How Social Media Can Change You and Your Ministry Nate Fietzer . Pathways Church-Appleton natefietzer@gmail.com .

@natefietzer Introduction Today we are going to start with some social media basics then talk about the top networks in 2013 and mo e into which networks are predicted to be the top networks in 201!. "inally we will take a look into the number one network of 201! and how you can utilize it to change you and your ministry. Social Media - What is it? Any online technology or practice that people use to share content, opinions, experiences and media. Its your digital voice. Social media is the # activity on the !e"# $%& o' (eneration ) *+he under ,- cro!d. is part o' a social net!or/. In 200# $% of internet users utilized social media. In 2012 that &umped to '$%. ()*+ &ump and it will continue to grow as the internet continues to grow. "acebook has more than 1 billion users in ,0 languages. Twitter has more than 2#0 -illion users in 2' languages. Think there.s a (ar est/ There are numbers of people that will ne er step into a 0hurch and are looking for 1iblical understanding and searching for *od online. Is social media a 'ad? 0o, the plat'orms may change "ut the concept is not going to change . 1xamples o' older social media guest"oo/s, online polls, )ahoo ans!ers, MySpace etc 2ocial media has re olutionized the way we communicate with each other on a personal and professional le el and it has pro ided us with opportunities to connect with people around the world.

2ive reasons to use social media 1. 3eep in touch !ith 'amily and 'riends. 2talk your kids families 3 1ring it up in church 4. 0e!s5 Staying up to date "o4 11 3 Twitter 3 "acebook 3 5olice In 200$ Twitter was the first on the scene 6 7ews of a plane landing in the (udson 8i er is broadcast to the world not by a &ournalist but by a regular citizen on Twitter. 9 sign of how the world recei es and deli ers news now. :ast three we are going to be talking a little bit more in depth about today. ,. Wor/ related research 6. 7ersonal research 8. 9olla"oration !ith others +op , Social Media 0et!or/s in 4- , # 2ace"oo/ #4 +!itter ;hy/ 5oll room 5ersonal < 0hurch

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#, Instagram

=ne common 3 >isuals 3 5hotos? *raphics and >ideos becoming more popular 3 ;e are busy 3 we don.t ha e time to read books 3 oicemail 3 It is no longer 3 @I22 6 @eep it simple stupid it is now @eep it short stupid. ;hen we look at the clock we don.t check and see what time it is we look to see how much time we ha e left 3 8eggie Aoiner In 4- 6, it:s predicted the +op , Social Media 0et!or/s !ill "e # +!itter ; ;hy/ 2hort blubs and photos. Bemographical change ,'C -illion Tweets sent each day a erages to $100 Tweets sent e ery 2+0=7B Twitter has been picked up by young people. 11 million people put facebook down and picked up Twitter. 3 1y Times 1usiness #4 (oogle < - ;hy/ *oogle continue to wrap products around *oogleD 6 (angouts? *oogle 7ow? *mail 666 "uture Bri e and other apps. #, 2ace"oo/ ; ;hy/ 1ecause of demographic change 3 -assi eness of the network 3 = erwhelming E. :ike it simple. =f all the minutes spent on the internet 6 1#.'% are spent on "acebook.

:et take a look at these networks a little closer to see why they are predicted to be the Top 3. (ro!th Among the top , social net!or/s +!itter - 66& Growth - Twitter is currently the fastest growing social networking service. (oogle< - ,,& 2ace"oo/ - 4,& (ro!th Monthly Active users 2ace"oo/ - . 8 =illion (oogle< - ,8$ Million +!itter - 4 8 Million 6 9ore Social Media +ips . I0>1S+ in your audience 8espect your following by responding to Fuestions? e en if you donGt know the answers. 4. 9onsider +IMI0( is essential 2pace out updates so you donGt HcrowdG a platform I always try to offer something new. ,. =eing a ?@AAI+) 7BS+1C is "est. ;hen it comes to your content? less is always more 6 Fuality content will see you far. :ink out. 6. +CA0S7AC109) is paramount. ;rite? tweet and photograph from the heart of your ministry. BonGt fall into the trap of thinking you are bigger than you are. 2o with Twitter being predicted to being the J1 7etwork in 201! let.s take a little time to talk about the network itself and how to use it. KK5ro ide opportunity for e eryone to sign up for an account if they don.t already ha e one. KK ;hile people are creating accounts let.s ha e some fun with tri ia. What 'amous sports player !hile the +!itter =ird named a'ter? Aarry =ird ; =oston 9eltics *announced 2e" 4D, 4- 4. 0ame one o' the 'ounders o' +!itter - +!itter !as created in March 4--% "y Eac/ Forsey, 1van Williams, =iG Stone and 0oah (lass

Fid you /no! in 4- , t!itter launched a music app called +!itter Music !hich shares the top artists in di''erent genres "ased o'' +!eets - https5HHmusic.t!itter.comH + eryone ha e an account/ *ood. 1ecause there are people in this room that are new to Twitter most likely let.s talk for a &ust a few seconds about the Twitter :ingo.

+!eet ; The public post that is 140 characters or less 2ollo!ing ; the basic networking action where you choose to follow tweets from a specific user

2ollo!ers ; those who choose to follow your tweets Cet!eet ; sharing another users single tweet to your followers IMention ; (style with the ! symbol" citing a specific user in a tweet that automatically links to their account

#Jashtag ; (style with the # symbol" use to mark a phrase that will allow for marketing or searching

Aists ; $ custom group of peoples tweets that you select to rea separate from your general fee of all of your followers

Firect Message ; private message to only someone that follows you

, 3ey 0otes a"out =irds *+!itter. =irds don:t 'ly the day they are "orn. Success on +!itter isn:t instant % It takes time to build your network. Bon.t get discouraged if after a week you only ha e 10 followers. 0o"ody li/es a "ird that t!eets non-stop ; Fon:t over do it or you !ill "e un'ollo!ed. - Bon.t tweet e ery 30 seconds especially about your church. It gets annoying and you will be unfollowed. 7othing worse than your phone buzzing e ery other second. =irds li/e "ird 'eed - We only reap !hat !e so 6 so if you want to benefit from something you first ha e to sow something of alue. 2hare blog posts you write 3 share articles that you stumble upon 3 share photos of something you made 3 etc What does success loo/ li/e on +!itter? To me it is & Feveloping a net!or/ o' 'riends and acKuaintances in !hich you colla"orate and share ideas openly. Is there a +!itter 'ormula 'or success? % 7o? e ery industry? church? demographic is different but there are a few things I recommend. (ere are my recommendations

2ind people !ho have similar interests as you and engage in conversation !ith them. *See +op -- #3idMin Aist. 7ost a minimum o' t!ice a day. What /ind o' things should you t!eet? Share a scripture? Share a !ord o' encouragement 9ongratulate someone on a li'e event +!eet a"out an upcoming ministry event +!eet something that !as said in a recent message you heard. As/ a Kuestion? Share a lin/ to a !e"site that you really 'ound in'ormative. Share a 'unny video you 'ound online +!eet 'acts a"out an upcoming holiday. +han/ a ministry volunteer pu"lically +!eet a picture 'rom your inside your ministry. *"ac/stage, prepping, etc. B''er to pray 'or your 'ollo!ers *as/ them to FM reKuests. Share in'ormation a"out !hat !as taught in your ministry over the !ee/end Cespond to others on +!itter.

Cet!eet things you enLoyed 3 8T Fuotes? facts? articles? and photos. If you think it will be a alue to someone else retweet it. 2BAABW and 10(A(1 !ith - 01W 7eople 1A9J W113 !se Hashtags (ashtags turn topics and phrases into clickable links Lie Jkidmin Jthesource JptminM 3'% of 2uper 1owl 9ds included hastags isually displayed. )p from 31% in 2012. 9lso only ,% integrated "acebook )8:2 @ey things to know about hashtags though 0apitalization doesnGt matter (ashtags must be all one word Bo not o er do hashtags 6 use them sparingly. 8esearch your hashtag before you use it.

Tricks and Tips If you ha e something that you really want to share with the masses you will ha e a 124 higher chance if you include 8T in your tweet. 9 234 higher chance if you spell out the word 8etweet. 9lso? Tweets with links get 24 more engagement that those without. :ast but not least? use the "a orite button. It lets people know you liked their content.

N"# $" 7ow that you ha e an understanding of social media and how you can use it you ha e the opportunity to use social media to change your life and your ministry. Interact with users online 3 *et feedback 3 *i e feedback 2ee what other people are doing in their ministry. 0reate dialog with them. 5ick their brain and maybe do the same thing at your church or e en make it better. )se Twitter to research stuff. 8emember to use keywords or hashtags. 2hare what.s happening at your church. 2how how e4citing and fun your church is. Bon.t be annoying. 9s Tommy 0lifford would say N*entle pressure relentlessly appliedN. 8esearch people 3 find out what they do and the e4periences they ha e had. :earn from them.

2ourcesO httpO<<techcrunch.com<2013<12<30<pew6social6networking< httpO<<www.eelanmedia.com<the6awesome6growth6of6social6media620136statistics< httpO<<www.&effbullas.com<2013<0$<20<126awesome6social6media6facts6and6statistics6for6 2013<JA>mt;ecBt"==P(bw.$$ httpO<<www.socialmediatoday.com< httpO<<www.mediabistro.com<social6media< httpO<<www.$0loulds.com<fieldguide The 201! Top 100 @idmin Tweeters httpO<<www.natefietzer.com<top100kidmin<

How Social Media Can Change You and Your Ministry

Nate Fietzer . Pathways Church-Appleton natefietzer@gmail.com . @natefietzer

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