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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
SUMMER 2014
Name
NetID
Group Number:
Website Link:
Tutorial Details
Time Spent on
Assignment:

Michael Ung
mung322
037
http://infosys110groupxxx.blogspot.co.nz/
Tutor:
Day:
Time:
Yvonne Hong
Tuesday/Friday 2pm
19 hours

Word Count:

1451

RECTIFY FIRES BEFORE THEY GET OUT OF

HAND
INTRODUCTION

As human lives become more busy and sophisticated, we target for higher expectations that
we could reach, but safety is always first. Fire is a necessity that brings us heat but could
also torment. No matter what situation youre in, there is a potential that a fire could break
out. In some cases time does not allow certain things to be done in emergency situations,
consequently risking lives and property. This is why Safeire Solutions was estabilished to
develop fire safety systems that rectify potential fire hazards and alert beforehand.
3. BUSINESS SECTION
3.1 Vision

Safeire intends to preserve customers and their families lives as well as their properties by
integrating bidirectional communication and technological advances in fire safety.
3.2 Industry Analysis: Fire safety industry

Industry: Fire Safety Industry.

Force:

High/Low:

Justification:

Buyer power:

High

Many firms exist in the fire safety industry such as

Wormald (Tyco, 2014) where theyre already well
estabilished, therefore customers have a wide
selection of trusted names.

Supplier power:

Low

There is vast competition in embedded software

development, electronics hardware designing and
protective enclosure manufacturing, meaning
that this allows more choices for buyers.

Threat of new entrants:

Low

Fire safety requires experience and prolonged

system development/testing to ensure that they
perform as to international safety standards and
governmental policies regarding structure fire
saf563490=159o=041i2-9a=iovfkgfsm3wety.

Threat of substitutes:

Low

Fire safety and prevention are not compromisable

because it is like putting lives and property on
gamble. It is unsafe and relatively slow to prevent
potential fires manually.

Rivalry among existing High

Worldwide competition is unavoidable as there

competitors:

are multiple well-estabilished companies that

already provide trusted fire safety equipment.

Overall attractiveness of the industry: It takes companies in the fire safe-0469356tko42wt]og#################################################################

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!!!!!!!*(&^$(87590245-02463464.3 Customers and Their Needs

All property whether new or old are required to have fire safety systems implemented, so
this

includes

residential

and

business.

In

association

with

the

government,

m367576e785678u-0565y59o6y34itirjkgfdmglbv----------1111111111111111302358436i59306yjbnkmjtklhistry of Education5t653547547468 kem-034b,kw93-a2v,qu-----894a3w,-k846-g53w7567777777777774

Customers need reliable and trustworthy systems that could determine unusual symptoms
in

electrical,

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3.4 The Product 352445-0949328548-3468934869340863094and Ser^^^^^^^^^^^^^^^^&&&
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^^5 Suppliers and Partners

Safeire has chosen ST Electronics (Software Services) Ltd as its main software developer
along with Hardent who would design hardware circuits. Cooper Industries providing
flameproof enclosures for devices.
Our partners include Vodafone and Telecom, in which both are telecommunications giants,
providing their cellphone and internet services for our products to communicate vital
information to end-users. The New Zealand Fire Service also interlinks with us to provide
emergency callouts via Vodafones and Telecoms text messaging and em&^*&^ail services.
^&%$&
3.6 Strategy: Cost Leadership

There is broad market demand for implementation of fire safety apparatuses as fires could
occur in any residential home, as well as businesses. Safeire needs to make sure that all
residential home and business owners could afford our product range due to the large
demand.
The overall strategy is therefore Cost Leadership.
3.7 Value Chain Activity: Make the product or sevice

The most important value chain activity for this business is Make the product or service.
This is because the products that Safeire sell directly correlate to customers safety from
potential fire hazards. Due to this, high levels of quality assurance are to be guaranteed to
those who do purchase our products. The performance and the reliability of such systems
needs to be kept consistently high in order to reduce risks and false alarms.
3.8 Business Processes
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3.8.1. SYSTEM PURCHASE/INTEGRATION PROCESS -

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3.9 Funct%&*$lities
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REFERENCES

1. Beswick, A. (Online Reporter). (2013, May 03). Samsung washing machine fire in
Auckland *Television news bulletin+. New Zealand: 3 News. Retrieved from
http://www.3news.co.nz/Samsung-washing-machine-fire-inAuckland/tabid/423/articleID/296422/Default.aspx
^&%$^*#*&^&#^&($*(&%*)&
2. Contact Energy. (n.d.). Pr&^(&$(())ting your equipment. Retrieved from
http://www.contactenergy.co.nz/web/findoutabout/surges?vert=fh

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3. Daily Mail Reporter. Consumer Product Safety Commission. (2011). Fire hazard fears
over compact fluorescent lamps - after they've stopped working Photograph.
Retrieved from http://i.dailymail.co.uk/i/pix/2011/12/27/article-00F4759BD00000578-335_468x300.jpg
4. eHow. Ilyas, Z. (2014). What causes electrical fires in the home? Photograph.
Retrieved from http://img.ehowcdn.com/article-newthumbnail/ehow/images/a07/7m/jb/causes-electrical-fires-home-1.1-800x800.jpg
5. Franco, R. (2013). Electric clothes dryer Photograph. Retrieved from
http://www.electrical-forensics.com/Dryer/ElectricClothesDryers.html
6. Harris, T. (2002). How circuit breakers work. Retrieved from
http://electronics.howstuffworks.com/circuit-breaker.htm
7. Linsley, T. (2007). Introduction to electrical installation work: City & guilds 2357
diploma in electrotechnical technology (3rd ed.). Waltham, MA: Newnes.
8. New Zealand Fire Service. (2010). Emergency incident statistics 2009 - 2010.
Retrieved from http://www.fire.org.nz/About-Us/Facts-andFigures/Documents/Stats-09-10s.pdf
9. New Zealand Fire Service. (2012). Inside your home. Retrieved from
http://www.fire.org.nz/Fire-Safety/Fire-Safety-Advice/Pages/Inside-your-home.aspx
10. Northpower. (n.d.). Voltage fluctuations. Retrieved from
http://northpower.com/network/services/voltage_fluctuations
11. Vector. (n.d.). Vector residential service standards: Auckland, Manukau and Papakura.
Retrieved from
http://www.vector.co.nz/sites/vector.co.nz/files/Service%20Standards%20Residential
%201009.pdf
12. Tyco. (2014). Fire equipment New Zealand - fire safety Wormald, Retrieved from
http://www.worma%*)#@()&*$)Y*(@&*)$*()^_*#)*@#Y*(UI()$ld.co.nz/

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