437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.

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Press Release
EMBARGOED UNTIL JANUARY 7, 2014 at 9:30 AM EST
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Date: January 7, 2013
Location: Chicago, IL

Today, DDB Chicago announced that award-winning creative Tony Malcolm has
joined the agency as Executive Creative Director on McDonalds.

Previously, Malcolm was a Creative Director at Leo Burnett UK where he oversaw
the McDonalds creative output. Malcolm personally penned some of the brands
most renowned work including the Just Passing By series of films that was one of
the most awarded campaigns in the restaurant category in 2012. This campaign
was also awarded the first-ever Cannes Gold Lion for Creative Effectiveness.

"I have been an admirer of Tony's work for a long time and I am thrilled he is joining
DDB Chicago and focusing his talents on our McDonald's business. A superior
creative product is what DDB is expected to deliver to our clients, and Tony brings
superior creative skills and experience to the Agency," said Paul Gunning, CEO of
DDB Chicago.

During his eight-year tenure at Leo Burnett, Malcolm oversaw the UK Governments
highly effective Think! Road Safety campaigns, which won 77 awards alone under
his guidance, 22 of which he won personally. Overall, Malcolms creative honors
include five D&AD Yellow Pencils, four Gold Cannes Lions (an armful of Silver and
Bronze) and recognition from nearly every major international awards show.

DDB has a remarkable history and legacy that I am proud to join. I look forward to
working closely with Paul and the rest of the team in Chicago, said Malcolm.
Admittedly, Im sad to give up my tickets for the 2013-2014 Fulham season, but I
am already a Bulls fan and will be following the Cubs.

Tony started his career at Saatchi and Saatchi more than 20 years ago and has
since worked at many UK top creative agencies including Leagas Delaney, Simons
Palmer Denton Clemmow & Johnson, TBWA, Abbott Mead Vickers, and
Wieden+Kennedy and has run his own shop, Malcolm Moore.


437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.com

Registered numbers, office and regulatory authority details as required



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