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INTRODUCTION

The worldwide lighting industry provides a vital service essential to modern life. It provides the nation with the most prevalent energy form known in historylight. This project consists of a detailed study which was undertaken at Lighting Science Pvt Ltd on the companys overall functioning. The project explains the principles and practices of the organization. Lighting Science is a Light manufacturing in India. It owns some of the prestigious global brands. The main aim of Lighting Science is to provide best lighting solutions and to be a globally recognized firm. To achieve this it concentrates more on building long term relationships with all our associates, customers, partners, and employees.

The organization functions with various departments such as Marketing, Finance, Personnel and Production. It maintains a cross-department interaction for achieving the organizations effectiveness. The departments are driven by qualified and experienced professionals backed by an efficient work force. It encourages employees to be participative, innovative and creative and thus building a team spirit which helps them to realize collective potential. The products of the company have a good reputation in the market and hence the growth of the company is very much imminent.

ELECTRIC LIGHTS

An electric light is a device that produces light by the flow of electric current. It is the most common form of artificial lighting and is essential to modern society, providing interior lighting for buildings and exterior light for evening and night-time activities. Most electric lighting is powered by centrally generated electric power, but lighting may also be powered by mobile or standby electric generators or battery systems. Battery-powered lights, usually called "flashlights" or "torches" , are used for portability and as backups when the main lights fail. The two main families of electric light are incandescent lamps, which produce light by a filament heated white-hot by electric current, and gas-discharge lamps, which produce light by an electric arc through a gas. The energy efficiency of electric lighting has increased radically since the first demonstration of arc lamps and the incandescent light bulb of the 19th century. Modern electric light sources come in a profusion of types and sizes adapted to a myriad of applications.

CHAPTER - 1 COMPANY OVERVIEW OF LIGHTING SCIENCE

COMPANY PROFILE

The Lighting Science family of energy efficient commercial indoor and outdoor LED lighting solutions offers architects, developers and building managers many of the most advanced LED products on the market today. Conceived, created and built by some of the best people in the lighting field, these products help save energy and reduce the carbon footprint without sacrificing light quality. LED lighting is the next generation of lighting technology. Lighting Science has pushed the limits of research and development delivering on the promise of LED lighting by producing pacesetting LED indoor and outdoor architectural, commercial, landscape and building design lighting solutions. These products are changing the way we light our skyscrapers, apartment complexes, campuses, parking garages, work environments and places of worship. They believe that in order to manufacture and to market sustainable products, we must begin by committing to sustainable practices in our sourcing, product development, manufacture and delivery. Our commitment extends to the use of our own products in all of our facilities, recycled materials and soy based inks in all of our packaging and promotional literature, and a program designed to take back old technology lamps and fixtures that are replaced by our LED products and guarantee that they are disposed of in a responsible way. Our technology is
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completely clean and recyclable, our LED lamps and fixtures contain no pollutants such as mercury or other hazardous materials.

ABOUT US
Lighting Science is the worlds leading maker of advanced lighting products. By applying the science of light, our team outperforms the competition and delivers on the promise of LED technology for indoor and outdoor lighting projects. From outer space to major cities and now your home, Lighting Science products and solutions are environmentally friendly, save money and increase energy independence.

LED lighting is the next generation of lighting technology. For years, LED lighting products have been just out of reach, but Lighting Science has pushed the limits of research and development to produce sustainable industry-leading lighting innovations for retail, infrastructure, commercial, and custom design lighting systems.

Based in Satellite Beach, Florida, the company is staffed by thought-leaders in design, engineering and manufacturing who, by taking a holistic approach to R&D, turn ideas into intelligent LED lighting solutions; faster, better and more successfully than the competition. And that success shows, with consumers, cities, federal agencies, national retailers and global brands all choosing reliable Lighting Science products.

Lighting Science product lines include lamps, retail and commercial lighting products, products for public and private infrastructure and custom solutions for special artistic projects. In addition to our Satellite Beach, Florida Innovation Center and manufacturing

facility; Lighting Sciences European operations are based in Middelburg, The Netherlands; and, the company has sales offices in Castle Hill, Australia & New Delhi, India.

Lighting Science, changing the way the world experiences light. Explore the future of lighting, today.

BOARD OF DIRECTORS
Arun Narayan (Managing Director) Has ardent faith in transparency to the core. He is a cut throat business entrepreneur and a technocrat, highly professional in finance and accounts, legal and personnel, advertisements and in circulation or marketing. Nikhil Radan (Director) A. Kannan (DGM Sales) S. Nagarajan (Sales Executive)

Devendra Sahu (DGM - Sales) Varshkar Ratnarjun (Manager) Director of board at Lighting Science handles Marketing and Sales wing of the group.

Entering Management Team The top management of the team is a highly proven team in planning and implementing new plans and consolidating leadership position in their business. The team has experience in running a leading Lighting industry. Management Responsibilities (ISO 9001- 2000) Customer satisfaction. Statutory or regulatory requirement needed to conduct business. Management requirement Employees satisfaction

COMPITITORS INFORMATION There are lots of competitors for Lighting Sciences LED products, but the major competitors are:

Royal Philips of the Netherlands is a diversified Health and Well-being company, focused on improving peoples lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights. Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips Electronics, is the leading Health and Wellbeing company. Today, Philips is a simpler and more focused company with global leadership positions in key markets of Healthcare, Lighting and Consumer Lifestyle, addressing peoples Health and wellbeing needs and aspirations as its overarching.

Havells India Limited is a $1.3 Billion leading Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint. Havells enjoys enviable market dominance across a wide spectrum of products, including Industrial & Domestic Circuit Protection Devices, Cables & Wires, Motors, Fans, Modular Switches, Home Appliances, Electric Water Heaters, Power Capacitors, CFL Lamps, Luminaries for Domestic, Commercial and industrial Applications. Havells in 2007 created history by acquiring worlds renowned lighting company Sylvania thus registering itself amongst top 5 lighting companies in the world. Today, Havells owns some of the most prestigious global brands like Havells, Crabtree, Sylvania, Concord, Luminance and Standard. Its global network constitutes of 7000 professionals across 91 branches & representative offices in over 50 countries. Its fourteen state-of-the-art manufacturing plants in India located at Haridwar, Baddi, Noida, Sahibabad, Faridabad, Alwar, Neemrana and seven world class manufacturing plants located in Europe, Latin America & Africa are manufacturing globally acclaimed products, synonymous with excellence and precision in the electrical industry.

Bajaj Electricals Ltd (BEL) (BSE: 500031) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra.It is a part of the INR380 billion (US$6.5 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans, LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link It has 19 branch offices spread in different parts of the country with a chain of about 1000 distributors, 4000 authorised dealers, over 400,000 retail outlets and over 282 Customer Care centres. OUR VISION We aim to bring greater happiness to our customers, through our products and services, while continuously enhancing stakeholder value. COMPANY PHILOSOPHY "Trust builds Quality Quality builds Satisfaction Satisfaction builds Relationship Relationship builds Trust
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As one of the world`s leading engineering corporations, CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability. CG was established in 1937 in India; and, since then the Company has been a pioneer and has retained its leadership position in the management and application of electrical energy. Our unique and diverse portfolio ranges from transformers, switchgear, circuit breakers, network protection & control gear, project engineering, HT and LT motors, drives, lighting, fans, pumps and consumer appliances and turnkey solutions in all these areas; thus enhancing the many aspects of industrial and personal life. This portfolio has been structured into 3 SBUs - Power Systems, Industrial Systems and Consumer Products. For details please refer to the panel on the right.

Since 2005, CG has embarked upon an ambitious globalization strategy, growing both organically and inorganically, drawing into its fold leading international companies such as Pauwels, Ganz, Microsol, Sonomatra, MSE and PTS. Consequent to this globalisation, CG now enjoys manufacturing bases in Belgium, Canada, Hungary, Indonesia, Ireland, France, UK and US, in addition to more than twenty manufacturing locations in India, employing more than 8000 employees worldwide with diverse nationalities and cultures. A worldwide marketing network of more than 150 representatives spans the globe, offering the entire range of CGs products, solutions and services.

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From a small beginning in 1973 as a tube making unit, Surya Roshni Ltd has emerged today as a vast conglomerate with the largest ERW pipe manufacturing plant in India, a large cold rolling strip mill at Bahadurgarh (Haryana) and two lighting units one each at Kashipur (Uttrakhand) and Malanpur (Madhya Pradesh) producing fluorescent tube lights, GLS lamps, CFL lamps, HPSV Lamps, HPMV Lamps and Metal Halide Lamps. The company also markets a wide range of Luminaires and Accessories, High Mast Lighting Systems, Lighting Poles, Decorative Poles and MCBs. It's turnover ending March 2012 is Rs.2753.70 crores (approximately USD 550 Million).

With its firm commitment to produce the best of quality at an affordable price through technology upgradation, value proposition and deep concern for customer satisfaction, the company is justifiably a leader in the league in both the steel pipe and lighting industry.

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HPL, with its unwavering commitment to the creation of world-class quality products, the HPL Group has created a niche for itself in the electrical industry. Today, HPL is regarded as The Technology Brand of India and is one of the premium manufacturers of reliable Electrical Protection Equipments, Switchgears, Electronic Energy Meters and Energy Management Systems. Consistent and sound policies have helped the HPL Group mark a strong presence nationally as well as globally. In its own special way, HPL is committed to the growth and expansion of Brand India. Through our deliberations in the electrical industry, we believe we can actively participate in furthering the cause of brand India. Superior technology, impressive product portfolio and a quality driven attitude have given HPL an edge in the competitive market. This has also attracted major international players to collaborate with HPL and work successfully together.

HPL, current year with a turnover of over 1000 crores, has a strong work force of over 5000, including Technocrats, Design and R&D Engineers and Marketing Professionals.

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Lamps and lighting systems from OSRAM provide the basis for a beautiful view of things, ensure safety and comfort, allowing for the efficient use of resources. For more than 100 years, OSRAM has been "passionate about intelligent light". As a globally operating company, we also explicitly encourage socially and environmentally responsible policies around the world - as well as sponsoring art and culture at home and abroad. Company Profile OSRAM is one of the two leading light manufacturers in the world. The companys portfolio covers the entire value chain from components to electronic control gears as well as complete luminaires, light management systems and lighting solutions.

Managing Board of OSRAM - Wolfgang Dehen, Chairman of the Managing Board (CEO), Dr. Peter Laier and Dr. Klaus Patzak represent the Managing Board of OSRAM Licht AG. More information about the top management can be found here.

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Wipro Infotech is a leading manufacturer of computer hardware and provider of IT services in India and the Middle East region. Part of Wipro Ltd, the $6.98 billion conglomerate and global leader in technology enabled solutions, the company leverages on the parent's philosophy of 'Applying Thought' to enable business results by being a transformation catalyst. Backed by our strong quality processes and rich experience managing global clients across various business verticals, we align IT strategies to your business goals. From simple changes in process to innovative solutions, we help our customers harness the power of IT to achieve profitable growth, market leadership, customer delight and sustainability. Along with our best of breed technology partners, Wipro Infotech also helps you with your hardware and IT infrastructure needs. Our vast IT services portfolio includes consulting, systems integration, application development and maintenance, technology infrastructure services, package implementation and R&D services among others. Wipro Infotech maintains offices across India, and has operations in Middle East. We also have a joint venture with DAR Al Riyadh Group in Saudi Arabia.

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Thomas Edison is heralded for his genius as an inventor. Less known is his brilliance as a business pioneer. By aligning multiple businesses to bring innovation to the marketplace, he laid the path for today's GE. Learn more about the inspiration - and the perspiration - of the man who started it all.

It began in a small barn in the year 1900. Thousands of patents and even two Nobel prizes later, the GE Global Research lab has continued to bring new technologies to our lives. Read about the first GE research lab and how it evolved into a worldwide entity.

From the first affordable light bulb through the X-ray tube, the television, to the visible LED or the MRI technology, GE scientists of the past 130 years were inventing things that made, and still make our world work better.

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PRODUCTS
Lighting Science has emerged as a preferred choice for discerning individual and industrial consumers. Lighting Science is one of the largest manufacturer of LEDs in the country.

S. No. 1.

Series Prolific Roadways

Products Name 1. LSR Roadways

Extensions LSR 1 LSR 1.5 LSR 2 LSR 2.5 LSR 3 LSR 3.5 LSR 4

Wattages (W) 45 W 60 W 75 W 90 W 100 W 120 W 150 W

2. DBR Roadways

DBR 1 DBR 2

200 W 300 W 40 W 70 W 140 W

2.

Curb to Door Series

1. Low Bay

C2DLB P0 C2DLB P1 C2DLB P2

2. Flood light

C2DFL P0 C2DFL P1 C2DFL P2

40 W 70 W 140 W 90 W

3.

Flat Lowbay

1. Flat LowBay

FLB V2

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Series

FLB V2.5 FLB V3

120 W 150 W

2. Flat Lowbay Under Canopy Light 4. Industrial and 1. Industrial Highbay Landscape Lighting 2. Acorn- Post Top Lantern

FLBC 075W FLBC 125W IHB1 IHB2

75 W 125 W 200 W 300 W

TRA1 TRA2

50 W 75 W

3. Baylume

BLY 24 BLK BLY 48 BLK

50 W 88 W 15 W

5.

Commercial Lighting

1. Glimpse

GLP6

2. LED Panel 2X2

LP 32 REC LP 45 REC

32 W 45 W

3. LED Tube Light

LED 09W LED 18W

9W 18 W 8W

6.

Definity Lamps

1. PAR 20

DFN 20

2. PAR 30

DFN 30

15 W

3. PAR 38

DFN 38

18 W

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4. MR16 6W

DFN 16

6W

5.MR16 8W*

DFN 16

8W

6. BR30

DFNBR30

15 W

7. A19

DFN19

8W

CERTIFICATIONS
1. RoHS All the products are RoHS (Restriction of hazardous Substances) certified. 2. ETL All the products are ETL certified. 3. UL All the products are UL certified. 4. IP 66 All the products are IP66 certified 5. ENEC All the products are ENEC certified 6. FCC All the products are FCC certified 7. NOM All the products are NOM certified 8. DAMP All the products are DAMP certified 9. CE All the products are CE certified

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VISION, MISSION AND VALUES

Vision

To be a globally recognized corporation that provides best LED lighting solutions, delivered by best-in-class people

Mission

To achieve our vision through fairness, business ethics, global reach, technological expertise, building long term relationships with all our associates, customers, partners, and employees

Values

Customer Delight: A commitment to surpassing our customer expectations.

Leadership by example. A commitment to set standards in our business and transactions based on mutual trust.

Integrity and Transparency: A commitment to be ethical, sincere and open in our dealings.

Pursuit of Excellence : A commitment to strive relentlessly, to constantly improve ourselves, our teams, our services and products so as to become the best in class.

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Organizational chart
Managing Director

DGM NORTH & EAST Senior Manager (Dehradun)

Accounts And HR

Vice President

Product Manager

DGMSOUTH & WEST Deputy Regional Manager (Hyderabad)

Logistic Manager

Executive Tendering

Senior Manager (Lacknow) Manager (Ahmedabad)

Quality Manager

Deputy Manager (Chennai)

Quality support Sales Executive (Erode)

Deputy Manager (New Delhi) Sales Executive (Mumbai)

Deputy Manager (New Delhi) Assistant Manager (Jaipur)

Sales Engineer (Hydrabad)

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PRODUCT PROFILE
PROLIFIC ROADWAYS
1. LSR ROADWAYS The LSR RoadWay luminaire provides one-for-one replacement for existing HID roadway installations. When compared to traditional HID sources, LSGs LED street light fixtures reduces energy consumption and provides uniform light distribution and increased light levels. Features & Benefits

High quality illumination combine with energy efficient LED technology for superior optical performance and maximized pole spacing

Full cutoff optic meets Dark Sky requirements. Tool-less access to electrical components 2 sizes and 4 optical packages

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2. DBR ROADWAYS The LSG DBR luminaire provides one-for-one replacement for existing high wattage HID roadway installations. It serves as a replacement for luminaires with wattages of 250W up to 400W. Features & Benefits

High quality illumination combined with energy efficient LED technology for superior optical performance and maximized pole spacing

Sustainable Design - Full cutoff optic meets Dark Sky requirements Compatible with smart grid services, remote monitoring capabilities, dimming, midnight dimming, and occupancy sensors

Tested to LM-79 and LM-80 standards

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CURBE TO DOOR SERIES

1. LOW BAY Lighting Science Group is pleased to announce the latest advancement in energy-efficient LED facility lighting, the C2D LowBay light provides excellent color rendering for enhanced visibility and safety. Established with a modular optical design, this C2D luminaire is available in multiple optical platforms and provides light output at 6000 lumens, with a lower cost per delivered lumen over the life of the installation. Features

Compact size for small spaces & unobtrusive aesthetics High lumen output Adaptable - easily change optical distributions Fits most traditional mounting options Lower cost per delivered lumen Low-profile modern design Excellent color rendering for enhanced visibility & safety

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FLAT LOWBAY SERIES

1. FLAT LOWBAY The versatile Lowbay LED fixture combines high light output with low energy consumption85 lumens/wattproviding glare-free light for forecourt lighting, warehouses, stockrooms, parking garages, gyms, hangars, tunnels, and canopy lighting for gas stations where low maintenance is required for continuous operation. Furthermore, the fixture is available with a dimming function and/or occupancy sensors to provide additional energy saving options. To ensure performance and reliability, the fixture was tested under the rigorous LM-79 process by an independent laboratory approved by the U.S. Department of Energys CALiPER program and is CE certified Features

Lasts a minimum of 50.000 hours, which is over 6 years at 24- hour daily operation, equivalent to approximately 5 times the life span of a TL tube or HID bulb

Long life span ensures lower maintenance and lamp replacement costs Custom sensor developed by Lighting Science Excellent colour rendering for improved vision Choice of multiple mounting options for application on most vertical and horizontal surfaces

Instant on/off: LED does not require long start-up time after ignition to come to full brightness. Hot restrike: lamps can be switched on/off without taking into account a cooling-down period

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2. FLAT LOWBAY UNDER CANOPY LIGHT The versatile Lowbay LED fixture combines high light output with low energy consumption85 lumens/wattproviding glare-free light for forecourt lighting, warehouses, stockrooms, parking garages, gyms, hangars, tunnels, and canopy lighting for gas stations where low maintenance is required for continuous operation. Furthermore, the fixture is available with a dimming function and/or occupancy sensors to provide additional energy saving options. To ensure performance and reliability, the fixture was tested under the rigorous LM-79 process by an independent laboratory approved by the U.S. Department of Energys CALiPER program and is CE certified Features

Lasts a minimum of 50.000 hours, which is over 6 years at 24- hour daily operation, equivalent to approximately 5 times the life span of a TL tube or HID bulb

Long life span ensures lower maintenance and lamp replacement costs Custom sensor developed by Lighting Science Excellent colour rendering for improved vision Choice of multiple mounting options for application on most vertical and horizontal surfaces

Instant on/off: LED does not require long start-up time after ignition to come to full brightness. Hot restrike: lamps can be switched on/off without taking into account a cooling-down period

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INDUSTRIAL AND LANDSCAPE LIGHTING

1. INDUSTRIAL HIGHBAY The BayLight provides a one-for-one replacement for existing HID sources in a wide range of industrial applications. Lighting Science designed the BayLight to meet the critical requirements of these applications by matching the performance of conventional 400W HID systems while delivering as much as a 35% reduction in energy usage. Features

Underdriving LEDs to improve efficiency and system life Ventilated precision airflow Uses up to 35% less energy vs. comparable HID systems with similar performance Optional integrated occupancy sensor for greater energy savings Typical Applications include: Warehouses, Distribution Centers, Commercial / Industrial Areas, Manufacturing Facilities, Storage / Utility Areas, Cold Storage Facilities

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2. BAYLUME Up to three times longer life at approximately half the energy consumption of conventional sources. Significantly longer life leads to reduced maintenance and material costs. Good color rendering for enhanced visibility and safety. Choice of mounting options to meet a variety of architectural forms in horizontal and vertical positions. Instant on/instant re-strike.

COMMERCIAL LIGHTING
1. GLIMPSE Lighting Sciences integration of our leading edge optical, thermal and driver design excellence are all on display with Glimpse A luminaire of which there truly is no equal. Designed to mirror the form of a recessed downlight in application, the Glimpse can be retrofit into 5 or 6 recessed downlights by simply replacing the existing Edison base lamp and trim or, unlike any of its competitors, be surface mounted to a J-Box as a luminaire.

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750 lumen WW package provides up to 20% more light than similar competitor offerings

Available in 2700, 3000, 4000K Dimmable down to 5% Designed for a 50,000 hour life Consumes just 15 watts Uses 70% less material in design than a standard downlighting system Up to 80% more efficient than comparable HID systems with similar performance 5 year limited warranty Energy Star qualified

2. LED PANEL 2X2 Typicall used to replace 2'x2' and 2'x4' fluorescent fixtures, the super high output(SHO) LED Flat Panel is designed to lay in drop ceilingsin offices,schools and healthcare applications. The flat panels are fully dimmable,and are compatible with building controls,motion sensors,timers,and
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daylight harvesting systems. The design of the panels produces an even,consistent shadowlesslight.The LEDs enable long life,high lumen maintenance,high CRI,low maintenance,and are constructed without hazardous materials

3. LED TUBE LIGHT Designed for use in display cases, showcases, exhibits, under shelves, museums, coves and architectural applications. The Symetrie Slim linear LED luminaire is a superior lighting solution generating uniform, bright white, vertical and horizontal illumination providing an environmentally friendly, energy-efficient solution that significantly lowers operating costs

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and reduces the carbon footprint, while attracting attention. The fixture is a thin, linear profile less than 3/4" tall x 3/4" wide. Features

Best in class performance in compact profile and variety of lengths High quality illumination - bright white, true to color, high CRI Delivers uniform vertical and horizontal illumination eliminating shadows Delivers more lumens per watt of energy consumed than most traditional sources High efficiency and longer life lowers operating and maintenance costs Cool lighting envelope reduces HVAC loads Environmentally friendly - absence of mercury and other hazardous materials Free of UV and IR emissions reducing product packaging and waste

DEFINITY LAMPS
1. PAR 20 Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high level of value and an uncompromising measure of quality. With Definity lamps, there are no sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in
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one affordable package. Equivalent Source : 45W - 55W halogen Lumen Output : 310 350lm Power Consumption : 8W Efficacy : 39 - 44lm/w Features

Reduced energy consumption and operating costs by up to 80%. Maintenance free operation - lasts up to 25 times longer than conventional lighting. Environmentally friendly - no mercury Warm, crisp, pleasing light color - CRI 86 - 88 CCT 2740 - 4000K Dimmable Instant on 5 year limited warranty In most instances, payback less than a year

2. PAR30 Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high level of value and an uncompromising measure of quality. With Definity lamps, there are no sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in one affordable package. Standard PAR30 Features
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Equivalent Source : up to 75W & 90W halogen Lumen Output : 700 - 943lm & 920 - 1060lm Power Consumption : 15 & 18W Efficacy : 44 - 53lm/w & 51 - 59lm/w

PAR30 Shortneck Features

Equivalent Source : up to 65W halogen Lumen Output : up to 800lm Power Consumption : 13W Efficacy : 56 - 62lm/w

High Efficacy (H1) PAR30 Features

Equivalent Source : up to 65W halogen Lumen Output : up to 795lm Power Consumption : 12W Efficacy : up to 65lm/w

3. PAR 38

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Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high level of value and an uncompromising measure of quality. With Definity lamps, there are no sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in one affordable package. The Definity PAR38 LED lamp is suitable for wet locations, enclosed luminaires and has up to four unique beam distributions for application flexibility. Standard Par38 features

Equivalent Source : up to 90 & 120 Watt halogen Lumen Output : 850 - 950lm & 1250 - 1460lm Power Consumption : 18 & 24 Watts

High Efficacy Par38 features

Equivalent Source : up to 90W halogen Lumen Output : 900 - 975lm Power Consumption : 15W High Efficacy : 60 - 65lm/w

4. MR16 6W*
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Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high level of value and an uncompromising measure of quality. With Definity lamps, there are no sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in one affordable package. Standard MR16 LED Lamp Features

Equivalent Source : 20W halogen Lumen output : 265 - 300lm Power Consumption : 6W Efficacy : 44 - 50lm/w

MR16 GU10 Features

Equivalent Source : 30W halogen Lumen output : 315 - 365lm Power Consumption : 6W Efficacy : 53 - 61lm/w

MR16 HO Features

Equivalent Source : 50W halogen Lumen output : 500 - 550lm Power Consumption : 8W Efficacy : 63 - 69lm/w

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5. BR 30 Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high level of value and an uncompromising measure of quality. With Definity lamps, there are no sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in one affordable package. Equivalent Source : Up to 75W incandescent Lumen Output : 725 895lm Power Consumption : 15W Efficacy : 48 - 60lm/w Features

Reduced energy consumption and operating costs by up to 80%. Maintenance free operation - lasts up to 25 times longer than conventional lighting. RoHS compliant, Environmentally friendly - no mercury or lead Patent pending optical design acheives smooth beam pattern to achieve a warm room filling glow for general illumination applications

Dimmable to 5% of light on most dimmers Instant on 5 year limited warranty

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6. A19 Created with the most advanced thermal materials available, the Definity A19 LED lamp is unmistakably lighter and more efficient than ever before. This A19 lamp truly replicates the form, weight and omni-directional function of an incandescent A19 lamp. Equivalent Source : Up to 40W & 60W Incandescent Lumen Output : 450 - 480lm & 800 - 850lm Power Consumption : 8W & 12W Efficacy : 56 - 60lm/w & 67 - 71 lm/w Features

Reduced energy consumption and operating costs by up to 80%. Maintenance free operation - lasts over 50 times longer than conventional lighting. RoHS compliant - contains no mercury Dimmable to 5% of light on most dimmers Lightweight

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CHAPTER - 2 SWOT ANALYSIS OF LIGHTING SCIENCE SWOT ANALYSIS

A scan of internal and external environment is an important part of the strategic planning process. Environment factors internal to the firm can be classified as strength (s), and weakness (w), and factors external to the firm can be classified as opportunity (o), and Threat (T). Such an analysis of internal and external factors is referred as SWOT analysis. The SWOT analysis has been useful tool for the industry. The process of utilizing the SWOT approach requires an internal survey of opportunities and threats.

STRENGTHS Trained skilled and dedicated employees and committed management. Flexibility in production and supply of products with different product mixture. Development of new product as per requirement of the customer with minimum lead time. On time delivery of products as per the specifications or drawings. Competitive price Complete information on local area network (LAN) system for easy traceability. Adoption of griffin technology in production (it is used for recycling the scrap materials) The company has good technical training centre (TTC) for the training and development of staff.

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WEAKNESS Have to face the bureaucracy Essences of professional HRM: - absences of performance appraisal system merit rating system.

Hectic Work Schedule, the company is having work schedule of three shifts of eight hours each and the company is facing worker shortage both these factors contributes to the additional stress on the present work force. OPPORTUNITIES Backward integration, the companies cease to be dependent on there need and have integrated backwards; this is explained by the huge distribution network. To give maximum employment opportunities in the Karnataka sincere and hard working people help to build the company marketing share. Diversification The company has huge scope in diversifying their business into few other countries because of good market share in the present trend.

THREATS Economy showdown New technology Government regulations. Increase competition in this segment / Industry to liberalization there is increase the competitors in last 5 yrs company has to fight for marketing share.
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 Dependent on economy scenario

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CHAPTER - 3 FUNCTIONAL ANALYSIS OF LIGHTING SCIENCE ORGANIZATIONAL CHART AND STRUCTURE

FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION

Functional department play a vital role in the organization. Functional department of global nutrition are: Human resource department Marketing & sales department Finance department Research & development department

Finance Our Finance professionals partner with operating groups to provide financial support for their initiatives, while managing the overall financial performance of Lighting Science. Members of the Finance Department also play an integral role in making key strategic business decisions, such as the evaluation of contractual relationships with business partners and new business ventures. Human Resources At Lighting Science, we're known for our focus on people and Human Resources leads the

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way, partnering with our businesses in corporate, divisional and product units. Our Human Resources department, whether at the divisional or corporate level, manages training and development, succession planning, compensation, benefits, recruitment and staffing, and other specialties geared towards attracting, retaining and developing the best and the brightest. Marketing Our Marketing Department is responsible for successfully positioning our products in the highly competitive marketplace, with a focus on disease managementmanaging human health, not just products Department members initiate rigorous market and product specific research to determine how best to launch a new product and create tools to support our sales force, as well as programmers to educate our customers and consumers.

Research and Development Innovation is the hallmark of every vital development at QRG. New ideas, inventions deepen scientific knowledge and give its work force a new impetus towards technical progress. QRG technological strengths and its endeavour towards continuous research & development have allowed it to fulfil its responsibilities towards its customers. The responsibility of providing its customers the best products and zero defect services to enable them to be comfortable and secure in usage of electricity.

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MARKETING STRATEGIES Marketing strategies which can be used in future by the company to increase its client base and increase its sales. 1. Designing of catalogue for the company - A four page catalogue can be designed for the company which will contain all the products manufactured by the company along with their technical specifications. Companys vision, mission, goals, quality policy & address of corporate offices will also be mentioned in the catalogue. Catalogues can be sent to the companies in the sector who can be potential clients of the company. 2. Advertisement in newspapers & magazines Advertisements in newspapers (Times of India, Hindustan Times, Dainik Jagran, Punjab Kesri) and Magazines (Electrical Today, Electronics for you etc.) will help company increase their client base. Advertisement will contain the information about the products manufactured, quality policy, certifications and approvals from the government. The companies who has the requirement of LEDs can contact the head office mentioned in advertisement. 3. Searching new clients and sending Introductory letters - Potential Clients or the companies dealing in LED Lighting sector can be searched from internet. Introductory letters along with company catalogue can be sent to these companies. We can expect orders from these companies in future. 4. E- Marketing of company Company can advertise through online B2B (Business to Business) marketing sites. In E-marketing sites , companies can give details about there products, addresses of corporate office, marketing offices, employee strength,

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email I.D., clients , product catalogue etc. Buyers can search sellers according to product and place orders to the company. Company can give advertisement banners which can be hyperlinked to company website. Example : www.punebusinessdirectory.com www.tradeindia.com www.indianyellowpages.com www.indiamart.com 5. Online searching of buyers - Company can also search clients on Internet on

B2B (Business to Business) buying & selling sites. Weekly checking of B2B sites can help in identification of buyers who are interested in purchase of products manufactured by our company.

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DEALER'S NETWORK

QRG's legendary customer focus empowers its people to build sturdy and lasting relationships with its business partners, employees and customers, thus paving the way for unparalleled future growth. Dealers form the core of the company and thanks to a well organized distribution network dealers and retail outlets in India the company is able to meet its customers demand.

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COMPARATIVE ANALYSIS OF LIGHTING SCIENCE AND HAVELLS LED PRODUCTS

STRATEGIC PLANNING SYSTEM Lighting Science Long term planning Havells Pvt Ltd Short term planning

High value, High price products High volume, low price products Controlled growth Mature & high growth business Standard Products Design to cost MASS Marketing Rapid growth High margin business Customized Products Design to performance NICHE Marketing

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BUDGETING SYSTEM Lighting Science Aggressive Havells Pvt Ltd Conservative

Fund for small and attractive locations Fund for large and low cost locations Less emphasis on cost cutting Feature and quality driven Margin of safety More emphasis on cost cutting Cost driven Tight ship

REPORTING SYSTEM Lighting Science Limited vertical integration Taller structure High level of MIS networking Havells Pvt Ltd Vertical integration Flatter structure Average level of MIS networking

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PERFORMANCE EVALUATION SYSTEM Lighting Science Havells Pvt Ltd

Easy

Difficult

Frequent and repetitive evaluation

Occasional evaluation

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CHAPTER - 4 DATA ANALYSIS AND INTERPRETATION

OBJECTIVE To understand the basic concepts of marketing To understand the market survey of LIGHTING SCIENCE. Comparative analysis of Lighting Sciences LED with Havellss LED. To know what features and factors are most compelling among the consumers. To know the LIGHTING SCIENCEs products life span. To know whether consumers of different brands wants to switch to LIGHTING SCIENCE. To know whether the consumers are satisfied or not with the LIGHTING SCIENCE products.

RESEARCH METHODOLOGY The research methodology used in this project is described below in detail: Secondary Data: Company brochures and manuals, Internet etc. Primary Data: Questionnaire. Tools Used: Both Qualitative and Quantitative Sampling Method: Random Sampling Sample Size: 149

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Target Audiences: Consumers LIMITATIONS OF THE STUDY My area is confined to New Delhi only and not on any other places. Most of the retailers are not responsive, actually they didnt gave adequate time to answer the question. Possibility of error in data collection because many of the retailers may have not given correct answer to the questions

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NUMBER OF CONSUMERS TO WHOM QUESTIONNAIRE WAS GIVEN

Q1) Do you own any of the LIGHTING SCIENCE products?

SR.NO. PARTICULARS 1 2 3 Yes No Total

NO. OF RESPONDENTS PERCENTAGE 103 46 149 69.12% 30.87% 100%

No. of Respondents
80 60 40 20 0 YES NO Series 1

INFERENCE: The above table infers that, 69% people have LIGHTING SCIENCE products & 31% people do not have.

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CONSUMERS HAVING LIGHTING SCIENCE PRODUCTS

CLASSIFICATION BY PURCHASE PERIOD What was the life span of the product?

NO. SR.NO. PARTICULARS RESPONDENTS 1 2 3 4 5 9 Less than 6 months 6 months to 1 year 1 -2 years 2 5 years More than 5 years Total 1 13 21 48 20 103

OF PERCENTAGE

0.97% 12.62% 20.38% 46.60% 19.41% 100%

No. of Respondents
50 40 30 20 10 0 Less than 6 6 Months 1-2 Years Months to 1 Year 2-5 Years More than 5 Years No. of Respondents

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INFERENCE: The above table indicates that only 0.97% of the products had a life span less than 6 months where as 12.62% of the products had a life span of 6 to 1 year. Majorly all the products had a life span of more than 1 year i.e. about 20.38% had a life span of 1 to 2 year, a staggering 46.60% of the products had a life span of 2-5 years and 19.41% of the products had a life span of more than 5 year.

CLASSIFICATION BY USAGE PURPOSE What is main purpose of using LIGHTING SCIENCE product?

SR.NO. PARTICULARS 1 2 3 4 Personal Official Both Total

NO. OF RESPONDENTS PERCENTAGE 47 43 13 103 52% 40% 8% 100%

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INFERENCE: The above table indicates that, 52% of the consumers are purchasing LIGHTING SCIENCE products for personal use, 8% of the consumers purchased for both the official and personal use and 40 % of the consumers purchased it for official use.

SATISFACTION LEVEL OF LIGHTING SCIENCE PRODUCTS

Where you satisfied with the LIGHTING SCIENCE product?

NO. SR.NO. PARTICULARS

OF PERCENTAGE

RESPONDENTS 1 2 3 Strongly satisfied Satisfied Dissatisfied Strongly 4 dissatisfied 5 partially satisfied Total 0 103 0% 100% 16 15.55% 69 13 5 67% 12.62% 4.85%

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No. of respondents

Strongly Satisfied Satisfied Dissatisfied Strongly dissatisfied partially Satisfied

INFERENCE: The above table indicates that 67% people satisfied with their products, 12.62% strongly satisfied with their products, 4.85% people are dissatisfied with their products and 15.55% people strongly dissatisfied with their products.

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CUSTOMERS PREFERENCE IN LIGHTING SCIENCE PRODUCTS Which features were preferred mostly by you in LIGHTING SCIENCE product?

NO. SR.NO. PARTICULARS RESPONDENTS 1 2 3 4 Product functionality Product design Packaging Product Size Service 5 ,Warranty & etc Total 103 Repair 4 37 33 21 8

OF PERCENTAGE

36% 32% 20% 8%

4%

100%

40% 35% 30% 25% 20% 15% 10% 5% 0%

Series1

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INFERENCE: The above table indicates that, 32% people gives preference to Product design, 36% for Product functionality, 8% for Product Size, 20% give preference Packaging, 4% gives Service Repair ,Warranty & etc.

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FACTORS INFLUENCE BUYING DECISION What are the factors which influence your buying decision?

SR.NO. PARTICULARS 1 2 3 4 5 Price Availability Schemes Quality Advertisement Total

NO. OF RESPONDENTS PERCENTAGE 37 28 17 12 8 103 36% 28% 16% 12% 8% 100%

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INFERENCE: The above table indicates that, 28% people influencing through availability of product, 36% influencing through price, 16% through schemes, 12% through Quality of LIGHTING SCIENCE products & 8% through advertisement.

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CONSUMERS NOT HAVING LIGHTING SCIENCE PRODUCTS

CUSTOMERS FROM OTHER BRANDS Will you switch over from any other brand to this brand?

SR.NO. PARTICULARS 1 2 Yes No Total

NO. OF RESPONDENTS PERCENTAGE 12 34 46 20% 80% 100%

INFERENCE: The above table indicates that about 20% of the consumers not owning a LIGHTING SCIENCE product are willing to switch over it from other brands and 80% do not want to switch over.

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CLASSIFICATION BY CUSTOMERS PURCHASE PLAN If yes when would you like to purchase the LIGHTING SCIENCE Products?

SR.NO. 1 2 3 4 5

PARTICULARS Less than 6 months 6 months to 1 year 1 -2 years 2 5 years More than 5 years Total

NO. OF RESPONDENTS 20 17 7 2 0 46

PERCENTAGE 44% 40% 12% 4% 0% 100%

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INFERENCE: The above table indicates that around44%of the consumers from the other brands are willing to purchase LIGHTING SCIENCE products in less than 6 months, 40% are willing to switch within 6 month to 1 yr., 12% consumers are willing to switch over within 1-2 yr. & 4% people plans for purchasing their product in 2-5 yr.

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MAIN PURPOSE OF PRODUCT USAGE What will be the main purpose of buying the product? SR.NO. PARTICULARS 1 2 3 4 Personal Official Both Total NO. OF RESPONDENTS PERCENTAGE 24 15 7 46 52% 36% 12% 100%

INFERENCE: The above table indicates that, 52% consumers are willing to use the LIGHTING SCIENCE Products for personal use, 12% for both use & 36% for Official use.

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FACTORS INFLUENCE BUYING DECISION 12. What factors will influence you in switching over from other brands? (Rank 1-5) SR.NO. PARTICULARS 1 2 3 4 5 6 Price Availability Schemes Quality Advertisement Total NO. OF RESPONDENTS 20 5 7 9 5 46 RANK 1 4 3 2 5 PERCENTAGE 40% 12% 20% 24% 4% 100%

45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

Series1

INFERENCE:

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The above table indicates that, 12% of the consumers are influenced by availability of product where as 40% are influenced by price, 24% are influenced by quality, 20% through schemes & 4% through advertisement. CUSTOMERS PREFERENCE IN LIGHTING SCIENCE PRODUCTS What type of features you prefer most from LIGHTING SCIENCE? SR.NO. PARTICULARS 1 2 3 4 Product functionality Product design Packaging Product Size Service 5 ,Warranty & etc 6 Product functionality 46 100% Repair 3 8% NO. OF RESPONDENTS PERCENTAGE 16 21 3 3 32% 44% 8% 8%

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Product functionality Product design Packaging Product Size Service Repair ,Warranty & etc

Series1

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INFERENCE: The above table indicates that, 44% give preference to Product design, 32% to Product functionality, and 8% for Packaging, 8% for Service, 8% for Product Size. 14. Please tick one of the item for each of the product for your desire LIGHTING SCIENCE products?

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CONCLUSION
The study was done in order to find out the purchase decision of customers towards Lighting Science products. After analyzing the data, it was found that the purchase decision of customers towards Lighting Science products is better and not the best. It was seen that the consumers owning the LIGHTING SCIENCE products were quiet satisfied as the life span of the products were very good which is one of the most important aspects to become a good company. Moreover the consumers not owning a LIGHTING SCIENCE product were keen to switch over to a LIGHTING SCIENCE product from other brands as they find the features very much compelling which is good for the company. Various suggestions are suggested to increase the purchase decision of customers and help to reach target.

DIRECTION FOR FUTURE RESEARCH There are some aspects influencing customer purchase decisions like dependency on the Culture of the country. In-depth study of the demand for the products are left untouched in this study due to time Constraints which can further be explored. The factors such as higher expectation and satisfaction level of the brand can further researched. And the testing of availability of the products with the retailers can be explored for the further research.

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RECOMMENDATIONS
Company executive should visit dealers on regular basis. They should pay proper attention towards checking of various components of products before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals.

Need to expand customer care centre. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company.

Company should tie up with some event management company to organize various promotional activities like canopy, Carnival.

Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin.

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BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as given below: Reference Books Saunders,.M., Lewis. P., and Thornhill.A. (2003), Research Methods for Business Students, 3rd Edition, Financial Times Prentice Boyd and Stasch (2001), Marketing Research, 3rd Edition, Financial Times Prentice

Websites http://www.lsgc.com http://business.mapsofindia.com/india-company/l/lighting-science.html http://lightingscience.wordpress.com

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ANEXXURE

MARKETING SAMPLE QUESTIONNAIRE

Employee Name: -................................................................. Designation: -.........................................................................

CUSTOMER PERSONAL INFORMATION

NAME: AGE: GENDER:

Q1) are you currently using any LIGHTING SCIENCE product/products?

Q2) from where did you get to know the product? a) Newspaper c) Magazines b) Internet d) Other Sources (If Any)

Q3) for how long you have being using the product?

Q4) do you find the product satisfactory?

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Q5) what is the purpose of buying the product? a) Official c) Both Q6) what features of any lighting product/products are most important to you? a) Product Functionality c) Packaging e) Warranty/Repair Q7) what factors influenced you in buying a LIGHTING SCIENCE product? a) Price c) Advertisements e) Availability Q8) what is your say about the pricing of the LIGHTING SCIENCE products? b) Quality d) Schemes b) Product Design d) Product Size b) Personal

Q9) will you recommend the products to others?

Q10) Suggestions and Recommendations

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