Program Name: Semester: Course Title:

MBA 2yrs Full Time III Strategic Management

Program Code: Course Type/Code: Contact Hours:

02 Common/MBA 2301 40

Objectives of Course: The basic objective of this course are to integrate the skills and knowledge you have acquired from you previous course work and to develop a general management perspective, i.e. the capacity to view the firm in its totality and in the context of its environment. Our perspective in this course would be of a General Manager, thinking Strategically. We shall study the problems and challenges confronted by General Manger and identify the skills need by him / her to function effectively as a Strategist, Organization Builder and Change Agent. While the course will deal with important theoretical perspectives and analytical approaches, the principal focus of the course is to understand the nuances of Strategy Making and Implementation. Content: PART I: STRATEGIC INPUTS Introduction to Strategic Management and Concepts Strategic Intent - Vision - Mission - Goals - Objective External Environment Analysis - PEST Industry Analysis - Porters five forces - GE 9 cell Internal Environment Analysis - Core Competencies - Value Chain Analysis - BCG Matrix PART II: FORMULATION AND IMPLEMENTATION OF STRATEGIC ACTIONS Cost leadership, Differentiation, Focus strategies - Competitive Dynamics Functional Strategies Organic Growth

 Inorganic Growth Strategies for Going Global Vertical Integration and Diversification Strategies for Emerging , Growing, Mature and Declining Industries Implementation of Strategies

Text Book: 1. Hitt Ireland Hoskisson Manikutty, Strategic Management A South Asian perspective, Cengage Learning 9th edition. Reference Book: 1. Dr. Charles W. L. Hill, Gareth R. Jones, and Strategic Management: An Integrated approach, Cengage Learning, 2008.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Marketing Research

Program Code:

02

Course Type/Code: Marketing/MBA 2302 Contact Hours: 40

Objectives of Course: Marketing Research is one of the specialized domains of marketing discipline which proliferates the idea among student and teacher pertaining to various concepts, tools and techniques which is adopted to arrive at a particular decision based on validation of facts and figures. Content: Introduction Early Phases of Marketing Research - Classifying Marketing Research - Understanding Process of Marketing Research - The Role of Marketing Research in MIS and DSS - Ethics in Marketing Research Defining the Marketing Research Problem and Developing an Approach - The Process of Defining the Problem and Developing an Approach - Environmental Context of the Problem - Management Decision Problem and marketing research problem - Components of the Approach - Hypothesis Research Design Scaling - Research Design - Exploratory Design: Secondary Data - Exploratory Research Design: Qualitative Research - Descriptive Research Design: Survey and Observation - Causal Research Design : Experimentation - Fundamentals of Scales and its Measurement Data Collection, Preparation, Analysis and Reporting - Frequency Distribution, Cross Tabulation and Hypothesis Testing - Ethical Issues in Data Collection Tests to be Covered - t-test and z test - ANOVA - Chi-square - Correlation, Regression and Multiple Regression - Advanced data analysis will include : Factor Analysis, Cluster Analysis, and MDS

Text Book: 1. Marketing Research An Applied Orientation, Naresh Malhotra, Prentice Hall India, References Books: 1. Aaker Day, and Kumar, Marketing Research, John Wiley & Sons. 2. Zikmund, Business Research Methods, Thomson Asia. 3. Sudman and Blair, Marketing Research A Problem Solving Approach, McGraw-Hill International. 4. Parusuraman, Grewal, Marketing Research & Krishnan, Biztantia. 5. G.C. Beri, Marketing Research TATA Mc Graw Hill. 6. S. Shajahan, Marketing Research, Mc million. 7. Rajendra Nargundkar, Marketing Research, Tata Mc Graw Hill. 8. Debashis Pat, Marketing Research, Universities Press. 9. Hair, Bush, Ortinau, Marketing Research, Tata Mc Graw Hill.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Advertisement & Sales Promotion

Program Code:

02

Course Type/Code: Marketing/MBA2303 Contact Hours: 40

Objectives of Course: Today, the term advertising includes not only traditional advertisi ng (print, radio & TV Commercials), but also sales promotions, digital and social media marketing, direct marketing, events, etc. It has found its way into our movies, onto our clothes and into our facebook, myspace, twitter, and blogs. But alone Advertisement do not suffice the purpose when it comes to boosting up the sales and so with advertisements organizations also use various techniques and strategies to boost and promote the sales. The course will execute with interactive learning and strategic orientation towards the concepts discussed with following objectives: Acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising programme. It will also help them to determine how insight and knowledge of the consumer provides critical input to the design of advertising. To learn about Sales Promotion and different facets of it. To understand the role of sales person in making the Sales Promotion activity a successful Marketing Aspect. Enrich the knowledge of students on the regulatory and legal framework of Promotions and would also focus on techniques to measure the effectiveness of the Sales Promotion campaigns. Content: ADVERTISEMENT Introduction to Advertising Fundamentals of Advertising Categories of Advertising Advertising Styles Campaign Planning Creativity in Advertising Ethics and Issues in Advertising Advertising as Career Advertising as Business

SALES PROMOTION Introduction to Sales Promotion Sales Promotion-Types and Purpose Sales Promotion Process and Role of Salesperson Unconventional Promotional Media Promotion Objectives & Budget Determination Measuring the effectiveness of Sales promotion Sales Promotion Techniques Presenting Promotion Ideas The Legal and Ethical Environment of Promotions Integrated Marketing Communication Text Books: 1. Advertising Management Concepts and Cases, Manendra Mohan, Tata McGraw-Hill. 2. Contemporary Advertising, William Arens, Tata McGraw-Hill. 3. Advertising & Promotions-An IMC Perspective, Kruti Shah, Alan DSouza, McGraw-Hill. 4. Advertising and Sales Promotion Management (Modern Indian Scenario), Prof. Ritwik Haldar, Himalaya Publishing. Reference Books: 1. Advertising: Principles and Practice, William D. Wells John Burnett Sandra Moriarty, Pearson Education India. 2. Creative Advertising, Drewniany Bonnie L, Wadsworth January Edition.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Brand Management

Program Code:

02

Course Type/Code: Marketing/MBA 2304 Contact Hours: 40

Objectives of Course: The Prime Objective of this subject is to make the students aware about the significance of a Brand and the creative ways in which it is built. Brand Management happens to be one of the most rewarding yet painstaking parts of Marketing Technique. This subject deals with the ins and outs of the same. Content: Brands and Brand Management - Can Everything be Branded - Branding Challenges and Opportunities - The Brand Equity Concept - Strategic Brand Management Process Customer Based Brand Equity - Brand Knowledge - Sources of Brand Equity - The Four Steps of Brand Building - Creating Customer Value Brand Positioning - Identifying and Establishing Brand Positioning - Positioning Guidelines - Defining and Establishing Brand Mantras - Internal Branding - Brand Audits Choosing Brand Elements to Build Brand Equity - Criteria for choosing Brand Elements - Putting it all together Designing Marketing Programs to Build Brand Equity - New Perspectives on Marketing - Product, Pricing and Channel Strategy Leveraging Secondary Brand Associations to Build Brand Equity - Conceptualizing the Leveraging Process - Co-branding - Licensing - Celebrity Endorsement

 Developing a Brand Equity Measurement and Management System Measuring Sources of Brand Equity - Qualitative Research Techniques - Quantitative Research Techniques - Models of Consumer Based Brand Equity Measuring Outcomes of Brand Equity Designing and implementing Branding Strategies - Brand Architecture Introducing and naming New Products and brand extensions Managing Brands Over Time, Geographic Boundaries and Market Segments Closing Observations

Text Book: 1. Kevin Keller M G Parameswaran and Issac Jacob, Strategic Brand Management, Pearson Education. Reference Books: 1. Harsh V Verma, Brand Management text and cases, Excel Books. 2. Paul Temporal, Advanced Brand Management, managing brand in a changing world, John Wiley & Sons Inc. 3. Saurabh Aggarwal, Brand Management, A theoretical and practical approach, Global India Publications Pvt Ltd.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Training and Development

Program Code: Course Type/Code: Contact Hours:

02 HR/MBA 2305 40

Objectives of Course: The course is about the training and development and human performance improvement in organizations. The field of training and development is changing. There is a need for trainers to reorient their thinking from the comfort and structure of the classroom to the more. In this course we will explore the theories and applications of adult learning, designing courses appropriate for different levels of employees respecting their specific needs and interests, mission, structure and purpose of the internal training function. The goal of this course is for to develop an understanding of the skills, abilities, and practical elements of employee development and performance improvement in organization. Content: Training and Development - Process of Training & Development - Objectives & Methods of the Training - Clarifying Training needs, Individual motivation for Training Training Strategy Four Strategic Issues, Three Basic Phases, Modalities in Training Designing the Training Programs - Five steps in Program Design, Training Schedules and Timetables - Monitoring and Improving Training During the Program Developing the Group and the Climate for Learning and Training - Social Process, Trainers and Training Styles - Establishing Tasks in Common, Building Realistic Relationships, - The Training climate, Action Research for Better Training Evaluation of Training Training Courses and Apprenticeship programmes - Need for Training in India - Government Policy on Training - MDP in public sector and private Sector organization Training & Development at different Sectors - Public and Private Sector - Service Industry - Manufacturing Industry and FMCG

Text Books: 1. Rolf P. Lynten and Udai Pareek, Training for Organizational Transformation Part - 2, Sage Publications, 2000. 2. Bohlander, Snell and Sherman, Managing Human Resources, Lachina Publishing Services, 2000. Reference Books: 1. Blanchard, P. Nick and Thacker, James W. Effective Training - Systems, Strategies, and Practices, Prentice Hall, Inc: 2010 - 4th Ed. 2. Satish Pai, Ravishanker, Upinder Dhar and B. Pattanayak (Eds), HRD Skills for Organizational Excellence, Mumbai, Himalaya 1999. 3. T.V. Rao, HRD Audit, New Delhi, Sage Publications, 1999.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Trade Union, Industrial Relations Labour Laws

Program Code: Course Type/Code: Contact Hours:

02 HR/MBA 2306 40

Objectives of Course: To make the students understand rationale behind labour laws, to equip them with important provisions of various labour laws and give students insight into the implementation of labour laws & Industrial Relation scenario in India. Create Understanding about role of Government, Society and Trade Union in Industrial Relation. Content: Industrial Relations - Background and Evolution of Industrial Relation in India - Approaches of Industrial Relations - ILO and Labour Administration Trade Union - White Collar Trade Unions - Employer's Association - Government Policies and Industrial Relations Management of Conflict in Industry - Conflict Resolution, Collective Bargaining - Causes and Settlement of Industrial Dispute - Management of Strikes and Lockouts Regulative Legislations - The Trade Union Act, 1926 - The Industrial Dispute Act, 1947 - The Factories Act, 1948 Wage Legislations - The Workmen's Compensation Act 1923 - Minimum Wages Act, 1947 - Payment of Wages Act, 1936 - Equal Remuneration Act, 1976 Social Security Legislations - The Employee Provident Funds & Misc. Provisions Act, 1932 - The Employees State Insurance Act, 1948 - The Maternity Benefit Act, 1961 - Payment of Gratuity Act, 1972

- Payment of Bonus Act, 1965 Miscellaneous Legislations - Contract Labour Act, 1986 - Sexual Harassment A legal Perspective - The Apprentice Act, 1961 - Child Labour (Prohibition and Regulation) Act, 1986 Emerging Trends in Labour Legislations - Latest Important judgement of Supreme Court/High Court

Text Books: 1. Singh B.D, Industrial Relations, Excel 1st Ed. 2. Sinha, Industrial Relations, Trade Unions and Labour Legislation, Pearson Education, 1stEd. Reference Books: 1. Srivastava SC, Industrial Relations and Labour Laws, Vikas, 2000, 4th Ed. 2. Mamoria CB, Mamoria, Gankar, Dynamics of Industrial Relations, Himalayan Publications, 15thEd.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Appraisal and Performance Management

Program Code: Course Type/Code: Contact Hours:

02 HR/MBA 2307 40

Objectives of Course: The objective of this course is to equip students with Comprehensive Knowledge and Practical Skills to improve their ability for Performance Appraisal in their organisations. It is particularly intended for future managers and supervisors who will conduct the Performance Appraisal of their subordinates. Content: Performance Appraisal - Performance Appraisal Historical Review - Job Analysis in Performance Appraisal System - Methods of Performance Appraisal - Issues and Problems in Performance Appraisal - Ethical perspectives in Performance Appraisal Performance Management - Appraisal Forms and Formats - Measurement in Performance Appraisal - Process and Documentation of Performance Appraisal Conducting a Performance Appraisal Interview - Appraisal Communication - Fear of Feedback - Counseling - How to get the best out of Performance Reviews Evaluating Problematic Performers Using a Multidimensional Performance Scorecard

Text Books: 1. Dessler, G, Human Resources Management, Pan Macmillan (12th ed.). 2. Latham, G. & Wexley, K, Increasing Productivity Through Performance Appraisal, AddisonWesley (2nd ed.). Reference Books: 1. T.V. Rao, Performance Management and Appraisal Systems: HR Tools for Global, Response Books, New Delhi, 2004. 2. Michael Armstrong, Managing Performance: Performance Management in Action, CIPD Publishing, 2005.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Risk and Insurance Management

Program Code: Course Type/Code: Contact Hours:

02 Finance/MBA 2308 40

Objectives of Course: At the completion of this course, the student should be able to understand and apply risk management systems to real-world projects/cases and to comprehend the significance of risk management in Financial Institutions. The students will find ways and means to ascertain and assess risks and use well sounded risk management methods, tools and techniques to support in the analysis and reporting of identified risk events and to recognize and assort the various risks faced by an organization and interpret the various risk control measures accessible. They will know the insurance concepts and its working, along with the functions and organization of insurer. Content: Risk in our Society - Introduction to Risk - Different types of risk Interest Rate Risk Volatility and VAR measure Derivatives- Tools for Risk Management - Market Risk Measurement and Management - Credit Risk Measurement and Management - Liquidity Risk , Asset Liability Management - Interest Rate Risk and use of Derivatives Capital Adequacy-Basel I, II, III and its implications Insurance and Risk - Introduction to Risk - India Insurance Industry and Economic Reforms in Insurance Industry - Regulations Relating to Accounting and Insurance Management - Life and No-Life Insurance - Claims Management - Insurance Pricing and Marketing - Financial Management in Insurance Companies Ombudsman

Text Book: 1. George E. Rejda, Principles of Risk Management and Insurance, Pearson10th Edition. Reference Books: 1. IIBF, Risk Management, Macmillan, 2005. 2. K. Seethapathi, Risk Management in Banks, ICFAI press, 2002. 3. Theory & Practice of Treasury, Indian Institute of & Risk Management in Banks, Taxmann Publications, 2012.

Banking

&

Finance,

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Security Analysis & Portfolio Management

Program Code: Course Type/Code: Contact Hours:

02 Finance/MBA 2309 40

Objectives of Course: At the completion of this course, the student should be able to understand and apply Risk Management Systems to Real-World projects/cases and to comprehend the significance of Risk Management in Financial Institutions. The students will find ways and means to ascertain and assess risks and use well sounded Risk Management Methods, tools and techniques to support in the analysis and reporting of identified risk events and to recognize and assort the various risks faced by an organization and interpret the various risk control measures accessible. They will know the insurance concepts and its working, along with the functions and organization of insurer. Content: Securities - Introduction - Types of Securities - Importance of Security Analysis Measurement of Returns Measurement of Risk and Calculation of Beta Security Analysis - Fundamental Analysis - International Economic Analysis - Economic Analysis - Industry Analysis - Company Analysis - Technical Analysis Charts and Graphs - Technical Analysis Interpretation - Equity Analysis & Valuation of Shares - Debt Analysis & Valuation of Bonds Portfolio Analysis - Markovitz Analysis - Sharpe's Single Index Model, Multi Index Model - Capital Asset Pricing Model - Arbitrage Pricing Theory - Equity Portfolio Management - Debt Portfolio Management - Asset Allocation and Asset Mix - Portfolio Revision - Portfolio Evaluation

Text Book: 1. Sudhindra Bhat, Security Analysis and Portfolio Management, Excel Books, 2008. Reference Books: 1. S. Kevin, Security Analysis and Portfolio Management, PHI, 2006. 2. Prasanna Chandra, Investment Analysis & Portfolio Management, TMH, 2009. 3. Sharp Alexander Bailey, Investment, , PHI, 2006. 4. Sasidharan & Alex Mathew, Security Analysis and Portfolio Management, Tata Mc Graw Hill Publication, 2011. 5. Suyash Bhatt Security Analysis and Portfolio Management, Bizantra. 6. Zvi Bodie & Mohanty, Investment, TMH, 6th Edition, 2006. 7. Robert A. Strong, Portfolio Management Handbook, Jaico Publication, 2010. 8. Nagarajan & Jayabal, Security Analysis & Portfolio Management, New Age International Publishers, 2011. 9. A. N. Sridhar, Strategic Financial Management, Shroff Publishers. Note: Strongly Recommended The Economics Times / DNA Money Matters.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Corporate Finance

Program Code: Course Type/Code: Contact Hours:

02 Finance/MBA 2310 40

Objectives of Course: This subject covers finance of day-to-day business operations. It discusses what is working capital requirement & sources of finance. It also discusses management of each component of Working Capital. The primary aim of this course is to make students aware about the various functions that a finance manager has to perform. The latter part of the course is based on understanding of structured decision making in three interrelated disciplines in finance viz. Investment (long term basis as well as current assets); financing decisions and policies related to dividend payments. Content: Financial Management - Introduction - Finance Manager's Role Working Capital - Types of Working Capital - Assessing Working Capital Requirement - Dimension of Working Capital-Strategies Finance Mix and Investment Mix Sources of Working Capital Finance Management of Components of Working Capital, Inventory Management Cash Management - Short Term Instruments - Strategies during Liquidity Crisis Receivable Management, Inventory Management Short Term Financial Planning Estimation of Sales and other related Expenses Ascertaining Funds Requirement and Requirement of Assets to sustain the Growth Sources of Long Term Finance Time Value of Money

 Cost of Capital Valuation of Bonds and Securities Capital Structure and Designing Capital Structure Dividend Policies and Factors affecting Dividend Policy Capital Budgeting - Introduction, Preliminaries - ARR Method - PBP Method - NPV Method - NPV and IRR - NPVTV and MIRR

Text Book: 1. I.M. Pandey, Essentials of Financial Management, Vikas Publication 3rd Edition, 2011. Reference Books: 1. I.M. Pandey, Financial Management, Vikas Publications, 10/e, 2010. 2. Khan & Jain, Financial Management, Tata-McGraw, New Delhi, 6th Edition, 2011. 3. Prasanna Chandra, Financial Management, Tata Theory & Practice McGraw-Hill, 7/e. 4. Van Horne, Financial Management & Policy, Prentice Hall, 12th Edition, 2003. 5. Brealey Myers, Allen, C. P Mohanty, Principles of Corporate Finance, Tata-McGraw, 8thEdition, 2007. 6. Keown, Martin, Petty, Scott, Financial Management, PHI, 9th Edition, 2002.

Program Name: Semester: Course Title:

MBA 2yrs Full Time III Summer Internship Project & Viva Voce

Program Code: Course Type/Code: Contact Hours:

02 Common/MBA 2311 40

Objectives of Course: The aim of incorporating the SIP project to MBA student is to expose them with tools and techniques of research with appropriate understanding of methods and methodology and will come to know the importance of research and its process. They will also be able to understand the application of research in the specified domain of organization .This is being carried out to support the organization in terms of enhancing the decision through empirical investigation of collected data which upon further treatment with any standard statistical package will generate result which in turn will help in gaining sustainability in market. The secondary objective is to bridge the theoretical learning with practical and real world and to carry out this student need to do field survey/design questionnaire in their respective domain and identify the respondents from the population. The project will be assisted by the faculty members of the school appointed/nominated by head of the school .Further the student need to prepare their research report in presentable format and are required to submit to the school for the award of credits/marks. The tenure of the project will be based on the availability of duration with the organization and the total marks for this will be 200 including viva voce. Student can select any area of research in consultation with the organization and appointed faculty members of the school. Content: The Student can choose any researchable topic from the following - 4ps of marketing - Branding - Promotional Mix - Sub domain of advertising - Consumer behavior and psychology - Communication and its effectiveness - Production and operations management - Sub domain of HR - Organizational behavior - Economics - Finance and its sub domains - NGO - Self help group Further the student can choose any sector - Financial Sector - Automobile Sector - Production and Manufacturing sector - Service Sector - FMCG Sector

MSME SEZ Family business Apparel Sector Agriculture and Rural Sector