordable price to the customer. We are update with the economic trending of the country
2013 Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth RM39,602 RM0 RM0 RM39,602 RM512,420 RM552,022 RM236,182 (RM1,000) RM171,250 RM406,432 RM958,454 RM406,432 RM579,700 RM1,200 RM578,500 RM958,454 Year 1 RM374,651 RM5,303 RM0 RM379,954
2014
2015
RM42,317 RM0 RM0 RM42,317 RM503,823 RM546,140 RM236,182 RM170,250 RM179,198 RM585,630 RM1,131,770 RM585,630
RM44,043 RM0 RM0 RM44,043 RM494,538 RM538,581 RM236,182 RM349,448 RM192,956 RM778,586 RM1,317,168 RM778,586
We also had considered risk that our company will exposed when we are decided to open the company; Limited founding: Limited to cover expenses Employee compensation claims: Expenses incured from covering compensation claims Realiance on one supplier: Our company will faced a problem if SONAX Company (supplier) bankcrupcy or not supply carwash product to our company.
Market Segmentation
Saboon Company segments its customers by type of car ownership. We believe that the type of car that a person owns says volumes about their driving, and, therefore their car washing and detailing requirements. 1. New car owners: Owners of newer cars are most likely to use a hand car washing service. These owners take great pride in their cars and will bring them often to the wash and detail service. The goal with these customers is to promote regular use of the wash and detail service. The aim is to inform these customers that Saboon Company will keep their car looking as good as it did the day they drove it off the lot. 2. Older luxury car owners: These people have either owned their high-end luxury cars for several years or are unable to afford the expense of a new luxury car but want the feel of relaxed driving. Both of these groups want to keep their cars in the best shape possible. Those who have bought second-hand cars will often spend many hours in their cars and will place high importance on keeping their cars looking good. These owners will bring their cars in for regular washes and occasional details. 3. Sports car owners: These people are often younger or middle-aged men and will regard the look of their car as important. They will also pride themselves on the look of their car and will have their car hand washed (at least) weekly. These drivers will have an occasional detail, but will keep their cars so clean the detail will not be necessary very often. 4. Lifetime owners: Many of these people have owned their cars for more than five or six years, and are more likely to be women. They are attached to their cars as friends and though it may be more sensible for them to purchase a new car, they will bring their car in for a wash occassionally, just when the car is dirty. They like their cars to look presentable, and want to keep it in good shape but are not tied up in the look of their car. For this reason, they will not have a detail carried out on their car unless they are selling it.
5. Dealerships: There are five new and used car dealerships within three miles of the proposed location of Saboon Company. These dealerships often use outside car wash services to detail their vehicles before they are put up for sale. In addition, there are fifteen other car dealerships within a seven mile radius of Saboon Company. 6. Local businesses: Some local businesses have fleets of cars and small vans that must be kept clean to maintain their company image. These businesses will be looking for a cost effective, efficient car washing service to perform this service, and will prefer to use a car wash service during the week rather than during weekends, like the general public.
Market Analysis
Year 1 Potential Customers New Car Owners Older Luxury Car Owners Sports Car Owners Lifetime Owners New and Used Car Dealerships Total Growth 10% 7,200 7,920 8,712 9,583 10,541 Year 2 Year 3 Year 4 Year 5 CAGR 10.00%
7% 12.28%
9 43,209
10 48,480
11 54,420
12 61,118
13 68,675
9.63% 12.28%