Online Marketing Best Practices

ANDREW MCCAULEY: In today's podcast we are talking about things that are changing.
What are the best practices you should be looking at when you're doing your internet marketing? ANDREW MCCAULEY: Hey everybody! This is Andrew c!auley" welcome to podcast number #$. In today's podcast" we are talking about things that have changed" are changing" and things that you should think about when you're doing your online marketing. %& course" I cannot do this podcast by mysel&" so all the way &rom very hot" sunny 'ydney" down under" Heather (orter! HEATHER PORTER: Hello" Andrew" and hello" everybody! Thank you so much &or )oining us &or podcast number #$. We're in our &orties! ANDREW MCCAULEY: *orty si+" we're nearly at ,-. We're going to have a big show &or ,-" I think. HEATHER PORTER: I think so" too. ANDREW MCCAULEY: Hey" lots has been happening around the internet world o& late" I mean" that's )ust a standard day" but in today's podcast we're talking about things that are changing and some o& the best practices. .ou know" recently I was at an event" I was speaking at an event" and somebody said to me" /With all these changes" what's changed as &ar as best practices go &or online marketing?' I said that's a great 0uestion" there's so many things that are changing" and sometimes we need to go back and re1look at what we've learned even si+ months ago because that doesn't work anymore. 'o" that's why we came up with today's topic about things that have changed and best practices that you should be thinking about. 'ome o& them" we're at &ault" we thought it was still a best practice and then we've gone and looked into it and &ound some results that suggested otherwise. That's what we're doing today. HEATHER PORTER: That is what we're doing today" and what cool about it is when I'm going to tell you what I learned this week" it really ties in nicely to this topic o& best practices. I think this is all" not only were you asked" but we've been bombarded with some 0uestions &rom our clients this week" as &ar as i& you have to put a (2* download icon on your site" what do you with your emails" what do you do over here" social media" we get so many 0uestions recently that one o& the big things that I learned this week... hey" Andrew" do you want to know what I learned? ANDREW MCCAULEY: learn this week? %h! (lease tell me 3laughing4. What did you
5isten here6 http677autopilotyourbusiness.com7podcasts7#$1online1marketing1best1practices7 8et a copy o& our %nline 'urvival 8uide here6 http677aybguide.com www.autopilotyourbusiness .com
HEATHER PORTER: %kay" so here's the thing. A lot o& people don't actually think about this" this browser issue. And" we're going to talk about it a little bit more in depth as we go into our show" but the main things I learned was this6 a lot o& issues with web design occur in 9+plorer" which" you know" Internet 9+plorer which is the icroso&t de&ault 9+plorer given to people that are using (!s and Windows" and there's a lot o& problems with 9+plorer because a lot o& people are running really old versions" so the thing that I learned this week and I actually went and research what is the standard version o& 9+plorer that you're meant to support as a web development company" an agency" and internet marketer. 9ssentially" it's Internet 9+plorer : and above" and let me )ust tell you this" Internet 9+plorer :" by the way ;I9:<" is seven years old. 'even years old! ANDREW MCCAULEY: 'even years old? HEATHER PORTER: And... it's cra=y" so the thing is" most people don't 11 no" sorry" it's Internet 9+plorer > and above that we should be supporting" : is actually going out o& style" really &ast" and there are only . $? o& people are using it" so why? ANDREW MCCAULEY: @eally? HEATHER PORTER: Absolutely" .$? o& Internet 9+plorer users are using I9:. ANDREW MCCAULEY: 5ess than A? o& a hundred is using I9>" and when did I9 > come out? HEATHER PORTER: I9: sorry" I'm getting all con&used here" I9: is the one with .$? and that was brought out seven years ago. I9> and above are what people are meant to be supporting. ANDREW MCCAULEY: %h" okay... I was going to say" you mean less that A? has upgraded to I9>? That would be scary HEATHER PORTER: .eah" that would be scary" so what that simply means is that nowadays where we have responsive design" which as the websites shrink to &it your mobile device" a lot o& that )ust doesn't work in I9: and below" and one o& the big things I was learning this week talking to clients is always ask i& somebody's calling and saying they're having problems with the website what browser they're using" and i& they're using" seriously" I9: or below" then they need to update" it's )ust not going to be supported anymore. ANDREW MCCAULEY: Then you need to run &or the hills. 3laughs4
HEATHER PORTER: @un &or the hills! And we'll talk a little bit more about the browser best practices coming up" but to clari&y that again" it's I9: that's seven years old" and most vendors don't support it" and they don't need to support it. 'o" cra=iness. Bow" Andrew" I have a 0uestion &or you" what did you learn? ANDREW MCCAULEY: Well" I'm going to go down the *acebook path a little bit later today" but something I did learn on *acebook very recently was that" you know we have this thing called the news&eed" and you post something on your *acebook timeline and you think that it goes to everybody's news&eed and that sort o& stu&&" well did you know that the *acebook news&eed that you have &ilters around about A,-- possible stories when it decides what to put up on your news &eed. Then the algorithm that *acebook's got &or determining what actually is shown on your *acebook page is something like" some ridiculous amount" like A--"--- di&&erent combinations o& what it processes be&ore it actually shows up on your news&eed" so only C-? o& those stories that could possibly be on your news&eed are actually shown on your news&eed. HEATHER PORTER: Bo" I'm not surprised and it's &rustrating kind o&" as well. ANDREW MCCAULEY: It is &rustrating because sometimes you want to see some news&eed &rom certain &riends or &amily or )ust keep in general" and I know I've got &riends on *acebook that I've never seen their news&eed pop up in my stream. I'm like" /Why haven't I ever seen that be&ore?/ I )ust thought maybe because I've got a lot o& &riend and a lot o& news&eed" but it turns out that i& I haven't interacted with them on *acebook" but I might interact with them on the phone or in person I )ust don't interact with them on *acebook because I don't need to because IDm physically doing it or doing it elsewhere" their &eeds don't show up on my news&eed. 'o" I &ound it interesting that there's only C-? o& actual possible news&eeds that pop up in your stream. HEATHER PORTER: *rustrating. What we need to take away &rom it is that you need to remember to engage with people i& you want to hear &rom them in your news&eed. ANDREW MCCAULEY: .up" or you can actually" what I like to do with certain people that I really want to make sure I see their updates and stu&& is I'll &avorite them as a &riend o& mine so that I can see their news&eed because I've got a &ew marketers that are in my &eeds" I see what they're doing all the time on my *acebook because I want to know what they're doing. I've actually &avorited them so that their in&ormation pops up.
HEATHER PORTER: And" I don't want to go too deep down this" but how do you &avorite someone? ANDREW MCCAULEY: There's a little start ne+t to somebody you can use to mark them as a &avorite. HEATHER PORTER: %kay" in their pro&ile. ANDREW MCCAULEY: .up. HEATHER PORTER: 8ood one" and it would be" be&ore you were talking about the power o& using lists" as well" so you can always put people into a *acebook list and sort by that i& you want to really stay on top. .eah" cool. I like it! 8ood learning. ANDREW MCCAULEY: .es" so that's what I learnt this week. We're going to talk a little bit more about some *acebook stu&& later" so yeah... HEATHER PORTER: %kay. Well" should we get talking about some o& the best practices and things that all o& you listening should be aware o&? I& you )ust swallow some o& these tips" you'll be right on top o& the latest trends" not only with social media" but your website as well and how to actually engage with people online. ANDREW MCCAULEY: .eah" let's do it. 5et's kick into it. HEATHER PORTER: 5et's do it. 'o" I think the &irst thing we're going to start talking about is the social media topic. (er&ect lead in &rom what you're saying about *acebook. ANDREW MCCAULEY: Alright! HEATHER PORTER: Bow" what's the &irst item in social media that you &ind is something that is a best practice? ANDREW MCCAULEY: %kay" well" one o& the best practices that you hear all the time and you hear it &rom every social media e+pert out there is saying" /.ou've got to put images in your posts to drive engagement/ and that sort o& stu&&" but what's happening is that everyone is doing it so that there are a whole lot o& photos and images coming into people's posts" and all o& a sudden it's not working like it used to. .ou know" they're giving you that old in&ormation" but now everyone's doing it. 9veryone's back on a level playing &ield. 'o" you've got to start thinking about choosing your image care&ully. .ou've got to start looking at your analytics" too. .ou don't have to get
technical" you can look at the number o& shares. What sort o& photos are getting shared versus other photos? Eut" what's also happening and working well &or a lot o& people is a photo collage. 5et's say you're doing your business page and you want to put a &ew images o& a product or a service that you o&&er" don't )ust do one photo" but have a collage o& di&&erent parts o& that product or service so that is starts to intrigue people a little bit more where they want to click on it and &ind out. There's some companies out there that are doing that really well. HEATHER PORTER: I've seen that" I've seen that. 'o" is that when you look on *acebook and you're basically seeing one photo that looks like it's divided into three sections" perhaps" and there's three di&&erent or perspectives o& a di&&erent image? ANDREW MCCAULEY: .eah" so" let's say" &or instance" a restaurant" and they might have three or &our in one image. It's not an album so don't get con&used with having a photo album. It's one picture" but it's all small parts o& one picture or a breakdown o& di&&erent angles o& that particular product. HEATHER PORTER: .ou actually have to have a bit o& a graphic program" right" to create something like that? ANDREW MCCAULEY: Well" you know" you can do it on Feynote i& you've got a ac" or you can do it on (ower(oint. .ou )ust drag images. .ou can even do it on Word and save the Word .doc as an image &ile and then upload it that way. .ou don't have to be &ully technical. 'o that's one thing with images. What else can I tell you about images? There was something else that I was going to tell you I )ust can't remember what that was o&& the top o& my head. %h" that's right. The other thing is" make sure that your image is sel&1e+planatory. 'ometimes you'll see an image and it might be a picture o& a shoe with a phone hanging out o& it and you wonder what it really means. (eople have to work hard to work out what that is" they either have to read what you've got because you've got space to put in&ormation there as opposed to a picture that tells the story without having to put too much e+planation around it. Those images that have a sel&1e+planatory &actor seem to work a lot better than )ust an image that's random and relying on you to e+plain it in te+t above or below the picture. HEATHER PORTER: That's cool" actually. That makes me think o& a lot o& good (interest images" like &or recipes where they have an image that literally in two little images can who you how to put together their recipe and then even the name o& the image is like !hocolate ''mores" &or
e+ample. Gery easy to understand what you're getting and what to do and to obviously engage with it. ANDREW MCCAULEY: .eah" and I think that's part o& where the in&ographic trend came out o&. It's a photo or image o& something where you can read a &ew little words in the image" but you understand what that means" so in&ographics that have sel&1e+planatory images in it really make sense and they're the ones that get shared a lot more than in&ographics that have whole bunch o& words with an irrelevant picture on it HEATHER PORTER: %kay" well said. Bow" this ne+t one with social media makes me laugh because it happens to me and it really grates on me. 3laughs4 I'm sure it happens to you" too" and those listening. It's the group tagging to get a message out. ANDREW MCCAULEY: %h yeah. I've been tagged in woman's shoes be&ore and I'm like" is that a message to me about something? Why am I tagged in this bunch o& shoes that are on sale in some shop? .eah" a pet peeve I tell you and itDs )ust not cool. It used to be good" it used to be a tricky way to get people to look at your post" but really the only thing you're doing is driving people nuts and getting them to block you as a &riend or a business and that the last thing you want to do" so i& you are out there and you have the ability to tag A-- people in it make sure you tag them &or the right reasons and not )ust because they're your &riends. HEATHER PORTER: Gery well said. ANDREW MCCAULEY: Bot cool" not cool. HEATHER PORTER: Bow" what else? .ou brought something up about cross promotions" so talk a little bit more about that. ANDREW MCCAULEY: %h" yeah" well it goes back to the images" but start having a look at what posts are actually working" what are the ones that are getting liked the most" what ones are getting shared the most" what ones are getting the best interaction? And i& it's a post that you think is working well on one channel" don't be scared to go and use that post on your 5inkedIn account. 2on't be a&raid to make it a blog post because i& you've got a great post that's being shared on *acebook" then go and share it on your website or your blog post and get some interaction moving over that way too because it's good to have" i& something is working then reuse it. 2on't try and reinvent the wheel every time you go to a di&&erent plat&orm. 'o" steal &rom o& the ideas &rom your other channels.
HEATHER PORTER: .eah" I like to" with that in mind" I like to create the image &or a blog post using a tool like picmonkey that we spoke about be&ore. And" design it in such a way that I can use it in my blog posts" but itDs really a good image to use in all o& my social media plat&orms. It's almost like it's commonly branded that message across all plat&orms. ANDREW MCCAULEY: .up. HEATHER PORTER: I like that. ANDREW MCCAULEY: 2e&initely. HEATHER PORTER: Bow what else do we have? ANDREW MCCAULEY: %ne other thing that's happening that's popping up is hashtags. Hashtags are relatively new on *acebook. 'till new and a lot o& people don't understand them" and emoticons" too. Bow" what some studies have recently suggested is that posts with emoticons actually receive ,C? higher interaction rates and have a ,:? higher like rate that ones that don't. HEATHER PORTER: How bi=arre. ANDREW MCCAULEY: Which is pretty interesting" so I personally don't like emoticons. HEATHER PORTER: 'ame. ANDREW MCCAULEY: I think they're )ust silly" but people are interacting with them" so" again" it's going to depend on your audience. I& you're a law &irm and you're trying to attract other lawyers to your &irm or that sort o& thing" emoticons may not work. HEATHER PORTER: .eah" I can't picture a lawyer putting a little smiley &ace on all o& his posts. ANDREW MCCAULEY: Bo" I can't either" but it's one o& those thingsH i& it's working &or some people it may work &or you. 2on't write it o&&" )ust measure it and i& it doesn't work then don't so it. Eut" that's emoticons and they're working. The other thing is hashtags" as well. ake sure i& you're using hashtags" you've got to use them properly. Bow" it's okay to put in some hashtags that are relevant to the topic. 2on't )ust make up a hashtag. I've seen sentences that are )ust hashtags. It'll be like Ithis Iis Ia Ipicture... it )ust becomes ridiculous" so i& you're using a hashtag" use one or two" three ma+imum. That's what I say" three ma+imum" but
make sure they are relevant to the post or the in&ormation that you're sharing. 2on't go overboard. HEATHER PORTER: .eah" and &or those o& you that are new to hashtags" it's )ust basically using a hash or the pound sign be&ore a work or a phrase and it becomes linkable so you can actually click on it in *acebook or Twitter or Instagram. Easically" when you click on it" it sorts every image or post o& people that are also using that same hashtag" so that's why it can get annoying &ast because i& you have a whole bunch o& random topics in one post" people are )ust not going to engage with the post because it's )ust too scatter &ire. 'o" be speci&ic. ANDREW MCCAULEY: 9+actly on that point. 5et me say one thing is that there was a recent edge rank 11 edge rank is the algorithm that they used to call the algorithm &or *acebook 11 there's a recent report where they did a study into how viral a post was when it had hashtags or not" and it &ound that posts with no hashtags were a lot more viral than those that had hashtags. HEATHER PORTER: Isn't that interesting. I think still people are kind o& 0uestioning hashtags. I think they're natural in the environment o& Instagram and Twitter much more than *acebook. ANDREW MCCAULEY: (ersonally" when you see a post with hashtags" what do you think? HEATHER PORTER: I &eel" I don't know" I &eel somehow it's impersonal in *acebook. I don't know ANDREW MCCAULEY: I see it as marketer" marketer" marketer. HEATHER PORTER: .eah. ANDREW MCCAULEY: .ou know" because" who's using hashtags? 'mart marketer. Bow" this is a generali=ation" so don't give me a whole bunch o& hate mail. 'mart marketers and people that are a little bit savvy" but the general population still doesn't get it and they see it as you being too cleaver &or them and they don't get it and don't like you. HEATHER PORTER: Bo" I like that you said that because the thing that people always &ail to communicate online when theyDre not having good sales is they're too )argonistic" like i& you're a lawyer or doctor. That's the )argon o& an internet marketer. %r" you know" a teenager. ANDREW MCCAULEY: The only way I use hashtags is &or research. Hardly any o& my posts anywhere on Twitter" you can check Twitter out
and *acebook" I don't actually use hashtags very much at all" unless I want to speci&ically tag something that I want to check later. I use it &or research" so i& I want to &ind I*acebook broken down or something like that" I'll go ahead and use that as a hashtag to &ind out something" but I don't use it a lot mysel& &or sending out in&ormation. HEATHER PORTER: .eah" so" guys" we'd love to hear your thoughts on this. Just come over to autopilotyourbusiness.com7podcasts and &ind episode number #$ and let us know what you think about using hashtags. We'd love to hear it. ANDREW MCCAULEY: .eah" so that's Ipodcast Iepisode I#$" right? HEATHER PORTER: .eah" e+actly. 3laughs4 ANDREW MCCAULEY: Alright" so I think that's some o& the big things I think are happening on social plat&orms as &ar as the way... HEATHER PORTER: I guess one thing I'd like to add into that as well is" in 5inkedIn" a lot o& times these days I'm getting a blast email &rom somebody that sends to all o& their 5inkedIn connections that says /come and recommend me" spend a couple o& minutes/. I think a key thing with that is )ust think eti0uette" and i& you want to start to build up your recommendations in 5inkedIn" go recommend and give testimonials on other people pro&iles &irst" and you'll o&ten &ind that they o&ten reciprocate rather than o&ten having to go out and do a blanket ask. It's a lot easier" &riendlier" none intrusive way o& getting re&errals. ANDREW MCCAULEY: Hey" do you know what? I'm going to challenge you to a little test" and I'm going to do the same thing" we'll both do the same thing on our pro&iles. When you get the ne+t couple o& people who do that" I want you to message back to them how many people actually responded to this. Just as a part o& the survey" tell them we're going to talk about some results about it" we're doing our own study. *ind out how many people actually respond to a blanket response like that. I'd love to know how that works &or people. HEATHER PORTER: I would love to know" as well" so consider it done. ANDREW MCCAULEY: Have you ever responded to one o& them? HEATHER PORTER: Bo. ANDREW MCCAULEY: I haven't" either. Is that )ust us? I don't know. HEATHER PORTER: I don't know.
ANDREW MCCAULEY: Eecause you and I have so much spare time to do that sort o& thing. 'o" okay" let's say that that's not the answer to do it. What's the best way to do it? HEATHER PORTER: 8ood 0uestion. %kay" so we'll &ind out. And" again" you guys let us know what you think. ANDREW MCCAULEY: I'll tell you what I think is the answer is to )ust go and do it &irst. 8o and o&&er someone a recommendation &irst and then i& they reciprocate" great" and i& they don't" they don't. HEATHER PORTER: 2on't worry about it. And one last point be&ore we move on. Kuestions. .ou had mentioned something about asking more 0uestions perhaps? ANDREW MCCAULEY: .eah" okay. 'o" once again you get those" in the old days it was make sure you ask 0uestions on your posts and that sort o& stu&&. Here's the latest &inding on that. .es" that is still very" very good" but ask the 0uestion at the end o& your post and not at the start. 'o" &or instance" i& you are asking a 0uestion like" /do you use hashtags?/" and then" because we've &ound that hashtags aren't working &or us and we'd like to know what your opinion would be" whether you use them &or Twitter" *acebook" or 5inkedIn. Bow" what these studies are &inding is that asking the 0uestion at the end leaves them with something to do rather than being broke up by a 0uestion and then in&ormation. HEATHER PORTER: akes sense to me because we're all so short with our attention" you know" by the end you... ANDREW MCCAULEY: .ou've &orgotten they asked you a 0uestion" that's right. HEATHER PORTER: .eah" e+actly. ANDREW MCCAULEY: There you go" that's )ust a little tip. Ask 0uestions at the end not at the start. This doesn't )ust mean *acebook" this is all across your di&&erent plat&orms where you can do that sort o& thing. HEATHER PORTER: Bice. 8ood one. ANDREW MCCAULEY: Bow" I've got a couple o& 0uestions &or you" because you being in deep with some website stu&& and I know you &ound out a &ew things recently about some o& what appears to be the coolest thing on the web which is not so cool anymore" and that is some o& those
lovely looking slider images on websites. Tell us about what you &ound out about that. HEATHER PORTER: .eah" I know" and i& you go to our website right now" you're going to see one on there" well depending on when you listen to this because we're getting rid o& ours" as well. 'o" the sliders are those charming big images that display on the homepage" generally speaking" o& a website that slide across the top o& your page and have di&&erent messages in them. Bow" these were great &or 0uite a while" and in &act they were all the trend" but as we're going into mobile devices an responsive web design to &it into tablets and phones" it's really di&&icult to use these because they take up the entire real estate or almost the whole top part o& your screen be&ore getting to the point. The other thing" too" is there's so many websites using them. 5ike you were saying be&ore" the trend with social media is all about using images and everyone's using them now so we're almost numb to it" same with sliders. 9veryone started to use sliders and thought it was a good idea" so o& course now we've gotten to saturation point where they're almost annoying" and it's been proven using heat maps and tracking on websites that people will )ust literally scroll straight past them and not even engage with them. ItDs almost like that old school bling1bling1bling graphic" here I am" you won" you won" animated thing. ANDREW MCCAULEY: .eah. I still see those. HEATHER PORTER: And those are not good either" by the way. Eut" when it comes to using sliders" start to navigate" or I guess" move away &rom using these on your website. 'tart to think in terms o& getting to the point &ast" like Andrew was saying in the post. I& you want" say instead o& asking a 0uestion" in this case )ust get to the point right up at the top and call to action o& your website &rom there. ANDREW MCCAULEY: What about" now you talk about those bling1bling" those old ads that said you won a million trillion dollars" and said click on this button in the ne+t three seconds. What about &lashy sort o& things like that" what's happening with those" are they out the door completely do you think? HEATHER PORTER: .eah. A couple o& things... again all the trend &or a while was designing websites in a program called *lash" which means it had a lot o& animations in it" so you'd have the &ancy intro where your logo comes in" and music" and )ust moving bits and pieces o& your site" and that actually" *lash doesn't even work on mobile devices. I& you go to somebodyDs website and it's build out o& *lash" it will not even come up on
i(hone" or Android" tablets" then it will not come up. It cannot display on those devices anymore. (eople are moving away &rom *lash" and a part o& that" as well" again" the &lashy bling1bling stu&& is )ust annoying to the user" so on the point o& that you can still have animation in your website such as sliders and moving bit in your widgets" or sidebars" or certain parts to your pages" but please use them sparingly because they detract &rom the good in&ormation that's on your website and they can annoy somebody and the person might )ust click o&&. ANDREW MCCAULEY: .eah" cra=y. %nce Apple decided to say no to *lash" none o& the devices supported it" I think *lash died in the backside pretty 0uick. HEATHER PORTER: (retty 0uickly" and we've been doing 0uite a &ew website conversions &rom *lash to Word(ress as a result because it's not working. ANDREW MCCAULEY: Bow" talking o& died in the backside" I know we're coming to the end o& our podcast" there's one thing that I do want to bring up and that was &rom a customer recently they said they wanted to have a speci&ic image because they wanted to show people how to download a &ile. It was something that happened &ive years ago I guess. .ou want to talk about some o& those things have changed. HEATHER PORTER: .eah" so there's a couple o& things with that. I& you are o&&ering a download on your website" whether it's a brochure or eEook" whether it's )ust on your website or linked &rom your email" nowadays you do not have to have download Adobe Acrobat. 5ike you said" &ive years ago it used to be all over the place. It would say" to download this .pd&" download Adobe Acrobat &irst i& you can't see it. .ou don't need that anymore because pretty much every computer that's coming out nowadays opens .pd&s" and mobile devices. It's all built in. 'o" you do not have to have download Adobe Acrobat &irst in order to download this document. 2on't worry about that. ANDREW MCCAULEY: .eah. I saw a site the other day that had that and I thought" my 8od" that's so old. HEATHER PORTER: 'o old. The rule o& thumb is this6 when you have a .pd& icon on your site or )ust an image or your eEook or report" the cover o& it that's actually linked to your download" you can still say to download this right click on the image below and then hit save1as to your hard drive or place on your computer. That's actually starting to go out o& &ashion" as well" because most people are )ust savvy to the point it says download
below and they see an image or an icon o& a .pd&" and they )ust know to click on it and know what to do" but i& you )ust want to be e+tra sa&e you can say still to download right1click below" right1click" save as. And one more point about that" )ust so you guys know this" your browser depending on i& you're using !hrome" or *ire*o+" or 9+plorer" your browser engages with those downloads di&&erently. Bot only does each browser engage di&&erently" but you can actually without you knowing do setting inside your browser on how to engage with that download. What do I mean by that? 'ome browsers will automatically" when you click on the icon" download it into some random &older where you won't even know where it goes to" some will open it up in a di&&erent tab as actually a web page and then you have to work out how to click &ile and save as &rom there. It is so varied and so di&&erent that" this brings me to my last point o& this is" in your emails" i& you're ever including a .pd& document or some sort o& download" never link straight to that &ile &rom within your email. .ou must link to a webpage &irst. 'o link to a webpage to where then the opportunity to download the &ile is because i& you do it in your email" a lot o& people will click on it and their weird browser will do something weird with the &ile" then they can't even &igure out where it went. They can't even work out how to download it. Just have it on a webpage instead and do the whole right click and save as i& you really want to be e+tra" you know" laymenDs about it. ANDREW MCCAULEY: Bow i& someone wants to see this in action" A.E guide would be a good place to go" would that be right? HEATHER PORTER: .eah" absolutely. I& you go to A.Eguide and you can )ust give us our details you're going to be taken to a thank you page where on that page is an opportunity to download the &ile and yes it's on a webpage and not in an email. ANDREW MCCAULEY: www.aybguide.com. .ou will get the download and see how that all works. .ou won't see a .pd& download button to download Adobe Acrobat on that page" we promise. HEATHER PORTER: .ou won't. And one more 0uick thing be&ore we do wrap up" I said earlier I wanted to say a couple things more about browsers so I think IDll share that really 0uick. Bow" here's a tool that we absolutely love and use in our business" and you may or may not need it as )ust a website owner" but you know" some o& you might be interested in it. It's called browserstack.com. What it allows you to do is basically enter a L@5 o& your choice" o& any website whether it's your or whomever's" and you can see it in any browser" di&&erent browser version" you can see it on i(hones" you can see it on tablets" it's a really cool
website that allows you to see what your website looks like in multiple settings. It's ama=ing. 'o" what's cool about that is i& you have your website now and it's kind o& getting dated and you're thinking" /I don't actually have an i(hone or i(ad/ but you want to see what users are seeing" you can check it out in browserstack.com. There's loads o& other browser checkers out there. It's a great way to start. And" I guess" one rule o& thumb is" like I said earlier" all you need to do is have a website that looks good in I9> and above" more recent versions o& *ire*o+" !hrome" and 'a&ari" and &or those o& you that are really picky there's a browser out there called %pera" and yes browserstack allows you to test in %pera" as well. ANDREW MCCAULEY: I was going to say" there's a lot o& people out there who get their websites done" they may got on 9lance or one o& those other outsourcing sites" and they'll get it done by someone who does it really cheap and that's all great" but that's an awesome tool to see i& the people who are doing your website" i& you've got a new website created even" check your website in there and see what it looks like" and that way you can say" you know what" r. 'mith who's )ust built my website" this doesn't work in !hrome or it doesn't work on I9>" so please &i+ it up. It's a great way )ust to check people's work" I love it. HEATHER PORTER: And it is" itDs how we use it because we want to make sure our team is doing good work. ANDREW MCCAULEY: Awesome" now I think we've got a shoutout &rom somebody. HEATHER PORTER: We do" we do. 5ove this. %kay" so this is a huge shoutout to 'hane 'ams in the 'tates" &rom !oach+o.com" which is the &ootball coachesD network. Bow" 'hane wrote in and this is what he said. I am so glad I &ound your podcasts. .ou and Andrew are the best on the web. (eriod. Eetter than (at *lynn" better than 39%&ire4" whatever. Those guys are awesome" but you guys speak to the real internet marketers" not )ust the people starting out trying to snag a&&iliate links. I learn something every week with you guys. Wow" 'hane" thank you so much &or doing that and saying that! ANDREW MCCAULEY: Awesome" yeah. Thank you! That's really cool. !oach+o.com" go and check it out" the &ootball coaches network. I& you are an American &ootball coach" you should check that out. He's also got his own podcast" too" so check it out. 5ove to go and see what he's got showing on his website. Thank you very much.
HEATHER PORTER: And" &or those o& you listening" we'd love to hear what you think as well" so pop on by autopilotyourbusiness.com7podcasts and leave us a comment or a review on iTunes or )ust &lick us a little email there &rom the contact page on our website. We answer them" both o& us" ourselves" and we'd love to hear what you have to say and what you think. ANDREW MCCAULEY: Alright" H" hope&ully you have a good weekend. I know it's getting warm there in 'ydney town. HEATHER PORTER: Gery hot" yeah. ANDREW MCCAULEY: 'omehow I'm coming into winter" so we're changing seasons" and I look &orward to doing out ne+t podcast. HEATHER PORTER: e too!
ANDREW MCCAULEY: Alright" everybody. HEATHER PORTER: Thanks" Andrew! Thanks" guys! ANDREW MCCAULEY: Take everybody. 'ee you later.

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ANDREW MCCAULEY: In today's podcast we are talking about things that are changing.

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