December 2013

Vol. 30 | Issue 11

FEATURE

What Trends May Come in 2014

Big Data, open access (OA), and the Internet of Things: Blossom predicts that Microsofts 2013 missteps will offer opportunities for Google and Apple. MOOCs may lead to the end of the traditional school year calendar, according to Cairns. Kaufman sees more OA group efforts such as CHORUS and SHARE in the coming year. Sabosik cites Business Insiders prediction that 100 million

Massana
by DONOVAN GRIFFIN

here were plenty of newsworthy events in 2013, from acquisitions (Elsevier acquired Kno vel, Swets acquired JSTOR ebooks), to ebooks (Ingram added an ebook lending model to MyiLibrary, Apple was tried for ebook price xing), to MOOCs (institutions such as edX and Coursera offered topics inclu ding 21st Century American Foreign Policy, Introduction to Computer Science, and Embedded Systems: Shape the World). Tablet computers and apps gained in popularity, while previously favored devices such as Black Berry found their customer bases declining. So whats likely to make headlines in 2014? Industry professionals John Blossom, Michael Cairns, Roy Kaufman, and Pat Sabosik offer their insights about the cloud, massive open online courses (MOOCs),

Opening Innovatives Black Box

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Although Kim Massana was an outsider to Innovative Interfaces (originally Innovative Interfaces, Inc., aka III) when he started as CEO in August 2012, he was no stranger to libraries or enterprise systems. Before coming to Innovative, Massana never directly worked with integrated library systemsIIIs bread and butterbut his stint as president of Elite (a Thomson Reuters company) honed his skill with enterprise resource planning (ERP). And in a prior role at Thomson Reuters, he worked closely with
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wearable devices will be available in 2014. For more of their insights, turn to page 32.

MOREINSIDE
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Monty Hyams Secrets of the Secret Court

The Library of the Future

Peter Morvilles Vision of Inspiration Architecture
by MARYDEE OJALA

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Comfort Food Databases

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Don Wynns

Data Breach

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P eter Morville has a vision of the future for libraries. It involves architecture, but not in the sense of grand edices designed to house physical collections. Hes thinking more in terms of websites and the digital presence of libraries that contribute to the culture that libraries wish to create. He calls his For the latest conference coverage, turn to page 16.

vision Inspiration Architecture. He articulated his vision during keynote speeches rst at Internet Librarian International in London and then at Internet Librarian in Monterey, Calif., both of which were held in October 2013. Morvilles chosen profession is information architecture, a eld
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Massana
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Westlaw in Europe, which serves both academic and law libraries. So when I came to Innovative I thought it was a nice combination of my days with libraries and also the software background I had at Elite, because in a way, the library systems that were working with here are like ERP for libraries, says Massana. Im really enjoying the space, and I have to say that the clients, our partners, the whole ecosystem, everyone has been very open and forthcoming, so Im really glad I joined.

I like about these private equity groups: that the management team is the one running the company on a day-to-day basis. He says HGGC and JMI arent the type to shortchange a company by buying and selling quickly. The private equity companies arent there to make a quick buck, according to Massana, and they want to grow the company and be here for the long term.

materials accessible to patrons via the internet. For in-house electronic holdings, Innovatives Electronic Resource Management helps control a librarys e-resources.

Our philosophy is that we want to invest heavily in the library space. We think that the library space is very healthy.
But the biggest announcement, set for release in 2014, is Sierra 2.0, which Massana says the company plans to debut at the ALA Midwinter meeting in Philadelphia in January 2014.

the areas where it has traditionally been strong (North America, New Zealand, Europe, and the Middle East), he sees greater room for expansion in places such as Asia, Latin America, and Africa.

Growing Pains
Every transition takes time, according to Massana. But his tenure hasnt exactly been marked as a period of quiet settling in. The CEO acknowledged that a certain amount of nessing is required to make things run well when one is newly in charge of an established company. You have to invest in [transitions], and you have to over-communicate, and you have to bring everybody along in that transition, he says. And hes made some moves that might not have own with the previous owner. When Innovatives sister company, SkyRiver Technology Solutions, led suit against OCLC (Online Computer Library Center) for alleged monopoly and anti-competitive business practices in 2010, it drew the company into what could have been an extended and expensive legal marathon. In March 2013, Innovative withdrew the lawsuit and absorbed SkyRiver into its own organization. At an IUG meeting in San Francisco in May, Massana spoke to users about the lawsuit withdrawal and absorption of SkyRiver, saying he didnt

Automated Library Services

In the 1980s, Innovative made its mark on libraries by launching one of the rst commercial integrated library systems (ILSs). It followed this up with two popular programs in the 1990s: INN-Reach, which facilitated libraries in resource sharing, and Millennium, an updated ILS many libraries still use today. In 2011, the company launched Sierra Services Platform, its most advanced ILS to date. Sierras features are designed to reect its place in the modern library, letting its users deploy the system locally, by way of the cloud, or as a SaaS product. Although some libraries updated from Millennium to Sierra, the new system brought in plenty of rsttime users; more than 450 library systemscomprising about 1,400 individual librarieshave adopted Sierra as of July 2013. But its not just the rapid adoption rate of Sierra that interests Innovatives CEO. Our priority is to continue to dene Sierra as the most successful ILS program in the market, says Massana. [And to] make sure we develop many more partnerships with our players, and on that front we expect our clients to help us dene what partnerships they want in place, because at the end of the day, were in business for our clients. In addition, while Innovative continues to optimize Millennium and Sierra, it produces other tools designed to coexist with ILS in libraries. For libraries that want to improve resource allocation and simplify collection management, Innovative offers Decision Center, a program that lets users access tools to make library workflow more effective. On the digital front, III offers Content Pro, a digital asset management system that makes archives, special collections, and other digital

The New Guard

Massana comes in at the end of an era for Innovative. The company, which was founded in 1978 by Jerry Kline, Steve Silberstein, and Lachmann Sippy, grew from a small operation in Klines spare bedroom to a mainstay in the library automation industry for its library integration services. After buying out his co-founders, Kline maintained sole control of the company until 2012, when private equity rms Huntsman Gay Global Capital (now HGGC) and JMI Equity (now JMI) bought a substantial portion of Innovative, as well as SkyRiver Technology Solutions, another company owned by Kline.

On the Road
Massana isnt just giving lip service to client connectivityhes often out on the front lines himself. Innovative has a presence in 52 countries, and Massana believes its important to make a play for the ones that arent close to their headquarters in Emeryville, Calif. We are the No. 1 player in the U.S., says Massana. And were the No. 1 player in some of these other markets, but we think we can become the No. 1 in a signicant amount of these other countries. To illustrate his commitment to Innovatives international users, Mas sana has traveled a lot lately. In the past 6 months, the CEO has been to Hong Kong and London to address local Innovative Users Groups (IUGs), visited Dublin to help open Innovatives new European facility and da ta center, and ventured to Noida, India, to attend the opening of Innovatives new service and support center. The international move is part of a concerted effort to change the underpinning philosophy of Innovative. We want to go from a successful U.S. company that exports its products internationally to being a truly global company, says Massana. The CEO adds that although Innovative is committed to Kim Massana

Our priority is to continue to dene Sierra as the most successful ILS program in the market.
Kline maintained a stake in both companies and served as chairman of the board of directors until he was bought out entirely by the two equity rms in January 2013. For the rst time since it began, Innovative is moving forward without any of its original founders. And Massana is stepping in. Massana makes no bones about who runs the show: I report to a board, which has private equity [representatives] and an independent director and obviously we have board meetings and decisions, says Massana. But I am the CEO and I run the company from day to day and make the decisions and thats what

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believe the library community liked OCLC and Innovative settling their differences in court and that the company is committed to seeing Sky River continue to compete head-tohead with OCLC. We wanted SkyRiver to have the full support and resources of Innovative, and more importantly, the full sales channel. And also I think that clients were a little confused about why these were two different companies, Massana says. So to give both more access and more reach and credibility, we decided to put [them] together.

Blogging With IIIs CEO

n order to better connect with his clients, Innovative CEO Kim Massana regularly writes for the companys CEO INN-Sights blog (blog.iii.com). Here are some excerpts from past posts. Adoption of Sierra Is Accelerating (July 25, 2013; blog.iii.com/adoption-sierra-accelerating) As some of you may have seen, we issued a news release last week on the record success of the Sierra Library Services Platform, noting that the number of new library systems choosing Sierra so far this year has already surpassed the total number of new library systems added in all of 2012. This is saying something when you consider that over a year ago library technology guru Marshall Breeding called the interest generated by Sierra remarkable and unprecedented. As of July 1, 2013 more than 450 library systems, accounting for nearly 1,400 libraries worldwide, have chosen Sierra, solidifying Innovatives position as the global market leader in library technology. Bringing the Future Home to Innovative (Oct. 8, 2013; blog.iii.com/bringing-future-home-innovative) In my last post, titled Active Listening, I talked about how important it is for all of us at Innovative to

be listening to our customers, as well as being actively engaged with the library community. But its one thing to be listening to concerns and ideas of librarians, and another thing entirely to be anticipating them. Thats where our newest (and youngest) director, Joe Murphy, comes in. Joe, who started with us in September, has by far the coolest title in the companyhe is officially Director, Library Futures. Empowering Change (Sept. 3, 2013; blog.iii.com/empowering-change) Last week was my first anniversary at Innovative and an occasion for looking back on my first year at the company, as well as the path forward. I knew quite a bit about law libraries when I came to the company in August of 2012 based on my prior experience, but my overall knowledge of the library community has deepened substantially since then. From funding cutbacks in the public sector to changing roles for librarians in the increasingly online and wired world of academic libraries, librarians are being challenged to be more efficient, relevant and in-tune with changing cultural norms. In the midst of all of this change its clear that technology will be playing a critical role in defining libraries today and into the future.

Inside the Box

In years past, IIIs products have had a reputation for being a black boxa product that can be measured in terms of what can be put in and taken out of it, but not whats going on inside. Famously, or for some users, infamously, the older ILS Millennium was considered to be a black box product. We want to change that perception radically with Sierra, and we want to make sure that our systems are open and can communicate with any other systems that the library would have, whether it is ERPs or CRMs [customer relationship management] or business intelligence, or any other system out there that wed want to communicate and exchange information with, says Massana, noting that Innovative has invested heavily in APIs, offered its new agship program Sierra as an open SQL database, and opened itself up to the greater library ecosystem. As evidence that Innovative is more collaboration-oriented than before, Massana points out that Innovative now has expanded partnerships with EBSCO Information Services, Over Drive, 3M, and Bowker. I think this is a big change from the prior Innovative, which, again, was a very successful company, with many successful products like Millennium, but [it] was a little bit inward-looking and less open to what is going into the ecosystem, he says. IIIs change from black box to open book is something Massana has strongly advocated in his rst year, seeing the move as a way to be perceived more favorably by clients. Although this constitutes a serious shift in design and implementation

philosophy, Massana isnt worried about changing too much too fast. [S]uccess brings success, and if you look back to the success were having with Sierra, its much easier to bring people along with you on a change when things are going well, he says.

CEO Blog
Its not just Innovatives products that Massana wants to make more visible and available. In an effort to keep up with clients and make the head of the company more accessible, Massana has been blogging. Since June 2013 he has written several times a month on Innovatives CEO INN-Sights blog, detailing trips, talking about new hires, and sharing his vision with clients who might be curious about the company that made their ILS. I was traveling a lot to see clients, and they were hungry for news about Innovative. I thought, I really enjoy visiting clients, but we do have 1,500 of them, says Massana. He says he wanted clients to get his personal view, and a blog was the most technologically efcient method to deliver it. Ive been surprised by how many comments Ive gotten back from

clients. So now I try to force myself to write a new blog [post] every week, every 10 days. The good news is that we have plenty of things going on, so there are always things to write about, he says. But hes just as vulnerable to the same blogging pitfalls that can snare us all: I just have to have the discipline to write it on a regular basis, says Massana.

Innovatives Top Spots

Besides international expansions and hiring, Massana has brought on a host of new faces at the top level. He says it is part of his strategic philosophy. I think that the place where I can add more value at the company is making sure that I have the right team in place. I think that weve created a very strong team at Innovative. The CEO has brought together a handpicked, multicultural team to represent and develop the company, and he often details their hiring on his blog. Partly because of the inux of private equity funds, Innovative has brought on several new

people: Doug Kaplan as VP of global alliances and partnerships, who has experience with Asian tech companies and markets; Hilary Newman for the newly created position of senior VP of library solutions, who earned an M.L.S. before coming up at Innovative; and Joe Murphy as director of library futures, who runs a popular blog and Twitter feed about library technology trends. In a period of uncertainty about the future of libraries, Massana makes it clear that he wants Innovative and libraries around for the long haul. Our philosophy is that we want to invest heavily in the library space. We think that the library space is very healthy, and we think that libraries with all the new technologies, especially in the transition from print to electronic, will need a technology partner and this is who we want to be, says Massana. So here at Innovative we want to be an intersection of library and technology and in that role we believe we are adding value to our clients.

Donovan Grifn is the assistant editor of Information Today. Send your comments about this article to itletters@infotoday.com.

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